ia now
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TRANSCRIPT
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IA NowKarri Ojanen
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•Web 1.0
•Web 2.0
•Web 3.0
The Evolution
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Web 1.0• Linked documents
• Information portal
• Publishing
• Top-down
• Read-only
• Homepages - everyone has their own corner
• Lacks interaction and scalability
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Designing Architecture for Web 1.0
• Organizing information into meaningful sections
• Structural design
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Web 2.0• A platform
• The power of communities
• “People’s Internet”
• Read-write: rate, review & comment
• Creating and sharing
• Remixing and mashing
• Hooks for integration: RSS, API
• Freer forms of organization: folksonomies
• Lacks true portability, meaning, interoperability
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Designing Architecture for Web 2.0
• Breaking down interaction
• The importance of time
• Prototyping vs. wireframing
• There is no page, only pathways
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Web 3.0• The semantic web
• More relevant web
• Helps the user to discover new things
• “The user executes and the machines do the thinking”
• Social search
• Encourages conversation
• Everything becomes portable
• Linked data cloud
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Designing Architecture for Web 3.0
• Defining unique identifiers
• Communicating with linked data community
• Identifying relevant relationships
• Understanding and interpreting different types of social data
• Creating algorithms offering users useful data
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...and the Basics Still Apply
• User research, requirements gathering, sitemaps, wireframes, prototypes... are still needed
• The development is not an either - or, one or the other situation: new technology, thoughts and practices don’t kill all old technology, thoughts and practices
• Good Great documentation is still needed
• Information must connect: it must get found by people who want it and need to use it
• Collaboration matters even more than before
• It’s not a one man show
• Develop your scriptwriting skills - tell stories
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Increasing Demand for Skills
• What to stay on top of - a difficult question for many IA types
• Where should the boundaries of our knowledge be?
• And still: what is the definition of this profession?
• Specialists vs. generalists
• Professions become more segmented the longer they’re around
• IA/UXD is becoming more segmented already
• But even after time, most professions keep having generalists and specialists
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Architects of the Future
• Create and work with conceptual models
• Develop frameworks
• Constant change - recognize the users as co-creators
• Find the meaning in the doing
• Encourage construction of scalable, re-usable structures
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Architects of the Future
• Enhance social dynamics
• Develop ideas that make use of social data
• Explore options of using social data
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Architects of the Future
• Recognize the opportunities of true portability
• Mobile web: after Europe and Asia always leading, NA is now waking up (it’s the iPhone re(-e)volution :)
• Now the web comes to the user - wherever the user goes
• Location matters
• Seamless user journeys from web to mobile
• Investigating ideas beyond “carried over from the web”
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ThanksKarri Ojanen
http://conceptoblog.blogspot.com
http://www.linkedin.com/in/karrio
http://twitter.com/karrio