id.net for game developers
TRANSCRIPT
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id.net for Game DevelopersTOOLS TO ENGINEER FUN AND INCREASE CONVERSIONS
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Why Collect Data in a Game?o Troubleshooting design problems
o Detecting pattern changes
o Performance testing
o A/B testing design changes
o Understanding users
o Learning how to best sell products
o Adjusting difficultly to boost fun
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Case Study: Troubleshooting
18% Player loss from preload time to game play
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Case Study: Performance Testing
2% Performance gain in a 30 day period
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Case Study: Detecting patterns
A clear pattern showing increased registration ratio
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Case Study: Increasing Fun Levels
Increase in user retention at the 30 minute mark by 1% over a 10 day span
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Case Study: Difficultly Adjustments
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Case Study: Map Deaths
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Overview of Rational Game DesignRational development is a way of objectively
creating an experience using quantifiable data.
The data determines the precarious balance
between rage and boredom. To achieve this,
elements are manipulated to perfect the player
experience.
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Number of Elements vs Difficultly
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Game Elements
• Dynamics (big picture)• Constraints• Narrative• Progression
• Mechanics (drive action)• Movements• Rewards• Competition
• Components• Achievements• High scores• Quests• Avatars
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The Ultimate Goal of Rational Design
Crafting the ideal experience
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Implementing Rational Design with Feedback Loops
1. Measure actions by collecting data
2. Search for evidence by find patterns in the data
3. Locate the elements that can be modified to change the action
4. Measure the results
5. Rinse and Repeat
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Tools Available
Track.id.netRegistrations vs playsGame comparison (admins)Unique players and EngagementBrowser distributionOS distributionCustom events
id.net featuresAchievementsHigh scoresAvatarsPointsGame screenshots
External toolsGoogle AnalyticsLogglyDatacrackerExcel or Google Docs
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Tips for Collecting Data
• Schedule a regular time to adjust tracking code
• Use multiple sources where possible
• Discuss the results with someone
• Find a consistent time or place to log data in game
• Plan enough time to measure patterns and results
• Have data collection in and tested before QA
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Reaching Goals
• Collect as much data as useful
• Look for patterns
• Modify elements
• Measure results and repeat
• Use id.net social features to reward players
and incentivize ecosystem growth
• Achievements
• high scores
• avatars
• point awards
• game screenshots
• profile views, forum views
• Implement elements strategically to drive actions
• Bonuses and gifts
• Items, unlockables
• quests, challenges, competition
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What are your questions?
Ideas, comments, feedback