Social media love story10 steps for brands and businesses to get theircustomers’ hearts beatingfaster using social media.

LOGIC

So you want the perfect love story ?

Empathy, passion, love. This is what Social Media is all about.This is where relationshipsbegin and grow. It’s the perfect place to start an endless love story withyour clients. But…

SO LOGIC

Don’t start by the end

Before spending money on tools and tactics, youwill need an audienceand a strategy to reachout to it. And you must ensure that this strategywill fit your targetedaudience tastes.

SO LOGIC

First, you need to date

SO LOGIC

To be successful on social media, you willneed to seduce youraudience. You must :• Listen• Engage• Measure

Don’t ask for sex (on the first date)

Social Media has nothing to do withcommerce. Sales growthwill be a consequenceof your relationship in social media, not itsobjective. Your first ROI will be involvement.

SO LOGIC

Prepare to show your involvement

Engaging requires a movement from both parts. If you want your audience to come to you, you have to come to it too. Do you have what it takes ?

SO LOGIC

Feeling too shy ? Don’t know how ?

SO LOGIC

Then follow our10 steps guide to seduction on social networks ;)

Step 1 : Accept being alone

Forget about fans addersprograms or « succeed in SoMe jungle how-tos ». Some can be inspiring. But your business is unique, and so will be yoursuccessful social media strategy. You will have to build it from scratch.

SO LOGIC

Step 2 : Get a life !

SO LOGIC

If you want to be attractive, you must know your strengthsand weaknesses well. Build a dashboard with your mostimportant KPIs. Include yourcustomers voice and marketwatch. Think quantity and quality. Keep it simple and share it across your wholeorganisation.

Tip : Read Avinash Kaushik’s books to build yourultimate high impact dashboard

SO LOGIC

Step 3 : Dream your future

SO LOGIC

Think long term. Wheredo you want to be in the future ? Who will be yourideal customer ? Defineyour goals and sharethem to have everybodylooking in the samedirection.

Step 4 : Segment your tastes

SO LOGIC

Black or white shirt ? Blondes or brunettes ? Never try to seduce everybody at the same time. Interact with yourcustomers to find the mostrelevant common interestsor characteristics they share. The stronger, the better.

SO LOGIC

Tip : If he can segment his targets, you can !

Step 5 : Go fishing where fishes are

Immerge yourself in the web like your targets. Search Google likethem, find where theygathers and what theytalk about.And do this for all yourtarget segments.

SO LOGIC

Step 6 : Offer free hugs

Indentify the mostinvolved people, and those ready to engage.Introduce yourself (not your business, yourself). Show them you are hereand willing to interactwith them.

SO LOGIC

Step 7 : Watch your step

SO LOGIC

Now, you know who isattracted by you and why. But it will requiretime and efforts to reachthe light with them. Do itstep by step. For eachstep, set goals that are measurable, within reach and limited in time.

Tip : failing to plan isplanning to #FAIL

(Brian Solis – FutureWorks)

Step 8 : Tense your muscles

Gather the necessary resources to climb the first step. You will needpeople inside and outside your company, a bit of technology, and an adequate budget. But remember to keepforces for the next step.

SO LOGIC

Step 9 : Go out and experiment

It is time to prove yourengagement and creativity. Take the plunge. Propose ideas, content, actions. Do things if you feel they willfit. Co-create with youraudience to reduce risks, but don’t be afraid of failures. Learn from them.

SO LOGIC

Tip : The only rule youshould remind about

social media is« Learning by doing »

Step 10 : Perk up your ears

The social media landscape is endlesslymoving. So will yourSoMe strategy. Keeplistening and measuringto adapt. Stay open-minded. Think about serendipity. Who knowswhere your encounterswill lead you ?

SO LOGIC

Bonus tip : Show her she is SO special

A successful social media presence is not when youtalk to people on hip networks. It is when people talk about you, whereverthey want. Let them go. Give them your best opportunities. Empowerthem. Then listen and prepare to react.

SO LOGIC

Get ready for take-off

SO LOGIC

Tip : Your ability to act and reactpromptly and smartly is the key

to an unforgettable honeymoon

SO LOGIC

You’ll soon be on cloud nine !

SO LOGIC

Social media is like teen sex.Everyone wants to do it. Nobody knows how.When it’s finally done, there is surprise it’s not better

Avinash KaushikAnalytics Evangelist, Google“

Tip : remember the first time is never the best one ;)

http://www.flickr.com/photos/smorchon/2295989093/Barcelona (Spain) with Dr Jaus : Slide 21

http://www.flickr.com/photos/steveluscher/3466198230/Slide 2 : Vancouver (Canada) with Steve Luscher

http://www.flickr.com/photos/tambako/3247996613/Slide 3 : Serrières (Switzerland) with Tambako the jaguar

http://www.flickr.com/photos/vermininc/3173008391/Slide 5 : Melbourne (Australia) with Vermin Inc

http://www.flickr.com/photos/eyermonkey/2842941601/Slide 6 : Oregon City (USA) with Auzigog

http://www.flickr.com/photos/zzd/3363815131/Slide 7 : Toronto (Canada) with Dave Jones

Slide 8 : Ksar Ghilane (Tunisia) with … me ;)(No URL, this is a photo I did not share yet. I will.)

http://www.flickr.com/photos/avlxyz/25374555/Slide 9 Avlxyz’s PC in Melbourne (Australia)

http://www.flickr.com/photos/28634332@N05/3952766831/Slide 11 : Crescent Moon with NASA's Marshall Space Flight Center

http://www.flickr.com/photos/sheenv/2346249682/Slide 12 : Philadelphia (USA) with SheenV

http://www.flickr.com/photos/kdinuraj/3359498188/Monterey (USA) with DinurajK : Slide 14

http://www.flickr.com/photos/dsevilla/2402051776/Madrid (Spain) with Diego Sevilla Ruiz : Slide 15

http://www.flickr.com/photos/extranoise/169187125/Berlin (Germany) with Extranoise: Slide 16

http://www.flickr.com/photos/nixhorizon/1248080789/Basque Country (France) with Nixhorizon: Slide 17

http://www.flickr.com/photos/famillesimon/1330541789/Paris (France) with FamilleSimon: Slide 18

http://www.flickr.com/photos/muffinquek/3641260191/Singapore with Hoong Wei Long & Lady Gaga : Slide 20

http://www.flickr.com/photos/toymaster/1440280630/Unknown ;) with David Zellaby : Slide 22, 23

SO LOGIC

This great trip has been made possible by all thisphotographers sharing their amazing work under a creativecommons license on social networks. Huge thanks for them.And you, what will you share ?

The picture on slide 4 is from the movie « 50 first dates » © 2004 Columbia http://www.sonypictures.com/homevideo/50firstdates/

This honeymoon trip is over. Youare now engaged. It took you to :

Please note that the shots have been compressed and modified for weight and focus purposes. If you want to see the real quality of their work, use the links above.

http://www.flickr.com/photos/d-kav/4313629243/Disneyland Paris (France) with DaveKav: Slide 19

If you have any questions…

SO LOGIC

I’ll be happy to engage with you ;)

Email : cedric@mallet-fils.comWeb : www.mallet-fils.com

@malletfils

http://www.linkedin.com/in/cedricmallet

This slideshow is released undera Creative Commons License

cc by-sa http://creativecommons.org/about/licenses/

Tip : Don’t wait. Others are alreadyengaging. Send me an email now ;)

Thank you to my clients for daring experiments that have helped me to build this method, and to AvinashKaushik for his proofreading and inspiring suggestions

(and work!).