how to win friends and influence people by dale carnegie 18
TRANSCRIPT
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If, for example, you don’t want your children to
smoke
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don’t preach at them,
and don’t talk about what you want;
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but show them that cigarettes may keep them from
making the basketball team or
winning the hundred-yard dash
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HE WHO CAN DO THIS HAS THE WHOLE
WORLD WITH HIM
HE WHO CANNOT
WALKS A LONELY WAY
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I like Fishing!
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And personally I am very fond of
strawberries and cream
but I have found that for some strange reason,
fish prefer worms
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So when I go fishing,
I don’t think about what I want
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I think about
what they want
I don’t bait the hook
with strawberries and cream
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Rather, I dangle a worm or a grasshopper
in front of the fish and say
“Wouldn’t you like to have that?”
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Why not use the same common sense when fishing for
people?
That is what
Lloyd George, Great Britain’s Prime Minister during World War I, did.
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When someone asked him
how he managed to stay in power
after the other wartime leaders
Wilson, Orlando and Clemenceau
had been forgotten
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he replied that if his staying on top might be attributed to any
one thing
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it would be to his having learned that
it was necessary to bait the hook to suit the fish
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Why talk about what we want?
That is childish. Absurd.
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Of course, you are interested in what you want.
Youare eternally interested in it
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But no one else is
The rest of us are just like you:
we are interested in what we want.
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So the only way on earth to influence
other people is
to talk about what they want
and show them how to get it
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Remember that tomorrow when you are trying to get somebody to do something
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This is a good thing to remember regardless of whether you are dealing with
children or calves or chimpanzees.
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For example: one day Ralph Waldo Emerson and his son tried
to get a calf into the barn
But they made the common mistake
of thinking only of what they wanted:
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Emerson pushed and his son pulled
But the calf was doing just what
they were doing;
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he was thinking only of what he wanted, so he stiffened his legs and stubbornly refused to leave the pasture
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She couldn’t write essays and books;
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The Irish housemaid saw their predicament.
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but, on this occasion at leastshe had more horse sense, or calf sense,
than Emerson had
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She thought of what the calf wanted,
so she put her maternal finger in the calf’s mouth
and let the calf suck her finger
as she gently led him into the barn
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Every act you have ever performed since the day you were born was performed because you wanted something.
How about the time you gave a large contribution
to the Red Cross?
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Yes, that is no exception to the rule
You gave the Red Cross the donation because
you wanted to lend a helping hand;
you wanted to do a beautiful, unselfish, divine act
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" Inasmuch as ye have done it unto one of the least of these my brethren, ye have done it unto me.”
If you hadn’t wanted that feeling more
than you wanted your money,
you would not have made the contribution
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Of course, you might have made the contribution because
you were ashamed to refuse or
because a customer asked you to do it
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But one thing is certain
You made the contribution because
you wanted something
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Harry A, Overstreet in his illuminating book
Influencing Human Behavior said;
“Action springs out of what we fundamentally desire . . . and the best piece of advice which can be given
to would-be persuaders,
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whether in business, in the home, in the school, in politics, is:
First, arouse in the other person an eager want.
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He who can do this has the whole world with him
He who cannot walks a lonely way.”
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PRINCIPLE 3
Arouse in the other
person an eager want
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How to Win Friends and
Influence People – 18
By Dale Carnegie
Presented by Raja Wajahat
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