hugo chavez-social-media-drill-down
TRANSCRIPT
Semeon Proprietary and Confiden1al © Semeon 2013 1
Alkis Papadopoullos Founder and CTO
2013-‐03-‐06
Analysis of reac1ons to President Hugo Chavez’s death
Timeline of Feedback
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English Feedback Timeline showcases an immediate response on the web and then a rapid drop-‐off
Spanish Feedback Timeline showcases a quick response with a con1nuous build-‐up throughout the week and then a drop-‐off
Overall Sen4ment of Feedback
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LiOle posi1ve feedback in English as we noted that the polarizing nature of the subject results in many nega1ve cri1ques and responses. We see there is twice as much nega4ve feedback as in Spanish however.
Again, in Spanish, liOle posi1ve feedback as the subject is a somber one and we see similar effects as in English of this very polarized event. We note half the nega4ve feedback than in English.
Key themes associated to Chavez
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Top ten themes and, to the leT, those very closely linked to men1ons of Chavez
Breadth of concepts discussed online
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Varying viewpoints about Chavez
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An ordered list of dominant ideas men1oned show feedback from many heads of state, overall nega1vity associated with most topics and a mix of beliefs that he was either an inspira1on or tyrant (possibly both).
Influen4al posters in English
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Influen4al posters in Spanish
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