ideal customer avatar 1

VIDEO 2Getting to Know Your Ideal Customer Avatar

AVATARAn embodiment or personification, as of a

principle, attitude or view of life.

Made up person

IDEAL CUSTOMER AVATAR

Has qualities, interests, unmet needs and desiresthat YOU can appeal to

You will succeed in serving them

You will help them from Point A to Point B

They will respect you, love your style, know your worthand be coachable

WHAT YOULL LEARNIN THIS VIDEO

Why knowing your customers irrational passion, deepest desires and darkest fears is paramount to having a profitable business.Our proven system for going deep into the minds and hearts of your ideal customer, and the huge results you can expect as a resultespecially once you can complete this sentence AS THEM: If I could just_____.

How all of your marketing and communication from here forward will trigger the RIGHT people to buy.

WHAT CAN HAPPEN IF YOU SKIP THE STEP OF DEFINING YOUR IDEAL CUSTOMER

AVATAR

Youll be marketing to everyone and anyone in a generic and ineffective way that will not be engaging

Youll come off like youre trolling for clients out of desperation and will take anyone you can getThe customers you do attract will be energy suckers and absolutely NO FUN to work withEven if you bust your lil bootie, youll always struggle to reach your goals and you will be frustrated beyond belief!

WHAT CAN HAPPEN ONCE YOUVE CLEARLY DEFINED YOUR IDEAL CUSTOMER AVATAR

Marketing becomes easier, more fun and WAY more effective

The customers you attract will be perfect for you and an absolute JOY to work withInstead of constantly struggling to reach your business goals, youll get into a natural rhythm and groove... so youll reach your goals faster and with more ease

WHAT WILL MAKE YOUR CUSTOMER AVATAR ACCURATEDrilling down to one specific person so you can see life through her eyes

Going deep into the psychology of the customer so you know what she wants and WHY

Going way past LOGICAL into IRRATIONAL and EMOTIONAL because those are the states we buy in

HOW TO GO DEEPBecome your customerPut yourself back in time before your pivotal turning point and connect to what was alive in you THEN

Listen to your customers and observe their thinking and behaviortheir WHAT IF stories, their irrational passions, their deepest desires, and strongest unmet needs

PRINT OUT THE TARGET MARKET MASTERY PACKET

IDEAL CLIENT FUNSHEET:How To Find Your Target Market, Niche & Ideal Clients

(...and STOP working with clients you dont like!)

MY ANSWERS FOR SSS LAUNCH1. Who do you REALLY want to work with? What are the

demographic commonalities?One person, Maya

Service oriented entrepreneurHas SOME branding and representationneeds to refine itPractices yoga, passionate educator

Has taught various fitness and wellness modalities, has a natural gift for helping othersWants to incorporate coaching and personal development

MY ANSWERS FOR SSS LAUNCH1. Who do you REALLY want to work with? What are the

demographic commonalities?

28, married, no kids but wants twoCollective household income is between $40K-$60K now...Wants to get back to $100K doing work that aligns with who she is

MY ANSWERS FOR SSS LAUNCH2. Who are your IDEAL clients/customers/tribe members?

What are the psychographic commonalities?

Yogi and Wellness PractitionerWants to get in front of the camera, blog, communicatemore effectivelyHas a very tiny list of fans and followers and wants it to be HUGELoves Thai food and big adventure. Loves to travel and take care of environmentHas a passion to serve, desires to be fully self-expressed and live up to her potential



Wants to be the REAL her and share her gifts and talentsWants to be highly rewarded for the value she has to shareFast action taker and a bit of a task masterShes hard on herselfHas a TON of drive, but tends to scatter her energy on too many ideas at once, instead of going narrow and strong



Will take calculated risks in business and personal lifeCoachable and open to feedback

Slacks off without proper accountability

Has undefended commitment to growthtakes criticism well and hungry for truth in generalCommitted to optimal health and wellnessBoth spiritual and entrepreneurialalways transparent and real

MY ANSWERS FOR SSS LAUNCH2. Who are your IDEAL clients/customers/tribe members? What are the

psychographic commonalities?

READY to make a shit ton of moneyEnjoys the finer things in life

Likes different music and dance styles

Loves to be sexy and playful

Fashionista, but loves to keep things as organic and natural as possible

Wants to travel in style, likes her surroundings modern, clean, organized and eco-friendly



Doesnt take herself too seriouslyDrops the occasional F*bombNot overly apologeticrather she values and shares her worth and opinionDoesnt coach those who arent asking for it

MY ANSWERS FOR SSS LAUNCH3. How do you help them?

a. What are their biggest fears, frustrations, problems & urgencies that you solve?

Take off the pressure...stop the monkey mindSlow down, get present, honest, real, and in touch with themselvesGet clear about their worth, value & passion AND their lifestyle design planRelease guilt and limiting thoughts and patterns

Stop blaming others


a. What are their biggest fears, frustrations, problems & urgencies that you solve?

Show them how to let money come in easierHelp them deepen their self-trust and lean into their pleasureImplement a plan of action that will attract a tribe of potential clients hungry for what they have


b. What are their deepest desires, aspirations, and secret fantasies that you help them get?

They want freedom and resources to spend as much money as they want on organics and causes they believe in

They want to travel, hire assistants, take better care of themselves sexually/emotionally/physically/financially/spiritually

They want to design and live their lives exactly as they choose to, with utter disregard of anyone elses opinions or perceived limitations


b. What are their deepest desires, aspirations, and secret fantasies that you help them get?

Do LIFE and THEIR THING, THEIR WAYfeel fully self-expressed, abundant & authentic


c. What SPECIFIC results does she want that shes not getting? Describe things that are tangible and measurable.

Wants to pay the bills on auto-pay and not THINK about the money

Wants to feel energized, light, in tune with herself and her own value that she LOVES herself moreSHE is the one to initiate sex with her partner way more often

Wants to feel like shes in the best shape of her life and at the top of her game



Wants to see her parents witnessing her opulence, freedom, clarity, fulfillment and leadership in the world

Wants to feel like a ROCK STAR in her field

Wants her life to feel organized and optimizednot chaotic

The work she does is worth the time, heart, & energy she puts in. It rewards her spiritually, mentally, emotionally, and financially so that she feels FULL, balanced and ridiculously blessed



Wants to accomplish more by doing lessWants to feel present and tuned into herself everydaySupported by a community who inspires and motivates her as much as she inspires and motivates them

MY ANSWERS FOR SSS LAUNCH4. Run through our 4 question test to ensure youve nailed this

and you have and IDEAL FIT. (Answer Y/N)

Am I ridiculously passionate about this subject/product/service?

Does my ideal customer have strong emotional needs, urgent problems, or crazy ass passion about this?

Is she/he motivated/passionate enough to find a solution and pay for it?

Can I get in front of them to offer my killer content and solutions? (in person or online)

NOW ITS YOUR TURN!Go on and do the next two Funsheets on your own:

1) Finding Your Customer Avatars Point A

2) Finding Your Customer Avatars Point B

See you in Video #3!!

ideal customer avatar 1

Documents

ideal customer avatarmarketing

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niche ideal clients

customers irrational

effectivethe customers

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business goals