ENGAGING IN CHANGE

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WHY IS THERE A NEED FOR CHANGE?

Agent channel closed for airline product merchandising

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WHY IS THERE A NEED FOR CHANGE?

Agent channel closed for airline product merchandising

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LOUNGE ACCESS MEAL SPECIAL

SERVICES

BAGGAGE FJM FREQUENT FLYER MILES

FAST-TRACK INFLIGHT ENTERTAINMENT ETC

WHAT “IT” IS AND WHY

■  A 5 year travel industry-wide program (NDC Program)

■  Development, testing and deployment of a new, XML-based data transmission standard (NDC Standard)

■  Communication between airlines and travel agents

The NDC Standard will enable travel agents to better retail air products to corporations,

leisure and business travellers, by addressing the industry’s current distribution limitations:

PRODUCT DIFFERENTIATION

ACCESS TO FULL AND RICH CONTENT

A GREATER SHOPPING EXPERIENCE

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NEW DISTRIBUTION CAPABILITY (NDC)

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Consumers

TMC / OTA

Airline Reservation Systems Availability

GDS

Fares Schedule

Airline website /

e-commerce engine

■  Airlines file fares and schedules with 3rd parties

■  GDSs package and push offers based on 3rd party databases

■  Agents submit travellers’ requests using GDS

■  Airlines last to know who has purchased airline ticket

■  Distribution capability constrained by current level of innovation

NEW DISTRIBUTION CAPABILITY (NDC)

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Airline Reservation Systems

Aggregators

GDS New Entrant

NDC

■  Airline provides “offer” ●  Just as for direct channel

■  NDC Standard ●  Lower costs, speed of innovation

●  Facilitates comparison

●  Connections exist, not interoperable

■  Airline rich products: ●  Available via travel agents

●  Direct, or via Aggregator

●  Enable comparison shopping

Consumers

TMC / OTA

Airline website /

e-commerce engine

WHAT BENEFITS DOES NDC BRING

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Merchandize airlines’ “uniqueness”

Distribute personalised products (if requested)

PRODUCT DIFFERENTIATION

ACCESS TO FULL AND RICH CONTENT

A GREATER SHOPPING EXPERIENCE

Compare flight products based on schedule, price and equality

Work with real-time fare and product

information

Deliver the right products at the right prices to corporate buyers

Offer each traveller the opportunity to shop based on what they value – be it anonymous or

personalised.

GET PEOPLE ENGAGED AND EXCITED – ABOUT AN XML STANDARD

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IATA’s challenge

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Hamburg Genf

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THANK YOU Yanik Hoyles Head of NDC

Brett Ansley Principal Consultant

Birgitta Boeckler Technical Principal