HOW USER GENERATED CONTENT HAS REVOLUTIONIZED MODERN MEDIA

Lakshan Senanayake BIT/09/C1/022

Sachini Dias BIT/09/C1/048

Aruna De Silva BIT/09/C1/077

Dasun Eranthika BIT/09/C1/099

Malith Wanasinghe BIT/09/C1/122

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• What is user generated content?• What is modern media?• Examples for UGC• Modern media Categories• Blogs

– The huffington post– Mashable

• Wikis– Wikipedia– Answers.com– Wikia

• Social Networks– Facebook– Twitter– Google plus

• Photo & Video Sharing– Flickr– You tube

• The Pirate Bay• Slide share• Benefits of UGC• Bad side of the UGC

Content

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• any material• created and uploaded to the Internet by non-

media professionals• One of the fastest growing forms of content

on the Internet.• Web 2.0

What is User Generated Content? (UGC)

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What is User Generated Content? (UGC) Cont.

• eMarketer projects says number of US User-Generated Content creators in,

2007 77 million

2012 108 million(41.0% US Internet users)

(50.0% US Internet users)

EMarketer, “User-Generated Content: In Pursuit of Ad Dollars” April 2008

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EMarketer, “User-Generated Content: In Pursuit of Ad Dollars” April 2008

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• User comments on Amazon• Professional-quality video uploaded to

YouTube• Student’s profile on facebook

Some Example for UGC

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• “Modern” tools which use to store and deliver information or data among people.

What is Modern Media?

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Blogs Wikis Social Network Photosharing

Huffingtonpost.com Wikipedia Facebook Flickr

Mushable! Wikia Twitter Imgur

Tech Crunch Wikiversity Google+ Twitpic

My space Tublr

Modern Media Types

Video-Sharing Other

You Tube Amazon

Dailymotion The Pirate Bay

Vimeo Slideshare

Gamespot

*There are more modern media categories. But we insert must UGC enrolling categories only

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• Blogs are create by users• Content about their ideas and through they

give some message to the society.• Followers can give comments for the post• Need a platform to create a blog(blogger,

wordpress etc.)

BLOGS

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• American based news blog• Provide news about political, entrainment,

comedy etc.• Users can read posts• Now its like a news site

THE HUFFINGTON POST

Ariana Huffington

www.huffingtonpost.com

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• Tech blog• Focus on Social media news, mobile,

entertainment, technology & gadgets etc.• 2+ millions twitter followers & 425000+ fb

fans-February, 2011• Users can read post, give comments & share

with social networks.

MASHABLE!

Pete Cashmore

Mashable.com

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• Users provides articles & they modify it.• Can write/modify any number of articles• Powered by wiki software• Knowledge management systemOld days• Old days users have to read professionals articles • Can’t modify• Accept true or false

WIKIS

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• Multilingual web-based encyclopedia• 19.8+ million articles• Anyone can edit any article• 90,000 regular active contributors• Rank articles

WIKIPEDIAwww.wikipedia.org

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• Internet based knowledge exchange• User can create an account• Ask Questions & Give to other users questions • If you ask a question it tries to give answers

using their articles

ANSWERS.COM

Bob Rosenschein

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• Free web hosting service for wikis• Read & edit• Profitable Organization

WIKIA

Gil Penchina

www.wikia.com

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• Social structures • Connect with other one or more people• Friendship, common interest & knowledge etc. Old days• Interconnected network among office,

universities• Others can’t access it

SOCIAL NETWORKS

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• Most famous social network• 800+ million active users- July,2011• Users can create a personal profile• Add other users as Friends• Update profile, status, images and videos etc.• Can join groups if you like

FACEBOOKwww.facebook.com

Mark Zuckerberg

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FACEBOOK

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• Social network and micro-blogging• Enable to send and read text-based post Upto

140 characters (Tweets) • 200+ million users• Allow users to create profiles • Update, tweets, follows etc.

TWITTERwww.twitter.com

Jack Dorsey

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• Newest Social Network operated by Google Inc.

• Users should be 18+• Hit 10 million after launching 2 weeks• Circles, Hangout and Sparks etc.

GOOGLE PLUS (G+)Plus.google.com

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• Share User’s images online• Publically or Privately• Others can comment it.

Old days• Watch the image in web can’t upload or

comment• No proper way to watch videos

PHOTO & VIDEO SHARING

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• Popular for Image hosting• 6+ billion images hosts-August, 2011• Most of bloggers use this • Users can create account and share images• Without an account anyone can view images

FLICKRwww.flickr.com

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• Most famous Video sharing site• Users can share videos, like/dislike it &

comment it.

YOU TUBEwww.youtube.com

Steve Chen, Chad Hurley, Jawed Karim

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• Host magnet link & torrent file• Users allows to share any electronic files via

bit torrent• 5+ million users & 3.5+ million torrent files-

August, 2011• “One of the world's largest facilitators of

illegal downloading”-Los Angeles Times

THE PIRATE BAY

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• Users can upload slides privately or publically• Power point, PDF, keynote & open office• 16+ million registered users-August,2011

SLIDE SHARE

http://www.slideshare.net/misteroo/apple-study-8-easy-steps-to-beat-microsoft-and-google

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• Increases “rich media content”• Increase Page Ranking of Search Engines• Provide trustworthy• Increase browsing time• Share Knowledge

BENEFITS OF UGS

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• Copy rights violation(torrents, videos,images)• Add images to insult, harm someone• Some blogs insult races, religions• Contain porn (images,videos)• Give negative comments to cheat

BAD SIDE OF UGC

http://www.facebook.com/media/set/?set=a.113634596935.97722.109181601935&type=3

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• http://www.huffingtonpost.com/2011/10/05/quarry-shooting_n_996041.html• http://mashable.com/2011/10/05/samsung-iphone-4s-france-italy/• http://en.wikipedia.org/wiki/Albert_Einstin• http://batman.wikia.com/wiki/The_Dark_Knight• http://www.facebook.com/gayeshaMSL• http://twitter.com/#!/SrBachchan• https://plus.google.com/106249732534012792360/posts?hl=en• http://www.flickr.com/photos/dhanushka26/• http://www.flickr.com/photos/dhanushka26/sets/72157624057528442/• http://www.flickr.com/photos/doug88888/5942514494/• http://www.youtube.com/watch?v=_OBlgSz8sSM• http://www.youtube.com/watch?v=jNQXAC9IVRw• http://thepiratebay.org/torrent/6647873/Avatar.3D.2009.PANASONIC.EXCLUSIVE.1080p.BluRay.ISO• http://www.slideshare.net/misteroo/apple-study-8-easy-steps-to-beat-microsoft-and-google• http://www.facebook.com/media/set/?set=a.113634596935.97722.109181601935&type=3• http://www.alexa.com/• http://www.penn-olson.com/2010/05/16/understanding-the-modern-media-consumer-infographic/

REFERENCES

* All the references appears in this page are working correctly until last we checked at 4.00am on 6th October, 2011

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“This Revolution has both good & bad sides,Make sure to choose the correct side”Thank You!

6th October, 2011