Howard E. Michel Cecelia JankowskiIEEE VP-MGA Managing Director, MGA

Region 9 MeetingSalvador, Brazil7 April 2011

IEEE Member and Geographic Activities for 2011

MGA Mission & VisionVision: Ensure Quality Member Opportunities Through Continuous Engagement

Mission: Inspire, Enable, Empower and Engage Members of IEEEFor the purpose of…

- Fulfilling the mission of IEEE- Enhancing the member’s growth and development through their life cycle- Providing a professional home

Principles• The member is IEEE and IEEE is the member.• Members shape IEEE's future.• Members collaborate to create IEEE's future.• IEEE enhances members' future.

Goals• Increase member engagement.• Improve relationships with and between members.• Increase operational efficiency and effectiveness.• Enhance collaboration with other business units.• Increase membership.

Apr 21, 20232

The Landscape

Tactical– Continuity—delivering value in 2011

In between– Conferences

Strategic– Re-invigorate and re-invent geo units

Define in 2011 Bring together in 2012 Implement in 2013

Continuity—delivering value in 2011

Solidify the Membership MessageMembership growth—400K+Center for Leadership ExcellencevToolsSC11

The Member MessageFocus on the MemberFocus on the Member, the Result will be Membership Growth, the Result will be Membership Growth

5

Increased Focus on Geographic Unit Conferences

MGA ad hoc committee formed to look at overall geounit conference operations and business strategyNumber of geounit-sponsored and cosponsored conferences has increasedApproval to technically cosponsor a conference includes the responsibility for ensuring the quality of the technical papersLevel of geounit cosponsorship approval required to be decided in May; either Section or Regions

6

Strategic

Member is important, and now…

Re-Invigorate and Re-Invent Geo Units

Agree on a set of functions and processes, & empower geo units to achieve them

Central Thought

Define SuccessReward Good BehaviorEmpower Innovation

Define Success – 2011

Develop a comprehensive set of Region and Section functions – that support the new paradigm

Establish a baseline at the Region level

VC Geographic Units Operational Support Committee to take the lead

Reward Good Behavior – 2011

Look at all the money coming into MGA, what type of activities generate income, and where it goes

Region Finance ad hoc committee to take the lead

Empower Innovation – 2011

Operationalize Regional Geographic Strategy that empowers innovation and collaboration – that supports the new paradigm

VC Strategic Development and Environmental Assessment Committee to take the lead

If we are successful, we will have…

Delivered member products and value!SC11Developed Regional Geo StrategiesDelivered on Region 1 – 6 StrategyMembership growth—400K+ Laid the foundation so that in 2012 the IEEE Member Message will resonate with all Geo units

MGA Department

04/21/2314

MGA ProjectsSections Congress 2011Developing regional geographic strategiesTactical market development plan for key priority membership marketsGeounit conference business strategymyIEEE Volunteer DesktopDynamic life cycle web navigation of member benefitsvTools enhancements and applications

04/21/2315

MGA ProjectsAutomation– Senior Member Application– Financial reporting

Redesign of web presence– Students, first-year experience– Member Operations, to include online chat

Updated reference materials for unit Treasurers Legal status effortRegion 1-6 membership revitalization

04/21/2316

Questions?

04/21/2317