i love apis 2013: keynote day 01
DESCRIPTION
Apigee CEO Chet Kapoor and four great keynote speakers and "CDOs" (Carole McCluskey (Outerwall), Michael Redding (Accenture), Abhi Ingle (AT&T), Aneesh Chopra (Former CTO - USA)) kicked off I ♥ APIs, Apigee’s first user and industry conference in inspiring fashion describing how every business is a digital business and how Chief Digital Officers (whether they have CDO as title on their business card or not) are leading enterprise innovation and transforming physical value networks with digital value networks.TRANSCRIPT
25,000+ AppsWebinars – 750,000
servedGlobal Tour – 50 Apigee Days
100,000 Developers
500+ Enterprise customers
20% of Fortune 100
50% of top 100 global brands
50% of top retailers
Every business is a Digital Business
Every business needs a Digital Platform
Every business has a Chief Digital Officer
Digital Business shape and enhance behavior at scale
• Putting an API around the store• Revenues: 6x more sales from multi-
channel customers• Engagement: >1 presecription refills
per second through the mobile app• Innovation: Apply award for “best
retail mobile app” 2013
• Global productivity improvements for architecture to inventory management
• Speed: >25 apps in <1 year• Cost savings: Millions of dollars
in a few projects
Survey of executives in 200 large companies across 30 industries
Efficiency and time to market
Customer satisfaction
Revenue
Dabblers Leaders Dabblers Leaders Dabblers Leaders
0%
78%
13%
50%
13%
64%
Digital businesses need digital platforms to drive themobile-driven era of information technology.
Apps are where behavior happens
Apps
Digital Platform
Apps are where behavior happens
Apps
Digital Platform
APIs drive behavior by delivering data to apps
APIs
Apps are where behavior happens
Apps
Digital Platform
Big Data is understanding behavior at scale
APIs drive behavior by delivering data to apps
APIs
Big Data
Mobile First Exposure Centric
Self ServeWeb Scale
Carrier Grade
DeveloperUser APIApp API Team Backend
CDO
CMO
CTO
CEO
CIO
Has a strong network of innovators
Manages across depts well
Charismatic
Simplifies complexity well
Focused
Communicates a clear vision
Flexible/Adaptable
Broad range of expe-rience
Comfortable with uncer-tainty Willing to take risks
CollaborativeTech Savvy
PassionateBias for Action
Is intellectually curious
Drives neither
Drives bothD
rivin
g in
tern
al
succ
ess
Drives market success
The key traits of the highly successful Digital leaderTech savvy, risk taker and intellectual curiosity
Leads across functionsCommunicates a visionAdapts quickly
Every business is a Digital Business
Every business needs a Digital Platform
Every business has a Chief Digital Officer
Keynotes•Carole McCluskey – Outerwall•Mike Redding – Accenture•Abhi Ingle – AT&T•Aneesh Chopra – Former CTO USA
Creating a Better EverydayCarole McCluskey
Chief Technology Officer
Outerwall, Inc.
Outerwall Background
• Founded as Coinstar in 1991
• Name changed to Outerwall in July 2013 – the company behind Redbox, Coinstar and ecoATM
• ~64,000 kiosks*
• ~2,900 employees*, including more than 1,900 field service employees throughout U.S. and internationally
• $2.2B revenue in FY2012
• Kiosks in United States, United Kingdom, Ireland and Canada
Our vision for Outerwall is to be a leader in the retail industry by delivering inventive products and services that create a better everyday for consumers and bring value to retailers, investors and employees.
Vision
•Automated and Unattended Retail without Boundaries•Platforming for Acceleration •Extensions and Adjacencies Driving Growth•Data and Insights Driving Consumer and Partner Engagement•Leverage
Outerwall = LOB’s + Retail Partners + Consumers
Digital TransformationsMike Redding
Senior Managing Director
Accenture Technology Labs
Advent of the Digital Business
In-store music Spotify, iTunes
Advent of the Digital Business
Piles of magazines Digital Content Feeds
Advent of the Digital Business
Doctor’s Office Visit Real-time Health monitoring through wearable devices
Advent of the Digital Business
Repair machines after they break
Machines alerting thatthey need preventative maintenance
Connected Everything
Biologists are using sensors to find best growing conditions for grain, monitoring 1 million plots and receiving 2 million data points per week.
Cars are getting smarter: Luxury cars have 100 processing units each with over 100 million lines of software in each car.
There will be about 15 billion devices connected by 2015, and around 40 billion by 2020.
Social continues to explode, there were an estimated 1.4 billion social network users in 2012.
India Unique ID programme will biometrically enroll up to 1.2B Indian residents.
The New Digital Stack
Mobile Dashboard
DataPlatforms
Apps & Services Analytics Social / Collaboration
Connected Devices
APIs: Delivering Tomorrow’s Network Today
Abhi Ingle
VP, Ecosystem & Innovation Group
AT&T
Tectonic Forces Accelerating Change
Changing the Way People LiveAnd
Re-engineering The Way Businesses Work
Software DefinedBroadbandIP Networks
As a ServiceEverything
Connected Computing
35 © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Open, Interoperable, Global
36© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
AT&T Finished Services
Dedicated Platform
Dedicated Infrastructure
Shared Platform
Shared Infrastructure/Cloud
AT&TProduct
Third-Party
BusinessDirect
API
NETWORK
NETWORK
1995
Web site?
2000
Of course!
2005
Need an API?
2010
Of course!
John Musser Founder, Programmable Web
API
API
Platform Pivot - API
EnterpriseCustomers
Developers & Industry
AT&T Internal
Mass MarketCustomers
Applications
Platforms
Infrastructure
Network
API
API
API
API
APIAPI
June 12 Today EOY13 78 1360 1455APIs June 12 Today EOY13 6B 7.5B 8.25BTransactions
Per month
37 © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Transform service delivery through easy-to-use Application Interfaces (APIs)
Increase flexibility and reusability
Tap new sources of innovation & enable new business opportunities
App Success Stories
38 © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Privus Mobile/ ID You LLC
AT&T APIs used:Advertising
Street Savings
AT&T APIs used:SMS, Payment
speaktoit Assistant
AT&T APIs used:Speech
Example of Third-Party Ecosystem SpeedAPIs help AT&T be a nimbler, more responsive organization
39 © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Within 24 hours 26% of the requests went mobile and thousands of local volunteers and offers of donations were processed.
Winning the Future Through Open Innovation
Aneesh Chopra
@aneeshchopra
My Story on the American Dream
Family Roots e-Panchayat Initiative
“…leapfrog…stages of government service
delivery…going straight to the 21st.” – Pres. Obama
Dad and his elder brother pursue higher ed following President Johnson’s 1965
Immigration Reforms
Boosting Productivity is the Key to Growth
Publicly-influenced sectors comprise
20+% of GDP
MIT Study finds “data-driven
decision-making” boosts productivity 5-
6%
Lever #1: Open Government Data
Source: USNews, iTriage
Govt Spending HHS
(Growing) Catalog of
Liberated Data
Comm Health
Provider Directory
& Qual
Blue Button
Med/Science
DataCons
Product Info
Lever #2: Acting as “Impatient” Convener
Veterans Job Bank NRD.gov API
Twilio developer Tony Webster
builds an “App for Heroes”
New tool launched to ensure job listings find veterans; currently accesses 800K+
“tagged” listings courtesy of 750+ employers and 33+ “tagging” partners
Lever #3: Prizes, Challenges, Competitions
Team (in spare time) wins competition (Jan,‘10) by building more accessible
Federal Register after posted on data.gov
Inspires AOTUS (March, ‘10) to designate team as lead designers; extends
service through API
Source: www.federalregister.gov; www.innovationmovement.org; www.wested.org ; www.whitehouse.gov
"I just am glad someone is listening and to know I'm not alone."
"I see people trapped under a building and they are alive at this location! Send Help!"
Source: Katie Stanton
Coda ~ Attracting Top Talent
“Where canI find food & water?”