Category: Web – Best Portal of the Year

� Product: IBNLive.com

� Launch: December, 2005

The Situation

A large number of websites offer

the latest news as sourced from

news agencies, enhanced by

breaking news reports from their /

affiliate TV news channels. There is

no specific reason(s) or evident

differentiation for users to choose

one website over another.

The Challenge

�Provide the latest news to online

audiences, real-time and on-the-

go

�Social integration

�Engaging the user on the website

for a longer time, through

multiple platforms

�Establish brand salience and top

of the mind recall of IBNLive.com

among internet using audiences

Exploring Multiple Touchpoints

�IBNLive.com, through Realtime,

allows the user online access to LIVE

TV and updates, with a unique

interactive feature that allows you to

comment on the latest news

�IBNLive’s very own micro-blogging

feature, Blaze, allows the user to

follow and interact with their favourite

journalist(s) from CNN-IBN and put

forth their queries, views and opinions

that are taken up by the anchors,

online and on-air

Exploring Multiple Touchpoints

�The IBNLive (mobile) app, gives the user

access to CNN-IBN, IBN7 & IBN Lokmat, LIVE.

The user can stay constantly updated on the

latest events and issues from around the

world.

� Social integration on IBNLive.com allows

the user access to social tools that ensure

high-interactivity around news

� IBNLive.com works on a strong online – TV

sync around news and current debates that

provide audiences with multiple platforms of

engagement for direct communication.

The Result

�A popular site with enhanced user

interactivity!

• Pageviews: 47,00,000+

• Absolute unique visitors:

1,937,000+

• 600+ letters to the editor every

day

• Over 4500 comments per day

• More than 450 comments on

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