hsmai dinner adrian reception awards 2018 & gala · 2019-06-06 · new york marriott marquis...
TRANSCRIPT
NEW YORK
MARRIOTT
MARQUIS
JANUARY 22,
2019
ADVERTISING
PUBLIC RELATIONS
DIGITAL
MARKETING
HSMAI ADRIAN AWARDS2018
HONORING
EXCELLENCE
IN TRAVEL
MARKETING
Dinner Reception & Gala
DIGITAL MARKETINGDIGITAL MARKETING
Gold HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 25
AccorHotelsENTRY: Members’ RatesCATEGORY: Loyalty Program-Consumer
AccorHotelsENTRY: SeekerCATEGORY: Integrated Market Campaign for Consumers (B2C)
AccorHotelsENTRY: SeekerCATEGORY: Loyalty Program-Consumer
Amelia Island Convention & Visitors BureauENTRY: Provence on AmeliaCATEGORY: Video
Aqua-Aston HospitalityENTRY: New Aqua-Aston booking website increases revenue by 22%CATEGORY: Web Site
Bay Ferries LimitedENTRY: Bay Ferries LimitedCATEGORY: VideoAGENCY: VERB Interactive
Bermuda Tourism AuthorityENTRY: Bermuda Google DMO/Streetview ProgramCATEGORY: Digital Marketing InnovationAGENCY: Miles Partnership
Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer CollaborationCATEGORY: Loyalty Program-MemberAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer Social Media CampaignCATEGORY: Social Media CampaignAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer Digital CampaignCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s 2018 Summer Promo-tionCATEGORY: Loyalty SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s YouTube Director Mix CampaignCATEGORY: Digital Marketing InnovationAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s IBM Watson Cam-paignCATEGORY: Digital Marketing InnovationAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s Amazon Fire 360° CampaignCATEGORY: Virtual Reality/Artifi cial Intel-ligenceAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s Waze CampaignCATEGORY: Mapping & Location MarketingAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s Go. Get. Rewarded. GameCATEGORY: GameAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Best Western’s Reservation Confi rma-tion EmailsCATEGORY: Email
Best Western Hotels & ResortsENTRY: Best Western to Go! AppCATEGORY: Mobile Marketing
Chamberlain West HollywoodENTRY: Chamberlain West Hollywood WebsiteCATEGORY: Web SiteAGENCY: Year
CheapCaribbean.comENTRY: CheapCaribbean’s Vacation Envy PackageCATEGORY: Integrated Market Campaign for Consumers (B2C)
Curio Collection by HiltonENTRY: Curio Curiosity GeneCATEGORY: Digital Marketing InnovationAGENCY: i.d.e.a.
Curio Collection by HiltonENTRY: Curious Gene Campaign, Curio Collection by HiltonCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: IDEA, Edelman, HZDG, Prize Logic
Curio Collection by HiltonENTRY: Curious Gene Sweepstakes with Curio Collection by HiltonCATEGORY: Contest/SweepstakesAGENCY: PrizeLogic
Emerald Isle RealtyENTRY: Emerald Isle Realty WebsiteCATEGORY: Web SiteAGENCY: USDM Digital
Faena Miami BeachENTRY: Faena Miami BeachCATEGORY: Social Media CampaignAGENCY: BCV Social
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International26
DIGITAL MARKETINGDIGITAL MARKETING
GoldFarmhouse InnENTRY: Farmhouse InnCATEGORY: Web Site
Hawaii Tourism United StatesENTRY: Hawaii RootedCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: MVNP
Herschend Family EntertainmentENTRY: Dollywood Great Pumpkin Luminights Web AdCATEGORY: Web Ad
HiltonENTRY: Hilton Brand Hotels – Pride 2018CATEGORY: LGBT
Hilton Head Island—Bluffton Visitor & Convention BureauENTRY: Hilton Head IslandCATEGORY: Website User ExperienceAGENCY: VERB Interactive
Homewood Suites by HiltonENTRY: Homewood Suites/All Suites: Macy’s Day ParadeCATEGORY: Social Media CampaignAGENCY: GSD&M
Hong Kong Tourism BoardENTRY: Passion PassportCATEGORY: Social Media Campaign
Houston First/Visit HoustonENTRY: Visit Houston AR Browser - Facebook Mobile VideoCATEGORY: Video
Houston First/Visit HoustonENTRY: Visit Houston AR Browser - InnovationCATEGORY: Digital Marketing Innovation
Irving Convention and Visitors BureauENTRY: Visit Irving Texas WebsiteCATEGORY: Web SiteAGENCY: Simpleview
Kampgrounds of America, Inc.ENTRY: How-To KOA Camping Facebook Video SeriesCATEGORY: NEW: Facebook Mobile Video AwardAGENCY: MMGY
Lotte New York PalaceENTRY: Lotte New York Palace WebsiteCATEGORY: Web Site
LurayENTRY: Luray Caverns WebsiteCATEGORY: Web SiteAGENCY: WHITE64
Magnolia HotelsENTRY: Magnolia Hotels SEO StrategyCATEGORY: Search Marketing StrategyAGENCY: Commit Agency
Margaritaville Resort OrlandoENTRY: Margaritaville Resort Orlando: Integrated Consumer Digital CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Concept Farm
Margaritaville Resort OrlandoENTRY: Margaritaville Resort Orlando : WebsiteCATEGORY: Web SiteAGENCY: Concept Farm
Marriott Caribbean & Latin America ResortsENTRY: Portal to ParadiseCATEGORY: Virtual Reality/Artifi cial Intel-ligenceAGENCY: Nobox
Marriott Caribbean & Latin America ResortsENTRY: Portal to ParadiseCATEGORY: Digital Marketing InnovationAGENCY: Nobox
Marriott InternationalENTRY: Marriott Hotels & HK7s - Digital MarketingCATEGORY: Video
Marriott InternationalENTRY: Courtyard: UnstoppableCATEGORY: Video
Marriott InternationalENTRY: Marriott International: Brand Sites PlatformCATEGORY: Web Site
Marriott InternationalENTRY: M Live Project: Carpet DadCATEGORY: NEW: Experiential
Marriott RewardsENTRY: UMG Concert with Imagine DragonsCATEGORY: Social Media/Social Networking
Marriott RewardsENTRY: Extra Points SundaysCATEGORY: Loyalty
Marriott RewardsENTRY: UMG Concert with Imagine DragonsCATEGORY: Video
Marriott RewardsENTRY: 6 Days, 7 NightsCATEGORY: Social Media Campaign
Marriott RewardsENTRY: 6 Days, 7 NightsCATEGORY: Loyalty Series
DIGITAL MARKETINGDIGITAL MARKETING
Gold HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 27
Marriott RewardsENTRY: 6 Days, 7 NightsCATEGORY: Youth
Marriott RewardsENTRY: Dynamic Ads for MomentsCATEGORY: NEW: Facebook Mobile Video Award
Mekong Tourism Coordinating Offi ceENTRY: Mekong Mini Movie FestivalCATEGORY: Contest/Sweepstakes
Missouri Division of TourismENTRY: Missouri Divison of Tourism WebsiteCATEGORY: Web SiteAGENCY: H&L Partners
Mohonk Mountain HouseENTRY: This Castle is actually A HOTEL | Buzzfeed “Bring Me”CATEGORY: NEW: Facebook Mobile Video Award
Mote Marine Laboratory and AquariumENTRY: Sea Debris - Online VideoCATEGORY: VideoAGENCY: Paradise Advertising & Marketing
Naples, Marco Island, Everglades CVBENTRY: Post Hurricane Recovery MessagesCATEGORY: Social Media/Social NetworkingAGENCY: Paradise Advertising & Marketing
Newfoundland and Labrador TourismENTRY: IcebergFinder.com CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Target
OTO DevelopmentENTRY: AC Hotel Spartanburg: A New Way to UnwineCATEGORY: Social Media/Social Networking
OTO DevelopmentENTRY: Courtyard Charlotte City Center: A Redemption StoryCATEGORY: Mobile Marketing
OTO DevelopmentENTRY: AC Hotel Spartanburg: Launching a New Way to Hotel in SpartanburgCATEGORY: NEW: New Opening/Launch
Rhode Island Commerce CorporationENTRY: Visit Rhode Island WebsiteCATEGORY: Web SiteAGENCY: Simpleview
Rosewood BrandENTRY: Rosewood BrandCATEGORY: Social Media CampaignAGENCY: BCV Social
South Carolina Department of Parks, Recreation and TourismENTRY: South Carolina Culinary CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: BFG Marketing
Stonewall ResortENTRY: Experience Stonewall ResortCATEGORY: Social Media Campaign
Tarrytown House EstateENTRY: Tarrytown House EstateCATEGORY: Web SiteAGENCY: Milestone Inc.
Terranea ResortENTRY: TerraneaLifeCATEGORY: Video
Terranea ResortENTRY: TerraneaLifeCATEGORY: Integrated Market Campaign for Consumers (B2C)
Terranea ResortENTRY: TerraneaLifeCATEGORY: NEW: Facebook Mobile Video Award
Terranea ResortENTRY: Travel TuesdayCATEGORY: Social Media Campaign
The Aruba Tourism AuthorityENTRY: Authentic Aruba : Local Stories : MobileCATEGORY: NEW: Facebook Mobile Video AwardAGENCY: Concept Farm
The Aruba Tourism AuthorityENTRY: Authentic Aruba : Papiamento LessonsCATEGORY: Social Media/Social NetworkingAGENCY: Concept Farm
The Aruba Tourism AuthorityENTRY: Authentic Aruba : Papiamento LessonsCATEGORY: Web Ad SeriesAGENCY: Concept Farm
The Beaches of Fort Myers & SanibelENTRY: Islandology Social ShortsCATEGORY: NEW: Facebook Mobile Video AwardAGENCY: MMGY Global
Two Roads HospitalityENTRY: Joie de Vivre Hotels 2018 Website RelaunchCATEGORY: Web Site
Utah Offi ce of Tourism, Film & Global BrandingENTRY: WeChat educational videos for Chinese visitorsCATEGORY: Social Media CampaignAGENCY: I Know This Spot Chinese Digital Productions
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International28
DIGITAL MARKETINGDIGITAL MARKETING
GoldVisit AnaheimENTRY: Visit Anaheim Bites into Year Two of a Successful Video SeriesCATEGORY: Social Media Campaign
Visit Colorado SpringsENTRY: Crafts & Drafts Passport CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Orange142 | Design Rangers
Visit PhiladelphiaENTRY: Retargeting MarketingCATEGORY: Geo-Targeted Campaign
Visit PhiladelphiaENTRY: VISIT PHILADELPHIA Offi cial Visitor Website - visitphilly.comCATEGORY: Web Site
Visit SavannahENTRY: VisitSavannah.comCATEGORY: Web SiteAGENCY: Miles Partnership
Visit SeattleENTRY: Dear Seattle - Dave GrohlCATEGORY: VideoAGENCY: PB&
Visit SeattleENTRY: Emerald RaceCATEGORY: Web Ad SeriesAGENCY: PB&
Visit VenturaENTRY: Recovery CampaignCATEGORY: Geo-Targeted CampaignAGENCY: Tempest
VisitGreenvilleSCENTRY: Greenville, SC Tourism WebsiteCATEGORY: Web Site
White Lodging ServicesENTRY: Moxy Chicago DowntownCATEGORY: NEW: New Opening/Launch
Wyndham Hotels & ResortsENTRY: Days Inn at the OscarsCATEGORY: Social Media/Social NetworkingAGENCY: Olson Engage
Congratulations!
ERICA DOYNE
AMResorts is so proud of you for being named a HSMAI Top 25 Mind in Sales, Marketing and Revenue Optimization
You have always been a Top Mind to us!
Vice President of Marketing
DIGITAL MARKETING
Silver HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 29
AccorHotelsENTRY: Destinations Holiday EmailCATEGORY: Email
Amelia Island Convention & Visitors BureauENTRY: Amelia Island, Ever So Slightly...CATEGORY: Web Ad
AMResortsENTRY: Amazing May CampaignCATEGORY: Integrated Market Campaign for GDS and Travel Agents (B2B)
Analog at Hutton HotelENTRY: Analog at Hutton HotelCATEGORY: Social Media CampaignAGENCY: BCV Social
Benchmark Hotels and ResortsENTRY: The Grove Resort and Spa Orlando - Look to Book Remarketing CampaignCATEGORY: Web AdAGENCY: Screen Pilot, LLC
Benchmark Resorts & HotelsENTRY: Ames Boston HotelCATEGORY: Web SiteAGENCY: Interactive Sites
Benchmark Resorts & HotelsENTRY: Chaminade ResortCATEGORY: Web SiteAGENCY: Interactive Sites
BENCHMARK, A Global Hopsitality CompanyENTRY: Mosaic Lifestyle Travel Marketing CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)
Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer CollaborationCATEGORY: LoyaltyAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer CollaborationCATEGORY: YouthAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Really Rewarding Best Western RewardsCATEGORY: NEW: Facebook Mobile Video AwardAGENCY: 11 Dollar Bill & Ideas Collide
Best Western Hotels & ResortsENTRY: Really Rewarding Best Western RewardsCATEGORY: Social Media CampaignAGENCY: 11 Dollar Bill & Ideas Collide
Best Western Hotels & ResortsENTRY: Hey Nadine’s Greek Island Adven-tures Sponsored by Best WesternCATEGORY: VideoAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Today’s Best Western: Hey Nadine Enjoys the Premier LifeCATEGORY: VideoAGENCY: Ideas Collide & Hemsworth
Best Western Hotels & ResortsENTRY: Today’s Best Western: Social Media TakeoverCATEGORY: Social Media CampaignAGENCY: Ideas Collide & Hemsworth
Best Western Hotels & ResortsENTRY: Today’s Best Western: Integrated CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Ideas Collide & Hemsworth
Best Western Hotels & ResortsENTRY: Best Western’s 2018 Summer PromotionCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s 2018 Summer Promo-tionCATEGORY: Social Media CampaignAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s IBM Watson CampaignCATEGORY: Virtual Reality/Artifi cial IntelligenceAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western Golf Escape with Tania Tare & Tisha AbreaCATEGORY: VideoAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Kelsey Nixon’s Perfect Carry-On Travel Snacks for Kids by Best WesternCATEGORY: VideoAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Today’s BW: Inside the Design Studio with Nick Verreos & Amy HulbertCATEGORY: VideoAGENCY: Ideas Collide & Hemsworth
Best Western Hotels & ResortsENTRY: Best Western’s Amazon Fire 360° CampaignCATEGORY: Digital Marketing InnovationAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s TripAdvisor 360° Tours CampaignCATEGORY: NEW: ExperientialAGENCY: Ideas Collide & Initiative
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International30
DIGITAL MARKETING
SilverBest Western Hotels & ResortsENTRY: Best Western’s Go. Get. Rewarded. GameCATEGORY: Loyalty Program-MemberAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Best Western’s 2017 Fall PromotionCATEGORY: Loyalty SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s 2017 Winter PromotionCATEGORY: Loyalty SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s 2018 Spring PromotionCATEGORY: Loyalty SeriesAGENCY: Ideas Collide & Initiative
BHGENTRY: Premium GuestCATEGORY: Loyalty SeriesAGENCY: Pmweb
BHGENTRY: SOFT INN MACEIÓ an opening caseCATEGORY: NEW: New Opening/LaunchAGENCY: Pmweb
CheapCaribbean.comENTRY: Beach CuresCATEGORY: VideoAGENCY: MMGY Global
Choice HotelsENTRY: Treat our Vets | Military Appreciation PromotionCATEGORY: Web AdAGENCY: MMGY
Coast HotelsENTRY: There’s No Place Like CoastCATEGORY: Web SiteAGENCY: GCommerce
Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule Real StoriesCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: mcgarrybowen
Curio Collection by HiltonENTRY: Curio Curiosity GeneCATEGORY: Web Ad SeriesAGENCY: i.d.e.a.
Curio Collection by HiltonENTRY: Curio Curiosity GeneCATEGORY: Social Media/Social NetworkingAGENCY: i.d.e.a.
David Lawrence Convention CenterENTRY: Website Design & DevelopmentCATEGORY: Web SiteAGENCY: Tempest
Destination British ColumbiaENTRY: Destination British ColumbiaCATEGORY: Web SiteAGENCY: VERB Interactive
Dollywood’s DreamMore Resort and SpaENTRY: Paid Search Marketing Generates Millions for Dollywood’s DreamMore ResortCATEGORY: Search Marketing StrategyAGENCY: GCommerce
Experience KissimmeeENTRY: Experience KissimmeeCATEGORY: Social Media/Social NetworkingAGENCY: VERB Interactive
Fannin County Chamber of CommerceENTRY: Blue Ridge Mountains Website Design & DevelopmentCATEGORY: Web SiteAGENCY: Tempest
FontainebleauENTRY: Fontainebleau – Abandoned Cart CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Cendyn
Four Seasons Hotel Milano, Four Seasons Hotel Firenze, Four Seasons Grand-Hotel du Cap FerratENTRY: En Route to La Dolce VitaCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Acronym
Global Hotel AllianceENTRY: DISCOVERY 10 in 10 GIVEAWAYCATEGORY: Loyalty Program-Member
Globus family of brandsENTRY: GFOB UniversityCATEGORY: Digital Marketing InnovationAGENCY: TravPRO Mobile
Graduate HotelsENTRY: Graduate Hotels - Facebook Canvas Advertising CampaignCATEGORY: Social Media CampaignAGENCY: Screen Pilot, LLC
Grand Velas Riviera MayaENTRY: Grand Velas Riviera Maya - Progres-sive Web AppCATEGORY: App User ExperienceAGENCY: Milestone Inc.Greater Raleigh Convention and Visitors BureauENTRY: Visit Raleigh WebsiteCATEGORY: Web SiteAGENCY: Simpleview
DIGITAL MARKETING
Silver HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 31
Gurney’s ResortsENTRY: #GoneToGurneysCATEGORY: Social Media CampaignAGENCY: J Public Relations
Hampton by HiltonENTRY: Hampton by Hilton: Waffl e Social VideosCATEGORY: Social Media CampaignAGENCY: GSD&M
Highgate HotelsENTRY: It’s A Date! Seamless Behavioural Hospitality Retargeting.CATEGORY: Search Marketing StrategyAGENCY: Travel Tripper
Hilton Head IslandENTRY: Hilton Head Island -— 2017 Open For Business (Post Hurricane Irma)CATEGORY: Mobile MarketingAGENCY: Net Conversion
Hilton Head Island — Bluffton Visitor & Convention BureauENTRY: Hilton Head IslandCATEGORY: Social Media/Social NetworkingAGENCY: VERB Interactive
Hong Kong Tourism BoardENTRY: SkyscraperCATEGORY: Contest/Sweepstakes
Hong Kong Tourism BoardENTRY: Fast Acting SocialCATEGORY: Social Media/Social Networking
Houston First/Visit HoustonENTRY: Visit Houston AR Browser - UXCATEGORY: App User Experience
Houston First/Visit HoustonENTRY: Visit Houston AR Browser - UXCATEGORY: NEW: Experiential
Hudson River Valley Greenway | Hudson River Valley National Heritage AreaENTRY: Hudson Valley Greenway AppCATEGORY: VideoAGENCY: BBG&G Advertising
Hutton HotelENTRY: Hutton HotelCATEGORY: Social Media CampaignAGENCY: BCV Social
Innovation NorwayENTRY: Before You Go Small...Go Big in NorwayCATEGORY: Integrated Market Campaign for Consumers (B2C)
Jackson Hole Central ReservationsENTRY: Website User ExperienceCATEGORY: Website User ExperienceAGENCY: Tempest
JW MarriottENTRY: JW Instagram CatalogueCATEGORY: Digital Marketing InnovationAGENCY: Nobox
JW Marriott GuancasteENTRY: Growth of JW Marriott Guanacaste’s Social Media ChannelsCATEGORY: Social Media/Social NetworkingAGENCY: Screen Pilot, LLC
Kampgrounds of America, Inc.ENTRY: Abandonment Website PersonalizationCATEGORY: Website User ExperienceAGENCY: MMGY
Kentucky Department of TourismENTRY: Kentucky Culinary CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Miles Partnership
MADE HotelENTRY: MADE Hotel WebsiteCATEGORY: Web Site
Marriott InternationalENTRY: Marriott Hotels & HK7s — Social Media + NetworkingCATEGORY: Social Media/Social Networking
Marriott InternationalENTRY: Marriott Hotels & HK7s — Facebook Mobile VideoCATEGORY: NEW: Facebook Mobile Video Award
Marriott InternationalENTRY: Marriott Hotels & HK7s — Integrated CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)
Marriott InternationalENTRY: Marriott Hotels & HK7s — Digital MarketingCATEGORY: Social Media Campaign
Marriott InternationalENTRY: StoryBookedCATEGORY: Multimedia (Video, Flash, Animation) Series
Marriott InternationalENTRY: Sheraton Halo Hotel Paid Social CampaignCATEGORY: NEW: Facebook Mobile Video Award
Marriott InternationalENTRY: Marriott Mobile Check-In Incentive CampaignCATEGORY: Mobile CampaignMarriott InternationalENTRY: Marriott Hotels & HK7s- Mobile MarketingCATEGORY: Mobile Marketing
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International32
DIGITAL MARKETING
SilverMarriott International Asia Pacifi c Social Media TeamENTRY: #GoalsForGoals CampaignCATEGORY: Social Media Campaign
Marriott Intl.ENTRY: M Live Project: Carpet DadCATEGORY: Social Media/Social Networking
Minor HotelsENTRY: Anantara Hotels, Resorts & Spas – Venturing into new markets: Sri Lanka strategyCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: eMarketingEye
Missouri Division of TourismENTRY: Missouri Division of Tourism Website User ExperienceCATEGORY: Website User ExperienceAGENCY: H&L Partners
Missouri Division of TourismENTRY: Spring Social Campaign Missouri Divison of TourismCATEGORY: Social Media CampaignAGENCY: H&L Partners
Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise IslandCATEGORY: BlogAGENCY: VERB Interactive
Newfoundland and Labrador TourismENTRY: IcebergFinder.comCATEGORY: Web SiteAGENCY: Target
Plaza Hotels e ResortsENTRY: Pet FriendlyCATEGORY: EmailAGENCY: Pmweb
Revere Hotel Boston CommonENTRY: Revere Hotel Boston CommonCATEGORY: Web SiteAGENCY: Milestone Inc.
sbe MiamiENTRY: sbe Miami - Geo Optimized Search TargetingCATEGORY: Search Marketing StrategyAGENCY: Net Conversion
St. Regis Hotels & ResortsENTRY: 2017 St. Regis Snow Polo Championships — Social Media CampaignCATEGORY: Social Media CampaignAGENCY: Pandemic Labs
StaypineappleENTRY: Where’s Dash — Staypineapple Social Media ContestCATEGORY: Social Media/Social Networking
The Aruba Tourism AuthorityENTRY: Authentic Aruba : Local Stories : CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Concept Farm
The Aruba Tourism AuthorityENTRY: Aruba : Most Valuable “Playa” SweepsCATEGORY: Contest/SweepstakesAGENCY: Concept Farm
The Beaches of Fort Myers & SanibelENTRY: Addressable Audience Campaign, Spring 2018CATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: MMGY GlobalThe Beaches of Fort Myers & SanibelENTRY: Niche Wedding CampaignCATEGORY: Social Media CampaignAGENCY: MMGY Global
The Brown HotelENTRY: The Brown Hotel WebsiteCATEGORY: Web Site
The Jamaica Tourist BoardENTRY: Find Your VibeCATEGORY: Website User ExperienceAGENCY: Expedia Group Media Solutions
The Resort at PedregalENTRY: 5,792% ROI for The Resort at Pedregal’s Summer CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: HEBS Digital
The Ritz-Carlton Hotel Company, LLCENTRY: A weekend with Jean-Michel Cousteau at The Ritz-Carlton, Grand CaymanCATEGORY: NEW: ExperientialAGENCY: Pandemic Labs
Travel TripperENTRY: The Travel Tripper Hotel E-Commerce PlatformCATEGORY: Digital Marketing InnovationAGENCY: Travel Tripper
Visit Loudoun — Loudoun Convention & Visitors AssociationENTRY: Loudoun Girlfriend Getaway CampaignCATEGORY: Geo-Targeted CampaignAGENCY: TwoSix Digital
Visit OaklandENTRY: Visit Oakland WebsiteCATEGORY: Web SiteAGENCY: Simpleview
Visit PhiladelphiaENTRY: From Viewer To Doer: “Flavors of Philly” Inspiring TravelCATEGORY: NEW: Facebook Mobile Video Award
DIGITAL MARKETING
Silver HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 33
VISIT PHILADELPHIAENTRY: We Got You: Inspiring Black Travelers To Visit PhillyCATEGORY: Multi-Cultural
Visit Reno TahoeENTRY: Visit Reno TahoeCATEGORY: Web SiteAGENCY: Noble Studios
Visit SeattleENTRY: Dear SeattleCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: PB&
Visit SebringENTRY: VisitSebring.comCATEGORY: Web SiteAGENCY: evok advertising
Visit St. Pete/ClearwaterENTRY: Visit St. Pete/Clearwater’s Beaches of Orlando CampaignCATEGORY: Geo-Targeted CampaignAGENCY: Miles Partnership
VisitGreenvilleSCENTRY: VisitGreenvilleSC Digital Series — Matador Sponsored ContentCATEGORY: Web Ad Series
VisitPITTSBURGHENTRY: Website Design & DevelopmentCATEGORY: Web SiteAGENCY: Tempest
VisitScotlandENTRY: VisitScotland Legends Digital Cam-paign - VisitScotland Business EventsCATEGORY: Digital Marketing InnovationAGENCY: Development Counsellors Interna-tional
Westgate ResortsENTRY: Flip.to, the advocacy platform, for Experience Cocoa BeachCATEGORY: Social Media CampaignAGENCY: Flip.to
White LodgingENTRY: Brand Anthem 2.0CATEGORY: Video
Wyndham Hotels & ResortsENTRY: Super 8 Stories from the Road: Human Hug ProjectCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Questus
Wyndham Hotels & ResortsENTRY: GO+LocalCATEGORY: Social Media CampaignAGENCY: Questus
Wyndham Hotels & ResortsENTRY: Microtel “The Hotel that Just Makes Sense” Virtual Reality (VR) CampaignCATEGORY: Virtual Reality/Artifi cial IntelligenceAGENCY: MullenLowe Mediahub and Questus
Wyndham RewardsENTRY: Wyndham Rewards Website TransformationCATEGORY: Web Site
Wyndham RewardsENTRY: Member Rate CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)
The CHDM certi� cation is focused toward those who want to maximize online revenue through lead generation, custom-er engagement and loyalty, online brand awareness and product exposure, as well as those who desire to become more pro� cient in the myriad key digital areas as the importance of this � eld is rapidly growing in the hospitality industry. The program is de-signed for hospitality sales and marketing and revenue management professionals who are interested in expanding their current role; executives seeking to understand digital marketing; and digital marketers looking to understand the hospitality industry. Get more information and download an application at www.hsmaicertifi cations.org.
CHDM Program
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International34
DIGITAL MARKETING
BronzeAC Hotels Global Brand Marketing TeamENTRY: AC Hotels UnpackedCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: FF Creative Community
AccorHotelsENTRY: Destinations Holiday EmailCATEGORY: Video
AccorHotelsENTRY: Fairmont MomentsCATEGORY: Integrated Market Campaign for Consumers (B2C)
Arlington Convention and Visitors ServiceENTRY: Stay Arlington Website Design & DevelopmentCATEGORY: Web SiteAGENCY: Tempest
Azamara Club Cruises®
ENTRY: Azamara Club Cruises®
CATEGORY: Social Media CampaignAGENCY: VERB Interactive
Azamara Club Cruises®
ENTRY: Azamara Club Cruises®
CATEGORY: Web SiteAGENCY: VERB Interactive
Azamara Club Cruises®
ENTRY: Azamara Club CruisesCATEGORY: BlogAGENCY: VERB Interactive
Benchmark Hotels and ResortsENTRY: Marenas Beach Resort — Geo-Targeted Custom Landing PageCATEGORY: Geo-Targeted CampaignAGENCY: Screen Pilot, LLC
Benchmark Resorts & HotelsENTRY: Benchmark Wanderlust Website PlatformCATEGORY: Web SiteAGENCY: Interactive Sites
Benchmark Resorts & HotelsENTRY: Texas A&M WebsiteCATEGORY: Web SiteAGENCY: Interactive Sites
Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer CollaborationCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Travel Your Passion with Best WesternCATEGORY: Social Media CampaignAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Parents Deserve Rewards with Cool Mom Picks and Best Western RewardsCATEGORY: VideoAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Don’t Pack the Whole House with Story of this Life and Best WesternCATEGORY: VideoAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Today’s BW: Inside the Design Studio with Nick Verreos & Amy HulbertCATEGORY: NEW: Facebook Mobile Video AwardAGENCY: Ideas Collide & Hemsworth
Best Western Hotels & ResortsENTRY: Best Western’s 2018 Spring PromotionCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s 2018 Spring PromotionCATEGORY: Social Media CampaignAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s YouTube Director Mix CampaignCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s TripAdvisor 360° Tours CampaignCATEGORY: Virtual Reality/Artifi cial Intel-ligenceAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s Waze CampaignCATEGORY: Mobile MarketingAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western Rewards Redemption ExperienceCATEGORY: Loyalty
Best Western Hotels & ResortsENTRY: Best Western’s Destination Landing PagesCATEGORY: Website User Experience
Best Western Hotels & ResortsENTRY: Best Western’s “Low Rate Guaran-teed” PromotionCATEGORY: Social Media CampaignAGENCY: Ideas Collide & Initiative
Best Western Hotels & ResortsENTRY: Best Western’s 2017 Winter PromotionCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative
DIGITAL MARKETING
Bronze HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 35
Cinnamon Hotels and ResortsENTRY: Increasing Brand.com Revenue for Cinnamon ResortsCATEGORY: Search Marketing StrategyAGENCY: eMarketingEye
Destination British ColumbiaENTRY: Destination British ColumbiaCATEGORY: Website User ExperienceAGENCY: VERB Interactive
Destination DCENTRY: Website PersonalizationCATEGORY: Website User ExperienceAGENCY: MMGY Global
Experience KissimmeeENTRY: Experience Kissimmee & Doctor MikeCATEGORY: VideoAGENCY: VERB Interactive
FontainebleauENTRY: FontainebleauCATEGORY: Geo-Targeted CampaignAGENCY: BCV Social
Gansevoort Turks + CaicosENTRY: Gansevoort Turks + Caicos WebsiteCATEGORY: Web SiteAGENCY: Strausberg Group
Hawaii Tourism AuthorityENTRY: Aloha! Gohawaii.comCATEGORY: Web SiteAGENCY: Miles Partnership
Hilton Head Island—Bluffton Visitor & Convention BureauENTRY: Hilton Head IslandCATEGORY: Social Media CampaignAGENCY: VERB Interactive
Hotel EPIKENTRY: Hotel EPIK WebsiteCATEGORY: Web Site
Hotel Metropole BrusselsENTRY: Hotel Metropole BrusselsCATEGORY: Web SiteAGENCY: Sabre Hospitality Solutions
Hotel Nikko San FranciscoENTRY: Hotel Nikko San FranciscoCATEGORY: Web SiteAGENCY: Milestone Inc.
Langkawi Development Authority (LADA)ENTRY: Differences AsideCATEGORY: Multi-CulturalAGENCY: ISC Innovators Sdn Bhd
Lido HouseENTRY: Lido HouseCATEGORY: NEW: New Opening/LaunchAGENCY: BCV Social
Loews Hotels & CoENTRY: Loews Hotels & Co’s Website RedesignCATEGORY: Web SiteAGENCY: HEBS Digital
Los Angeles Tourism & Convention BoardENTRY: L.A. InsiderCATEGORY: Digital Marketing InnovationAGENCY: TravPRO Mobile
Maine Offi ce of TourismENTRY: VisitMaine.com Website RedesignCATEGORY: Web SiteAGENCY: BVK
Mandarin Oriental Hotel GroupENTRY: Mandarin Oriental Website RedesignCATEGORY: Web SiteAGENCY: Sabre Hospitality Solutions
MARINA BAY SANDSENTRY: Hotel Always-On Search Performance StrategyCATEGORY: Search Marketing Strategy
Marriott InternationalENTRY: Marriott Running Rugby Mini GameCATEGORY: Game
Marriott InternationalENTRY: Marriott Hotels & HK7s — Mobile MarketingCATEGORY: Mobile Campaign
Marriott Irvine SpectrumENTRY: Marriott Irvine SpectrumCATEGORY: Geo-Targeted CampaignAGENCY: BCV Social
Minor HotelsENTRY: Oaks Hotels & Resorts : Reaching New HeightsCATEGORY: Search Marketing StrategyAGENCY: eMarketingEye
Nanjing Municipal Tourism CommissionENTRY: Nanjing Tourism Content Creator ProgramCATEGORY: Social Media CampaignAGENCY: PHG Consulting
Napa Valley Wine TrainENTRY: Napa Valley Wine TrainCATEGORY: BlogAGENCY: VERB Interactive
Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise Island Bahamas — 2018 Demand GrowthCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Net Conversion
OTO DevelopmentENTRY: AC Hotel Spartanburg: Plan a Party. Pick a Present.CATEGORY: Email
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International36
DIGITAL MARKETING
BronzeSanta Rosa County Tourist Development Offi ceENTRY: Sarcasm Brand VideoCATEGORY: VideoAGENCY: Paradise Advertising & Marketing
Shore Cliff HotelENTRY: 7,014% ROI from a Website Redesign for a California HotelCATEGORY: Web SiteAGENCY: HEBS Digital
South Dakota Department of TourismENTRY: State of GreatCATEGORY: Social Media CampaignAGENCY: MMGY Global
South Seas Island ResortENTRY: South Seas Island ResortCATEGORY: Search Marketing StrategyAGENCY: TravelClick, Inc.
Terranea ResortENTRY: TerraneaLifeCATEGORY: Multimedia (Video, Flash, Animation) Series
Terranea ResortENTRY: Terranea Resort / Visit California Quick BitesCATEGORY: NEW: Facebook Mobile Video Award
The Aruba Tourism AuthorityENTRY: Authentic Aruba : Local StoriesCATEGORY: Social Media CampaignAGENCY: Concept Farm
The Beaches of Fort Myers & SanibelENTRY: FortMyers-Sanibel.com Website PersonalizationCATEGORY: Website User ExperienceAGENCY: MMGY Global
The Beaches of Fort Myers & SanibelENTRY: Song and Chance 4 Social Media ContestCATEGORY: Contest/SweepstakesAGENCY: MMGY Global
The Bradenton Area Convention & Visitors BureauENTRY: Craft Your Own Vacation — Digital CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Aqua Marketing & Communica-tions, Inc.
The Bradenton Area Convention & Visitors BureauENTRY: Craft Your Own Vacation — Tell Others And WinCATEGORY: Contest/SweepstakesAGENCY: Aqua Marketing & Communica-tions, Inc.
The Islands of TahitiENTRY: The Islands of TahitiCATEGORY: Web SiteAGENCY: Noble Studios
The Ritz-Carlton Hotel Company, LLCENTRY: Concours d’Elegance at The Ritz-Carlton, Amelia Island — Instagram CarouselCATEGORY: Social Media/Social NetworkingAGENCY: Pandemic Labs
Travel WisconsinENTRY: “Find Yourself in a State of Fun” Travel Wisconsin Snackable Video CampaignCATEGORY: NEW: Facebook Mobile Video AwardAGENCY: Laughlin Constable
Two Roads HospitalityENTRY: #DestinationXPacifi cNorthwestRoad-Trip Video SeriesCATEGORY: Multimedia (Video, Flash, Animation) Series
Two Roads HospitalityENTRY: Joie de Vivre Hotels’ “30 Days of Joie” CampaignCATEGORY: NEW: Experiential
Visit AnaheimENTRY: Visit Anaheim and Tourism Vancouver Share the Love in Cross-Promotion Video PartnershipCATEGORY: Global
Visit Colorado SpringsENTRY: Destination Driver CampaignCATEGORY: Search Marketing StrategyAGENCY: Tempest
Visit Myrtle BeachENTRY: Flip.to Destination Cooperative for Visit Myrtle BeachCATEGORY: Digital Marketing InnovationAGENCY: Flip.to
Visit Napa ValleyENTRY: CabCabCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: MeringCarson
VISIT PHILADELPHIAENTRY: Behind the Eats: PhiladelphiaCATEGORY: Multimedia (Video, Flash, Animation) Series
Visit Salt LakeENTRY: Visit Salt Lake WebsiteCATEGORY: Web SiteAGENCY: Simpleview
Visit South WaltonENTRY: Endless Summer in South Walton, FloridaCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Zehnder Communications
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International38
ADVERTISINGADVERTISING
GoldAccorHotelsENTRY: SeekerCATEGORY: LOYALTY PROGRAM — Consumer Marketing
Amelia Island Convention & Visitors BureauENTRY: Amelia Island, Ever So Slightly...CATEGORY: PRINT MEDIA - Consumer
Baha MarENTRY: Baha Mar Launch CampaignCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Mod Op
Baha MarENTRY: Baha Mar Launch Campaign — TelevisionCATEGORY: TELEVISION — ConsumerAGENCY: Mod Op
Bahamas Ministry of TourismENTRY: Bahamas Ministry of Tourism: A 16 Island Marketing StrategyCATEGORY: Advertising Innovation
Bermuda Tourism AuthorityENTRY: Bermuda’s Calling YouCATEGORY: NEW: Experiential
Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer CollaborationCATEGORY: YouthAGENCY: Ideas Collide & Initiative
Cayman Island Department of TourismENTRY: Cayman Islands Tourism WebsiteCATEGORY: REPOSITIONING-Consumer/Group Sales/Travel TradeAGENCY: Bright Red
Courtyard by MarriottENTRY: Courtyard: Passion Moves Us Forward CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: mcgarrybowen
Courtyard by MarriottENTRY: Courtyard TV — ProudCATEGORY: TELEVISION — ConsumerAGENCY: mcgarrybowen
Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule Complete CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) — Consumer/Group Sales/Travel TradeAGENCY: mcgarrybowen
Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule TV SeriesCATEGORY: TELEVISION — ConsumerAGENCY: mcgarrybowen
Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule TV— AnthemCATEGORY: TELEVISION — ConsumerAGENCY: mcgarrybowen
Explore St. LouisENTRY: Sterling K Brown Advertising SeriesCATEGORY: TELEVISION- — Consumer
Herschend Family EntertainmentENTRY: Dollywood Great Pumpkin Luminights Out of HomeCATEGORY: SIGNAGE - Outdoor/Transit
Herschend Family EntertainmentENTRY: Dollywood Great Pumpkin Luminights/Harvest FestivalCATEGORY: NEW: New Opening/Launch
Hilton Garden InnENTRY: Hilton Garden Inn: Simply on Another Level VideoCATEGORY: TELEVISION —- ConsumerAGENCY: GSD&M
HMSHostENTRY: Channel Your Inner ChefCATEGORY: NEW: Experiential
InterContinental Hotel GroupsENTRY: IHG® B2B — An Exceptional Buying ExperienceCATEGORY: PRINT MEDIA — Travel Trade
Jet Linx AviationENTRY: SOAR MagazineCATEGORY: DIRECT MAIL — Consumer
Kentucky Department of TourismENTRY: Kentucky Culinary CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Miles Partnership
Kentucky Department of TourismENTRY: Kentucky Culinary CampaignCATEGORY: TELEVISION — ConsumerAGENCY: Miles Partnership
Louisiana Offi ce of TourismENTRY: Louisiana Tourism Rebranding and Brand ActivationCATEGORY: NEW: New Opening/LaunchAGENCY: Miles Partnership
Maine Offi ce of TourismENTRY: “This is me.” TV SeriesCATEGORY: TELEVISION — ConsumerAGENCY: BVK
Margaritaville Resort OrlandoENTRY: Margaritaville Resort Orlando: Print AdCATEGORY: MAGAZINE OR NEWSPAPER — Travel TradeAGENCY: Concept Farm
ADVERTISINGADVERTISING
Gold HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 39
Marriott InternationalENTRY: Marriott Hotels HK7s feat. Sebastian ChabalCATEGORY: SPECIAL ADVERTISTING SECTION
Marriott InternationalENTRY: Marriott Hotels and HK7s Innovation in AdvertisingCATEGORY: Advertising Innovation
Micato SafarisENTRY: 2018-2019 Micato Safaris BrochureCATEGORY: BROCHURE — Consumer
Micato SafarisENTRY: 2018-2019 Micato Safaris BrochureCATEGORY: BROCHURE — Travel Trade
Mohegan Gaming and EntertainmentENTRY: Mohegan Sun Dining TVCATEGORY: TELEVISION — ConsumerAGENCY: Taxi, Primal
Mote Marine Laboratory and AquariumENTRY: Sea Debris — Print AdsCATEGORY: PRINT MEDIA — ConsumerAGENCY: Paradise Advertising & Marketing
Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise Island Promotion Board WTM Tradeshow ExperienceCATEGORY: TRADESHOW MARKETINGAGENCY: GoConvergence
Newfoundland and Labrador TourismENTRY: Symphony of Sound CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Target
Newfoundland and Labrador TourismENTRY: ConductorCATEGORY: TELEVISION — ConsumerAGENCY: Target
Pigeon Forge Department of TourismENTRY: Pigeon Forge (Tennessee), “Home Alone” TelevisionCATEGORY: TELEVISION — ConsumerAGENCY: bohan
South Dakota Department of TourismENTRY: Open Early, Open LateCATEGORY: NEW: Geo-TargetedAGENCY: MMGY Global
Terranea ResortENTRY: TerraneaLife MagazineCATEGORY: Advertising Innovation
The Aruba Tourism AuthorityENTRY: Authentic Aruba : Local Stories: CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Concept Farm
The Beaches of Fort Myers & SanibelENTRY: The Sounds of Islandology Radio Campaign, Spring 2018CATEGORY: RADIO-ConsumerAGENCY: MMGY Global
The Beaches of Fort Myers & SanibelENTRY: iHeart Media National Seashell Day CampaignCATEGORY: RADIO — ConsumerAGENCY: MMGY Global
The Bradenton Area Convention & Visitors BureauENTRY: Beaches and Brews — Bradenton Area Brewery VideoCATEGORY: DVD/CD/VIDEO Consumer/Group Sales/Travel TradeAGENCY: Aqua Marketing & Communications, Inc.
THE MODERN HONOLULU, a Diamond ResortENTRY: THE MODERN HONOLULU / LATHER Suite Dreams PromotionCATEGORY: CONTEST/SWEEPSTAKES-Consumer/GroupSales/TravelTradeAGENCY: Miles Partnership
VenueNDENTRY: VenueND Meetings BrochureCATEGORY: BROCHURE - Group Sales/MeetingsAGENCY: z2
Visit KCENTRY: Chicago SpeakeasyCATEGORY: NEW: ExperientialAGENCY: MMGY Global
Visit SeattleENTRY: Seattle First Takes: InternationalCATEGORY: GlobalAGENCY: PB&
Visit South WaltonENTRY: South Walton Brand Print CampaignCATEGORY: PRINT MEDIA - ConsumerAGENCY: Zehnder Communications
Wyndham Hotels & ResortsENTRY: Reconnected, A Wyndham Grand Family ExperienceCATEGORY: NEW: Experiential
Wyndham Hotels & ResortsENTRY: Hawthorn Suites by Wyndham “Homemade @ Hawthorn”CATEGORY: NEW: ExperientialAGENCY: Navigant
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International40
ADVERTISING
Silver50 BOWERY NYC A JOIE DE VIVRE HOTELENTRY: JDV NYC PRIDE CAMPAIGN Park South & 50 BoweryCATEGORY: LGBTAGENCY: MakeReady
AccorHotelsENTRY: Members’ RatesCATEGORY: LOYALTY PROGRAM — Consumer Marketing
AccorHotelsENTRY: Members’ RatesCATEGORY: LOYALTY PROGRAM — Member Marketing
AccorHotelsENTRY: SeekerCATEGORY: COMPLETE CAMPAIGN (to include Positioning) — Consumer/Group Sales/Travel Trade
Amelia Island Convention & Visitors BureauENTRY: Elvis in GermanyCATEGORY: TRADESHOW MARKETING
Baha MarENTRY: Baha Mar Launch CampaignCATEGORY: NEW: New Opening/LaunchAGENCY: Mod Op
Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule Print SeriesCATEGORY: PRINT MEDIA — ConsumerAGENCY: mcgarrybowen
Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule NYE Times Square TakeoverCATEGORY: SIGNAGE - Outdoor/TransitAGENCY: mcgarrybowen
Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule Print — Courtyard/Firepit ExecutionCATEGORY: MAGAZINE OR NEWSPAPER — ConsumerAGENCY: mcgarrybowen
Explore Asheville Convention & Visitors BureauENTRY: Steep Canyon Rangers Co-Branding PartnershipCATEGORY: Signage — Outdoor/Transient
Hendricks HotelENTRY: Hendricks Hotel BrandingCATEGORY: NEW: New Opening/LaunchAGENCY: Tambourine
Herschend Family EntertainmentENTRY: Dollywood Great Pumpkin Luminights TVCATEGORY: TELEVISION - Consumer
InterContinental Hotel GroupsENTRY: IHG® B2B — An Exceptional Buying ExperienceCATEGORY: REPOSITIONING — Consumer/Group Sales/Travel Trade
Kentucky Department of TourismENTRY: Kentucky Culinary CampaignCATEGORY: PRINT MEDIA — ConsumerAGENCY: Miles Partnership
Maine Offi ce of TourismENTRY: “This is me.” Declarative Print CampaignCATEGORY: PRINT MEDIA — ConsumerAGENCY: BVK
Margaritaville Resort OrlandoENTRY: Margaritaville Resort Orlando: Cottage Sales BrochureCATEGORY: BROCHURE — Group Sales/MeetingsAGENCY: Concept Farm
Michigan Economic Development CorporationENTRY: A Postcard from MichiganCATEGORY: TELEVISION — ConsumerAGENCY: McCann Detroit
Mohegan SunENTRY: Captivating Manhattan CommutersCATEGORY: SIGNAGE — Outdoor/TransitAGENCY: Media Storm, Taxi
Naples, Marco Island, Everglades CVBENTRY: Love, Paradise — Outdoor BoardsCATEGORY: Signage — Outdoor/TransientAGENCY: Paradise Advertising & Marketing
Naples, Marco Island, Everglades CVBENTRY: “Dear Meeting Planner” Meetings VideoCATEGORY: DVD/CD/VIDEO Consumer/Group Sales/Travel TradeAGENCY: Paradise Advertising & Marketing
Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise Island — 2018 Spot Market TV Targeted CampaignsCATEGORY: NEW: Geo-TargetedAGENCY: Net Conversion
Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise Island Promotion Board Destination GuideCATEGORY: BROCHURE — ConsumerAGENCY: GoConvergence
Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise Island Promotion Board “Follow Me” TV SpotCATEGORY: TELEVISION — ConsumerAGENCY: GoConvergence
ADVERTISING
Silver HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 41
Newfoundland and Labrador TourismENTRY: Air Canada Content Channel — Find YourselfCATEGORY: ON PROPERTY/IN FLIGHT — Consumer, Group Sales or Travel TradeAGENCY: Target
Playa Hotels & ResortsENTRY: Sensory Experience with Panama Jack ResortsCATEGORY: MAGAZINE OR NEWSPAPER -ConsumerAGENCY: NJF, an MMGY Global Company
Santa Rosa County Tourist Development Offi ceENTRY: Navarre Beach Visitor GuideCATEGORY: BROCHURE — ConsumerAGENCY: Paradise Advertising & Marketing
South Dakota Department of TourismENTRY: My Great Place South Dakota Popup MailerCATEGORY: DIRECT MAIL — ConsumerAGENCY: Lawrence & Schiller
The Aruba Tourism AuthorityENTRY: Authentic Aruba : Local Stories : TV campaignCATEGORY: TELEVISION — ConsumerAGENCY: Concept Farm
The Aruba Tourism AuthorityENTRY: Aruba: Most Valuable “Playa” SweepsCATEGORY: CONTEST/SWEEPSTAKES-Consumer/GroupSales/TravelTradeAGENCY: Concept Farm
The Bradenton Area Convention & Visitors BureauENTRY: Craft Your Own Vacation — Print CampaignCATEGORY: PRINT MEDIA — ConsumerAGENCY: Aqua Marketing & Communications, Inc.
The Emerald Coast Convention & Visitors BureauENTRY: The Emerald Coast -— “Count On” Television :30CATEGORY: TELEVISION — ConsumerAGENCY: Aqua Marketing & Communications, Inc.
The San Diego Tourism AuthorityENTRY: Better by the BeachCATEGORY: REPOSITIONING-Consumer/Group Sales/Travel TradeAGENCY: Expedia Group Media Solutions
Visit Carmel-by-the-SeaENTRY: Carmel-by-the-Sea “Pure Inspiration” :60 TV CommercialCATEGORY: TELEVISION — ConsumerAGENCY: Burghardt+Dore Advertising
Visit SavannahENTRY: This isn’t ordinary. This is Savannah. (Print Campaign)CATEGORY: PRINT MEDIA — ConsumerAGENCY: Paradise Advertising & Marketing
Visit SavannahENTRY: This isn’t ordinary. This is Savannah. (Full Campaign)CATEGORY: COMPLETE CAMPAIGN (to include Positioning) — Consumer/Group Sales/Travel TradeAGENCY: Paradise Advertising & Marketing
Visit SeattleENTRY: VISITSEATTLE.TVCATEGORY: Advertising InnovationAGENCY: PB&
VisitGreenvilleSCENTRY: “yeah, that”: The 2018 Offi cial Visitor’s Guide to Greenville, SCCATEGORY: BROCHURE — Consumer
VisitGreenvilleSCENTRY: Bassmaster Classic “Happy G” Door HangersCATEGORY: ON PROPERTY/IN FLIGHT —Consumer, Group Sales or Travel Trade
White LodgingENTRY: Company of FirstsCATEGORY: DVD/CD/VIDEO Consumer/Group Sales/Travel Trade
Wyndham Hotels & ResortsENTRY: Ramada by Wyndham “Say Hello to Red” CampaignCATEGORY: GlobalAGENCY: Little
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International42
ADVERTISING
BronzeAlaska AirlinesENTRY: Alaska Airlines Ugly Sweater ActivationCATEGORY: NEW: ExperientialAGENCY: Sparkloft Media
AMResortsENTRY: Make A Secret TV IntegrationsCATEGORY: TELEVISION-Consumer
Best Western Hotels & ResortsENTRY: Experiences by Best Western RewardsCATEGORY: NEW: New Opening/LaunchAGENCY: Ideas Collide
Hampton by HiltonENTRY: Hampton by Hilton: Entrepreneur AdCATEGORY: MAGAZINE OR NEWSPAPER — Travel TradeAGENCY: GSD&M
Hyatt Hotels CorporationENTRY: Hyatt B2B Group Campaign — Moment MakersCATEGORY: GROUP SALES
Mote Marine Laboratory and AquariumENTRY: Teeth Beneath CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) — Consumer/Group Sales/Travel TradeAGENCY: Paradise Advertising & Marketing
The PhoenicianENTRY: The Phoenician Fall/Winter Direct Mail 2017CATEGORY: DIRECT MAIL — ConsumerAGENCY: Commit Agency
VisitGreenvilleSCENTRY: Bassmaster Classic VIP AmenitiesCATEGORY: ON PROPERTY/IN FLIGHT —Consumer, Group Sales or Travel Trade
We are very proud and excited to celebrate with our long-time client and partner for being recognized by the industry as one of the best and brightest minds.
PR • Marketing • Digital • Creative rbbcommunications.com • 305.448.7450
Named one of HSMAI’s 2018 TOP 25
EXTRAORDINARY MINDS IN SALES, MARKETING, AND REVENUE OPTIMIZATION
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CONGRATULATIONS,ERICA DOYNE
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International44
PUBLIC RELATIONSPUBLIC RELATIONS
Gold 21c Museum HotelsENTRY: 21c Museum Hotels: Conde Nast Traveler OnlineCATEGORY: FEATURE PLACEMENT ONLINE —- Consumer MediaAGENCY: Baltz & Company
Abercrombie & KentENTRY: Abercrombie & Kent Cruises Ahead, Chartering New Territory with Cultural ItinerariesCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Laura Davidson Public Relations
Amelia Island Convention & Visitors BureauENTRY: Pétanque Amelia Island OpenCATEGORY: SPECIAL EVENT
Aqua-Aston HospitalityENTRY: Aqua-Aston Hospitality’s “Reef Safe” Campaign Turns the Tide Against Coral Bleaching in HawaiiCATEGORY: Public Relations Innovation
Audley TravelENTRY: Audley Travel Featured in Robb Report Muse’s Inaugural IssueCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: TURNER
Barbados Tourism Marketing Inc.ENTRY: Endless Summer — Travel and Leisure — Barbados Tourism Marketing Inc.CATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: Development Counsellors International
Bermuda Tourism AuthorityENTRY: Bermuda Tourism Authority Dominates Ocean Home June 2017 issueCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: TURNER
Best Western® Hotels & ResortsENTRY: EXCLUSIVE: Best Western Launches New Soft Brand, Targets Upper-Midscale SegmentCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Hemsworth Communications
Best Western® Hotels & ResortsENTRY: LodgingMagazine.com: Best Western Can’t Stop, Won’t StopCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Hemsworth Communications
Best Western® Hotels & ResortsENTRY: MSNBC VIDEO: Best Western CEO David Kong Shares Tips for SuccessCATEGORY: FEATURE PLACEMENT ONLINE -— Consumer MediaAGENCY: Hemsworth Communications
Best Western® Hotels & ResortsENTRY: Leisure Travel Summit in Toronto, CanadaCATEGORY: SPECIAL EVENTAGENCY: Hemsworth Communications
Best Western® Hotels & ResortsENTRY: Experiences by Best Western Rewards Media LaunchCATEGORY: SPECIAL EVENTAGENCY: Hemsworth Communications
Best Western® Hotels & ResortsENTRY: Best Western Premier Scores with Robust Breakfast Buffet: Hotel F&B MagazineCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Hemsworth Communications
Beverly Wilshire, A Four Seasons HotelENTRY: Urban Glamping at the Beverly Wilshire, A Four Seasons HotelCATEGORY: NEW — ExperientialAGENCY: C&R
Brand USAENTRY: Travel Transcends PoliticsCATEGORY: PUBLIC AFFAIRS/PSA’s
Casa Marina, A Waldorf Astoria ResortENTRY: Iconic Key West hotel holds 1st wedding since Hurricane IrmaCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: QUINN
Chatham Bars InnENTRY: Chatham Bars Inn Lands on the Cover of The Boston Globe Travel SectionCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: MFA, a Finn Partners Company
CheapCaribbean.comENTRY: CheapCaribbean’s Beach of theMonth ClubCATEGORY: FEATURE PLACEMENT ONLINE — Consumer Media
ConranPRENTRY: Charlie Chaplin, At Home in SwitzerlandCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: ConranPR
Durban TourismENTRY: A Creative Dive into Durban, South AfricaCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: PHG Consulting
FinnairENTRY: TAKING U.S. BLOGGERS #UPINTHEFINNAIRCATEGORY: Infl uencer MarketingAGENCY: Zapwater Communications, Inc.
PUBLIC RELATIONSPUBLIC RELATIONS
Gold HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 45
Fort Worth NowENTRY: Fort Worth Invested Big in SXSW to Show the World It’s Not a Dallas SuburbCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: QUINN
Greater Fort Lauderdale Convention & Visitors BureauENTRY: GFL Pride PlaceCATEGORY: LGBTAGENCY: Finn Partners
Greater Miami Convention and Visitors BureauENTRY: How Miami and the Beaches Saved the OutGamesCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Current Marketing
Greater Palm Springs Convention & Visitors BureauENTRY: WashingtonPost, “Indian Wells tennis tournament draws fans and top players”CATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Development Counsellors International
Hakkasan New YorkENTRY: Hakkasan New York — MacartunesCATEGORY: NEW OPENING/LAUNCHAGENCY: Nike Communications
Heritage Hotels & ResortsENTRY: Ancient Culture Meets Modern Luxury: A New Place (and Reason) to Stay in AlbuquerqueCATEGORY: NEW OPENING/LAUNCHAGENCY: Tucker & Associates, LLC
Herschend Family EntertainmentENTRY: Dollywood / Dolly Parton Imagination Library 100 Millionth BookCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITY
HiltonENTRY: Embassy Suites by Hilton Enlists Steve Harvey to Spotlight Job Training Program for Youth with DisabilitiesCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: rbb Communications
Hilton Hotels & ResortsENTRY: Hilton Passport ProjectCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Edelman
IHGENTRY: Staybridge Suites Hotel F&B Cover StoryCATEGORY: FEATURE PLACEMENT PRINT— Trade Publication
IHGENTRY: Holiday Inn Summer of SmilesCATEGORY: MARKETING PROGRAM —ConsumerAGENCY: Weber Shandwick
IHGENTRY: Holiday Inn Infl uencer ProgramCATEGORY: Infl uencer MarketingAGENCY: Weber Shandwick
IHG® (InterContinental Hotels Group)ENTRY: Holiday Inn Express® Friday the 13th “Readiest” Escape PlanCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Weber Shandwick
IHG® (InterContinental Hotels Group)ENTRY: Holiday Inn Express® Operation Plentiful PancakesCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Weber Shandwick
ILGENTRY: ILG Relief FundCATEGORY: EMPLOYEE PROGRAMAGENCY: Interval International
Intrepid TravelENTRY: Breaking Boundaries Through FoodCATEGORY: FEATURE PLACEMENT ONLINE -— Consumer MediaAGENCY: NJF, an MMGY Global Company
Irving Convention & Visitors BureauENTRY: Irving Texas Knows How to RockCATEGORY: FEATURE PLACEMENT ONLINE — Trade Media
iStarENTRY: Jewel of the Jersey Shore Gets a Luxe New Shine with Asbury Ocean ClubCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: NJF, an MMGY Global Company
LUMA Hotel Times SquareENTRY: Alina at LUMA Hotel Times SquareCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: The Brandman Agency
Macao Government Tourism Offi ceENTRY: The Experience Macao Food TruckCATEGORY: NEW -— ExperientialAGENCY: Myriad Marketing
Major Food GroupENTRY: Major Food Group on CBS This MorningCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: NJF, an MMGY Global Company
Marriott HotelsENTRY: Marriott Hotels Splash of BrillianceCATEGORY: Public Relations Innovation
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International46
PUBLIC RELATIONSPUBLIC RELATIONS
GoldMarriott InternationalENTRY: Courtyard Superbowl Sleepover ContestCATEGORY: SPECIAL EVENTAGENCY: Catalyst Public Relations
Marriott InternationalENTRY: Equally Welcome: Marriott Celebrates LGBTQ PrideCATEGORY: LGBTAGENCY: JeffreyGroup
Marriott InternationalENTRY: Marriott International Presents: W Hotels’ Experience at CoachellaCATEGORY: NEW— Experiential
Marriott InternationalENTRY: Marriott International Presents: W Hotels’ Experience at CoachellaCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)
Marriott InternationalENTRY: The Wall Street Journal, What’s Your Workout, Executive Profi leCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or Newspaper
Marriott Intl.ENTRY: M Live Project: Carpet DadCATEGORY: Infl uencer Marketing
Mexico City Tourism BoardENTRY: Wall Street Journal Juarez Neighborhood FeatureCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: Weber Shandwick
Mexico City Tourism BoardENTRY: Tasting Table Mexico City Culinary GuideCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Weber Shandwick
Michigan Economic Development CorporationENTRY: Fall and SeekCATEGORY: Infl uencer MarketingAGENCY: Weber Shandwick
Moxy HotelsENTRY: Moxy Hotels x Upright Citizens Brigade (UCB) CollaborationCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: Ballantines PR
Moxy Times SquareENTRY: Moxy Times Square HOTELS MagazineCATEGORY: FEATURE PLACEMENT PRINT —Trade PublicationAGENCY: The Brandman Agency
Murphy Arts DistrictENTRY: Creating a New Destination: El Dorado, Ark., the Comeback Kid of the SouthCATEGORY: NEW OPENING/LAUNCHAGENCY: NJF, an MMGY Global Company
National Geographic Encounter: Ocean OdysseyENTRY: National Geographic Encounter: Ocean OdysseyCATEGORY: NEW OPENING/LAUNCHAGENCY: Nicholas & Lence Communications
Nebraska Tourism CommissionENTRY: National Geographic’s “Year of the Bird” - Nebraska Crane MigrationCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: TURNER
NTO SerbiaENTRY: Redefi ning BelgradeCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: Zapwater Communications, Inc.
NY Hotel PennsylvaniaENTRY: NY Hotel Pennsylvania Creates Paw-sitive Experience for Westminster DogsCATEGORY: SPECIAL EVENTAGENCY: LMA Communications Inc.
Playa Hotels & ResortsENTRY: Panama Jack in a Box Infl uencer CampaignCATEGORY: Infl uencer MarketingAGENCY: NJF, an MMGY Global Company
PROMPERÚENTRY: Peruvian Cuisine: Guinea Pig, Alpaca and KiwichaCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Percepture
Red RoofENTRY: Feature Placement Online — Trade Media - Hotel ManagementCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Hill+Knowlton Strategies
REI AdventuresENTRY: Level the Playing Field Around the World: REI Adventures and the Re-Launch of their Global Women’s Adventure ProgramCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: TURNER
Royal Caribbean Cruises Ltd.ENTRY: Sea Beyond: The New, Next and Never Before in CruisingCATEGORY: SPECIAL EVENTAGENCY: Weber Shandwick
Royal Caribbean Cruises Ltd.ENTRY: Sea Beyond: The New, Next and Never Before in CruisingCATEGORY: NEW — ExperientialAGENCY: Weber Shandwick
PUBLIC RELATIONSPUBLIC RELATIONS
Gold HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 47
Royal Caribbean InternationalENTRY: A Perfect Night to Introduce a Perfect DayCATEGORY: SPECIAL EVENTAGENCY: Weber Shandwick
Shore HotelENTRY: Shore Hotel Signs Up Consumers for Sustainability in ‘Sign for the Shore’CATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Klick Communications
South African TourismENTRY: South African Tourism and Citi Bike PartnershipCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)
South Dakota Department of TourismENTRY: South Dakota’s First-Ever Women’s-Only Motorcycle RallyCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: MMGY Global
Sullivan Catskills Visitors AssociationENTRY: Sullivan Catskills ComebackCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: The Door
Terranea ResortENTRY: Terranea — KTLA-5 “Money Smart” SegmentCATEGORY: FEATURE PLACEMENT TELEVISION
The Bahamas Ministry of Tourism and AviationENTRY: Under the Infl uence of The BahamasCATEGORY: Infl uencer MarketingAGENCY: Weber Shandwick
The Colonial Williamsburg FoundationENTRY: Portraying an 18th Century Black Men — A Really Tough GigCATEGORY: FEATURE PLACEMENT PRINT —Consumer Magazine or NewspaperAGENCY: Percepture
The Colonial Williamsburg FoundationENTRY: Bringing July Fourth to Life / Democracy is MessyCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Percepture
The Godfrey Hotel ChicagoENTRY: The Godfrey’s Winter WonderlandCATEGORY: SPECIAL EVENTAGENCY: Wagstaff Worldwide
The Langham, BostonENTRY: The Reserve Gin — A Signature Spirit for a Historic HotelCATEGORY: NEW OPENING/LAUNCH
The Ministry of Culture and Tourism of TurkeyENTRY: Turkey: Soft Diplomacy > Hard ChallengesCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Finn Partners
The Plaza, A Fairmont Managed HotelENTRY: Home Alone 2: 25 AnniversaryCATEGORY: MARKETING PROGRAM — Consumer
Tourism AustraliaENTRY: Australia Food and WineCATEGORY: Infl uencer Marketing
Travel PortlandENTRY: Travel Portland Celebrates Everything “You Can, In Portland” with New CampaignCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Laura Davidson Public Relations
Two Roads HospitalityENTRY: Two Roads Hospitality - Hospitality Design Feature (March/April 2018)CATEGORY: FEATURE PLACEMENT PRINT —Trade Publication
Two Roads HospitalityENTRY: Two Roads Hospitality: Hotel News NowCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Baltz & Company
Ventana Big SurENTRY: Ventana Big Sur: Resort Re-Opening CampaignCATEGORY: NEW OPENING/LAUNCHAGENCY: Murphy O’Brien Public Relations
Visit AnaheimENTRY: NBC’s TODAY Show Puts National Spotlight on Local Anaheim HeroCATEGORY: FEATURE PLACEMENT TELEVISION
Visit BaltimoreENTRY: Visit Baltimore’s Inclusion in New York Times’“52 Places to Go in 2018”CATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Finn Partners
Visit Myrtle BeachENTRY: Visit Myrtle Beach and Southern Living: Meet Us in MyrtleCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: Fahlgren Mortine
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International48
PUBLIC RELATIONSPUBLIC RELATIONS
GoldVisit SeattleENTRY: Seattle Story AwardCATEGORY: SPECIAL EVENTAGENCY: PB&
Visit VenturaENTRY: Rolling Out the Welcome MatCATEGORY: SPECIAL EVENT
VisitGreenvilleSCENTRY: Yeah, That YumCATEGORY: SPECIAL EVENT
VisitLEXENTRY: Destination Reaches National Notoriety with 1.7 Billion Impressions; Increases Tourist Spending and Room RevenueCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: QUINN
Westin Hotels & ResortsENTRY: Westin launches Project Rise: ThreadForward, turning hotel bed linens into pajamas for children in needCATEGORY: Public Relations InnovationAGENCY: MFA, a Finn Partners Company
Westin Hotels & ResortsENTRY: Fast Company Design Innovation Column Features Westin’s Project Rise: ThreadForward InitiativeCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: MFA, a Finn Partners Company
Westin Hotels & ResortsENTRY: Westin Hotels & Resorts Celebrates Global Running DayCATEGORY: SPECIAL EVENTAGENCY: MFA, a Finn Partners Company
Westin Hotels & ResortsENTRY: Westin Hotels & Resorts partners with goop to offer exclusive G. Sport SessionsCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: MFA, a Finn Partners Company
Westin Hotels & ResortsENTRY: Westin’s Innovative Linen Upcycling Program Featured in Hotel BusinessCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: MFA, a Finn Partners Company
Westin Hotels & ResortsENTRY: Westin Launches CSR Program to Upcycle Hotel Bed Linens, Transforming Them into Children’s PajamasCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITYAGENCY: MFA, a Finn Partners Company
White LodgingENTRY: Chicago Tribune Debuts Moxy Chicago Downtown to Fun-Hunters EverywhereCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: TURNER
Wisconsin Department of TourismENTRY: Infl uencers Have Real Fun with Travel WisconsinCATEGORY: Infl uencer MarketingAGENCY: Laughlin Constable
Wyndham GrandENTRY: Wyndham Grand ReconnectedCATEGORY: MARKETING PROGRAM —ConsumerAGENCY: The Door
Wyndham Grand Rio Mar Puerto Rico Golf & Beach ResortENTRY: Puerto Rico’s comebackCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Laura Davidson PR
Wyndham Hotels & ResortsENTRY: Wyndham Grand’s Reconnected Family ExperienceCATEGORY: Public Relations Innovation
Wyndham Hotels & ResortsENTRY: Wyndham Grand Reconnected Family Experience - GMACATEGORY: FEATURE PLACEMENT TELEVISION
Your ItalyENTRY: Italy’s Best Foodie Vacation With Discover Your ItalyCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: D&D PR
Zoëtry Wellness & Spa ResortsENTRY: Scandal Helps New Zoëtry Resort Flip the ScriptCATEGORY: NEW OPENING/LAUNCHAGENCY: rbb Communications
HSMAI ADRIAN AWARDS 2018
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PUBLIC RELATIONS
SilverAccorHotelsENTRY: SeekerCATEGORY: MARKETING PROGRAM — Consumer
AccorHotelsENTRY: SeekerCATEGORY: LOYALTY PROGRAM — CONSUMER
Amelia Island Convention & Visitors BureauENTRY: Dickens Event in LondonCATEGORY: MARKETING PROGRAM — Trade
Aparium Hotel GroupENTRY: Aparium Hotel Group Helps Write Detroit’s Next ChapterCATEGORY: NEW OPENING/LAUNCHAGENCY: The Door
Atlantis, Paradise IslandENTRY: From Stagnant to Showstopping: Putting The Cool Back in The CoveCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: LDPR
Azores GetawaysENTRY: The Door to Europe’s Best Kept Secret is off the Coast of Portugal—And Azores Getaways Has the KeyCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Laura Davidson Public Relations
Barbados Tourism Marketing Inc.ENTRY: Barbados — Nexos — Barbados Tourism Marketing Inc.CATEGORY: FEATURE PLACEMENT PRINT —Consumer Magazine or NewspaperAGENCY: Development Counsellors International
Barbados Tourism Marketing Inc.ENTRY: Food & Rum Campaign — Barbados Tourism Marketing Inc.CATEGORY: SPECIAL EVENTAGENCY: Development Counsellors International
Best Western Hotels & ResortsENTRY: Travel Your Passion with Best WesternCATEGORY: Infl uencer MarketingAGENCY: Ideas Collide
Best Western Hotels & ResortsENTRY: Best Western for a Better World Contributes $1M to Charitable InitiativesCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITYAGENCY: Hemsworth Communications
Best Western® Hotels & ResortsENTRY: Best Western Leisure Travel Summit Highlights Industry’s Top TrendsCATEGORY: FEATURE PLACEMENT ONLINE - Trade MediaAGENCY: Hemsworth Communications
Best Western® Hotels & ResortsENTRY: USAToday.com: Best Western Creates New Hotel BrandCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Hemsworth Communications
Best Western® Hotels & ResortsENTRY: Vibrant Reveal, Vib Springfi eld, MOCATEGORY: SPECIAL EVENTAGENCY: Hemsworth Communications
Best Western® Hotels & ResortsENTRY: Leisure Travel Summit in New YorkCATEGORY: SPECIAL EVENTAGENCY: Hemsworth Communications
Conrad Maldives Rangali IslandENTRY: Launch of THE MURAKA at Conrad Maldives Rangali IslandCATEGORY: NEW OPENING/LAUNCHAGENCY: The Brandman Agency
Conrad New YorkENTRY: Conrad New York Propose Like A PrinceCATEGORY: MARKETING PROGRAM —ConsumerAGENCY: Magrino
ContikiENTRY: STAMP THIS: CONTIKI PAYS FOR PASSPORTSCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: The Decker/Royal Agency
Destination QuebecENTRY: Québec OriginalCATEGORY: MARKETING PROGRAM —ConsumerAGENCY: DQMPR
Diamond Public RelationsENTRY: Hotels Celebrate International Women’s DayCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: Diamond Public Relations
Discover the Palm BeachesENTRY: 5 Reasons To Visit The Palm Beaches This Summer — Forbes — Discover The Palm BeachesCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Development Counsellors International
DNSWENTRY: An International Sensation: Vivid Sydney Shines During 10th Anniversary YearCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: LDPR
PUBLIC RELATIONS
Silver HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 51
El Salvador TourismENTRY: Should El Salvador be on your travel bucket list?CATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: PHG Consulting
Experience KissimmeeENTRY: Experience Kissimmee & Doctor MikeCATEGORY: Infl uencer MarketingAGENCY: VERB Interactive
Experience KissimmeeENTRY: Experience Kissimmee & U.S. Travel AssociationCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: VERB Interactive
Fairmont Kea LaniENTRY: 2018 Infl uencer Wellness CampaignCATEGORY: Infl uencer Marketing
Greater Palm Springs Convention & Visitors BureauENTRY: Economic Impact Report — Tourism Rally 2017CATEGORY: PUBLIC AFFAIRS/PSA’sAGENCY: Development Counsellors International
Greater Palm Springs Convention & Visitors BureauENTRY: BBC.com, “The World’s Ultimate Milkshake”CATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Development Counsellors International
Greater Palm Springs Convention & Visitors BureauENTRY: SF Chronicle, “Suite Spot: Swingin’ at the Riviera Palm Springs”CATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Development Counsellors International
Guadalajara TourismENTRY: Guadalajara’s Contemporary Artisan ExperienceCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: PHG Consulting
HiltonENTRY: Hilton Declares Affordable Suites for AllCATEGORY: Infl uencer MarketingAGENCY: rbb Communications
Holiday InnENTRY: Holiday Inn Chocolate Milk Happy Hour Experiential CampaignCATEGORY: NEW — ExperientialAGENCY: Weber Shandwick
Hong Kong Tourism BoardENTRY: Sea GalsCATEGORY: SPECIAL EVENT
Hong Kong Tourism BoardENTRY: Regional Media FamCATEGORY: MARKETING PROGRAM — Consumer
Hotel FigueroaENTRY: Hotel Figueroa: 2018 RevampCATEGORY: NEW OPENING/LAUNCHAGENCY: Murphy O’Brien Public Relations
IHGENTRY: Staybridge Suites: Dining In with Carla Hall ProgramCATEGORY: MARKETING PROGRAM — Consumer
IHGENTRY: IHG Rewards Club Launches Grubhub and OpenTableCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)
Irving Convention & Visitors BureauENTRY: Day Trips: Ruth Paine House Museum IrvingCATEGORY: FEATURE PLACEMENT ONLINE — Consumer Media
iStarENTRY: Beloved Local Music Venue and Bowling Alley Rocks AgainCATEGORY: NEW OPENING/LAUNCHAGENCY: NJF, an MMGY Global Company
LondonHouse ChicagoENTRY: Keeping Families Close with Ronald McDonald House on NBCCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Wagstaff Worldwide
Los Cabos Tourism BoardENTRY: 13-Page Hemispheres Magazine Cover StoryCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: NJF, an MMGY Global Company
Mahogany Bay Resort & Beach ClubENTRY: Beth Clifford Brings Opportunity To BelizeCATEGORY: FEATURE PLACEMENT PRINT — Trade PublicationAGENCY: D&D PR
Margaritaville Hollywood Beach ResortENTRY: Islands.com — 7 Reasons to Stay at Margaritaville Hollywood Beach ResortCATEGORY: FEATURE PLACEMENT ONLINE — Consumer Media
Margaritaville Resort OrlandoENTRY: Margaritaville Resort Orlando’s Vacation Cottage PartyCATEGORY: SPECIAL EVENT
HSMAI ADRIAN AWARDS 2018
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PUBLIC RELATIONS
SilverMarriott InternationalENTRY: Slam Dunk from Marriott International and NCAACATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: J Public Relations
Marriott InternationalENTRY: Route 66 Journey Across AmericaCATEGORY: Infl uencer Marketing
Mexico Grand HotelsENTRY: Room Request! Hacienda EncantadaCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: CIIC
Namu TravelENTRY: Boosting SEO One Organic Link at a Time for Namu Travel BrandsCATEGORY: Public Relations InnovationAGENCY: JFC PR
Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise Island & ChubbiesCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: VERB Interactive
Ocean House Management CollectionENTRY: “Mass Appeal” for Boston’s Affl uent Travelers: Driving Business to Ocean House Management Collection resortsCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Laura Davidson Public Relations
Orion SpanENTRY: RobbReport.com — Orion Span Announces World’s First-Ever Luxury Space HotelCATEGORY: FEATURE PLACEMENT ONLINE - Consumer MediaAGENCY: Hemsworth Communications
OTO DevelopmentENTRY: AC Hotel Spartanburg: Arts and Culture SeriesCATEGORY: NEW — Experiential
Pigeon Forge Department of TourismENTRY: Pigeon Forge (Tennessee) Post Wildfi re PSACATEGORY: PUBLIC AFFAIRS/PSA’sAGENCY: bohan
Preferred Hotels & ResortsENTRY: Hotel Management Feature: Lindsey Ueberroth Takes Preferred to New HeightsCATEGORY: FEATURE PLACEMENT PRINT — Trade Publication
Princess CruisesENTRY: Come Back New Alaskan Infl uencer CampaignCATEGORY: Infl uencer MarketingAGENCY: NJF, an MMGY Global Company
Puntacana Resort & ClubENTRY: Tortuga Bay at Puntacana Resort & Club RenovationCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: HL Group
Rosewood Hotels & ResortsENTRY: Rosewood Mayakoba: SELF OnlineCATEGORY: FEATURE PLACEMENT ONLINE -—Consumer MediaAGENCY: Baltz & Company
South Carolina Department of Parks, Recreation and TourismENTRY: South Carolina Chef AmbassadorsCATEGORY: Public Relations InnovationAGENCY: BFG Marketing
SuperClubs Breezes BahamasENTRY: Breezes Bahamas/Crunch Fitness Collaborate for First-Ever Wellness WeekCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: NJF, an MMGY Global Company
Suzhou TourismENTRY: Promoting Suzhou to the U.S. travel tradeCATEGORY: FEATURE PLACEMENT PRINT — Trade PublicationAGENCY: PHG Consulting
Terranea ResortENTRY: Terranea - KTLA-5 “Money Smart” Segment and GiveawayCATEGORY: FEATURE PLACEMENT ONLINE — Consumer Media
Terranea ResortENTRY: Ambassador ProgramCATEGORY: Infl uencer Marketing
The Beaches of Fort Myers & SanibelENTRY: Following the Fictional Footsteps of Doc Ford on Two Islands in Old FloridaCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: MMGY Global
The Bradenton Area Convention & Visitors BureauENTRY: Dallas Pop Up EventCATEGORY: SPECIAL EVENTAGENCY: Aqua Marketing & Communications, Inc.
The Drake, a Hilton HotelENTRY: The Drake, a Hilton Hotel — Royal Wedding CoverageCATEGORY: SPECIAL EVENTAGENCY: The Brandman Agency
PUBLIC RELATIONS
Silver HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 53
The Modern HonoluluENTRY: The Modern Honolulu Goes StrawlessCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITYAGENCY: Klick Communications
The Private SuiteENTRY: Infl uencers Give A Peek Into The Private SuiteCATEGORY: Infl uencer MarketingAGENCY: J Public Relations
The Shore Club Turks & CaicosENTRY: Redefi ning Travel to Turks: The Shore Club Opens on Long Bay BeachCATEGORY: NEW OPENING/LAUNCHAGENCY: J Public Relations
Tourism Northern TerritoryENTRY: Fly Free to the OutbackCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Myriad, an MMGY Global Company
Travel WisconsinENTRY: Travel Wisconsin Unveils Selfi e StandsCATEGORY: NEW OPENING/LAUNCHAGENCY: Laughlin Constable
Two Roads HospitalityENTRY: Destination Hotels and BabyQuip Deliver on Family Travel NeedsCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)
U by UniworldENTRY: LAUNCHING U BY UNIWORLD: A RIVER CRUISE FOR A NEW GENERATION OF TRAVELERSCATEGORY: NEW OPENING/LAUNCHAGENCY: The Decker/Royal Agency
UberENTRY: Travel & Transportation Industry GatheringCATEGORY: SPECIAL EVENTAGENCY: MMGY Global
Visit CaliforniaENTRY: The Grateful Table — Visit CaliforniaCATEGORY: CRISIS COMMUNICATION/RECOVERY COMMUNICATIONAGENCY: Development Counsellors International
Visit Huntington BeachENTRY: amNY, “Escape from New York: Huntington Beach”CATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: Development Counsellors International
Visit JacksonENTRY: Jackson’s Infl uencers with Soul CampaignCATEGORY: Infl uencer MarketingAGENCY: Development Counsellors International
VISIT PHILADELPHIAENTRY: VISIT PHILADELPHIA Online Media CenterCATEGORY: MEDIA CENTER — Online Press Room
Visit South WaltonENTRY: Fathom Features South Walton as the Hamptons of SouthCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: TURNER
Visit Tampa BayENTRY: Unlock Tampa Bay Visitors Center & MonumentCATEGORY: NEW — Experiential
VisitGreenvilleSCENTRY: Yeah, That Yum Event Invitation MailerCATEGORY: Public Relations Innovation
W Fort LauderdaleENTRY: W Fort Lauderdale — The Bachelor Viewing PartyCATEGORY: SPECIAL EVENTAGENCY: Diamond Public Relations
WI Department of TourismENTRY: Travel Wisconsin’s St. Louis Press KitCATEGORY: PRESS KITAGENCY: Laughlin Constable
Windstar CruisesENTRY: Locks of CoverageCATEGORY: SPECIAL EVENTAGENCY: Percepture
Xanterra Travel Collection/The Oasis at Death ValleyENTRY: The Superbloom of The Oasis at Death ValleyCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Percepture
PUBLIC RELATIONS
Bronze HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 55
21 RoyalENTRY: A Royal Debut: 21 Royal at Disneyland Resort — Robb Report ExclusiveCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: J Public Relations
Adare ManorENTRY: An Experience Beyond EverythingCATEGORY: NEW OPENING/LAUNCHAGENCY: J Public Relations
American Writers MuseumENTRY: American Writers MuseumCATEGORY: NEW OPENING/LAUNCHAGENCY: Heron Agency
Bahamas Ministry of Tourism and AviationENTRY: Making Tourism Better in The BahamasCATEGORY: MARKETING PROGRAM —ConsumerAGENCY: Weber Shandwick
Barbados Tourism Marketing Inc.ENTRY: Crop Over Campaign — Barbados Tourism Marketing Inc.CATEGORY: SPECIAL EVENTAGENCY: Development Counsellors International
Benchmark, A Global Hospitality CompanyENTRY: Top 10 Meeting Trends for 2018 Help Grow Revenues & PortfolioCATEGORY: MARKETING PROGRAM — TradeAGENCY: Ken Ellens Communications
Best Western Hotels & ResortsENTRY: Parents Deserve Rewards with Cool Mom Picks and Best Western RewardsCATEGORY: Infl uencer MarketingAGENCY: Ideas Collide
Best Western® Hotels & ResortsENTRY: Travel Pulse “Behind the Brands” SeriesCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Hemsworth Communications
Best Western® Hotels & ResortsENTRY: Going “Behind the Brands” with Today’s Best WesternCATEGORY: MARKETING PROGRAM — TradeAGENCY: Hemsworth Communications
Best Western® Hotels & ResortsENTRY: Hotel Management Greg Adams FeatureCATEGORY: FEATURE PLACEMENT PRINT —- Trade PublicationAGENCY: Hemsworth Communications
Best Western® Hotels & ResortsENTRY: Fast Pass to GoldCATEGORY: LOYALTY PROGRAM-MEMBERAGENCY: Hemsworth Communications
Curtain Bluff ResortENTRY: A Classy Refresh for a Classic Caribbean GemCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Laura Davidson Public Relations
Destination QuebecENTRY: Montreal 375 AnniversaryCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: DQMPR
Discover Dominica AuthorityENTRY: Dominica Crisis Communication and Recovery Campaign Post-Hurricane MariaCATEGORY: CRISIS COMMUNICATION/RECOVERY COMMUNICATIONAGENCY: Myriad, an MMGY Global Company
Discover Long IslandENTRY: Long Island’s 150th Celebration of the Belmont StakesCATEGORY: SPECIAL EVENT
Discover the Palm BeachesENTRY: Heaven Itself — BOLD magazine — Discover The Palm BeachesCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Development Counsellors International
Eastwind Hotel & BarENTRY: Eastwind Hotel & Bar OpeningCATEGORY: NEW OPENING/LAUNCHAGENCY: Lion & Lamb Communications
Grand Geneva Resort & SpaENTRY: Teeing-up Golf in Lake Geneva, WisconsinCATEGORY: MARKETING PROGRAM —ConsumerAGENCY: Percepture
Greater Fort Lauderdale Convention & Visitors BureauENTRY: “The Bachelor” Gives a Rose to Greater Fort LauderdaleCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: Finn Partners
Harbor View HotelENTRY: A New Perspective of Martha’s VineyardCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Mower
Hutton HotelENTRY: Nashville’s First Boutique Hotel Debuts A New Epicenter For Creativity, Hutton HotelCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Lion & Lamb Communications
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International56
PUBLIC RELATIONS
BronzeIHGENTRY: Crowne Plaza Internal and Owner CommunicationsCATEGORY: EMPLOYEE PROGRAM
Irving Convention & Visitors BureauENTRY: The Four Seasons Resort at Las Colinas — Tried, Tested & RecommendedCATEGORY: FEATURE PLACEMENT ONLINE — Consumer Media
Las AlcobasENTRY: Stepping Out in Style: Napa’s Chic New Hotel Turns HeadsCATEGORY: NEW OPENING/LAUNCHAGENCY: Laura Davidson PR
Mahogany Bay Resort & Beach ClubENTRY: Luxury Launch in Belize — Mahogany Bay Resort & Beach ClubCATEGORY: NEW OPENING/LAUNCHAGENCY: D&D PR
Marriott InternationalENTRY: Golden RuleCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITYAGENCY: Catalyst Public Relations
Marriott InternationalENTRY: Marriott International Loyalty Program Unifi cationCATEGORY: LOYALTY PROGRAM-MEMBERAGENCY: Grey NY
Park Hyatt St. KittsENTRY: Amongst Sun, Sea + Stormy Wa-ters…Park Hyatt Triumphs in St. KittsCATEGORY: NEW OPENING/LAUNCHAGENCY: Laura Davidson Public Relations
Pocono Mountains Visitors BureauENTRY: Pick Up the Poconos PR CampaignCATEGORY: PUBLIC AFFAIRS/PSA’s
Remai ModernENTRY: New Museum Meets Full-Year Visitation Goal in Just Six Months; Debuts With 361 Million+ ImpressionsCATEGORY: NEW OPENING/LAUNCHAGENCY: QUINN
Rosewood Hotels & ResortsENTRY: Rosewood Mayakoba: Robb Report OnlineCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Baltz & Company
South African TourismENTRY: #WowSouthAfrica Infl uencer CampaignCATEGORY: Infl uencer MarketingAGENCY: Sparkloft Media
The Cosmopolitan of Las VegasENTRY: The Cosmopolitan of Las Vegas Press Trip — Access ExcessCATEGORY: NEW — ExperientialAGENCY: Magrino
Two Roads HospitalityENTRY: Two Roads Hospitality: Hotel News NowCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Baltz & Company
Uganda Tourism BoardENTRY: The Big Five and More in UgandaCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: PHG Consulting
Visit Panama City BeachENTRY: Preschoolers In Paradise — Visit Panama City BeachCATEGORY: Infl uencer Marketing
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INTEGRATED MARKETINGINTEGRATED MARKETING
Gold HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 59
AccorHotelsENTRY: Fairmont MomentsCATEGORY: Integrated Marketing Campaign
AccorHotelsENTRY: SeekerCATEGORY: Integrated Marketing Campaign
Deadwood Chamber of Commerce & Visitors BureauENTRY: No Rules. No Regrets. CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Lawrence & Schiller
Discover Long Island & Long Island MacArthur AirportENTRY: “Short Flight, Long Island”CATEGORY: Integrated Marketing Campaign
Explore AshevilleENTRY: AMP: The Asheville Music ProjectCATEGORY: Integrated Marketing Campaign
Explore St. LouisENTRY: Sterling K Brown Integrated MarketingCATEGORY: Integrated Marketing Campaign
Grand Hyatt New YorkENTRY: A World of Understanding: Pride Month ActivationCATEGORY: Integrated Marketing Campaign
Herschend Family EntertainmentENTRY: Dollywood Great Pumpkin Luminights CampaignCATEGORY: Integrated Marketing Campaign
IHGENTRY: Holiday Inn 2017 Infl uencer ProgramCATEGORY: Integrated Marketing CampaignAGENCY: Weber Shandwick
InterContinental Hotel GroupsENTRY: IHG® B2B — An Exceptional Buying ExperienceCATEGORY: Integrated Marketing Campaign
MarriottENTRY: Marriott: Offi cial Hotel Partner of the Toronto Maple LeafsCATEGORY: Integrated Marketing Campaign
South Dakota Department of TourismENTRY: South Dakota My Great Place CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Lawrence & Schiller
South Dakota Department of TourismENTRY: Monumental CelebrationCATEGORY: Integrated Marketing CampaignAGENCY: MMGY Global
The Cayman Islands Department of TourismENTRY: Cayman VowsCATEGORY: Integrated Marketing CampaignAGENCY: Engaging Concepts + Cloud Nine Omnimedia
The National WWII MuseumENTRY: The National WWII Museum: Arsenal of DemocracyCATEGORY: Integrated Marketing CampaignAGENCY: Peter Mayer
Tourism AustraliaENTRY: Dundee Tourism CampaignCATEGORY: Integrated Marketing Campaign
Travel WisconsinENTRY: Travel Wisconsin- See the Fall Leaves Before the Leaves FallCATEGORY: Integrated Marketing CampaignAGENCY: Laughlin Constable
Utah Offi ce of Tourism, Film & Global BrandingENTRY: More Mountain TimeCATEGORY: Integrated Marketing CampaignAGENCY: Struck
Utah Offi ce of Tourism, Film & Global BrandingENTRY: A Taste of SaltCATEGORY: Integrated Marketing CampaignAGENCY: Local Studios/Turner PR
Vienna Tourist BoardENTRY: #ToArtItsFreedomCATEGORY: Integrated Marketing Campaign
Visit North CarolinaENTRY: Firsts That LastCATEGORY: Integrated Marketing CampaignAGENCY: Luquire George Andrews
Visit OrlandoENTRY: Orlando’s BIG Thank YouCATEGORY: Integrated Marketing Campaign
White Lodging ServicesENTRY: Moxy Chicago Downtown Grand OpeningCATEGORY: Integrated Marketing Campaign
White Lodging ServicesENTRY: Marriott IndyPlaceCATEGORY: Integrated Marketing Campaign
Wyndham Hotels & ResortsENTRY: Ramada by Wyndham “Say Hello to Red” CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Little
HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International60
INTEGRATED MARKETING
SilverAccorHotelsENTRY: Stay Longer and SaveCATEGORY: Integrated Marketing Campaign
Baha MarENTRY: Baha Mar Launch CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Mod Op
Brand USAENTRY: Travel USA Dedicated Multi-Channel UK Program, Winter 2017-2018CATEGORY: Integrated Marketing CampaignAGENCY: Miles
Brand USAENTRY: America’s Musical Journey CampaignCATEGORY: Integrated Marketing Campaign
Destination Niagara USAENTRY: Re-positioning an Iconic BrandCATEGORY: Integrated Marketing Campaign
FXVAENTRY: Visit Fairfax Brewery CampaignCATEGORY: Integrated Marketing CampaignAGENCY: WHITE64
Maine Offi ce of TourismENTRY: “This is me.” Marketing CampaignCATEGORY: Integrated Marketing CampaignAGENCY: BVK
New England AquariumENTRY: Life According to Fur Seals 2018 CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Connelly Partners
Terranea ResortENTRY: TerraneaLifeCATEGORY: Integrated Marketing Campaign
The Aruba Tourism AuthorityENTRY: Authentic Aruba: Integrated CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Concept Farm
Tourism FijiENTRY: Happiness Lands in San FranciscoCATEGORY: Integrated Marketing CampaignAGENCY: 9thWonder
U by UniworldENTRY: ‘U GETS THE ROSE’: LEVERAGING THE BACHELOR TO LAUNCH U BY UNIWORLDCATEGORY: Integrated Marketing CampaignAGENCY: The Decker/Royal Agency
Visit Buffalo NiagaraENTRY: Meet the Unexpected BuffaloCATEGORY: Integrated Marketing Campaign
Woodloch ResortENTRY: Together is a great place to be!CATEGORY: Integrated Marketing Campaign
ABOUT HSMAIThe Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
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aviano sansberlingFUTURA
INTEGRATED MARKETING
Bronze HSMAI ADRIAN AWARDS 2018
Hospitality Sales & Marketing Association International 61
Arlington Convention & Visitors BureauENTRY: Welcome to Arlington, a World of WonderfulCATEGORY: Integrated Marketing CampaignAGENCY: Peter Mayer
Bloomington, MN CVBENTRY: NFL Super Bowl Bold North Cold Cash SweepstakesCATEGORY: Integrated Marketing Campaign
CIE Tours InternationalENTRY: Supporting The Quest for Knowledge: CIE Tours Celebrates EducatorsCATEGORY: Integrated Marketing CampaignAGENCY: Mower
Hawks Cay ResortENTRY: Hawks Cay Resort Stars & Stripes Dream Wedding Getaway ContestCATEGORY: Integrated Marketing CampaignAGENCY: Cheryl Andrews Marketing Communications
Hilton Garden InnENTRY: Hilton Garden Inn: Simply on Another LevelCATEGORY: Integrated Marketing CampaignAGENCY: GSD&M
Hong Kong Tourism BoardENTRY: Segmenting ConsortiaCATEGORY: Integrated Marketing Campaign
Jamaica Tourist BoardENTRY: Join Me in JamaicaCATEGORY: Integrated Marketing CampaignAGENCY: Finn Partners
Marriott InternationalENTRY: Marriott Mobile Apps MarketingCATEGORY: Integrated Marketing Campaign
Marriott InternationalENTRY: SPG Mobile Check-In Incentive CampaignCATEGORY: Integrated Marketing Campaign
OTO DevelopmentENTRY: Courtyard Charlotte City Center: Stuff Your Turkey, NOT Your House!CATEGORY: Integrated Marketing Campaign
The Publicity Lab for Live Nation Las VegasENTRY: “Gwen Stefani — Just a Girl” Residency AnnouncementCATEGORY: Integrated Marketing Campaign
Travel ManitobaENTRY: Manitoba, Canada’s Heart...BeatsCATEGORY: Integrated Marketing Campaign
Visit Lake County, Illinois Convention and Visitor’s BureauENTRY: Visit Lake County Integrated CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Davis Harrison Dion