how to write a press release. what is a press release? a factual announcement sent to the media to...
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![Page 1: How to Write a Press Release. What is a Press Release? A factual announcement sent to the media to be used as a news item. Sent by businesses, organizations,](https://reader036.vdocument.in/reader036/viewer/2022082610/56649dc55503460f94ab8829/html5/thumbnails/1.jpg)
How to Write a Press Release
![Page 2: How to Write a Press Release. What is a Press Release? A factual announcement sent to the media to be used as a news item. Sent by businesses, organizations,](https://reader036.vdocument.in/reader036/viewer/2022082610/56649dc55503460f94ab8829/html5/thumbnails/2.jpg)
What is a Press Release?
•A factual announcement sent to the media to be used as a news item.
•Sent by businesses,organizations, individuals andgovernment agencies
![Page 3: How to Write a Press Release. What is a Press Release? A factual announcement sent to the media to be used as a news item. Sent by businesses, organizations,](https://reader036.vdocument.in/reader036/viewer/2022082610/56649dc55503460f94ab8829/html5/thumbnails/3.jpg)
What you want to communicate
• The facts:– 5 W’s and an H
•Who?•What?•When?•Where?•Why?•Oh, yeah. How?
![Page 4: How to Write a Press Release. What is a Press Release? A factual announcement sent to the media to be used as a news item. Sent by businesses, organizations,](https://reader036.vdocument.in/reader036/viewer/2022082610/56649dc55503460f94ab8829/html5/thumbnails/4.jpg)
Parts of a Press Release
• Headline(s)• Lead• The body
– The facts.– The quotes.– The down and dirty.
• Each part should retell the story