how to write a travel article
DESCRIPTION
How to write a Travel Article, travel writing basics, Do's and Don'ts, article syndication, inverted pyramid method, an idiot abroad, distibuting articles.TRANSCRIPT
How to become an Travel Article Writing Genius
Illustrated by Karl Pilkington an Idiot Abroad
What is Article Writing?
• What’s in it for me?• What is Article Writing?• How to do it• Case studies• Measuring ROI
What’s in it for me?
Web searchers are looking for information…
•More information = clicks to website•More clicks = more enquiries•More links = higher rank in Google•More relevant people visiting site•More relevant the article topic = higher your site will rank for keywords
More customers for you!
Article writing is…Article marketing is a type of advertising in which businesses write short articles related to their industry.
Article writing basics
• Keep an idea list• Use bullet points• Determine your topic & audience • Do your research • Compile a list of sources• Write a summary & draft • Check it, add a picture • Submit it
Article writing basics
• Create articles of 400-500 words
• 1 target keyword in title • Anchor text link at bottom
Article Titles
These generate the most links….
• What is• How to• 5 Reasons To• Top 10• How much is• Your essential guide to• What you didn’t know about
Why bother?
• Blogs/Articles turn readers into customers & existing customers into lifetime clients
• Increases rankings in search engines • Drives web traffic• Increases credibility, brand awareness • Seen by loads of people
Do’s
• Impart your expert tips and knowledge• Be clear and concise: use of bulleted lists• Use Bold and Italics to draw the eye• Put links at bottom to drive traffic• Entice & engage your reader
Don'ts
• Pitch - sales pitches will not get published
• Create keyword anchor text links in your article body
Useful resources
• Wikipedia – how to write better articles• How to Write an Article in 20 Minutes –
Copy blogger• SEO Advice: Writing useful articles that
readers will love• Top 50 Article Directories by Traffic,
Pagerank