who really is your ideal customer?
TRANSCRIPT
![Page 1: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/1.jpg)
WHO REALLY IS YOUR
BRANDING, DESIGN & MARKETING
![Page 2: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/2.jpg)
WE’RE NOT JUST TALKING ABOUTA BROAD-BRUSH DESCRIPTIONOF YOUR BRAND'S TARGETAUDIENCE, BUT RATHER, A RICHDEFINITION OF THE PERFECTINDIVIDUAL FOR YOUR BRAND.
BRANDING, DESIGN & MARKETING
![Page 3: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/3.jpg)
BECAUSE, THE MORE YOUUNDERSTAND THEM, THEIRWANTS, NEEDS AND DESIRES,THE CLEARER AND MOREACCURATE YOU CAN MAKE ANYCOMMUNICATION WITH THEM.
BRANDING, DESIGN & MARKETING
![Page 4: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/4.jpg)
MOST MARKETING PLANSCONCENTRATE ON AGE BANDS,INCOME RANGES ANDSOCIOECONOMIC TAGS.
BRANDING, DESIGN & MARKETING
![Page 5: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/5.jpg)
THAT’S ALL WELL AND GOOD,BUT LETS GET PERSONALFOR A MINUTE.
BRANDING, DESIGN & MARKETING
![Page 6: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/6.jpg)
START BY DESCRIBING IN ASMUCH DETAIL AS POSSIBLE,YOUR PERFECT CUSTOMER.
BRANDING, DESIGN & MARKETING
![Page 7: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/7.jpg)
WRITE THE PROFILE OF ANINDIVIDUAL, WRITE THEIRDAILY DIARY, AND EVENROLE-PLAY THEIR LIFE.
BRANDING, DESIGN & MARKETING
![Page 8: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/8.jpg)
GIVE THIS PERSON AFACE AND A NAME, ANDLEARN TO LOVE THEM.
BRANDING, DESIGN & MARKETING
![Page 9: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/9.jpg)
USE RESEARCH TO GUIDE YOU,BUT USE YOUR INSIGHT ANDINTUITION TOO.
BRANDING, DESIGN & MARKETING
![Page 10: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/10.jpg)
AND BUILD UP A RICH PICTURE,NOT JUST OF WORDS, BUT ALSOOF IMAGES, MUSIC AND SOUNDS.
BRANDING, DESIGN & MARKETING
![Page 11: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/11.jpg)
DON'T LIMIT YOURSELF TO THISINDIVIDUAL'S RELATIONSHIPWITH YOUR BRAND, OR EVENJUST YOUR CATEGORY.
EXPLORE THEIR LIFECOMPLETELY.
BRANDING, DESIGN & MARKETING
![Page 12: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/12.jpg)
THESE NINE TOP TIPS TO SUCCESS.
BRANDING, DESIGN & MARKETING
![Page 13: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/13.jpg)
BRANDING, DESIGN & MARKETING
EXPLORE THEIR DAILY HABITS.>ONE.
![Page 14: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/14.jpg)
BRANDING, DESIGN & MARKETING
WHERE DO THEY SHOP?>TWO.
![Page 15: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/15.jpg)
BRANDING, DESIGN & MARKETING
WHICH BRANDS THEY BUY (INEVERY CATEGORY, NOT JUSTYOURS).
>THREE.
![Page 16: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/16.jpg)
BRANDING, DESIGN & MARKETING
WHERE AND WHENTHEY SOCIALISE.
>FOUR.
![Page 17: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/17.jpg)
BRANDING, DESIGN & MARKETING
THE CLOTHES THEY WEAR,THE MUSIC THEY LOVE.
>FIVE.
![Page 18: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/18.jpg)
BRANDING, DESIGN & MARKETING
THE POLITICAL PARTYTHEY SUPPORT.
>SIX.
![Page 19: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/19.jpg)
BRANDING, DESIGN & MARKETING
THE CURRENT 'ISSUES' THEY AREPASSIONATE ABOUT (OR NOT!)
>SEVEN.
![Page 20: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/20.jpg)
BRANDING, DESIGN & MARKETING
THEIR MOTIVATIONS, ANDATTITUDES TO CAREER,LIFE AND LOVE.
>EIGHT.
![Page 21: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/21.jpg)
BRANDING, DESIGN & MARKETING
DO THE SAME FOR BOTHSEXES IF APPLICABLE, THENEXPLORE THE DIFFERENCESAND SIMILARITIESBETWEEN THEM.
>NINE.
![Page 22: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/22.jpg)
BRANDING, DESIGN & MARKETING
Our Top Tip:
![Page 23: Who really is your ideal customer?](https://reader034.vdocument.in/reader034/viewer/2022042722/58aa014f1a28abec248b60a7/html5/thumbnails/23.jpg)
BRANDING, DESIGN & MARKETING
THE LIST IS ENDLESS...GET CREATIVE AND HAVE FUN!
AS YOU ARE DOING THIS YOU'LLSTART TO SEE OPPORTUNITIESOPEN UP IN FRONT OF YOU.
>TOP TIP.