human capital - the last differentiator

UKLUG 2012 – Cardiff, Wales September 2012

Rooven PakkiriHead of Social Business

ICON UK 2015 – Human Capital

UKLUG 2012 – Cardiff, Wales

ICON UK 2015

Human Capital - the last differentiator

Note to audience : You are far more valuable than you realise. Let me show you why.


Quick warm-up exercise


Case Studies“1. Work is in Office (outlook, powerpoint, slideshare, salesforce ) =182. Hybrid is in Study (flipboard, pocket, ted talks, podcasts) = 15 and Travel (Tube, Trains, TripIt) = 21 so total of 363. Non-Work (non work stuff such as iTunes and games) = 9 I have 12 social apps too (WhatsApp, Twitter etc) which I would put in hybrid but feel free to categorise them as non-work”

“I have 75 apps on my iPhone. Non - work = 15 Work = 30 Hybrid = 30”


Observations #1

•BYOD is so yesterday

•BYOA is the new black

•BYOD + BYOA =

empowered

independent workforce

• Suggests shift in

ER /EE balance of

power

You’ve got the power now


“The balance of power in the employer-employee relationship has shifted – making today’s employees more like customers or partners than subordinates.”

Customers – replicate digital experience from private life

Partners – transparency, cdm, share of voice


Self directed learning

I chose the right: ‘course’ - length, complexity ‘trainer’ – style, credibility

At the right time

Covers blind spots

Saves £& Empowers



Why do I need classroom training?

Too many risks: wrong time, wrong group, wrong content, wrong pace of learning, wrong instructor….

Why do I need companytraining at all?

Just make the resources availableto me and I will direct myself and you can test me.

NB: oh yes and you can also compensateme accordingly.



I know more than the company trainer

I ‘ve been taught by the best – Ted Talks etc.

If I know the space, and I know my company’s strengths and weaknesses,then what’s my value in the marketplace?

In this space, I know more than my boss and I’m better connected


Yes

But

So does everyone else!


In 2000, Netflix CEO proposed a JV to Blockbuster CEO and his board, and was laughed out of the room.

Today Netflix has a market cap of $ 44bn (with revenues more than10 times Blockbuster peak)

But more importantly Netflix has not just changed the industry model – it has changed Human behaviour and desire


The Netflix effect


(20 hours = The traditional 3 day training course) (10,000 hours = 3.25 years mastering a specific skill)


And now (in the interest of balance) a word from our sponsor.....

Agreed, but what are the implications…..


The Social Matrix

‘We will live and conduct business in a social matrix, where virtually all resources

can be found— collaborators, talent, customers, funders. The social matrix will

enable new forms of organisation that are only just becoming apparent’


Observations #2 •Imagine knowledge transfer events (like ICON UK) happening on a 24 x 7 basis with people creating, consuming and commenting at a pace that suited them. •Consider the ‘stock’ of human capital being created. Who owns it? Who can leverage it? •If the Blockbuster CEO had opened the Netflix JV option to a wider audience for discussion; it is highly unlikely that the fatal ‘do nothing’ decision would have happened.


If the playing field is now levelled in terms of access to information and technology.

Then what’s left to differentiate Co. A from Co. B?

Human Capital – the stock of talent, people and creativity


Human capital is the stock of knowledge, habits, social and personality

attributes, including creativity, embodied in the ability to perform labour so as

to produce economic value

Traditional – Company centric Modern – People centric

Future – Matrix centric


Who is more valuable?

OR

Social Technology allows us to identify linchpins (inside) and to source experts from outside the company


The Future of work

(on demand culture)


Human Capital New Skills Required Ability to assemble a team

based on an ‘unplanned ‘new task e.g. JV - IBM ,EA sports and Nike: Euro 2016 Chemistry > 87%

Ability to manage a virtual team

•Languages•Time Zones•Employees•Suppliers•Independents•ConsumersSquad Rating>

Ability to play in a virtual team

Good Morning – please upload your: Skills matrix Available hours by day over next6 monthsCompensation options and terms