i am branding- creds_presentation_2014_01_09
TRANSCRIPT
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An introduction to our work in India
The Brand Experience People
Mumbai • London • Istanbul‘i-am’ associates
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We design 360° customer experiences.
We help you define and influence how your customers experience your brand across the multitude of touchpoints. To do this we are experts in:
Research & Insight
Brand Identity & Communications
Digital User Experience
Interior Design
Architecture Experiential Marketing
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We design experiences that delight customers, build brand advocacy and deliver improved business performance.
We are ‘i-am’
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From independent research on 200 luxury goods businesses Thomas Lyte last year recorded a 17% above average gross profit to the industry.’’Kevin BakerThomas Lyte Founder
Thomas Lyte wanted to create a retail experience that epitomised luxury, quality and excellence.
‘i-am’ designers had the challenging task of translating their philosophy and personality into a rich visual expression and retail experience. Due to the age, size and configuration of the store there were constant design challenges that had to be sympathetically resolved.
The Flagship store represents the tangible face of the Thomas Lyte personality thus creating a suitable foil, worthy for its crafted luxury products. The store represents a key stepping stone in the luxury retail brand strategy and from current results, is well placed for the future.
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Shop Front
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Product Display
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Product Display
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‘i-am’ were asked to think of both short and long term solutions and given full scope to think ‘out of the box’. By first using their evaluation process to review the Diesel brand experience across the UK network, ‘i-am’ were asked to recommend a series of brand development principles that would once again rebuild Diesel’s maverick status through innovative and unprecedented retail design.
Based on research findings and by considering every aspect of the Diesel customer experience ‘i-am’ have outlined a UK retail strategy to ensure Diesel regain their edge through their store experience.
‘i-am’ fully delivered against our brief and exceeded our expectations. They provided good strategic thinking combined with solid operational know-how and a pragmatic approach to retail.’’Ricardo BelliniManaging Director
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DIESEL Experience
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G U E R R I L L A S T O R E
Guerrilla Store
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‘i-am’ generated an integrated strategy based around a touring pop-up store. Showcasing an exclusive collection of men’s & womenswear by award-winning fashion designers Carolyn Massey, Matthew Miller & Rachel Barrett the store popped up in key retail locations including London’s Covent Garden, Manchester’s Spinningfields and Glasgow’s Princes square. The touring schedule included four events over London Fashion Week, exclusive Bloggers events and private press & VIP events for McArthurGlen’s clients.
The ‘i-am’ Beyond team not only generated an integrated marketing campaign but also implemented a complete strategy, production and roll out for the Pop-Up itself. ‘i-am’ were tasked with the entire project from conceptualisation to shops management, location sourcing, managing & promoting parties, collaborations with fashion bloggers, sourcing & managing staff, stock & sales. The team continue to work together on future pop-up concepts linked with the brand.
We are really happy with the results that ‘i-am’ have produced.”RepresentativeMcArthurGlen
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Brand Mark
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Sponsors & Collateral
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Shop Front
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Threshold
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Product Display
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T•box is the original brand of Boyner/Aymarka Group and has been reincarnated through the collaboration of both the London and Istanbul design teams.
‘i-am’ created the new brand for T•box by developing a new identity, brand communication and store design concept. ‘i-am’ have taken the new T•box identity to shopping centres and high streets all around Turkey and it seems to be causing quite a stir!
The brand continues to grow by gaining a new stream of loyal fans and we are sure that T•box will continue to stand out in the Turkish retail market.
We created the T•box brand together and it was an amazing job. I hope to work with ‘i-am’ team again in the future.’’Dogan KasikciGeneral Manager, T•box
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Brand Mark
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Packaging
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Collateral
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Billboard
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Shop Front
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Cashier Desk & Product Display
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‘i-am’ created the launch campaign for the flagship Vero Moda store in London. Centered around one core concept – the ‘Fill it for Free’ Gold Bag, 300 of these were hidden around London, select online media and fashion blogs. Finders of this elusive bag could access the store and literally fill it for free on the opening day. This theme fed the integrated marketing campaign across social media platforms, PR, on and offline media, guerrilla marketing stunts and a packed event schedule. A key element to the campaign was the product placement strategy with London’s top fashion bloggers and influencers, yielding 100% conversion rate online.
Within just a few weeks ‘i-am’ generated thousands of followers online, hundreds queuing down Oxford Street prior to launch, coverage in the top 20 media titles as well as over £500,000 worth of press coverage.
We were thrilled with the hard work and dedication that ‘i-am’ showed in the Oxford Street store opening and wouldn’t hesitate to work with them again.’’Head of MarketingVero Moda
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Fill It For Free: The Golden Bags
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Overwhelming Success
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‘i-am’ were commissioned by long-standing client Shaftesbury Plc to increase the footfall in Newburgh Street area – a cluster of streets parallel to the famous Carnaby Street, known for its independent boutiques.
‘i-am’ created an integrated marketing campaignto generate awareness for the area globally and locally.
The ‘Wish You Were Here’ pop-up shops were specifically created for this need. The campaign physically swapped Newburgh Quarter neighbourhood with its parallels in New York’s Lower East Side – a like-minded area also known for its cutting edge retail and creative community. Complete with in-store performances, limited edition products, fashion shows and street parties on both sides of the Atlantic.
This new approach increased footfall to the area and sales growth for the participating stores.
‘‘The new approach from ‘i-am’ successfully built awareness of the Newburgh Quarter.’’Marketing ManagerNewburgh Quarter
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Branding
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Brandmark & Collateral
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O X F O R D S T R E E T
CARNABY S
TREET
MARSHALL STREET
NEW
BURGH STFO
UBER
T’S P
L
GANTON
ST
KINGLY C
OURT
REGENT S
TREET
CHARI N
G C
ROSS R
OAD
POLAND S
TREET
LEXI N
GTON S
TREET
BRI D
LE LANE
BREWER S
T REET
S HA F
T ES B
U R YS
A VE N
U E
KI N
GLY S
TREET
WARWI C
K S
TREET
BERWI C
K S
TREET
BERWI C
K S
TREET
WARDOUR S
TREET
WARDOUR S
TREET
DEAN S
TREET
DEAN S
TREET
FRI T
H S
TREET
GREEK S
TREET
S Q U A R E
G R E A T M
A R L BO R O U G H S
T R E E T
BROAD
W I CK S TR E E
T
S O H O
OLD
COMPT
ON ST R
E ET
B EA K
ST R
E ET
OXFORDCIRCUS
3 min walk toNewburgh Quarter
PICCADILLY CIRCUS6 min walk toNewburgh Quarter
TOTTENHAM COURT ROAD9 min walk toNewburgh Quarter
THE NEWBURGH QUARTER is the design district that connects Carnaby to Soho – encompassing the historic passageways of Newburgh St, Marshall St, Lowndes Court, Marlborough Court, Foubert’s Place and Ganton St.
Discover the most diverse collection of independent boutiques, cafés, concept stores and traditional English pubs in the West End.
carnaby.co.uk
O X F O R D S T R E E T
CARNABY S
TREET
MARSHALL STREET
NEW
BURGH STFO
UBER
T’S P
L
GANTON
ST
KINGLY C
OURT
REGENT S
TREET
CHARI N
G C
ROSS R
OAD
POLAND S
TREET
LEXI N
GTON S
TREET
BRI D
LE LANE
BREWER S
T REET
S HA F
T ES B
U R YS
A VE N
U E
KI N
GLY S
TREET
WARWI C
K S
TREET
BERWI C
K S
TREET
BERWI C
K S
TREET
WARDOUR S
TREET
WARDOUR S
TREET
DEAN S
TREET
DEAN S
TREET
FRI T
H S
TREET
GREEK S
TREET
S Q U A R E
G R E A T M
A R L BO R O U G H S
T R E E T
BROAD
W I CK S TR E E
T
S O H O
OLD
COMPT
ON ST R
E ET
B EA K
ST R
E ET
OXFORDCIRCUS
3 min walk toNewburgh Quarter
PICCADILLY CIRCUS6 min walk toNewburgh Quarter
TOTTENHAM COURT ROAD9 min walk toNewburgh Quarter
THE NEWBURGH QUARTER is the design district that connects Carnaby to Soho – encompassing the historic passageways of Newburgh St, Marshall St, Lowndes Court, Marlborough Court, Foubert’s Place and Ganton St.
Discover the most diverse collection of independent boutiques, cafés, concept stores and traditional English pubs in the West End.
carnaby.co.uk
Postcards
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Pop Up Show & Vehicle Branding
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‘i-am’ were asked to develop a strong new brand image and retail experience that would enable Svetski to connect with a younger consumer so establishing the Svetski name as a credible youth brand both in Russia and internationally.
‘i-am’ worked with the Alba team on every aspect of the Svetski brand experience including brand strategy, brand positioning and brand expression. The dynamic new brand language and tone of voice were designed to reflect the pace and energy on the brand while the vibrant new retail formats perfectly captured it’s youthful spirit and sense of adventure.
With the opening of its first stores in Moscow the Svetski brand is starting to establish a loyal and youthful following with a growing army of young Russian cool hunters and the less affluent fashion worshippers all making Svetski their label of choice. The brand’s new young admirers seem to appreciate the emergence of a new more accessible Russian brand that offers design with attitude and affordable cool to rival the more established international favourites.
We love the enthusiasm & energy of our new identity.”Head Marketing ManagerSvetski
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Brand Mark
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Collaterals
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Collateral
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Shop Front
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Threshold
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Store Interiors & Branding
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‘i-am’ were also asked to recommend a strategic way forward to bring brand clarity and commercial appeal to all future DAA retail formats at all its airport operations around the world.
‘i-am’ created a new brand lead retail proposition communicating clear messages on a functional level with an ability to engage with customers on a more emotional level at the same time. The Loop was the perfect solution offering travellers and airport shoppers a totally new and welcome experience.
The brand can now look to the world’s best retailers as its comparative set. The brand application includes seductive advertising campaign, large scale LCD billboards, a 150 metre sculptural navigational ribbon, stylised store frontages, information desks and retail packaging.
‘i-am’ responded with a brilliant retail design solution for the changing needs of travellers and the new commercial landscape of the next decade.”Media & RelationsDAA
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The Future of Airport Shopping
Brand Mark
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Dublin Airport
The Future of Airport Shopping
The Future of Airport ShoppingDublin Airport
The Future of Airport ShoppingDublin Airport
Posters
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The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
Collaterals
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‘i-am’ were commissioned to design a range of concession retail formats, in a range of host locations, for Giorgio Armani cosmetics or fragrances, or both. ‘i-am’ understood the principles of the Giorgio Armani brand and applied these to a level of fine detail individually according to the unique peculiarities of each scenario.
Working closely with the team at L’Oreal, ‘i-am’ developed a set of distinctive visual elements and design language to reflect the qualities of the Giorgio Armani brand. ‘i-am’ visualized solutions for each location, detailed these for construction and implemented them.
The work has enabled Giorgio Armani to establish its position at the prestige end of cosmetics and fragrance sector and to deliver strong sales performance. Through the strength of their simple distinctive design the sites stand out among the confusion of department store beauty halls.
‘i-am’ created a concession that was unique & bold and also strengthened our position within the beauty department.’’Marketing ManagerL’Oreal
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Retail Concession
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World’s trustedrealty experts
An ISO 9001:2008 Certified CompanyOver 40,000 satisfied customers 14 studios across 10 cities in India2 international offices in Dubai & Singapore Great investment advice and insight
‘i-am’ created a world class brand identity and sales lounge which we intend to roll out Pan-India.’’Amit MaviFounder, BOP
‘‘
BOP also known as Better Options Propmart is amongst India’s largest and fastest growing real estate brokers. As the company has grown rapidly and internationally there was a need to create a brand identity that would have a stronger recall value and global appeal.
For BOP the customer is at the heart of the business. BOP wanted to create a truly magical experience for their prospective customers visiting their sales lounge.
‘i-am’ created a strong brand identity and a stand-alone sales lounge environment that is industry leading. This was achieved by creating a recognisable logo that represents a young, professional, moving brand anda sales lounge that incorporates new technologies and allows greater product engagement and comfort.
This allowed BOP to take brand ownership in collaterals, adverts, campaigns, and other media, whilst having a fresh impact in India and appealing to new markets overseas.
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New Brand MarkOld Brand Mark
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Premium Brand Mark
BOP 7
This is our premium Brand Mark and it
must be printed in specialty colour at
ALL TIMES - Pantone 871 C. NO replacement colour, tint or colour
match must be used at any time.
Premium Brand Mark Colours
PANTONE871 C
The BOP Brand Mark must always be reproduced from original artwork and should never be redrawn or replicated.
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With Compliments
G7, First Floor Sector 18Noida 201301
T: +91 120 4195555 E: [email protected]: bopgroup.in
Dear Richard,
This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and well dimensioned and laid out in a functional manner.
The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader will instantly know who is writing to them. It is also important to consider how the letter will be posted. Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look together. Overall consideration should be made to the entire compliment of stationery items. All items should look as consistent parts of the same brand. They should project the personality of the brand through the use of typography and colour. Also the design of logotypes or symbols and devices.
This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart, clear and considered. Simple as that.
Yours Sincerely,
Amit MaviFounding Partner
G7, First Floor Sector 18Noida 201301
T: +91 120 4195555 E: [email protected]: bopgroup.in
91 120 4195555
opgroup.in
World’s trusted realty experts
World’s trusted realty experts
Gaurav MaviFounding Partner
G7, First Floor Sector 18Noida 201301
T: +91 120 4195555M: +91 9910266552 E: [email protected]: bopgroup.in
Amit MaviFounding Partner
G7, First Floor Sector 18Noida 201301
T: +91 120 4195555M: +91 9654444333 E: [email protected]: bopgroup.in
World’s trusted realty experts
Corporate Stationary
With Compliments
G7, First Floor Sector 18Noida 201301
T: +91 120 4195555 E: [email protected]: bopgroup.in
Dear Richard,
This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and well dimensioned and laid out in a functional manner.
The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader will instantly know who is writing to them. It is also important to consider how the letter will be posted. Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look together. Overall consideration should be made to the entire compliment of stationery items. All items should look as consistent parts of the same brand. They should project the personality of the brand through the use of typography and colour. Also the design of logotypes or symbols and devices.
This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart, clear and considered. Simple as that.
Yours Sincerely,
Amit MaviFounding Partner
G7, First Floor Sector 18Noida 201301
T: +91 120 4195555 E: [email protected]: bopgroup.in
91 120 4195555
opgroup.in
World’s trusted realty experts
World’s trusted realty experts
Gaurav MaviFounding Partner
G7, First Floor Sector 18Noida 201301
T: +91 120 4195555M: +91 9910266552 E: [email protected]: bopgroup.in
Amit MaviFounding Partner
G7, First Floor Sector 18Noida 201301
T: +91 120 4195555M: +91 9654444333 E: [email protected]: bopgroup.in
World’s trusted realty experts
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Print Communication
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Premium Welcome Pack
BOP 40Merchandising - Premium Welcome Kit
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Website
COME & RELAX
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NameBOP Group was incorporated as Better Option Propmart Pvt. Ltd. In 2007. Over
the last 5 Years, BOP has successfully worked towards establishing itself into
About Us Testimonials
“I would recommendBOP Group to everyone
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam massa lorem, sollicitudin a vehicula sed, dictum ut justo. Aliquam a neque odio, in mattis velit.
Property Title
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Property Title
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Property Title
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Property Title
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Shop Front
Retail Lounge: Approach Retail Lounge: Entrance
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Entrance
The Sales Lounge: Arrival
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Consultation Area
The Sales Lounge: Interactive Lounge
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Premier Lounge
Premier Suite: Seating option 2-a
Lee Broom Parq Life Cofee table
Premium Wing Back Chairs
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Terrace
The Sales Lounge: The Terrace
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‘‘
Panchshil is a high-end luxury sector real estate company based out of Pune, working with designers such as Philippe Starck. They have built several iconic buildings in Pune including luxury hotels. Over a period these structures have become landmarks throughout the city, however the public in general are not aware that Panchshil built these.
‘i-am’ were asked to tidy up the existing brand mark and establish the brand hierarchy for Panchshil. It was important to re-associate the Panchshil brand with their developments. ‘i-am’ were also asked to look at the tone of voice and visual language of the brand.
‘i-am’ created a visual pattern that would allow Panchshil to take brand ownership across a range of different media and communication platforms. The tone of voice was warm and friendly and the elegant visual language used helped portray a premium sense of luxury.
We needed brand ownership within our market, ‘i-am’ established the same by re-freshing our brand.’’Marketing Director, Panchshil
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Panchshil Endorsement Structure
CORPORATE PARKS 5 STAR HOTELS RESIDENCES
Developed by
by Philippe Starck
Brand Mark
Divisional Hierarchy for internal reference
Divisional Hierarchy
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Corporate Stationary
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Corporate Brochure
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Property Brochures
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Advertisements
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Office Experience Diary & Folder
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Branded Products and Packaging
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Douglas and Gordon are professional, innovative and caring, qualities rarely associated with their profession. By expressing their unique qualities through their brand experience they would gain a significant advantage in such a competitive sector.
'i-am' were asked to design striking modern environments and a distinctly memorable client experience that reflected their brand values and personality.
First 'i-am' analysed every element of the Douglas and Gordon customer experience and then proposed a bespoke design solution in the form of a rich, warm and inviting environment.
The concept is currently being implemented across the Douglas and Gordon estate. Branches that have been transformed show significant uplift & improving levels of business.
Since working with ‘i-am’, we have pioneered a new brand of estate agents. This has certainly been reflected in our sales figures and company growth.’’Ivor Dickinson Managing Director
‘‘
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Shop Front
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Threshold
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Property Browsing Screen and Waiting Area
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Reception Desk, Consultation Area, and Bicycle Branding
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The ofmoving house
The ofmoving house
The new Derbyshire-based estate agency, is based around the value of exceptional customer service. The co-owners of this business wished to make co-operation and communication evident in all aspects of their operation. ‘i-am’ were asked to design visual elements and environments which would reflect Smartmove’s strong values and personality. ‘i-am’ used a range of innovative juxtapositions to create a striking and memorable environment for Smartmove. The traditional was merged with the contemporary to reflect the notion that, though forward-thinking, the business was deeply rooted in old-fashioned values. Smartmove have managed to increase footfall and their striking interiors provide a talking point for both customers and employees. The concepts put forward by ‘i-am’ are soon to be rolled out in other sites.
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Shop Front
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Consultation Area
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Consultation Area
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The Mote restaurant experience brings to life the Trust’s brand personality, expresses its values and blends the best of contemporary design with traditional materials, attention to detail and local produce.
‘i-am’ have now created, developed, and implemented three different retail formats: ‘Elegant Living’, ‘Home Gift & Garden’ and ‘Outdoor’ and three food formats: ‘Simple Food’, ‘Kitchen Cafe’ and ‘Destination Restaurants’ across 500 National Trust locations in the UK.
‘i-am’ have helped National Trust double its restaurant income within the last 5 years.”Stuart RichardsHead of Food and Retail
‘‘
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Restaurant Interiors and Collateral
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We’re absolutely delighted with the work that ‘i-am’ did for us – we’ve just had our best 6 months of trading since we opened 17 years ago!’’Simon PrideauxManaging Director
Owner of VQ, Simon Prideaux, came to us with a brief to rebrand and redesign his legendary 24-hour dining concept. Customers range from families at lunchtime, to tourists stopping in for afternoon coffee, and clubbers in the middle of the night. VQ has to function differently for each of these customers, and this had to be understood and incorporated into the design and experience.
Customers frequently comment on the ‘wonderful feeling’ created by the bespoke lighting. The space is not only stylish and contemporary but also functional, comfortable and welcoming to all people at all times. The queue outside often reaches around the block for a seat - even in the middle of the night.
‘‘
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Brand Mark
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24 Hour Concept
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Info Graphics
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Shop Front
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Dining Area & Menu
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VQ at Night
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Shawa: Logotype & Strapline
This group of Middle Eastern restaurant brands mainly operate within the UK.
‘i-am’ were asked to work closely with the owner of the group to develop their current restaurants and to design and launch new concepts.
The team worked with the Shawa team, to produce a brand identity and store concept that excited their customers. The Comptoir Libanais brand has been designed and created for Westfield’s White City and The O2 in London.
An on-going roll-out of new restaurant concepts is planned for the future.
Thanks to ‘i-am’, Shawa has now put real glamour into shawarma dining.’’Tony KitousOwner, Shawa
‘‘
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Identity
Shawa: Logotype & Strapline
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Shawa: Menu
Menu Design
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Shawa: T-Shirts
Shawa: Take-Away Bag
Brand Merchandise
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Food Counter
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Since working with ‘i-am’, like-for-like sales at East Street have increased by 75%.’’David FoxFounder, East Street
‘i-am’ were appointed to create a new brand identity, including a new name and logo, graphic elements and complete interior design for this London-based site.
East Street was created, and everything about the concept was taken directly from the raw vibe of Southeast Asian street food and night markets. The long benches and plastic tables recreate the feeling of being in Vietnam or Thailand under a low glow of neon light, surrounded by the sights and sounds of the kitchen.
‘‘
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Brand Mark
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Brand Mark Application
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Info Graphics
Visiting Rangsit Floating Market,Thailand for the first time...
I am always on the lookout for new food dishes that I have never tried before. Like anyone else, I love pad thai and was really happy to see a food stall at the market specializing in different versions of pad thai. These are the two that I ate. The first used crispy deep fried wide noodles and the second used green papaya instead of noodles. I would have eaten the whole menu if I had room.
Visiting Rangsit Floating Market,Thailand for the first time...
I am always on the lookout for new food dishes that I have never tried before. Like anyone else, I love pad thai and was really happy to see a food stall at the market specializing in different versions of pad thai. These are the two that I ate. The first used crispy deep fried wide noodles and the second used green papaya instead of noodles. I would have eaten the whole menu if I had room.
Visiting Rangsit Floating Market,Thailand for the first time...
I am always on the lookout for new food dishes that I have never tried before. Like anyone else, I love pad thai and was really happy to see a food stall at the market specializing in different versions of pad thai. These are the two that I ate. The first used crispy deep fried wide noodles and the second used green papaya instead of noodles. I would have eaten the whole menu if I had room.
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Tampopo Platter to Share
Tod Man Khao Pod ThailandFive delicately flavoured corn fritterswith a chilli and peanut dip £4.25(serves 2)Goi Cuon, Gyoza, Bulgogi, Coconut Prawns,Satay & Tod Man Khao Pod £11.25
Khao Pad ThailandWok-fried rice with fine beans, mushroom,pineapple, Asian basil & peanutsChicken £8.50 Prawn £8.95 V £7.95
Com Hué VietnamWok-fried rice from the imperial city of Hué,flavoured with sesame seeds,lemongrass & corianderChicken £7.75 Prawn £8.25 V e £7.25
Khao Soi (aka Changmai Noodles) ThailandFrom the northern Thai capital.Chicken breast and yellow noodles in a redcurry sauce, flavoured with ginger, garlic,fresh lime and red onion £8.50
Nasi Goreng IndonesiaSpicy wok-fried rice with shiitake mushroom,chilli, lime leaves & onion flakesChicken £8.25 Prawn £8.75Noodles/Rice £10.25
Halal chicken breast is used in all Wok-fried Noodle& Rice Dishes, Stir-fried Specials and Sauce-basedSpecials except Chicken Adobo.Service not included. For parties of 7 or morean optional service charge of 10% will be added to your bill.
Take-out availableCertain ingredients are included for flavouring & are notto be eaten: lime leaf, galangal, star anise & lemongrass.Allergies: Please note that our dishes may contain tracesof nuts or other allergy-sensitive ingredients, and wecannot guarantee that they are completely free of thesetraces. Please inform your server if you have an allergy.Please ask your waiter/ess for a fork& spoon if you prefer them to chopsticks.(Extra portion per person £5.50)
Yaki Udon JapanChunky udon noodles with leek & redpepper, wok-fried in soy & rice wineChicken £8.50 Seafood £8.95 £7.95
Pad Thai ThailandSour-sweet flat rice noodles with choi sum,beansprouts, roasted peanuts & limeChicken £8.25 Prawn £8.75 £7.75
Pho Xao Bo VietnamFragrant flat rice noodles with sliced rumpsteak, lemongrass, mint & coriander £9.25Chap Chae KoreaSesame-scented glass noodles withshiitake mushroom, cucumber, carrot & chilliChicken £7.75 Beef £8.75 £7.25
Soup Noodles
Ramen JapanRamen noodles with fresh greens in astock flavoured with “shoyu” (Japanese soy).Also available with miso paste, please ask.Chicken £8.75 Beef £10.25 Seafood £9.75£8.25
Pho VietnamSliced rump steak or chicken breast withflat rice noodles in a clear broth scentedwith fresh Asian herbs, star anise & limeBeef £9.75 Chicken £8.25
Tom Kha ThailandRice vermicelli, chicken breast & strawmushrooms in a coconut broth flavouredwith galangal & lime leaf £8.75
Laksa SingaporeYellow noodles, chicken breast & prawnsin a fiery coconut broth, with mint, cucumber,red onion, tofu & lime £10.25
Tom Yam ThailandGlass noodles, prawns & straw mushroomsin a hot-and-sour clear broth, flavoured withlemongrass, lime & chillies £ 9 . 2 5
Wok-fried Noodle& Rice DishesKhao Soi (aka Changmai Noodles) ThailandFrom the northern Thai capital.Chicken breast and yellow noodles in a redcurry sauce, flavoured with ginger, garlic,fresh lime and red onion £8.50
Yaki Udon JapanChunky udon noodles with leek & redpepper, wok-fried in soy & rice wineChicken £8.50 Seafood £8.95 £7.95
Pad Thai ThailandSour-sweet flat rice noodles with choi sum,beansprouts, roasted peanuts & limeChicken £8.25 Prawn £8.75 £7.75
Pho Xao Bo VietnamFragrant flat rice noodles with sliced rumpsteak, lemongrass, mint & coriander £9.25
Chap Chae KoreaFragrant flat rice noodles with sliced rumpsteak, lemongrass, mint & coriander £9.25
Chap Chae KoreaSesame-scented glass noodles withshiitake mushroom, cucumber, carrot & chilliChicken £7.75 Beef £8.75 £7.25
great for sharing!
MAIN DISHBUY ONE
FREE
At East-Street we bring you the authentic tastes of Thailand, Vietnam,
Malaysia and Singapore, Indonesia, Philippines,
Japan and Korea.
GET ONE
hand this card to your server
(serves 2)
Khao Pad Thailand
Com Hué Vietnam
Nasi Goreng Indonesia
Chicken £8.25 Prawn £8.75Noodles/Rice £10.25
MAIN DISHBUY ONE
FREE
East-Street we bring you the authentic tastes
Thailand, Vietnam, Malaysia and Singapore, Indonesia, Philippines,
Japan and Korea.
GET ONE
hand this card to your server
(serves 2)
Khao Pad Thailand
Com Hué Vietnam
Nasi Goreng Indonesia
Chicken £8.25 Prawn £8.75Noodles/Rice £10.25
MAIN DISHBUY ONE
FREE
East-Street we bring you the authentic tastes
Thailand, Vietnam, Malaysia and Singapore, Indonesia, Philippines,
Japan and Korea.
GET ONE
hand this card to your server
(serves 2)
Khao Pad Thailand
Com Hué Vietnam
Nasi Goreng Indonesia
Chicken £8.25 Prawn £8.75Noodles/Rice £10.25
MAIN DISHBUY ONE
FREE
East-Street we bring you the authentic tastes
Thailand, Vietnam, Malaysia and Singapore, Indonesia, Philippines,
Japan and Korea.
GET ONE
hand this card to your server
in a hurry?just let us know
TM
Menus
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Shop Front
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Threshold & Collateral
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Chilango Logotype: Angled Version
Chilango has achieved 100% uplift in sales. This is unheard of in the restaurant industry.’’Dan HoughtonFounding Partner, Chilango
We worked together with the Chilango founders on every creative aspect of their business. We created a brand name and introduced a true Latin spirit to the personality that customers could readily engage with.
The Chilango name perfectly captures the essence of modern Mexico and gives it a twist of urban cool. The new interior concept is fast, vibrant and energising.
Eight years down the line Chilango now has five successful UK sites and was recently awarded ‘best new restaurant concept’ at the ROTI awards.
‘‘
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Brand Mark
Chilango Logotype: Angled Version
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Characters
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Chilango Bags: One Colour Print on White Recycled PaperTake Away Bags
Chilango Bags: One Colour Print on White Recycled Paper
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Menus
142 fleet street
london ec4a 2bp
online at...
or visit our fleet
street restaurant
chilango.co.uk
1. choose your meal
extras drinks
2. select your filling 3. pick a salsa
what people say...
burrito
tacos
salad
tortilla chips
and guacamole
tortilla chips
and salsa
tortilla chips
agua fresca
bottomless soda
mexican beers
bottled water
juices
grilled chicken
grilled steak
cochinito
vegetarian
black or pinto beans
pico de gallo
roasted tomato
chilango
add guacamole
our
burritos?
what’s in...
tender meat
grated cheese
romaine lettuce
sour cream
guacamole
coriander
lime rice
beans
pinto or black
fresh salsa
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Posters
RELIGION...Lorem ipsum dolor sit amet,consectetuer adipiscing elit, seddiam nonummy nibh euismod.Dolorum et tur espirol ipsum dolorsit amet sed diam nonummy vinoest veritas deum. Lorem ipsumdolor sit amet, consectetueradipiscing elit, sed diam nonummynibh euismod.
Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismod.Dolorum et tur espirol ipsum dolor sit amet seddiam nonummy vino est veritas deum. Loremipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod.
MARIACHI MAGIC...Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod. Dolorum et tur espirolipsum dolor sit amet sed diam nonummy vino est veritasdeum. Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod.
WHAT IS CHILANGO?
Chilango Who?Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod. Dolorum ettur espirol ipsum dolor sit amet seddiam nonummy vino est veritas deum.Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod.
Colour Worship...Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod. Dolorum ettur espirol ipsum dolor sit amet seddiam nonummy vino est veritas deum.Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod.
The Soul Of MexicoLorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod. Dolorum et tur espirolipsum dolor sit amet sed diam nonummy vino est veritasdeum. Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod.
Lucha Libre...
Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismod.Dolorum et tur espirol ipsum dolor sit amet seddiam nonummy vino est veritas deum. Loremipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod.
The Master...Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod. Dolorum et tur espirolipsum dolor sit amet sed diam nonummy vino est veritasdeum. Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod.
WHAT IS CHILANGO?
Tips from
Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismod.Dolorum et tur espirol ipsum dolor sit amet seddiam nonummy vino est veritas deum. Loremipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod.
WHAT IS CHILANGO?
As fresh As...
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod. Dolorum et tur espirolipsum dolor sit amet sed diam nonummy vino est veritasdeum. Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod.
Cooked to
perfection...
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Website
Website
COME & RELAX
Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]
DRINKS • FOOD • EVENTSABOUT US • CONTACT US
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Website
Website
COME & RELAX
Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]
DRINKS • FOOD • EVENTSABOUT US • CONTACT US
Website
COME & RELAX
Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]
DRINKS • FOOD • EVENTSABOUT US • CONTACT US
Website
COME & RELAX
Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]
DRINKS • FOOD • EVENTSABOUT US • CONTACT US
Website
COME & RELAX
Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]
DRINKS • FOOD • EVENTSABOUT US • CONTACT US
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Shop Front
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Threshold
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Seating Area & Wall Graphics
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Preparation Counter
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London
‘i-am’ associates
66 Leonard StreetThe Old School HouseLondon EC2A 4LW
+44 (0)20 7613 4114
Freya [email protected]
Istanbul
‘i-am’ istanbul
Serdar Ekrem Sokak5/2 GalataIstanbul
+90 212 252 99 40/45
Selin [email protected]
Mumbai
‘i-am’ mumbai
4th Floor, Shivraj Heights 14th Road, Khar (West) Mumbai – 400052
+91 22 26487302
Udit [email protected]
We would love to hear from you...