idea to prototype in 180 mins
Post on 21-Oct-2014
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DESCRIPTION
UX Cambridge 2011 workshop. Surprise challenge, form teams to create a mobile app prototype and value propositionTRANSCRIPT
Eewei Chen @ultraman / #uxcam #uxcampanel
Idea to prototype in 180 minutes
UX Cambridge 2011
Eewei Chen @ultraman / #uxcam #uxcampanel
Eewei ChenDirector of Design
eWorks, BSkyB
(ex: ThoughtWorks, Microsoft, Conchango, IPC Media, MTV)
@ultramanwww.eewei.com
Eewei Chen @ultraman / #uxcam #uxcampanel
Form teams
Behaviours, motivations, barriers
Value map
User journeys
Presentations
180 minutes
Elevator pitch
Issue a challenge
Eewei Chen @ultraman / #uxcam #uxcampanel
Going to the cinema used to be a fun social event for people of all ages. Today consumers prefer to watch movies anytime and anywhere on their phones, laptops, tablets and home cinema systems.
vs
Eewei Chen @ultraman / #uxcam #uxcampanel
Itʼs a waste of time going to the cinema when I can watch what I want, when I want in comfort at home.
I canʼt pause a movie, refill a drink or research something when I want to.
I hate the insensitive muppets wrestling with bags of M&Ms, who prattle on like they're in the privacy of their own living room....
Can anyone suggest a good movie? There is so much out there I donʼt really have a clue...
source: blogs, forums & twitter #movies
There's no point paying that kind of money for such an unpleasant experience.
So weird, I've got the whole cinema to MYSELF, I guess no one wanted to watch this one
time & location controlcontrol
respect & privacy
moneysocial & choice
advice
Eewei Chen @ultraman / #uxcam #uxcampanel
The challenge
Design a mobile app to help cinema companies compete &
remain relevant.
Eewei Chen @ultraman / #uxcam #uxcampanel
Finding the time to go to the cinema as a family is difficult.
We have to factor in expensive costs for driving, parking, tickets, pop corn, drinks then usually dinner afterwards. We usually end up watching movies that the kids want to watch
My husband and I had our first date at the movies. I like romantic comedies and he likes action adventure. It is hard to watch what we both want at the same time.
Cinemas can be dirty. There have been times when people have been rude, annoying & scary.
Ann the busy wife and mother
Alex the movie geek
I am obsessed about details. I love spotting the mistakes and ranting about it online. I am well known on many movie blog sites.
I love playing games and competing. I usually do a lot of research ahead of time but sometimes I just canʼt find info on a very new or unusual director or film.
I donʼt watch mainstream movies much any more but still attend UK film festivals as you can see quality British films there first. I love foreign films too.
I donʼt like public spaces where there are crowds. I donʼt like travelling too far to see a good movie.
I am the one who tends to organise get togethers for my friends. They look to me for inspiration too!
I spend a lot of time socialising online especially on Facebook and Twitter.
When you go to the cinema you need to go at a specific time and watch just one movie which may turn out to be a disappointment.
I used to go to the movies a lot but less now as it is more convenient to rent a bunch of DVDs (which you can pause or change) and invite friendʼs round to my place where we can relax, eat, talk and drink in our own time.
Alistair the sociable student
Eewei Chen @ultraman / #uxcam #uxcampanel
the problemuser motivations + barriers = ideas
simple prototypeSell your idea!
Eewei Chen @ultraman / #uxcam #uxcampanel
Work fastNo right or wrong
Think positive, think bigCollaborate & delegate
Breadth not DepthHave fun
New and existing customersmonetisation
Tech & platformTrends (games, p2p recs, geo-
location, social media) Competition
Game changers
Eewei Chen @ultraman / #uxcam #uxcampanel
Form teamsFill in team card:
Name, @twitter, Job, SkillsSuccess (What you want from today)
1 interesting fact
Post your card onto the team grid
13:40 - 14:00
Eewei Chen @ultraman / #uxcam #uxcampanel
Who are they, what will they do?
Behaviours, motivation, barriers, ideas, marketing
14:00 - 14:35
Eewei Chen @ultraman / #uxcam #uxcampanel
How valuable is it?
Effort vs customer acquisition/retention
14:35 - 15:10
Eewei Chen @ultraman / #uxcam #uxcampanel
Break
Have a look at what the other teams have come up withadd/amend empathy map and ideas
Fill in the feedback !ip chartAny questions?
15:00 - 15:30
Eewei Chen @ultraman / #uxcam #uxcampanel
Do they really want it?
Trend research
Crowd source using twitter, facebook, user forums, clubs
Competition / related apps
Eewei Chen @ultraman / #uxcam #uxcampanel
Present early ideas
15:30 - 15:50
Eewei Chen @ultraman / #uxcam #uxcampanel
How will they use it?
Outline the user journeySketch out key screens
paper prototype
15:50 - 16:30
Eewei Chen @ultraman / #uxcam #uxcampanel
Why will they use it?
User, motivations, app name, market, ideas, USP, competitorsA cool app name always helps!
16:30 - 16:45
Eewei Chen @ultraman / #uxcam #uxcampanel
Final presentations
Tell a story. Role play? TV Ad? Sell your product and brand.
16:45 - 16:5516:55 - 17:10
Eewei Chen @ultraman / #uxcam #uxcampanel
Next steps
Usability test
Business model
Story map
Story writing and estimation
prioritisation
wire frames
HTML prototype
Resource, cost and delivery plan
Eewei Chen @ultraman / #uxcam #uxcampanel
Thank you!