iaee ts2 is your event website optimized part 2
TRANSCRIPT
Is Your Event Website Optimized?SEO Part II
Arran Coole, ASP Inc Dave Lutz, Velvet Chainsaw
Stephen Nold, MeetingTechOnline
Ground Rules
ASKQuestions
Cell Phones OFF
Keep ?’s Relevant
To all
NO Speeches
Do NotRun with Scissors
NO VendorPlugs
Simple RulesSimple Rules
Share yourexperiences
Event SEO Tactic #1
Show the Spiders some
LOVE!
Event SEO Tactic #2
Take care of the basic ‘techie’ stuff
Event SEO Tactic #3
Benchmark & measure, yourself against
others
Benchmarking Tool
Google Trends
Event SEO Tactic #4
Key-Phrases
not Keywords.
1. Keyword Research2. KW rich content
– H1 heading– Link keywords to
content3. 8 – 15% KW
density4. Optimize first 250
words
Press Releases and SEO
Blogs
User generated content rules!
Content is King!
Event SEO Tactic #5
Virtual Booth Listings
Exhibitors = content = seo
Sessions, Tracks, Bios
Mix up the media, blended results.
Event SEO Tactic #6
Give them a reason to return.
Event SEO Tactic #7
Links count big-time in your ranking!
Event SEO Tactic #8
Wikipedia Page
Social Bookmarking/Sharing
Increase your rankings
•Share This•Add This
Tap into traffic generators
Event SEO Tactic #9
Social Media that Works
Widget Traffic Gen
Resouces
– SEO Blogs - seo.alltop.com– General - WebMarketing
Today– Blogs/Social Media -
Chrisbrogan.com– TSW Event Tech Blog– IAEE eMerge Blog
Contacts
• Arran Coole• Tw:arrancoole• W:aspevents.com• E:[email protected]
et
• Dave Lutz• Tw:velchain• W:velvetchainsaw.com• [email protected]
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