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Presentación para el "Centro Internacional de Investigación para el Desarrollo" - IDRC- Canadá (Agosto 2006) InglesTRANSCRIPT
Punto J
OBJECTIVES OF THE PROJECT
ENDEAVORED IN ONE
YEAR:
Promote young people’s
participation and
leadership in the fight
against HIV-aids through
innovative use of
Information and
Communication
Technologies (ICTs).
ENDEAVORED DURING THE
ADDITIONAL PERIOD:
1. Consolidate the volunteer
workers’ strategy.
2. Prepare teaching material
for regional dissemination.
3. Identify organizations
interested in
implementing the strategy
at a regional level.
Punto J is based on a strategy of volunteer
workers which allows adolescents and young
people to attend a cycle including ICT training,
topics on sexuality and HIV-aids prevention.
The volunteers participate actively in all
processes, becoming involved in the fight
against HIV-aids and guaranteeing continuous
updating of the PUNTO J portal.
BENEFICIARIES
AdolescentsAdolescents and young and young
people, between the ages of people, between the ages of
15 and 25, with basic 15 and 25, with basic
Internet skills, inInternet skills, in Peru and Peru and
Latin AmericaLatin America
IndicatorIndicator
50 adolescent and young
volunteers attracted
10 adolescents using the portal
were motivated to
participate in the project.
01 communication assistant
(volunteer)
08 professional adult
volunteers to support
training.
•• SurpassedSurpassed
SYSTEM OF VOLUNTEER WORKERS
IndicatorIndicator
Two workshops regarding sexuality andHIV-aids prevention, ICTs and on-lineguidance (each workshop takes 8 hours-a-day for 10 days)
� Refresher workshops on web andgraphic design.
� Existential workshops for personal development.
� Workshops regarding written and oral expression and self-expression throughmovement.
� In addition, mini-workshops, every twoweeks, updating the volunteers’knowledge of current topics.
TRAINING SYSTEM
•• SurpassedSurpassed
IndicatorIndicator
500 printed training manuals
•• BeingBeing publishedpublished� Validated version of the training
manual.
� Final version of the manual “Adolescentes, jóvenes y TIC en la lucha contra el VIH-sida. Cómo desarrollar una estrategia integral de jóvenes para jóvenes”
(Adolescents, young people andICTs in the fight against HIV-aids. How to develop anintegral strategy by youngpeople for young people)
In 2 instalments: One forimplementing the strategy andthe other dedicated to theyouths training the volunteers.
TRAINING SYSTEM
IndicatorIndicator
• 500 CD ROM (digital versions
of the manual)
•• SurpassedSurpassed
� Digital version of thepreliminary manual “Cómo elaborar una web que eduque de par a par en sexualidad y prevención de VIH-sida” (How to prepare an educational web on sexuality and HIV-aids prevention from peer to peer) Six issues delivered to participants of the 2006 tutorship.
� In process an interactive CD to duplicate the strategy.
TRAINING SYSTEM
IndicatorIndicator
• A launching event •• AchievedAchieved
� A launching event withthe presence of 300 adolescents, youthsand professionalsconnected with youthprojects and HIV-aids
prevention.
COMMUNICATION AND MARKETING
STRATEGY
Products
IIII
IndicatorIndicatorProduction of material for
circulation
•• AchievedAchieved
� We’ve made posters, brochures, leaflets, folders, mouse pads, pins, stickers, pocket almanacs, calendars, folders for students and volunteers and bags for broadcasting equipment.
COMMUNICATION AND MARKETING
STRATEGY
IndicatorIndicator* 1500 monthly visits by Peruvian and
Latin American youths and 15000
visits by the end of the first year of
the project
•• SurpassedSurpassed
� More than 76000 visits(aprox. 7000 a month) by Peruvian and LatinAmerican adolescentsand youths in the firstyear of the project
LOCAL AND REGIONAL DISSEMINATION
Period( March 1, 2006 – August 9, 2006)
Source: Google Analytics
Web StatisticsAccess by country:
Other countries
Ecuador
Panama
Costa Rica
Brazil
El Salvador
Guatemala
Canada
Uruguay
Nicaragua
Puerto Rico
Italy
Honduras
Japan
Portugal
United Kingdom
Paraguay
France
Germany
Surinam
Cuba
Switzerland
Sweden
Netherlands
Austria
Australia
Norway
Belgium
Israel
China
Saudi Arabia
Philippines
Poland
Rumania
Iran
Morocco
South Africa
Macao
Greece
Iceland
Indicator• Two mass media means of
communication spread news
of the existence of the
portal each month.
• Surpassed� Press releases on channel 7 and
in La República newspaper andon the Portal de la Juventud de América Latina y el Caribe (Latin American and CaribbeanYouth Portal).
� Participation in several youthfairs and in events with publicschools and organizations onboth a national andinternational level.
� Two agreements with publicbooths to place Punto J as front page and links with youthpages in Mexico, Nicaragua andthe Portal de la Juventud de AL.
� Dissemination campaigns onstreets, plazas, beaches, in schools, etc.
LOCAL AND REGIONAL DISSEMINATION
IndicatorIndicatorFortnightly updating of the
portal.
•• AchievedAchieved
Fortnightly updates (anaverage of 20) of thedifferent sections in theportal with active participation of adolescentsand youths (in a youth-adultpartnership).
UPDATED VALIDATED WEB PORTAL
IndicatorIndicator
Three new on-line sections
•• AchievedAchieved“Desafío J” (J Challenge),
“Comics/Fotonovelas”(Comics/Illustrated Romance),
“Juegos interactivos”(Interactive games)
UPDATED VALIDATED WEB PORTAL
IndicatorIndicatorTeaching material
(two) on HIV-aids
adapted to a web
version.
•• AchievedAchieved
Two adapted
educational games:
“El condómetro” and
“Memosexualidad”
UPDATED VALIDATED WEB PORTAL
IndicatorIndicatorFour validation workshopson portal contents anddesign.
•• AchievedAchieved::
� Two validation workshopson portal contents anddesign with volunteers ofthe project.
� Institutional revision of thecontents and design of theportal.
� Focal group with directusers of the portal.
� Panel of ICT experts, youthsand HIV-aids.
UPDATED VALIDATED WEB PORTAL
STRATEGIC ALLIES IN LATIN AMERICA
IndicatorIndicatorPunto J Portal linked withat least three LatinAmerican networks or websites accessible to youngpeople.
•• SurpassedSurpassed
� Four links on Latin Americanweb sites: Nicaragua, Mexico and the Portal de la Juventud de Latinoamérica y el Caribe.
� Two links with publicInternet booths (local) andlinks with organizationsrelated to young people.
IndicatorIndicatorAgreements / deals with at
least 02 local partners (in the
public and private sectors)
•• SurpassedSurpassedTwo agreements/local private
strategic partners and the
support of the Health
Department of Peru:
STRATEGIC ALLIES IN PERU
IndicatorsIndicatorsThree young Latin
Americans trained regarding
the strategy.
•• SurpassedSurpassed
� Six young Latin Americanstrained regarding the strategy: Mexico, Dominican Republic, Bolivia and Ecuador.
� In the process of implementingtheir portals, 3 are seekingfinancing.
� Communication andInformation Team for Mutual Aid Groups in Peru (Peopleliving with HIV-aids) trained toadapt the strategy.
TRANSFER OF THE STRATEGY
IndicatorIndicator01 duplicating workshop in Colombia, Brazil and Bolivia offered by assistants in eachcountry.
•• SurpassedSurpassedFive design planning andimplementationworkshops for theirrespective portals in Ecuador, DominicanRepublic, Mexico andBolivia.
TRANSFER OF THE STRATEGY
IndicatorIndicator
01 International Forum of“Jóvenes y TIC en la lucha contra el VIH- sida” (Young people and ICTs in the fight against HIV-aids)
•• In In processprocess
The forum is co-organizedwith the Health Departmentof Peru sponsored by IDRC/ICA, FELAFACS (Federación Latinoamericana de Facultades de Comunicación Social) and in progress withPAHO.
September 21 and 22, 2006
PROGRESS OF THE INTERNATIONAL
FORUM
Lessons learnt
IIIIII
YOUTHFUL INVOLVEMENT
• Youthful involvement as a gradual process whereintergenerationalmeeting promotes equityin social relations.
• The volunteers’ decision making and undertaking of responsibilities must be progressive.
• It’s easier to approach
topics on sexuality in a
“virtual” manner.
• A deeper analysis is
required regarding the new
challenges of using
Information and
Communication
Technologies (ICTs) as
educational tools.
EDUCATION AMONG PEERS VIA THE
INTERNET
THE VOLUNTEER WORKERS SYSTEM
• Using ICTs (mainly theInternet) the link betweenedu-communication isessential throughout thestrategy.
2. The criteria to selectvolunteers must be clear.
3. The role of young promotersis vitally important duringthe whole process.
THE VOLUNTEER WORKERS SYSTEM
4. It is essential to work witha youth-adult alliance(young and adultpromoters andprofessionalsaccompanying thevolunteers).
5. It is essential to create a friendly atmosphere forthe volunteers.
6. Involve the volunteers in dissemination campaigns.
7. Carry out recreational, social projection, integrating, stimulatingactivities, etc.
REGARDING USE OF THE
INTERNET
• We acknowledge itscontribution to theexpansion of services andenquiries regardingsexuality and theprevention of HIV-aids.
• Market research isrequired (specifically thepositioning of the web) before launching theportal.
• Interaction as well as multimedia is vital toconnect with the users’interests.
VALIDATION PROCESSES
• The adaption or creation of new interactive validationtools is essential, that is to say, using the existingsections (such as the chat, for example).
• Previous validation of the portal by communicators andweb design specialists (technical advice)
• The validation of materials together with thebeneficiaries allows us to identify problems and makeany changes necessary as the strategy progresses.
HUMAN RESOURCES
• The challenges faced andthe lessons learnt resultfrom the team effort anddedication of theprofessionals, promoters andvolunteers who are part ofPunto J and IES.
• Our best strategy was thesynergy, the friendlyatmosphere and themobilization of human resources that contributetowards the constanttraining of those whomaintain the portal.
PROJECT MANAGEMENT:
The portal as a productAbout
Participatory
processes