#IBMSWDay2013

Robert GuidottiGeneral Manager, Software SalesIBM Software Group

#IBMSWDay2013

Turn Opportunities into Outcomes

What Is Driving IT Demand Today

Business Optimization

+Big Data

Explosion of Mobile

Devices

Infrastructure Optimization

Cybersecurity

Growth of Social Media

Advanced Predictive Analytics

Real-time Sensor Data

Software is a critical lever for making business decisions and fuels innovation

Supply chain CSCO

Industries

FinanceCFO

Human resources

CHRO

Marketing CMO

ExecutiveCEO

Functions/roles

IT CIO

Turn information into insights

Deepen engagement with customers, partners and employees

Deliver enterprise mobility

Accelerate product and service innovation

Optimize IT and business infrastructure

Manage risk, security and compliance

Enable the agile business

Business and IT needs

Banking Energy Government Healthcare Education Transportation Retail Communications

2013 IBM Software Key Initiatives

Middleware Platforms

Helping clients manage infrastructure, applications and data

Industry-specific Integrated Solutions

Applying Information Technology to new domains and markets

Smarter Commerce

SmarterAnalytics

Social Business

WatsonSolutions

Smarter Cities

Cloud and Optimized Workloads

Security Intelligence

MobileEnterprise

Big DataAnalytics

Business Needs Aligned to IBM Middleware Capabilities

Business Need Capabilities Business Need Capabilities

Database Management Data Warehouse Big data Information Integration and

Governance

Turn information into insights

Enable the agile business

Optimize IT and business infrastructure

Manage risk, security and compliance

Deliver enterprise mobility

Mobile development and connectivity

Mobile management and security

Business Process Management Connectivity, Integration and

SOA Application Infrastructure

Cloud and IT Optimization Asset and Facilities Management Enterprise Endpoint Management

Accelerate product and

service innovation

Application Lifecycle Management Complex and Embedded

Systems Enterprise Modernization

Identity & Access Management Security Intelligence &

Compliance Analytics Data Protection Application Security Infrastructure Protection

Workload Optimized

Best in Class Performance

Better Automation / Lower Cost

Optimize Workloads

3. Optimize

WorkloadAttributes

System Requirements

Optimal System Design

1. Drive

2. Impact

Volume, Velocity and Variety of Information Drives the Requirements of Diverse Workloads

IBM’s Workload Optimized Systems

Optimized from the Silicon to the Software

PureFlexPureApplication

PureDataPOWER Systems zEnterprise

IBM Power Systems

IBM System z IBM PureSystems

Appliances

Netezza WebSphere CloudBurst

WebSphere DataPower

Family

The Industry’s Broadest Systems Portfolio

PowerSystems

zEnterprise

Single purpose for most simplicity

Superior system

management and lifecycle

cost

Industry standard extended through

innovation

Integrated with built-in expert

patterns

Unmatched performance

and optimization

Leading data efficiency and

protection

System x PureSystems

AppliancesSystemsStorage

… meeting the diverse needs of enterprise clients

Mobile Is Changing Conventions in Industries, but Raising New Challenges…

DistributionRetail Financial Services

100M+ people upgraded to new iOS6 platform in 7 days

By 2016, 200M+ employees will use their own smart phones for work

115% increase in malware across platforms since 2010

CIO concern about cost of developing for multiple mobile platforms is rising

With a comprehensive end-to-end mobile platform and servicesBecome a Mobile Enterprise

Build & Connect

Manage & Secure

Extend & Transform

IBM Endpoint Manager for Mobile

IBM Social Business, Commerce & Analytics

IBM Mobile Consulting and Managed Services

IBM Mobile Foundation

Become a Mobile EnterpriseNew Capabilities

IBM Security Access Manager Context based security for cloud and mobile

IBM Mobile Lifecycle DevelopmentAccelerated application delivery

iOS6, native and offline apps Extended support for BYOD Enterprise and App Store linkage Hosted & on-premise services

IBM Mobile Foundation IBM Social Business, Commerce & Analytics

IBM Connections Mobile leveraging location services

IBM Mobile Services Mobile App Innovation Services Mobile Infrastructure Strategy and PlanningMobile Enterprise Services for Managed Mobility

Intelligence, integration and expertise across a comprehensive framework

Security Intelligence Platform

Source: IBM X-Force® 2012 Mid-year Trend and Risk Report

IBM Security Systems meeting today’s security

challenges

4,400 new vulnerabilities identified in 1H12

300% spam / phishing volume increase

19% increase in number of tools available to attack mobile devices

Security Intelligence Platform

New Capabilities

Foundational Products

IBM QRadar Security Information & Event Management

Mobile Security

Cloud Security

Data Security

Improving mobile and endpoint access control

IBM Security Access Manager for Cloud & Mobile

IBM Endpoint Manager

Improving visibility and optimizing threats and patch management

IBM Security Access Manager for Cloud & Mobile

IBM SmartCloud for Patch Management

Securing big data and improving encryption management

IBM InfoSphere Guardium

IBM InfoSphere Optim

IBM Tivoli Key Lifecycle Mgr

Addressing Security in a Multi-Perimeter World

Taking Cloud Computing beyond Virtualization

Resilient to the velocityof changing business needs

Choice & Flexibility in hybrid delivery & consumption models

Built-in Expertise enabling workload awareness & optimization

Secure & Scalable smoothing evolution from existing environments

Integrated analytics improvingQoS and responsiveness

An open, enterprise-class Cloud platform optimized to proven best practice patterns

DeployDesign

Business Process as a Service

Software as a Service

Platform as a Service

Infrastructure as a Service

Consume

Offering an Integrated Set of Cloud Enablement Capabilities

Platform as a Service (PaaS)

Infrastructure as a Service (IaaS)

Infrastructure UsagePerformanceManagement Security

Lifecycle Resources Environments Management Integration

Enablement capabilities

Flexibility in Consuming & Integrating Cloud Capabilities

Evolve existing infrastructure

to Cloud

Accelerate adoption with

integrated systems

Immediate access to a managed platform

Common Cloud platform built on an open standards

Smarter Analytics: Evolving from Business Initiatives to Imperatives for Every Organization

from solutions that get smarter with each outcome

through analytics for breakaway results

with confidence at the point of impact

to see, predict and shape business outcomes

your organization around information

Align Anticipate

Act

Transform

Learn

Market-leading analytics services with ~9,000 consultants, 8 solution centers and 20,000+ engagements

Deep client capabilities in business intelligence, financial performance management, predictive analytics, governance, risk and compliance

An enterprise-class big data platform that gives clients an end-to-end information and decision management foundation

The “Big Data” Challenge

Extracting insight from an immense volume, variety and velocity of

data, in context, beyond what was previously possible.

Manage the complexity of multiple relational and non-relational data types and schemas

Variety

Streaming data and large volume data movementVelocity

Scale from terabytes to zettabytesVolume

Big Data is Integral Part of Information Agenda

Manage and store huge volumes of any data

Integrate and govern all data sources

Understand and navigate federated big data sources

Big Data Platform

Traditional Sources

Data Warehouse

New Data Sources

Enterprise Integration

Web logs Social data Text data:

emails Sensor data Video

Transaction data

Application data OLTP ERP data

Manage Streaming data

Analyze Unstructured data

Structure and manage data

IBM’s Big Data StrategyMove the Analytics Closer to the Data

New analytic applications drive the requirements for a big data platform

Integrate and manage the full variety, velocity and volume of data

Apply advanced analytics to information in its native form

Visualize all available data for ad-hoc analysis

Development environment for building new analytic applications

Workload optimization and scheduling Security and Governance

BI / Reporting

Exploration / Visualization

FunctionalApp

IndustryApp

Predictive Analytics

Content Analytics

Analytic Applications

IBM Big Data Platform

Systems Management

Application Development

Visualization & Discovery

Information Integration & Governance

HadoopSystem

Stream Computing

Data Warehouse

Accelerators

Smarter Commerce: Helping Clients Transform the Buy, Market, Sell and Service Cycle

Maximizes client opportunities by targeting new buyers at each stage of the commerce cycle

Integrates capabilities across analytics, B2B, supply chain, source-to-pay, enterprise marketing management, pricing, cross-channel selling, order management, delivery and support

Complements organic portfolio with $3B invested since 2010 in new acquisitions

Chief Procurement

Officer

Chief Marketing Officer

VP of Customer Loyalty

VP of Commerce,

Stores & Operations

MarketBuy

Service Sell

Social Business: Transform the People-Centric Processes of an Organization

IBM’s social technologies help clients transform front-office processes and deliver exceptional online experiences

Integrates capabilities across mobility, big data, analytics, consulting, portals, content, security & compliance

Embedded analytics allow clients to understand online sentiment and quickly adapt to changing market and organizational dynamics

Enables a smarter workforce and optimizes how employees connect, collaborate and share knowledge

Social Networking

Social Analytics

Social Content

Social Process & Information Management,

Lifecycle & Governance

Social Portal

Smarter Cities: Helping City Officials Manage, Automate and Optimize Various City Operations

Mayor and

Chief of

Police

City Planner

& Building Officials

Chief of Transporta

tion and Utilities

Leverages integrated planning and management solutions for government administration and urban and environmental planning

Improves human services for citizens including Social and Health, Public Safety and Education needs

Build, connect and instrument physical and virtual infrastructures to support transportation, energy and other utilities and services

We are Entering a New Era of Computing C

om

pu

ter

Inte

llig

ence

Programmable Systems Era

Cognitive Systems

Era

Tabulating Systems Era

Time

IBM Watson Combines Transformational Technologies

Understands natural language and human communication

Adapts and learns from user selections and responses

Generates and evaluates evidence-based hypothesis

…built on a massively parallel architecture optimized for IBM

POWER7

12

3