#ILOVEIT

Yves Van Seters – External Communications & Media Relations IBM BeLux

© 2011 IBM Corporation2

Yves Van Seters

© 2011 IBM Corporation3

© 2011 IBM Corporation4

Inventory Check

Uses LinkedIn / Xing / Plaxo

Uses Flickr / Picasa

Uses Delicious / Digg / ...

Reads blogs?

Reacts on a blog?

Has a blog?

Uses RSS-feed readers

Uses Instant messaging

Has no idea what Instant messaging is

Uses VOIP

Use these regularly ?

Has a SmartPhone/BB/iPhone/iPad/...

Has a Hotmail / Gmail / Yahoo Account

Looked something up with Yahoo?

Looked something up with Google?

Looked something up with Ask?

Looked something up on Wikipedia?

Contributed to Wikipedia?

Uses review sites

Contributes to a review site

Has a Facebook/Netlog/mySpace account

Has a Twitter account

Who

© 2011 IBM Corporation5

© 2011 IBM Corporation6

Look how Social Media affects the world we live in…

© 2011 IBM Corporation7

© 2011 IBM Corporation8

© 2011 IBM Corporation9

I need to pee !

I peed !

I’m peeing here !

Why am I peeing !

Watch me pee !

According to several sources, someone has peed last night. Watch it on www.youtube.com/...

© 2011 IBM Corporation10

Social Networking

•Networking•Communications•Personal Branding•Corporate Branding•Marketing

© 2011 IBM Corporation11

Networking: Flashmobs are funny !

© 2011 IBM Corporation12

Networking: Flashrobs are not !

© 2011 IBM Corporation13

Communications: Be aware of what you post (sometimes it is funny)

© 2011 IBM Corporation14

Communications: Be aware of what you post (sometimes it has consequences)Add. Communications: Be aware who you are connected to

© 2011 IBM Corporation15

Personal Branding

© 2011 IBM Corporation16

The Bar, The Backyard BBQ & The Office

IMPACT

(*)

(*): ex zattevrienden.be

© 2011 IBM Corporation17

© 2011 IBM Corporation18

“Social Media is all about RELEVANT CONTENT, addressing the shared

interests of your constituencies”

© 2011 IBM Corporation19

Social Collaboration

Social Networking

•Networking•Corporate Branding•Marketing•Communications•Personal Branding …

•Collaboration •Integration of Social Media •in day 2 day business

© 2011 IBM Corporation20

© 2011 IBM Corporation21

Blogs Communities

Bookmarks

Activities

Profiles

Wikis

Files

Connections

© 2011 IBM Corporation22

What was first ?

2004 2002

© 2011 IBM Corporation23

Social Selling

Social Collaboration

Social Networking

•Networking•Corporate Branding•Marketing•Communications•Personal Branding …

•Collaboration •Integration of Social Media •in day 2 day business

• Sales• CRM•Smart Commerce• …

SOCIAL BUSINESS

© 2011 IBM Corporation24

© 2011 IBM Corporation25

IBM Social Media Analysis Points to Lower Heels, Bucking Economic Trend

Usually women’s heels stay high during a downturn; perhaps not this time

An IBM (NYSE: IBM) computer-based analysis of billions of social media posts predicts an intriguing change on the horizon in women’s shoe fashions, with heel heights– currently in nosebleed territory – poised to decline. The IBM project highlights the predictive capabilities of social media analysis as a source of valuable insight that can help drive business strategies and results.

© 2011 IBM Corporation26

SOCIALBUSINESSa definition

Social business focusses on business outcomes, business models and management related to use of social mediatechnologies

© 2011 IBM Corporation27

© 2011 IBM Corporation28

Monitoring & Engaging

54Comments

Target Site List

Content Activation Plan

3,000Clicks on

bit.lys

Videos & whitepapers most popular

420Followers

790 Tweets

3,058 Mentions

180 Retweets

Owns

6 listsListed 43

times603

Following

Job of the future: Social Business Manager

SMEs

Coordinated Dialogue

BUs PR / MR

© 2011 IBM Corporation

Never forget to tag ! Tagging is important !

© 2011 IBM Corporation3030

© 2011 IBM Corporation31

© 2011 IBM Corporation3232

IBMers actively on Twitter

2 5 . 0 00

IBMers present atFacebook

19 8 . 0 00

IBMers utilizing LinkedIn, includingAlumni

3 7 8 .0 0 0

IBM channelsOn YouTube

2 0 0 +Tweets upon the launchof our CMO study

1. 0 0 0 .0 0 0

IBMers collaboratingWith 200.000 non-IBMers via DevelopersWorks

10 0 .0 0 0

Regular Sametime instant messaging users, resulting in 40-50 million messages per day

4 0 0 . 0 00

Downloads of employee generated video- and podcasts

15 . 0 0 0. 0 0 0

Minutes of LotusLive meetings, internally and externally each month

2 0 . 0 0 0. 0 0 0

4 0 0 . 00 0

Individual blogs maintained regularly

17 . 0 00

IBMers profiled at IBM connections

Active page views a D A Y of Wikis

1. 0 0 0 .0 0 0