© 2014 IBM Corporation

IBM HR Going Social

the #SocialHRS uccess story

© 2014 IBM Corporation #SocialHRSuccess

Together, we

are SMARTER!

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© 2014 IBM Corporation #SocialHRSuccess

“In a social enterprise, your value is established not by

how much knowledge you amass, but by how much

knowledge you impart to others. This isn’t just a change

in tools. It’s a change in mindset and organizational

culture.” – Ginni Rometty, CEO IBM

Council on Foreign Relations speech (March 2013)

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Social is fundamentally about a change in behavior and culture

© 2014 IBM Corporation #SocialHRSuccess 4

New ways of working are emerging

Where the work is done… virtually, in open communities

Who they work with… beyond their own teams and across boundaries

The quantity and pace of work... rapid action

Social Business impacts IBMers

How they behave… more transparent and open in daily work

The systems, processes & tools they use… IBM Connections communities, activities, wikis, profiles

How decisions are made… with input and insight from many

What do these changes mean for the way

we work in HR and serve our clients?

© 2014 IBM Corporation #SocialHRSuccess 5

HR is leading Social in IBM

Social in HR Charter: https://ibm.biz/BdRHpQ

One blog post a week 50+ use cases & stories of

social HR by #SocialHRAdvocate

100% social way of working - 6 projects launched including

#SocialHRTipoftheWeek

IBM’s #3 global trending hashtag in 2014 | HR

more active on Connections than rest of

IBM

© 2014 IBM Corporation #SocialHRSuccess

Social HR further, faster, starting with a blog!

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Identified and hand picked 60+ HR Professionals who are socially eminent, and using social actively in their work

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2 Created a community, shared project overview on a kickoff call, got the team energized about and engaged in the cause

3 Asked for team to identify actions and solutions to achieve broader(er) adoption of social in HR and voted for the best

We used social to become social… 100% open, 100% social

© 2014 IBM Corporation #SocialHRSuccess 7

One blog per week. 53 Blogs. Total Hits: 25012+

Customized learning roadmap for HR Professionals to adopt social capabilities.

Pairing senior HR leaders with SocialHRAdvocate to support, guide and advice on social usage

Top hashtags as on Connections 3rd - SocialHRSuccess 4th - Myweekin3words 6th - SocialHRTipoftheWeek

HR employees have tripled their social participation on Connections since Jan 2014

Creating a benchmark and culture of design efficacy in using online communities

One tip each week. 50+ tips. 5000+ wiki views and #6 hashtag on Connections

© 2014 IBM Corporation #SocialHRSuccess 8

#SocialHRSuccess is the #3 trending tag in IBM

• Started through a public blog • One blog post a week – use cases & stories of social HR share with IBM employees. • 3 top hashtags in top 10 in all of 2014 • 100% social and open way of working and project management - 6 projects

successfully launched so far

Internally on Connections as of Nov 24th 2014

© 2014 IBM Corporation #SocialHRSuccess 9

HR Professionals are now more active on Connections

2013 2014

A large increase in social media usage by the HR function since the introduction of #SocialHRSuccess

© 2014 IBM Corporation #SocialHRSuccess 10

The change is happening…

© 2014 IBM Corporation #SocialHRSuccess 11