how to win friends & influence people by dale carnegie 2
TRANSCRIPT
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How to Win Friends and Influence People - 2
By Dale Carnegie
Presented by Raja Wajahat
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For many years
I conducted courses each season at the Engineers’ Club of
Philadelphia,
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A total of probably more than fifteen hundred engineers
passed throughmy classes
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One can hire mere technical ability
in engineering, accountancy, architecture or any other profession
at nominal salaries.
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But!!!
the person who has technical knowledge plus 1. the ability to express ideas 2. to assume leadership3. to arouse enthusiasm among people
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that person
is headed for higher earning power
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John D. Rockefeller said
“the ability to deal with people is as purchasable a commodity as sugar or coffee.”
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“And I will pay more for that ability,”
“than for any other under the sun.”
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The University of Chicago and the United Y.M.C.A. Schools
conducted a survey to determine what adults want to
study
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Survey cost $25,000
took two years
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That survey revealed that health is the prime interest
second interest is people
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How to understand and get along with people
how to make people like you
how to win others to your way of thinking
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They searched diligently
practical textbook on the subject and
found-not one!
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they approached one of the world’s outstanding authorities on adult
education
asked him if he knew of any book that met the needs of
this group
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“No,” he replied, "I know what those adults want.
But the book they need has never been written.”
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Since no such book existed
I have tried to write one for use in my own courses
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And here it is
I hope you like it
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In preparation for this book
I read everything that I could find on the subject
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newspaper columns, magazine articles, records of the family courts
the writings of the old philosophers and the new
psychologists
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I hired a trained researcher
to spend one and a half years in various libraries reading everything I
had missed
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plowing through erudite tomes on psychology, poring over hundreds of magazine articles, searching through countless biographies,
trying to ascertain how the great leaders of all ages had dealt with
people
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We read
Biographies
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of all great leaders
from Julius Caesar to Thomas Edison
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we read over one hundred biographies of
Theodore Roosevelt alone
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We were determined
to discover every practical idea
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that anyone had ever used throughout the ages
for winning friends and influencing people
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Read Every Day!
Raja Wajahat
R&D Engineer
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