How #Wearables Will Affect Your Social Aura

#WearMyData�

Mark D’Cunha, P.Eng. @mdcunha

Designer: Heewon Choi

How Sensors and Big Data will change your Healthcare user experience “The drop in sensor costs is magical!” ~Samsung Innovation Lab

The foundation for continuous sharing.

Once upon a sensor…

Why now?

§  Industrial advancements §  Materials Science §  Communications §  Personalization §  Smartphones

§  Sensors for: §  Accelerometer - motion §  Gyroscope - force §  Magnetometer -

rotation §  Optical heart rate

monitor §  Body temperature §  Blood oxygen

Sensors §  By 2017, more than 18M

health and wellness sensors will be shipped (up from 2M today) Source: ON World

§  By 2017, 515M sensors for wearable, implantable or mobile health and fitness devices will be shipped globally Source: ON World

Wearables

§  Wearable electronic devices for fitness shipments will reach 68.1M in 2015 Source: Gartner

§  Global smartwatch shipments will reach 15M units this year Source: Forbes

“In The Hospital Of The Future, Big Data Is One Of Your Doctors” ~FastCoExist.com

Big Data

Big Data

§  There is a growing divide between firms that can manage big data and those that can't

How will you keep up…

Delivering better insights

Activity Tracking, Connected Fitness

The Rise of New Digital Communities

Fitbit

•  Upwards of 3.3M users •  Ambient device •  Reminders, Weekly

summary, Dashboard •  Gamification: Badges,

Goals, Challenges

Under Armour

Under Armour now has the largest online fitness community in the world

Connected Fitness

§  MapMyFitness 31M users §  Endomondo 25M users §  MyFitnessPal 80M users §  In Jan 2015, recorded

more than 100M workouts §  UA Record will become

their daily destination dashboard

UA Record App

“Passion for fitness builds a very strong social community”

Engagement through Wearables

§  Carefully select your communities §  Leak only the data you want §  Find the influencers §  Cross-post your achievements §  Invite others to join

“If you aren’t wearing your data, you will struggle to be heard.”

Personal sensor data will become part of your social identity.

QUESTIONS

Designer: Esben Oxholm

Mark D’Cunha, P.Eng. @mdcunha