Naveed Sultan

Global Head of Treasury & Trade Solutions, Citi Transaction Services

Innovation: Our Strategic Roadmap

Transaction Services

Citi’s vision for innovation is to create growth and valueA comprehensive approach to embed innovation into the fabric of Citi.

The world’s most innovative companies deploy a similar approach in driving innovation in their organizations

Citi Strategy

BusinessOperatingPlans

Priorities Portfolios

Focused Initiatives

Organization Conditions & Culture

SustainableGrowth/MarketLeadership

1

At Citi, innovation is a continuous process to create valueBased around 5 distinct stages and incorporating a gated governance model.

focus explore build pilot scale

Project Charter

Headlines and Opportunities

Concept Briefs & Prototypes

Pilot Solutions

Scale & Transfer Success

Concept review/Investment and portfolio prioritization

Validation and scale review

Review for scope and portfolio fit

Share insights to Incorporate into existing projects/BAU

Clear statement of the problem to be solved

Expansive research process and client engagement to understand client unmet needs and gain inspiration, resulting in identified“opportunity spaces”

Ideation to build opportunities into concepts, using tools and methods (e.g. ideas platform), resulting in defined concepts and prototypes supported by business models

Nimble fast cycle prototyping and learning in order to optimize investment

Scale proven concepts, with validated business models; Transfer success across enterprise

GATES

2

Innovation – Responding to the Changing Times

Citi Innovation Labs

CIL – Lodz (Poland)

CIL - Dublin

San Francisco

Dublin

Singapore

Lodz

CapabilitiesMindset & Culture

Incentives & Governance

Collaboration

Innovation Ingredients

Time to launch (months)

ExploreBuildPilot

Financial Impact Highest Medium Smaller Ireland

PolandInnovation Centers(text color) Singapore

Disruptive

Adjacent

Core

6 12 18 24 300

Biometrics Concepts

CTS Mobile Wallet

Biometrics Concepts 2

Citizens Portal

City Tourist Pass (Event Pass)

ReceivebayPayNext

Liquidity Trending

Miles-to-Cash -and-Spend

Citi Corporate Community

New Silk Roads

Music Industry Flows

Events & Festivals (Hajj / Umrah)

Shopping Portal

Mobile Collections

Citi Direct BE Mobile

Citi for Cities Client Showcase

PortsHealthCare

Airports

CitiwideFlows

iPad 4CTS

Mass payments

Global ARMS 2.0

Multi functional card

Global ARMS 1.2 Interactive

Solutioning

QuickRecon App

Collaboration platform

Virtual cash

Innovation Pipeline and Portfolio Management

3

Innovation goes beyond the conventional concept of product innovation

Product

Pricing

Value Chain

Service

Business Model

ExamplesInnovation Types

CTS RetailBankingMarkets Citi Wide

(IVR) Integrated Voice Recognition

Treasury VisionWhite Labeling

Value Added Payments

Global Capability Grid

Flow as the Fourth Dimension

Banking Evolution

‘Bank of the Future’ Project

Council Structure

Liabilities Management

Rainbow

Mobile Payments

InnoSight (Training)

Global Enterprise Payments

360º Service

Affordable Housing Lender (Citi Community Capital)

Interactive Media Wall

Citi Velocity

Digital Africa

Citi for Cities

Bundle.com

4

Innovation – Delivering Value through Digitization

Mobile Digital Identity Enterprise Content Management (ECM)

CitiDirect® BE Enterprise Payments Citi for Cities

Next generation, award winning online-banking platform

Helping cities and citizens become more efficient via technology

Enabling front-to-back payment solutions across the value-chain

Partnering with regional and global mobile network operators

Streamline account openings through fully electronic workflow

Increasing workflow efficiency for our clients through automation

BE in Control:Visibility, Control and Efficiency

BE Informed:Seeing the big picture

BE Efficient:Simpler, Faster, More Efficient

BE Connected:Relevant, Timely and Accessible Information

B2C C2C

C2G

C2BB2B

G2C EnterprisePayments

CTS Cards

5

TTS Technology Investments aligned with Client Needs

• Continue to investment in Core product development / Enhancement; 55% of total development budget spent on enhancing core platforms e.g. Trade, Supplier Financing, Payment Applications, and Operating Accounts (Flexcube)

• Digitizing Flows and Ecosystem for new value add products and services; 24% of development budget is focused on ‘Digital Bank’e.g. CitiDirect BE, CitiDirect BE Mobile/Tablet, and TreasuryVision

• Leverage combination of predictive and historical data for better analytics and business Intelligence

• Building partnerships across other Citi businesses for innovative solutions for our clients

• Allow for channel expansion, scalability and reduced cycle times

• Create, standardize and manage data assets & enterprise data warehouse to support analytics

• TTS has an overall governance to manage its Technology Spend globally and priorities are fully aligned with market demand and client needs

• Focus on Strategic priorities to deliver best-in-class enterprise channels, platforms and data to distinguish ourselves as the world’s premier Digital Transaction Services Bank

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2013 Citi Transaction ServicesGlobal Client Advisory Board Meeting

Digital Citi, always with you

Citi®Mobile Collect

CTS Payments Innovation: Smart, Fast, Efficient

Pushing Boundaries in Liquidity Management