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i n company Intermediate

This page has been downloaded from www.businessenglishonline.net.

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11b Spam Simon Clarke

1 Complete the text below with the following words. Then answer the questions.

headache work adopt receive carried unlikely guess spend wageharmless colleagues hoax dealing set

a What are the different types of spam?

b Why does it cost companies money?

c How much spam do you receive? What do you do about it? Is it a big problem for your company?

2 You work in the marketing department of a fast-food chain. You and your partner are working on

a project to promote a new line of pizzas which people can order by phone or over the Internet.You are considering various methods of promotion. Discuss the advantages and disadvantages of

these ideas:

cold calling to selected telephone numbers

flyers delivered by hand to peoples homes

direct mailing by post

spamming to e-mail addresses on a database you have obtained

For each method consider the efficiency, cost and effect on your companys image. As you discuss your

ideas, try to use the following phrases:

I (really dont) think that we should In my opinion Im not so sure about

I (dont) agree with your point Thats an interesting idea, I suppose we should The advantage of The problem with You have to remember that

Lookingbackoverthee-mails Ihavereceivedinthe

lastcoupleofweeks,Icanseethereis atleastone

messageadayfromsomeoneIdontknow,offering

someserviceorproduct Iam(1)_________________

towant. InsomecasesIcan(2)_________________

wheretheygotmye-mailaddressfrom,butin

othersIhavenoidea.Forme,thisunsolicitedjunke-

mailisnotaproblem, Icanjusteraseitfrommycomputer. However,inarecentsurvey, (3)

_________________outforthecompanyNovellInc. in

theUK,75%ofthosewhowerequestionedclaimed

toreceiveasmanyasfivejunke-mailsaday, and

15%calculatedthatthey(4)_________________at

leastanhouradaydealingwithunsolicitedspam.

Apartfromspamwhichtriestosell products

orservices,thereisalsotheproblemof

(5) _________________viruswarnings, chainletters

(whereterriblethingswillhappentoyouifyou

dontpassonthemessagetofifteenotherpeople)

andjokesfromfriendsand(6) _________________.

Althoughsometimesthecontent involvedcanbe

offensiveandcontainracistor sexistlanguage,most

ofit is relatively(7)_________________. Ontheother

hand, intermsofwastingemployeestime,itsareal

(8)_________________ for manybusinesses.

Therearevarious strategiesyoucan

(9)_________________ withspam.Theeasiest remedy

isjusttodeleteanymessages whichcomefroman

unknownsenderor looksuspicious.Todeal with

nuisancemailwhichcomesfromaregularsource,

onesolutionisto(10)_________________upyoure-

mailprogramtoignoremailfromthatparticular

address.Morelegitimatespammers oftengiveyou

theoptiontounsubscribesoyoudont (11)

_________________anymoreoftheirmessages,

althoughinmyexperiencethis oftendoesntseem

tomakeanydifference.Evenso,whileyouare

(12) _________________withspamyouarenotdoing

theworkyouwerehiredtodo. Ifthedataanalysed

inthesurveyiscorrect,1.4%ofthenational

(13)_________________forceisunproductiveforthis

reasonat anytimeduringaworkingday.Witha

national UK(14)_________________bill of368bnayear,thismeansthatforUKbusinessesspam

representsanannual costofaround5bn.