IB Business and Management1.7 Forcefield Analysis

Lewin’s force field Analysis

• Kurt Lewin developed his framework for assessing the forces that influence change

• Can be used to decide whether a change should happen

• Or……• to help identify strategies in

order to implement a change

Key terms….

• Driving Forces…. Forces which will help the organisation reach it’s goal

• Restraining Forces… Forces which could prevent the organisation from making a change

An IB Example……

The Stages of Lewin’s Force Field Analysis

– Identify the goal (desired change) – Brainstorm and list the restraining forces and

driving forces in the appropriate columns– Allocate a weight to each of these forces, from

1 (weak) to 5 (strong).– Show the relative effect of each force by a

number next to it. – Total up the scores

FORCE FIELD ANALYSIS MODEL

Task ….. In Pairs 10 minutes

Hypothetical Scenario……‘BSM want to open a new school in a different area of Manila’

Create a force field diagram to show the driving and restraining forces

In 10 mins each group will present their diagrams

Questions….

• What does your diagram show?• How could the management at BSM use this

diagram?• What are the limitations of the forcefield analysis?

Disadvantages of Using the Force Field Analysis

• Weightings attached to the forces may be subjective rather than referring to facts or evidence.

• Not all relevant forces may be considered, perhaps to deliberately over-emphasize the need for change.

Lewin’s Change Model

Task…..IB Question 10 mins

• Answer the 6 mark question on Berkeley

Note….. You do not have to draw a diagram, but you can if you want