SHO

PPING

ABO

UT BR

EAKTH

ROU

GH

BREA

ST CAN

CER

LATEST BREA

ST CAN

CER N

EWS

CELEBRITIES / CA

SE STUD

IES / EXPERTS

FUN

DRA

ISING

FOR

BREA

KTHRO

UG

H

Shopping contact:

Liz or Jo

020 7280 4268 / 020 7280 4293

lize@breakthrough.org.uk

Celebrity contact:

Tanya or Amelia

020 7025 2496 / 020 7025 2437

amelian@breakthrough.org.uk

Case study contact:

Rachel or Jo

020 7025 2432 / 020 7280 4293

rachelp@breakthrough.org.uk

Research contact:

Laura

020 7025 2488

lgibson@breakthrough.org.uk

Campaigns & Awareness contact:

Michele or Rachel

020 7025 2454 / 020 7025 2432

rachelp@breakthrough.org.uk

Breakthrough Breast Cancer is a charity registered in England & Wales (No.1062636) and Scotland (No. SC039058). Printed on environmentally friendly paper sourced from sustainable forests.

Media PackOctober 2008

What doesBreast Cancer Awareness Monthmean to your audience?

What doesBreast Cancer Awareness Month mean to you?

Fundraising events contact:

Jo or Liz

020 7280 4293 / 020 7280 4268

joannac@breakthrough.org.uk

Breakthrough Media Team

020 7025 2432

press@breakthrough.org.uk

www.breakthrough.org.uk

Out of hours please call 07778 682 001

CONTACT: 020 7025 2432 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK 2 3

SUPPORT BREAKTHROUGH

CONTACT: 020 7025 2432 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK

SHO

PPING

ABO

UT BR

EAKTH

ROU

GH

BREA

ST CAN

CER

LATEST BREA

ST CAN

CER N

EWS

CELEBRITIES / CA

SE STUD

IES / EXPERTS

FUN

DRA

ISING

FOR

BREA

KTHRO

UG

H

Breast Cancer Awareness Month is a hectic and vitaltime of the year for Breakthrough Breast Cancer – fromthe media, to the public and politicians it is a time when thefocus on breast cancer, now the UK’s most common cancer, isat its highest.

By featuring Breakthrough Breast Cancer this October,you’ll be helping us keep breast cancer in the public eye - andat the same time raise valuable funds for all areas ofBreakthrough’s vital work. This includes researching potentialnew drugs and treatments for the disease, campaigning fornational and local improvements in breast cancer servicesand carrying out health promotion work. With your helpBreakthrough can raise awareness of the signs and symptomsof the disease and the importance of breast screening forwomen aged 50 and over.

Over 44,000 people will be diagnosed with breast cancer thisyear alone - that’s over 44,000 reasons why your help toraise awareness and funds for Breakthrough during BreastCancer Awareness Month this October is so essential.”

What is Breast CancerAwareness Month?Breast Cancer Awareness Month originated in the US in the late 1980s - a time when open discussions of breast cancer were largely taboo andcampaigners adopted the pink ribbon topromote mammography. October became the month tofundraise, campaign and raise awareness of breast cancerand in 1994 the first Breast Cancer Awareness Monthactivities took place in the UK. Its profile has risen year onyear and allows breast cancer charities to work on differentevents and activities to raise awareness of their distinctfunctions and services.

For Breakthrough Breast Cancer this means raising moneyto fund groundbreaking research, campaigning for betterservices and treatments, and promoting the importance ofbreast awareness. Breakthrough also joins forces with theother major charities and the NHS Breast ScreeningProgramme through the Breast Cancer Forum. Thispartnership ensures you receive accurate, consistent andup-to-date breast cancer information.

Breast Cancer Vital Statistics

Jeremy HughesChief Executive

Breakthrough Breast Cancer

“

Around 300 men are diagnosed with breast cancereach year in the UK

More women than ever in the UK are survivingbreast cancer thanks to better awareness, betterscreening and better treatments

80% of all breast cancer cases occur in womenover 50

Breast cancer is the most commonly diagnosedcancer in the UK

Over 44,000 women are diagnosed with breastcancer each year in the UK and it accounts fornearly 1 in 3 of all cancers in women

1 in 9 women in the UK will develop breast cancerat some point in their lifetime

More than 1,000 women die of breast cancerevery month in the UK

This pack includes a great selection of products to buy andevents to get involved in, all of which will help raise vital fundsfor Breakthrough Breast Cancer. You’ll find out where themoney goes as well as the latest news on our scientificresearch, campaigning and breast awareness work. We’ve alsoincluded examples of Breakthrough’s case studies, experts andcelebrity supporters who are happy to share their experienceand knowledge of breast cancer with you.

We want to tell you a positive story and the good news is thatmore women than ever before are surviving breast cancer inthe UK because of better awareness, improved treatments andbreast screening. But, in the time it takes you to read this packanother woman in the UK will have been diagnosed with thedisease. This staggering statistic reinforces the fact that thereis still a long way to go before we can sit back and say we nolonger need to talk about breast cancer.

Contact us to find out more.

How can Breakthrough’s PR Team help you this Breast Cancer Awareness Month?

CONTACT: 020 7280 4268 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK 4 5

FASHION

adidas Tank RRP £15Also available in black & white

adidas Exerta Cushion RRP £40

adidas Windjacket RRP £35Also available in black

CONTACT: 020 7280 4293 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK

SHO

PPING

LATEST BREA

ST CAN

CER N

EWS

CELEBRITIES / CA

SE STUD

IES / EXPERTS

FUN

DRA

ISING

FOR

BREA

KTHRO

UG

H

ADIDAS PINK RIBBONRUNNING RANGEFULL RANGE AVAILABLE FROM JJB STORES NATIONWIDE AND AT WWW.JJBSPORTS.COM. STOCKIST NUMBER: 0870 240 420410% OF THE PRICE OF ALL PRODUCTS WILL GO DIRECTLY TO BREAKTHROUGH BREAST CANCER

The products sold here will help Breakthrough Breast Cancer to raise the £25million neededeach year to continue its research, campaigning and awareness work.

adidas Graphic Tee RRP £12Also available in black & white

M&SAVAILABLE IN STORES NATIONWIDE OR AT WWW.MARKSANDSPENCER.COMSTOCKIST NUMBER: 0845 302 123410% OF THE PRICE OF ALLPRODUCTS WILL GO DIRECTLY TOBREAKTHROUGH BREAST CANCER

adidas Performance Tee RRP £15Also available in black & white

adidas Performance 3/4 Tight RRP £18

M&S Animal Print Bra and Shorts £14 & £6

M&S Jogger and Vest £19.50 & £12Breakthrough Pink Ribbon PinSuggested donation of £1Available from M&S, Evans, JJB,participating hair salons and other stores

Information and prices correct at time of going to print, subject to change

M&S Heart Diamante T-shirt £12

M&S Pink Spotty Bra and Knickers £14 & £6Also available in post-surgery range

“Breast cancer is anissue close to thehearts of our staff andcustomers, who cometogether duringOctober to raise vitalfunds for Breakthrough.The month alsoprovides a crucialopportunity for us tocommunicate theimportance of breastawareness to womenacross the UK.”Soozie Jenkinson,Head of Lingerie Design, M&S

CONTACT: 020 7280 4268 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK 6

FASHION

H.Samuel Swarovski Pink Crystal Heart £50

SHO

PPING

LATEST BREA

ST CAN

CER N

EWS

CELEBRITIES / CA

SE STUD

IES / EXPERTS

FUN

DRA

ISING

FOR

BREA

KTHRO

UG

H

7 CONTACT: 020 7280 4293 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK

H.SAMUELAVAILABLE IN STORES NATIONWIDE AND ATWWW.HSAMUEL.CO.UK/PINKRIBBONSTOCKIST NUMBER: 0845 609 200010% OF THE PRICE OF ALL PRODUCTS WILL GODIRECTLY TO BREAKTHROUGH BREAST CANCER

The White Company Pink Cosy Slippers £2510% donation to BreakthroughAvailable from The White Company stores and www.thewhitecompany.comStockist number: 0870 900 9555

Avon Breast CancerCrusade Pin £1 Full retail price is paid to Breakthrough Available atwww.avonshop.co.uk or findyour nearest representative:0845 601 4040

Avon Crusade Skin So Soft Creamy Body Wash,with on-pack breast awareness reminder £3 30p donation to Breakthrough

AVON AVAILABLE AT WWW.AVONSHOP.CO.UK OR FIND YOURNEAREST REPRESENTATIVE: 0845 601 4040

Breakthrough Pink Ribbon CharmSuggested donation of £1Available from M&S, Bingo clubs nationwide and other outlets

BEAUTY“Being a breast cancer survivor, I feel fortunate that I wasdiagnosed early, through regularscreening. Through the AvonBreast Cancer Crusade, weencourage our representativesand customers to be breast aware,as early diagnosis saves lives. Life goes on and it’s too beautifulnot to enjoy it to the full.” Anna Segatti, UK President, Avon

Avon Crusade SuperFULL Mascara£7.50 £2 donation to Breakthrough

The White Company Pink Peony Candle£16 10% donation to BreakthroughAvailable from The White Company stores and at www.thewhitecompany.com. Stockist Number: 0870 900 9555

PINK & BLACK RANGE Prices start at £1.49FULL RANGE AVAILABLE FROM WH SMITH, STAPLES, SAINSBURY’S, TESCO AND MOST STATIONARY SUPPLIERSWWW.PINK-AND-BLACK.CO.UKSTOCKISTS: 0844 546 7777 10% OF THE PRICE OF ALL PRODUCTS WILL GODIRECTLY TO BREAKTHROUGH BREAST CANCER

H.Samuel 9ct White PinkCubic Zirconia Ring £54.99

Breakthrough needs around £12million a year for its researchinto better diagnosis and treatment of breast cancer.

H.Samuel Pink Leather Jewellery Case £29.99

HOME, FOOD & LIFESTYLE

CONTACT: 020 7280 4268 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK 8

HOME, FOOD & LIFESTYLE

M&S Aqua Posy £4.99

SHO

PPING

LATEST BREA

ST CAN

CER N

EWS

CELEBRITIES / CA

SE STUD

IES / EXPERTS

FUN

DRA

ISING

FOR

BREA

KTHRO

UG

H

9 CONTACT: 020 7280 4293 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK

M&S Chocolate lolly 89p each

The Pier Candle £12 21% donation to BreakthroughAvailable in The Pier stores and at www.thepier.co.uk.Stockist number: 0845 6091234M&S Heart Stacking Boxes £19.50

Vileda Limited Edition Pink SuperMocioSuperSystem: Mop, RRP £6.29 Bucket, RRP £5.49Available from all major supermarketsStockists: 0845 769 7356 / www.vileda.com50p from the price of each product will go directly to Breakthrough Breast Cancer

Smeg 50’s Style Refrigerator-Freezer in Pink average retail price £1,050Pink range available from retailers nationwideStockists: 0870 99 09 907 / www.smeguk.com10% of the price of all products will godirectly to Breakthrough Breast Cancer

Vulkan Pink Advanced Elastic WristSupport RRP £11.50Pink supports range available at selected retailers or at www.mobilishealthcare.comStockist number: 0161 678 023325% of the price of all products will go directly to Breakthrough Breast Cancer

Breakthrough’s ACUFATIGUE study into acupuncture and breast cancer will cost around £315,000 to run for three years.

M&S Rose Bouquet £39.50

Breakthrough needs £4.5million for each of its three new research units over the next five years.Breakthrough’s ambitious plans can only happen with the generous support of fundraisers.

M&S Leather Clock £19.50

M&S Spencer Bear £5

Taylors Bulbs Purple Crocus Bulbs£2.49 with a 60p donation to Breakthrough

Available at independent garden centres nationwide.Stockists: www.taylors-bulbs.com

M&SAVAILABLE IN STORES NATIONWIDE OR AT WWW.MARKSANDSPENCER.COMSTOCKIST NUMBER: 0845 302 123410% OF THE PRICE OF ALL PRODUCTS WILL GODIRECTLY TO BREAKTHROUGH BREAST CANCER

Yeoman Pink Garden Gloves£4.99 £1 donation to Breakthrough

Yeoman Pink Soft Grip Secateur£7.99 80p donation to Breakthrough

Yeoman Pink Bulb Planter£2.99 30p donation to Breakthrough

Available from Garden retail outletsStockists: 0121 504 2859 /www.yeomangarden.co.uk

I got mydiagnosis of

breast cancer duringBreast CancerAwareness Month - infact, had it been atanother time of year Idon't think I wouldhave reacted soquickly. The fact that Ihad been seeing breastawareness messagesduring October inmagazines andnewspapers meantthat I noticed the lumpand reported it to mydoctor straight away.”Lisa DaviesBreakthrough Supporter

“

CELEBRITIES / CA

SE STUD

IES / EXPERTS

FUN

DRA

ISING

FOR

BREA

KTHRO

UG

H

CONTACT: 020 7025 2488 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK CONTACT: 020 7025 2432 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK10 11

BREAST CANCER RESEARCH BREAST AWARENESS

WITH THE HELP OF FUNDS

RAISED BY OUR SUPPORTERS,

BREAKTHROUGH SCIENTISTS

HAVE:

LAUNCHED THE MOSTcomprehensive investigation

ever undertaken into thecauses of breast cancer, inpartnership with The Institute of

Cancer Research. Involving 100,000 women and spanning40 years, the Breakthrough Generations Study, will give usthe information needed to help us find out how to preventthe disease in the future.www.breakthroughgenerations.org.uk

LAUNCHED THETRIPLE NEGATIVE

TRIAL with CancerResearch UK - the first UK basedclinical trail for women with‘triple negative’ breast cancerthat has spread to another part

of the body. Triple negative tumours do not respond tohormone therapy or Herceptin so they are currentlydifficult to treat. This type of tumour is also more commonin younger women and those of African ethnicity.

LAUNCHED THE WORLD’SLARGEST CLINICAL TRIAL

investigating whetheracupuncture may help women withbreast cancer cope with cancer-relatedfatigue, a major side-effect of breastcancer treatment. The ACU.FATIGUEstudy is the first in Breakthrough’sprogramme of high quality, scientific

research into complementary therapies - an area wherethere is a real lack of information about effectiveness and safety.

SET UP THE LARGEST EVER STUDY into thecauses of male breast cancer with The Institute of

Cancer Research. Around 300 men are diagnosedwith breast cancer every year in the UK, but little is knownabout why this happens. This five year study aims to findpotentially preventable causes of breast cancer in men.

SET UP THREE NEW BREAKTHROUGH BREASTCANCER RESEARCH UNITS in Edinburgh, London

and Manchester. Each unit will complement workat the Breakthrough Research Centre. They will havestrong links with a major cancer hospital and researchinstitute or university, and will help Breakthroughachieve its goal of turning laboratory findings intobenefits for cancer patients as quickly as possible.

Breakthrough isunique in that its

supporters can visitthe charity’s researchcentre. I find everyvisit inspiring - wemeet many people withdirect experience ofbreast cancer and it’s apoignant reminder thatour work makes adifference.”Clare IsackeDeputy DirectorBreakthrough ResearchCentre

More detailed information on Breakthrough research work

is available at www.breakthrough.org.uk/researchcentre/

LATEST BREA

ST CAN

CER N

EWS

“

Improving diagnosis and treatment Breakthrough Breast Cancer established the UK’s first dedicated breast cancer research centre inLondon, in partnership with The Institute of Cancer Research, in 1999. Here world-class scientistscarry out pioneering research into breast cancer, bringing together different research specialismsunder one roof. This innovative, focused approach should result in scientific discoveries that bringdirect benefits to cancer patients more quickly.

That’s why Breakthrough Breast Cancer recommends allwomen show their breasts some TLC. This means:

Touch your breasts. Feel for anything unusualLook for changes. Be aware of their shape and textureCheck anything unusual with your doctor. Chat with yourfriends if you are worried.

Visit www.touchlookcheck.org.uk for more information.

Being breast aware doesn't mean following a fancy routine forexamining your breasts, it just means being familiar with how theylook and feel so that you notice changes and can report anythingunusual to your doctor. If cancer is diagnosed, prompt treatmentoffers the best chance of a successful outcome.

IT’S NOT ONLY LUMPS YOU NEED TO LOOK OUT FORAlthough most women associate breast lumps with breast cancer,there are other, less well known signs to look out for, including:

Size or shape - e.g. one breast might become larger or lower than the other.

Changes in skin texture - such as puckering or dimpling of the skin.

Appearance or direction of nipple - e.g. one nipple might become inverted(turned-in).

Discharge - one or both nipples might discharge a blood-stained liquid.

Rash or crusting of the nipple or surrounding area.

Lump in the breast or armpit.

Lumpy area or unusual thickening of breast tissue that doesn't go away afteryour period.

Pain in part of the breast or armpit that is unrelated to periods.

Remember, nine out of ten breast lumps are not cancerous.

WHAT CAUSES BREAST CANCER?Breast cancer is thought to be caused by acombination of our genes, lifestyle and environment,however very little is known about the exact causes.

Breakthrough’s award- winning booklet: Breast CancerRisk Factors: The Facts, helps people understandmore about what may alter their chances of developingthe disease. Visit www.breakthrough.org.uk/riskfactors

Breakthrough is also funding the most comprehensiveinvestigation ever undertaken into the causes of breastcancer - The Breakthrough Generations Study, inpartnership with the Institute of Cancer ResearchVisit www.breakthroughgenerations.org.uk

WHAT HAPPENS IF YOU ARE DIAGNOSED WITHBREAST CANCER?Breakthrough’s The Best Treatment Guidelinesprovides women with early breast cancer theinformation they need to be active partners in theircare. It explains what treatments are available, howeffective they can be and which may be best for them.

The Guidelines combine research andrecommendations from the National Institute forHealth and Clinical Excellence (NICE) with theexperience of women with breast cancer. These will beavailable to download from www.breakthrough.org.ukthis October.

Show your breasts some TLC: Touch, Look, Check Last year, a Breakthrough survey found that although the vast majorityof women consider themselves breast aware and check for breast lumps,many remain unaware of the full range of signs and symptoms to lookout for (Breakthrough Breast Cancer ICM Research survey, 2007).

One microscopeplus computerimaging softwarewill cost around£25,000.

When I finishedmy treatment, I

didn't think I couldmake a difference.Then last BreastCancer AwarenessMonth I attended theWestminster Fly-In andI felt so empowered. Inow know I can changethe future for thebetter.”Amanda LoveBreakthrough Campaigner

“

CELEBRITIES / CA

SE STUD

IES / EXPERTS

FUN

DRA

ISING

FOR

BREA

KTHRO

UG

H

CONTACT: 020 7025 2432 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK CONTACT: 020 7025 2437 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK12 13

CAMPAIGNS CELEBRITIES

JOSEPH FIENNES“MY MOTHER” JERRY HALL

“MY SISTER”LINDA NOLAN“ME”

DR. HILARY“MY PROFESSION”

GABY ROSLIN“MY FAMILY”

BEVERLEY KNIGHT"AS A WOMAN"

RICHARD SHELTON“MY MOTHER”

VALERIE CAMPBELL“ME”

JAMIE THEAKSTON“MY MUM”

NANCY SORRELL“MY AUNT”EDITH BOWMAN

“MY MUM”

Breakthrough is fortunate enough to be supported bynumerous high profile celebrities, who give their time for freeto raise awareness of our work. The following supporters haveoffered to discuss their own experiences of breast cancer, whythey are supporting Breakthrough and what Breast CancerAwareness Month means to them, depending on theiravailability and the suitability of the request.

ALI BASTIAN “MY GRAN”

“For me, Breast Cancer Awareness Month brings intosharper focus reflections of family loss, togetherwith a positive drive for further advancements thatcan only come from the much needed support andfunds raised during this month.” Joseph Fiennes, Actor and Breakthrough Supporter

LEFT IN THE DARK - ENSURING PEOPLE ONLY HAVE TOWAIT TWO WEEKS TO SEE A SPECIALISTWaiting for a breast cancer diagnosis is extremely distressingregardless of the outcome. In 2007, Breakthrough’s Left in theDark campaign secured a Government commitment that byDecember 2009 everyone referred with breast problems willsee a specialist within two weeks. The campaign continues topush the Government to keep its promise.

BREAKTHROUGH CAMPAIGNS &ADVOCACY NETWORKBreakthrough CAN is a network of over1,000 people and organisations who workwith the charity to make an extraordinarydifference to the lives of those affected bybreast cancer by campaigning forimprovements to their local breast cancer

services. This October, Breakthrough CAN members will taketheir local breast cancer issues and concerns to MPs atWestminster as part of Breakthrough's flagship lobbying event,the Westminster Fly-In.

Campaigning for better breast cancer treatments and services for allBreakthrough Breast Cancer campaigns to ensure that Government and NHS policies help peopleaffected by breast cancer to get the best possible services and treatments wherever they live. Thiscovers everything from how long it takes to be seen by a breast specialist and waiting times for testsand treatment, through to issues about information provision and access to expert support, adviceand counselling.

Breakthrough’s methods are diverse, ranging from parliamentarywork and grass roots campaigning by members of theBreakthrough Campaigns and Advocacy Network (BreakthroughCAN), to forming partnerships with health professionals andother cancer charities.

Our ongoing campaigns include:

SCREENING SAVES LIVESBreast screening is vital to the early detectionof breast cancer and Breakthrough’sScreening Saves Lives campaign aims toensure that all eligible UK women have accessto the best possible screening services. Thiscampaign won the backing of Prime MinisterGordon Brown in September 2007, when he

announced that the NHS Breast Screening Programme will beextended to women aged 47-73 by the end of 2012 (it is currentlyoffered to women aged between 50-70).

Breakthrough

campaigners at the

Westminster Fly-In

Members of the

Breakthrough’s Campaigns

& Advocacy Network

The informationavailable during

Breast CancerAwareness Monthhighlights theimportance ofcontinuing to fundraiseto help people affectedby breast cancer. Myfundraising is made alot easier when friendsand family have agreater understandingof breast cancer.”Steve YeldingBreakthrough Fundraiser

“

CONTACT: 020 7025 2432 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK CONTACT: 020 7280 4293 EMAIL: PRESS@BREAKTHROUGH.ORG.UK VISIT: WWW.BREAKTHROUGH.ORG.UK14 15

EXPERTS & CASE STUDIES FUNDRAISING EVENTS

DR SARAH RAWLINGS, HEAD OF POLICY AND INVOLVEMENT

Sarah leads Breakthrough’s team of expertspokespeople who are on hand to offer adviceand guidance on the latest breast cancer stories,give interviews and provide comments,translating complicated science into plain English.

Sarah and her team are experts on a wide rangeof subjects including what we currently knowabout the causes of breast cancer and the factorsthat may increase or decrease a person’s risk ofdeveloping the disease, breast cancer servicesand the latest treatments for the disease, breastawareness and breast cancer genetics.

PROFESSOR ALAN ASHWORTH, DIRECTOR OFTHE BREAKTHROUGH RESEARCH CENTRE

Professor Alan Ashworth has over 20 years’ experience instudying the genes involved in breast cancer. His aim is touse this knowledge to design new treatments and toimprove the effectiveness of existing therapies. ProfessorAshworth was a key member of the team that discoveredthe BRCA2 gene in 1995 (one of the two known genes tocause hereditary breast cancer). Available to explain whatthe latest research means, he is also able to talk about thecurrent thinking on and the future of breast cancer research.

We have a variety of scientists available for interview, all of whom are experts intheir fields. Their work includes studies into preventing, diagnosing and treatingbreast cancer, and improving patients’ quality of life.

Who can you talk to about the latest breast cancer news?Breakthrough Breast Cancer has an unrivalled number of accessible experts and spokespeople.

Breakthrough has a dedicated team of events specialists on hand to offer support, fundraising tips andmaterials for anyone wishing to hold an event for Breakthrough. Below are some of the ways in which you canget involved:

Sunday 20 September Running 4 Women Windsor 8KBreakthrough is delighted to be the preferred charity of the 2008 Running 4 WomenWindsor 8K. To enter you can apply online at www.running4women.com or callBreakthrough on 020 7025 2483 for an entry form.

Sunday 5 October Great North Run The most popular Half Marathon in the world with 50,000participants taking to the streets of Newcastle. Ballots forthe race have now closed, but if you already have a place,why not join the Breakthrough team. Contact Breakthroughat running@breakthrough.org.uk

Sunday 26 October Great South RunThe BUPA Great South Run is Europe’s premier 10 mile road race. Initially apply onlineat www.greatrun.org. If you are unsuccessful, Breakthrough has a limited number ofguaranteed places, running@breakthrough.org.uk

Throughout the year Treks and ChallengesBreakthrough offers many treks and challenges from the Great Wall of China to theSouth Downs Coastal Walk or a Sky Dive. Visit the Breakthrough website for moreinformation, www.breakthrough.org.uk

1-31 October Pink PartyThroughout October you can organise a ‘Pink Party’ to raisefunds for Breakthrough Breast Cancer. It could be a fancydress party, dinner party, pyjama party or even a hen party -just make it pink! Once again, M&S is supporting the eventand has lots of fabulous pink products in-store to help yourparty go with a swing. For more information, ideas or tipsfor your party, visit www.jointhepinkparty.org.uk or call thePink Party hotline on 0845 059 7707.

Throughout the year £1,000 ChallengeBreakthrough’s £1000 Challenge asks supporters to raise £1000 however and wheneverthey can. The Challenge has no time limit and supporters can design their own eventsand fundraising timetable, with full support from the Breakthrough team. When a‘Challenger’ reaches this goal they will be invited to have their name or a loved one’sname displayed permanently on the Challengers’ Wall at the Breakthrough BreastCancer Research Centre. For more information visit the Breakthrough websitewww.breakthrough.org.uk

DAWN SYMONDS, BREAST CANCERNURSE

Dawn is the Lead Breast Care Nurse atBuckinghamshire Hospitals NHS Trust. Breastcare nurses are widely recognised as a crucialpart of the patient experience when they arediagnosed with breast cancer. Every day Dawnhelps women come to terms with the fact thatthey have breast cancer, helping them throughtheir treatment and beyond.

We also have close contacts with a number ofother health professionals in daily contact withbreast cancer patients.

CASE STUDIES

Breakthrough Breast Cancer works withhundreds of men and women of all ages whoselives have been affected by breast cancer andwho are happy to share their experiences.

Whether you want to reveal the people behindthe headlines or find a human face to explainthe science and statistics, these are the peoplewho can bring a story to life, telling you how itreally feels to face breast cancer every day.

FUN

DRA

ISING

FOR

BREA

KTHRO

UG

H

Olympic hopeful Jessica Ennis, the faceof the adidas Women’s 5K Challenge.

Sunday 7 September adidas Women’s 5K ChallengeBreakthrough is the preferred charity for thesefantastic 5K runs for women which take placesimultaneously in London, Birmingham andLiverpool. 2008 is the second year ofBreakthrough’s partnership with adidas which alsoincludes a 10% donation from sales of the adidasPink-Ribbon Running Range. Enter online atwww.womenschallenge.co.uk

19-25 OctoberBingo forBreakthrough

Bingo clubs across the UK will beturning pink for Bingo forBreakthrough Week, 19-25 October2008, to raise vital funds forBreakthrough Breast Cancer. It’s theperfect place to round up yourfriends, have a fun filled evening and show your support for Breakthrough. The partnership between Breakthrough Breast Cancer and The BingoAssociation has raised an incredible £2.68 million in the last five years and weare hoping to build on this success in its sixth year. To find your nearest Bingoclub call 020 7025 2489 or visit www.nationalbingo.co.uk

After being diagnosed with breast cancer I know just howimportant this high-profile month is. It can happen to anyone,

so even if Breast Cancer Awareness Month makes just one morewoman attend her screening or check her breasts, it is invaluable.”Jane Hughes with her sister Rachel Hughes, Breakthrough Supporters

“