ibeacons: a first step to connect physical & digital expositions by kaspars auzarejs-auzers (lv)...
TRANSCRIPT
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IBEACONS: A FIRST STEP TO CONNECT PHYSICAL & DIGITAL EXPOSITIONS
Žanis Lipke memorial Latvia, Riga
best hidden museum in
Latvia
winners of the European Museum of the
Year Award 2014
60
Lives
Žanis Lipke saved
1941.-1944.
16 exhibitions
OBJECTIVE Replace classic audio guide with rich
media on iOS & Android. Allow users to bring their devices
TECH
http://st.gdefon.com/wallpapers_original/536638_sudno_mayaki_gavan_7560x4888_www.Gde-Fon.com.jpg
iBeacon ID
ProximityUUID: a unique UUID to distinguish your beacons from those others are using. Major: used to group related sets of beacons Minor: used to identify a beacon within a group
ProximityUUID + Major + Minor B9407F30-F5F8-466E-AFF9-25556B57FE6D 11532 17658
iBeacon’s
http://www.fosbury.co/beacon-comparison
ESTIMOTE iBeacon’s
http://blog.shinetech.com/2014/02/17/the-beacon-experiments-low-energy-bluetooth-devices-in-action/
SOLUTION
Open App 5MB
Download LNG, 26MB
iBeacons ON
Audio Stream
Near exhibition
All exhibitions
iOS
STATISTICS Android
748 Downloads
55 Peek
53s On exhibition
86 Downloads
10 Peek
19s On exhibition
TIPS TO SUCCESS • App promotion at first. Educate Your staff. • Free WiFi and infrastructure for simultaneous users • iBeacons placement • Headphones for those who don’t have them • Flexible content editing and synchronization • Light weight App for iOS & Android. Check WinPhone
AND FAILS
LACK OF UX • Field analysis, auto tracking • User testing • Statistic analytics • iBeacon support (Android 4.3)
NO WIFI NO PARTY
iBeacon’s ARE DIFFERENT
http://blog.shinetech.com/2014/02/17/the-beacon-experiments-low-energy-bluetooth-devices-in-action/
PLACEMENT IS CRITICAL Placement Samsung Nexus HTC
Chest level, < 1m 70 46 96 Chest level, 2m 98 81 100 Chest level, 4m 93 85 93 Under table, 2m 97 79 97 Near Power Plug 95 89 RIP Behind tempered glass RIP RIP RIP
1,2m
BATTERY LIFE
SECIURITY
ProximityUUID + Major + Minor B9407F30-F5F8-466E-AFF9-25556B57FE6D 11532 17658
THIEF
HANDS ON & QA
Kaspars Auzarejs-Auzers Accenture Latvia Riga Delivery Center Tel: +371 28334949 Email: [email protected]
Riga
HANDS ON & QA