idcee 2013: project a internationalizes online businesses from two central hubs - uwe horstmann...
TRANSCRIPT
Project A internationalizes online businesses from two central hubs
1
Project A’s current locations
Berlin
Sao Paulo
• Track record in rolling out online businesses internationally
• Good experience in internationalizing businesses from a central hub• e.g. easy to hire native speakers
of all European countries in Berlin• Less friction by keeping
operations close together
Berlin Office Sao Paulo Office
Berlin Office
• Central team and +100 functional experts• Already serving manyEuropean countries
European expansion from central hub:
Sao Paulo Office Latin American expansion from central hub:
• Central team and +10 functional experts• Starting to rollout Brazilian ventures across Latin America
Our Brazilian office …
2
Brazil
• Opened in Sao Paulo in June 2012
• Main focus: Shared Services and Business Development
• Currently 11 functional experts in the areas of Finance, HR, Business Development, Online Marketing, Venture Management and Facilities
• Two ventures launched: Epicerie and natue (see below)
Olivier RaussinManaging Director LatAm
Marcos LealBusiness Development
Milena HamaCFO
Pablo Del VecchioCTO
• Adoption of Project A’s European business “Wine in Black”
• Shopping community for wine
• Launched in April 2013
• ~20 FTEs in IT/product management, customer service, operations, online marketing and sourcing
• Very strong team led by Ari Gorenstein (Master in Wine & Logistic and experienced wine importer)
• Online shop for wellness products (e.g., natural food, sports supplement, vitamins, slimming products, etc.)
• Launched in December 2013
• ~30 FTEs in IT, marketing, procurement, operations, customer care service and onsite content creation
• Business synergies with “Nu3” (e.g., global potential suppliers, TI, etc.)
• Unique team led by Fabio Katayama (MD, Harvard Business School, consulting) and Priscila Capellato (former Rocket Internet founder, consultant)
local adaption of European models (very strong MoM growth curve)Next step: pure Brazilian plays