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I&E NEWSThe Official Show Daily of NAFA’s 2013 Institute & Expo

Thursday

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Imagine hitting the wall at Michigan International Speedway at well over 200 mph. Derek Daly not only faced

that very situation, but needed 14 sur-geries and three years in therapy to fully recover. He then proceeded to return to full-time racing! Years later, Daly is now an entrepreneur, best-selling author, and professional speaker. Derek will be the keynote presenter this morning, 8:30 a.m. in Hall A, 2nd Floor.

“His life story is simply amazing,” said NAFA’s Executive Director Phil-lip E. Russo, CAE. “In addition to his racing career, Daly is the CEO and Founder of MotorVation, which spe-cializes in team-building systems. The company uses racing as a metaphor for business; rather than focus solely on the individual race car driver, the sport relies on a complete team effort. Simi-larly, successful businesses come from complete team efforts too. It should be a fascinating keynote address!”

Born in Dublin, Ireland, to a middle class working family, Daly’s career path was set at the age of 12 when he attended his first auto race. From that moment on, his commitment to the dream of being a professional driver was unshakeable. On the way to his dream, he worked as a laborer in the iron ore mines of Australia and, while traveling the race tracks of England, even took up residence in a school bus.

Daly’s dream of racing stardom be-came reality when he won Irish, British, and European championship events. In 1978, he competed in the highest class of auto racing at the Formula One

World Championship. Two years later, Daly was ranked 10th in the world. Career highlights include six starts in the Indianapolis 500, two wins in the 12 Hours of Sebring — one of the premier motorsport endurance races in the United States — and receiving the 2000 Hall of Fame Award from “Motor Sport Ireland.”

His professional racing career spanned 17 years, and his experiences are nothing short of breathtaking, including one that few have lived to tell. His 1984 crash was one of the hardest impacts a driver had ever survived.

Ever since, using his hallmark “Com-plete Champion” presentations, Daly has addressed a great variety of leading companies.

Former Indy Race Car Driver Derek Daly to

Present Morning KeynoteCome To Cheer On CAFM/CAFS GraduatesCertified Automotive Fleet Manager (CAFM) certification is the industry standard for fleet knowledge, requiring intense study in fleet’s eight disciplines. Come meet the CAFM/CAFS graduates that achieved this important distinc-tion throughout 2012-2013 at 8:15 this morn-ing in the Atlantic City Convention Center in Hall A.

The CAFM/CAFS Graduates Presentation brings your NAFA colleagues into the spotlight. Come celebrate their achievement and learn more about CAFM certification. Then stay for today’s keynote speaker, former race car driver and Founder/CEO of MotorVation, Derek Daly.

For a complete listing of CAFM/CAFS graduates for 2012-2013, turn to page 14.

Final Expo Day!See and experience the latest in fleet products today on the NAFA Expo Floor, featuring over 270 exhibitors. Running from 11:45 a.m. to 3:30 p.m., this is your opportunity to check out everything you may have missed on Tuesday!

Get Your Bids In For The Silent AuctionNAFA’s silent auction concludes today at 2:00 p.m. on the Expo Floor. Get your final bids in on an array of fantastic prizes. All proceeds go to St. Jude Children’s Research Hospital.

Network And RechargeAfter this morning’s exciting keynote address, take a few moments to have a cup of coffee and talk with your fleet peers. Starting at 9:30 a.m. on the 3rd floor bridge area, the network-ing coffee break is a terriffic way to prepare for your sessions.

Derek Daly

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I&E NEWS • Thursday

The debut of NAFA’s Fleet Excellence Awards was a huge success on Tuesday evening. Seven fleet professionals were

honored for their achievements in safety, sus-tainability, leadership, and overall outstanding achievement in front of a packed ballroom at the Trump Taj Mahal.

“More than 1,500 fleet professionals packed the Grand Ballroom!” exclaimed NAFA’s Executive Director, Phillip E. Russo, CAE. “We didn’t know what to expect, but the event went beyond our expectations. We said we wanted to create an ‘Oscars Night’ for fleet managers, and we succeeded. You could literally feel the tension in the room as each finalist’s name was announced and the jublilation of each winner.”

Excellence in Fleet SafetyMario Cywinski of Canadian Automotive

Fleet magazine and Christi Sausaman of The Municipal magazine presented the first two awards in the category of fleet safety.

Excellence In Corporate Fleet SafetyThe finalists included Theresa Belding, Sen-

ior Manager - Fleet Services for Forest Phar-maceuticals, Inc; Dan French, Director of Fleet Operations for G&K Services; and Judy Sparks, Fleet Manager for Advanced Home Care. The award went to Theresa Belding.

Over the past seven years, Belding led Forest Pharmaceuticals to achieve the most significant accident reduction statistics of any company, in any industry, within CEI’s portfolio of Driver-Care customers — a group that includes over 100,000 fleet drivers enrolled.

During those years, her fleet has increased in size by 14 percent to 3,200 drivers, and the miles driven annually has risen by 29 percent to over 85 million miles. Yet, during that pe-riod of time, Belding led a team that achieved a reduction in their Accidents Per Million Miles Driven by 39.2 percent, and their Accident Rate has been reduced by 41.6 percent.

Proving that safety means savings as well, here work has reduced the costs generated by their fleet by 21.8 percent in accident repair dollars spent per vehicle, and 45.3 percent in rental dollars spent per vehicle.

Excellence in Public Fleet SafetyThe finalists included the City of Austin

Fleet Services; Dennis R. Hogan CAFM/CPFP, Manager - Fleet Services, City of Cedar Rapids,

Iowa; and Bill Horne, Supervisor - Fleet Safety, City of Edmonton Fleet Services. The award went to Bill Horne.

Horne manages and maintains over 4,700 City vehicles including ambulances, fire trucks, and buses. He leads by example and is focused on continuously improving the driver safety culture within the organi-zation. Horne takes a pro-active approach by ensuring that a driver is well-equipped with the proper knowledge and proce-dures to drive safe, rather than be reactive and respond to collisions.

From 2011 to 2012, his fleet has seen a 21 percent reduction in collision accidents and a 9 percent decrease in preventable collisions. He also led the organization through a successful National Safety Code compliance audit in which he displayed exemplary leadership.

SustainabilityThe next pair of awards were presented

by Frank Mealing and Joe Howard of Light & Medium Truck magazine in the category of sustainability.

Excellence in Public Fleet SustainabilityThe finalists fincluded Greg Hansen,

Transportation Equipment Fund Admin-istrator, Washington State Department of Transportation; Jim Reinish, Man-ager, Central Automotive Division, Port Authority of New York and New Jersey; and Mark Swackhamer, CAFM, Fleet Operations Manager, Houston Independ-

ent School District. The award went to Mark Swackhamer, CAFM.

Within the last five years, Swackhamer has implemented biodiesel, propane, hybrids, and eco driving into his fleet. He also has nearly 1900 GPS units installed within the fleet’s 2276 vehicles; these units track idle time, route efficiencies, on time performance, and driver behavior using a “hard braking” report.

Swackhamer has presented at many school bus conferences and seminars on the use of alternative fuels and GPS for identifying exces-sive idling and inefficient routing and his fleet was the only school district to be named on the Top 100 Government Fleets list for the last two years.

2013 FLEXY Awards Recap

Theresa Belding Bill Horne

Continued on page 4

Mark Swackhamer, CAFM


Today’sSessions

Analyze Risk Exposures and Create a Risk Management Plan10:00 a.m. – 12:00 p.m.Room 404 (location changed) This workshop will challenge fleet professionals

with more than five years of experience to put your skills and practical experience to work in solv-

ing a hypothetical fleet scenario. Given back-ground documents from management and crash statistics, participants will conduct a six-step risk analysis and recommend an action plan to appro-priately address the most significant risks faced by the hypothetical fleet. You’ll learn how to understand the risk management process; how to conduct a risk analysis; and how to recommend a risk management plan.

Award Winning Best Practices: Yesterday, Today and Tomorrow10:00 a.m. – 11:30 a.m.Room 201 Sometimes a look into the future of fleet manage-ment first requires a look into the past. NAFA is

bringing together an expert panel to offer their insights into what has worked in the past, what is currently working, and future implica-tions to ensure their fleets continue to be “award-winning”. You’ll learn how to manage an efficient and sustainable fleet; how to reduce

total cost of ownership; and how to prepare for the future of fleet management.

Excellence in Corporate Fleet Sustainability

The finalists included Kevin Fisher, CAFM, Vice President Strategic Fleet Operations, ARAMARK; Christy Coyte Meyer, Global Fleet Director, Johnson Controls, Inc.; and Jerome Webber, Vice President Global Fleet Operations, AT&T Services, Inc. The award went to Christy Coyte Meyer.

Meyer oversees the operations of 20,000 fleet and vehicle reimbursement drivers around the world. Among her sustainability initiatives include a re-view of hybrid vehicles and right-sizing solutions that determined where it made sense to utilize hybrids, depend-ing on the vehicle’s required function.

She continued sustainability ef-forts by establishing greenhouse gas emissions reporting and benchmarks, monitoring usage, and reducing fuel consumption.

Over the past few years, the compa-ny’s fleet has improved miles per gallon by 9 percent, reduced GHG emissions by 19 percent in an absolute basis, and avoided the use of nearly 700,000 gal-lons of fuel.

NAFA Affiliate of the YearNAFA’s Executive Director Phillip

E. Russo, CAE, then presented two new NAFA-only awards. First was NAFA Affiliate of the Year, which was presented to Ed Pierce of ARI, who unfortunately could not attend the awards ceremony.

“NAFA’s relationship with ARI in

general, and Ed in particular, really blos-somed after a lunch meeting between me and Ed about 7 years ago,” said Russo. “Ed called to voice some concerns he had about ARI and wanted to get my thoughts and learn more about what NAFA was doing. I invited him up for lunch and we spent about 3 hours together, talking about NAFA’s strategic plan, our direction for the future, and the things I wanted to do. I asked Ed to become part of the solu-tion, part of the change…and he jumped in with both feet.

“With Ed as the driver, ARI has been one of NAFA’s biggest supporters the past 5 years, with heavy involvement in na-tional and chapter committees, on product and seminar development, with Expo space and sponsorship, and offering all of ARI’s resources for NAFA. He has been an outstanding partner,” said Russo.

Russo then presented the award for NAFA Member of the Year to Doug-las Weichman, CAFM, of Palm Beach County, describing him as a “phenomenal bridge builder.”

“His natural ability to make friends, build relationships, and mend fences has served NAFA well these past two years,” said Russo. “He is honest, sincere, and loves NAFA -- all of which serves NAFA well. Plus, he is a brilliant strategist. His series of outstanding accomplishments during his term as President have set NAFA up for success for years to come. I, for one, would run through a wall for Doug!”

Excellence in Fleet LeadershipLaurie Evans and Leslie MacCallum of

Awards Continued from page 3

Christy Coyte Meyer Robert Martinez

I&E NEWS • Thursday I&E NEWS • Thursday

Today’sSessions

Improving Your Presentation Skills: Know Your Subject Your Audience and Yourself10:00 a.m. – 11:30 a.m.Room 308 Effective communication is a critical component of your relationships with staff, management, suppliers, and a whole range of internal and ex-ternal stakehold-ers. This session will underscore the practical skills involved in knowing your subject, knowing your audience, and knowing yourself to achieve maximum presentation impact. You’ll learn how to know your subject - how to plan and design a presentation to stick to the message; how to know your audience – research their backgrounds, introduce yourself and connect; and how to know yourself – enhance your credibility and overcome barriers.

Beyond Data: Finding the Right Truck for the Job10:00 a.m. – 11:30 a.m.Room 304 Many fleet managers are focused on acquisition cost and other comparative data when comparing trucks. While important, this type of analysis is not sufficient to achieve opti-mum operation nor greatest efficiency and savings. ‘Beyond Data: Finding The Right Truck for the Job will re-view a more comprehensive approach commen-surate with the complexities of upfitted vehicles.

Bloomberg Businessweek then present-ed the award for Excellence in Fleet Leadership. The finalists for this award included Jonathan Kamanns, Ingersoll Rand; Robert Martinez, New York City Police Department; and Don Nunnari, AAA Arizona. The award went to Robert Martinez.

The many accomplishments of Martinez include chairing the steering committee convened by the New York City’s Mayor’s Office to consolidate the fleets and service shops of all City agencies. He proved through the use of performance measures that the department’s fleet is the benchmark on light-duty vehicles and that other agencies should follow by example.

Martinez believes in using the newest technology in his fleet and has been instrumental in the implementa-tion of GPS systems, pioneered the use of LED lighting in department ve-hicles, and changed strobe light color from amber to blue to make them easier to see. He also spearheaded the use of rumbler sirens which emit a low frequency vibration so you can hear and feel the vehicles coming.

Outstanding Achievement in Fleet Management

The final awards of the night were in the category of Outstanding Achieve-ment in Fleet Management, NAFA’s version of the Fleet Manager of the Year. These awards were presented by Janice Sutton and John LeSage of Fleet Management Weekly.

Outstanding Achievement in Public Fleet Management

The finalists included Bruce Kilmer, Business Systems Analyst Supervisor, City of Austin Fleet Services; Brian Marshall, Fleet Operations, State of Wisconsin Department of Natural Re-sources; and Steve Rapanos, Director, City of Edmonton Fleet Services. The award went to Steve Rapanos.

Rapanos has built an efficient team to meet the demands of operating a government fleet valued at over $600 million that includes a wide variety of vehicles and equipment, including police cars, transit buses, ice surfacers, ambulances, road paving equipment, and fire trucks. He has helped his fleet become one of the largest municipal fleet operations in Canada and was ranked in the top 20 of the top 100 best fleets in North America last year. He received the Government Green Fleet Award.

Outstanding Achievement in Corporate Fleet Management

The finalists included Kathryn Antonelli, Manager, Fleet Administra-tion, Novartis Pharmaceuticals; John Dmochowsky, CAFM, Sales Fleet Manager, Mondelez; and Mike Hertel, Corporate Fleet Manager, Lone Star Overnight. The award went to Kathryn Antonelli.

Antonelli is responsible for all opera-tional aspects of nearly 5,000 vehicles for all Novartis U.S. companies. When she assumed this role two years ago, she was tasked with integrating the acquired and existing company fleets.

Steve Rapanos Kathryn Antonelli


Today’sSessions

Maintenance 101 — Putting Away the Tool Box10:00 a.m. – 11:30 a.m.Room 321 Moving into management/supervisory posi-tions often means putting away the tool box. Our

advice in this regard is not to put the tool box too far out of reach. Stay-ing in touch with mainte-nance issues is critical to managing

maintenance most effectively. This is a session designed to provide an overview of maintenance management issues to individuals who are new to fleet management, desire a refresher in this area, or have an interest in expanding their re-sponsibilities. You’ll learn the basic principles of maintenance and repair; how to decide between an internal garage or outsourcing; and the basic mechanics behind tires, oil, and ABS.

Be Prepared! Effectively Manage Firefighting Vehicle Systems10:00 a.m. – 11:30 a.m.Room 307 The new 2012 NFPA 1911 Standard was created to include all essential information regarding fire

apparatus inspec-tion, maintenance, testing, and retire-ment of equipment. Fleet Managers cannot effectively manage a fleet of firefighting vehicles without a good working knowledge of the new stand-

ard. In today’s fire service, it is not acceptable to plead ignorance as an excuse to not providing proper and timely periodic maintenance and testing of firefighting equipment.

OEM representatives sat down for a “fireside chat” Wednesday morn-ing with NAFA President Claude

Masters, CAFM, exploring such burn-ing issues as fuel economy, compressed natural gas, and driver distraction.

The panel, which included Jim Sassorossi from the Chrysler Group, John Ruppert from Ford Motor Company and Ed J. Peper, Jr., from General Motors Company, spoke much about the tremendous technological improvements made in recent years, al-lowing things once thought impossible to now be relatively commonplace.

Sassorossi, Director of Fleet Sales for Chrysler, for example, touched on changes in internal combustion engines, now allowing pickup trucks like the Ram 1500 with a Pentastar V6 engine to get 25 miles per gallon and full-sized cars to get more than 30 mpg.

“We’re not stopping,” he said. “No one in the industry is stopping. There’s been so much growth. Five, six years ago, could we have seen that? Us on the stage, or those in the audience? No. Could our engineers, who were work-ing on what we’re seeing today? They definitely could. ” But it’s important to remember, he said, that there are different market needs. “We need to be careful that we don’t force people into products that don’t deliver what they need,” he said. “If we stay open and allow our engineers to stay open to working in those multiple areas of technology that are out there, we know it’s going to be a success.”

Tried, True, and NewMasters, who asked questions previ-

ously submitted by fleet professionals, pondered the future of the big car, the SUV, and the minivan. None of the panelists thought they’d go away any time soon. What’s likely to continue, however, is a reduction in the number of platforms each OEM has to serve

different markets, but a broader selec-tion of offerings within each platform.

The panelists touched on safety technologies such as blind spot indicators and rearview cameras. Yes, they may reduce accidents. But there is a concern that those who rely on these and other technologies in some cars set themselves up for increased danger when they drive other cars without them. As such, Ruppert, General Manager – Commercial and Government Operations for Ford, believes the National Transportation Safety Administration (NTSA) will eventually phase in rear camera stand-ardization.

But Ruppert also talked about the democratization of technology overall in cars. Entry-level drivers have grown up with technology in their hands and on their screens, and there’s an expectation that the same level of innovation technology also would be available in their cars. “It’s a glide path that we’re going to be on as manufac-turers, pushing down offerings, which will drive scale and contain costs associated with it,” he said. “But it’s all good. It’s all good for the driver.”

DistractedThere is, however, the issue of driver

distraction. Peper, U.S. Vice President of GM Fleet and Commercial Sales, encourages the use of the OnStar hands-free calling option, but said he’d personally consider it a good thing if legislation prevented drivers from texting. “Everybody has seen these videotapes of folks who for one second have looked away to type a one-word answer to someone texting, and then they end up in an accident and are killed. It’s just not worth it. We’re all tempted, because we’re all so busy ... We’ve got to get everything done; we’ve got to respond to every-body within two seconds. But I don’t

OEM Panelists Respond To Issues


Today’sSessions

CALSTART Track: Myths Facts and Misperceptions — The Straight Scoop on New Fuels and Tech10:00 a.m. – 11:30 a.m.Room 312 There is an old saying that it’s not always what we don’t know that can hurt us: it’s what we know that’s just plain wrong that is really crippling! Nowhere is this more apt than when it comes to some of the myths and misperceptions around advanced vehicles, like hybrid and electric technologies, and fuels such as natural gas, pro-pane and others.

A View from the Top: Fleet Management Company Execu-tives Share Their Perspectives3:30 p.m. – 5:00 p.m.Hall A, 2nd Floor This session is a up-close exchange with the top executives of the indus-try’s major FMCs. How do they view the key topics of the industry today? How will the industry change over the next five to 10 years? Discussions will cover purchasing, funding and accounting, legislative changes, driver and ve-hicle safety, new technologies, and more. You’ll learn what issues and concerns to prepare for in order to position your company/organization for success related to its fleet management policies and operations and how the top leaders view changes and issues facing fleet.

In ‘Fireside Chat’

think while you’re driving the vehicle, from a texting device standpoint, that that’s the way to go.”

Added Ruppert: “The whole area of distracted driving is a very high prior-ity at Ford. Our premise in everything that we’re attempting to do is aimed at a very simple practice, and that is, ‘hands on the wheel and eyes on the road.’ To the extent that we can bring technologies into the car with one assumption, that people are going to bring handheld devices into the vehi-cle. Right, wrong, or indifferent, that’s happening every day.”

Alternative FuelsIn terms of compressed natural

gas, the panelists said that its use is continuing to grow, though infra-structure issues remain. At GM, Peper relayed, the CEO has said that one of every three gas stations in the country should be serving CNG, “so you can tell where our head is at in terms of what the company wants to do ... I don’t see this diminishing. This is

a big deal, and it’s really starting to happen.”

Both Ruppert and Sassorossi agreed. Ruppert, who still sees CNG as niche business volume-wise, believes it will be “heavily skewed toward truck-based products for packaging reasons … I think the big breakthrough that has to happen, and you’re starting to see it, is in the tank technology. To the extent that they can start to manufacture tanks that don’t have the weight associated with the current technology ... If that hap-pens, and you can reduce the weight of the system, I think it will continue to grow.”

Sassorossi said that his company is “fully committed to CNG…. It would be great to fast forward and see what it is 10 years from now.” He noted Chrysler’s recent merger with Fiat, the leading CNG-fueled automaker in Europe with 70 percent market share and more than a half-million vehi-cles on the road over the last decade. “We’re prepared,” he said.

Claude Masters, CAFM, Jim Sassorossi, John Ruppert, and Ed Peper.

Respond To Issues

2013 Revisions (Fleet/Taxi/Police)2013 Fleet Signs Full Line Cons SPD4CB

Fonts: Ford Antenna Cond (Light), Ford Antenna (Bold, Regular)

Inks: Cyan, Magenta, Yellow, Black

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Date: 3-8-2013 12:10 PM Rev: 3 Galley: 1File Name: FFLE00324_3147913_CSp_R03.indd

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Alternative fuel options found here.

Turn to Ford for a wide range of alternative power choices. Beyond fl ex fuel, diesel and biodiesel, many of our work vehicles off er CNG/LPG conversion. You can also choose from a number of hybrid models, as well as the 2013 Focus Electric. To fi nd out how Ford technology can take your company in new directions, visit fl eet.ford.com.

FFLE00324_3147913_CSp_R03.indd 1 3/8/13 12:10 PM


A team of seasoned fleet managers got down to the brass tacks of vehicle lifecycle costs Tuesday afternoon,

offering a highly interactive, step-by-step session on choosing the right vehicle.

The several-hour session, aimed at fleet professionals with more than five years of experience, was led by Patti Earley, CAFM, Fleet Fuel Operations Supervisor, Florida Power & Light, and moderated by NAFA Senior Vice President Ruth Alfson, CAFM, Fleet Manager, Serco Inc. In addi-tion to exploring understanding of topics such as step rate interest and building vehicle selectors, it included the solving of a hypothetical fleet scenario.

Earley began the workshop, called “Calculate Vehicle Lifecycle Costs and Select the Right Vehicle,” by defining a ve-hicle selector list. It’s a predetermined list of vehicles drivers can choose from that fleet managers will use to order vehicles for their organizations. The more choices available, the more work for the fleet professional and the less opportunity for bulk discounts. But the driver satisfaction would probably be quite high, she said. Conversely, having fewer choices means easier administration and more threshold discounts. But it also means fewer users will be pleased with the vehicles they’re given.

Earley then polled the crowd with a number of questions. On the list: How many choices are available? What is im-portant to management? How much input do drivers have? Can drivers purchase op-tions? And what’s the overriding philoso-phy: “Workmobile or perkmobile?”

Alfson shared the story of one worker who upgraded a company car to the point it was too “nice” to use for work. “It was top of the line,” she said. “We caught him on the road using his wife’s beater.”

In terms of what’s important to man-agement, it’s an essential consideration. First, it will vary greatly by company, and second, it might include factors as wide-reaching as function, warranties, envi-ronmental issues, safety, cost, disposal, availability, image, maintainability, and

Workmobile or Perkmobile? The metrics of choosing the right vehicles

even morale. If others in the company are driving something bigger and/or more extravagant, for example, it might cause issues. In addition, some companies may specify the use of only vehicles made in North America. Others consider the geo-graphic location where they will be used.

Once the selection criteria are identi-fied — with stakeholder input, of course — that criteria should be ranked. This is especially helpful with otherwise non-quantifiable factors such as safety, image or employee morale. And then each factor should be assigned a weight. She gave the group an example, using three cars that appeared fairly similar, until the different weights were applied. At that point, the “right” choice was much clearer.

Alfson continued the session by going through a detailed worksheet of a complex lifecycle cost analysis, including breaking down an interest step rate formula.

But first things first: The analysis must begin with determining all of the costs involved.

“There’s a lot you need,” Alfson said. “A lot of times people think they’ve got it all, and then they miss something. It’s helpful to have a list.” That list should include acquisition costs, fixed costs, and operat-ing costs. All three of those categories combined, minus personal use payments, equals lifecycle cost.

When it came time to cover costs for personal use, Alfson said, “You should be getting that money back for personal use on the fixed costs, and on the operating costs. Most companies tax on that, but if I really, really want to reduce my lifecycle cost, I should be getting a check from the driver.”

Returning to her earlier example of the three cars with different weights assigned, Alfson showed that the vehicles with the lowest acquisition cost, the lowest fixed cost, and the lowest operating cost were not necessarily the same. It might be more important, she said, to look at the total lifecycle cost, and understand that it could help justify the purchase of vehicles that appear more expensive based on

acquisition cost alone. Conversely, some companies may value other factors above cost. For a company that has lost a driver in a crash, safety may be at the top of the list. For another company, environmental issues and use of alternative fuels may be paramount. For yet another, it might be the lowest cost of fuel and mainte-nance. But even with all of the factors and calculations, she noted, there’s a beauty in keeping the system “fluid.”

“This is a snapshot in time right this second,” she said. “This model does not take into consideration what you’re actu-ally going to experience in costs, mileage, and the cost of inflation. So when people do a lifecycle model like this to decide what to put into their fleet, that’s wonder-ful. But what you then should do is go back six months, a year later, substitute actual data, and see where you are. See how accurate or far off you are with what you thought would happen with that vehi-cle, and what it actually did. You’ll see how much you’re not accounting for in that inflation data. And in the meantime, the company parameters are going to change, too. If that’s the case, how is that vehicle in your fleet doing?”

An attentive crowd learned hands-on how to choose the right vehicles with lifecycle cost analysis.


Thank YouNAFA thanks the following companies for their generous sponsorship of the 2013 Institute & Expo!

Diamond Level

Ruby Level

Sapphire Level

Opal Level


Today’sSessions

Government/University Fleet Workshop3:30 p.m. – 5:00 p.m.Room 301 This workshop will be a roundtable discus-sion covering critical topics fleet managers face daily. While the discussion with start with topics gathered from a pre-conference poll, the course of the conversation will be guided by the needs and interests of at-tendees and audience participants. You’ll learn about current challenges and opportunities in government fleet; gain valuable ideas and best practices you can implement in your fleet; and learn about common issues faced in government fleets and how they are being resolved.

CALSTART Track: Smart Alt Fuel and Tech Choice Workshop - Making it Work for You3:30 p.m. – 5:00 p.m.Room 312

As your fleet implements sustainability and fleet greening plans, how do you make the best choice of fuel or technology that first your operation, ge-ography and vehicle mix? New tools are becom-ing available for fleets that allow you to assess performance and payback in your operation, for the kinds of vehicles you use. This session will not only review these Value Calculators, but provide a hands-on training opportunity and an interactive workshop to share the additional functionality you need.

It’s all eyes on safety in coming days as NAFA’s I&E offers numerous safe-ty-related and Public Safety Group

sessions. Best of all, it’s capped with a Friday morning keynote address by Janet Froetscher, President and CEO of the National Safety Council.

Under Froetscher’s leadership, the National Safety Council has focused on key safety initiatives, grounded in science, to advance its mission of preventing injuries and deaths at work, in homes and communities, and on the roads. These initiatives include the creation of the Journey to Safety Excel-lence approach to workplace safety that promotes continuous improve-ment of leadership and performance measurement. Froetscher has also led the Council in taking a leadership role on the issues of distracted and teen driving.

The National Safety Council was the first organization to call for a national ban on cell phone use while driving; has driven 34 states to pass texting laws; and has encouraged corpora-tions to adopt corporate cell phone bans. The Council has also been suc-cessful in advocating for better gradu-ated driving license requirements for teen drivers and in promoting educa-tion for parents of teen drivers.

Froetscher is scheduled to speak from 8:15 a.m. – 9:15 a.m. tomorrow in Hall A, on the second floor of the convention center. The talk immedi-ately follows a continental breakfast in the same space.

Other scheduled safety events include:

A Safety Culture Leads to Success 10 a.m. – 11:30 a.m. todayRoom 309

Most accidents are caused by un-safe behaviors. Many companies have

Be Safe! Upcoming Sessions

Feature Best Practices positively impacted behavior — and risk-related business outcomes — by building and maintaining a safety culture. Charles Yorio, CSP, will share best practices from companies that have successfully created a safety culture within their organization. This session will close with Bruce Huber presenting a case study on how tech-nology can support and enrich the establishment of a safety culture.

Be Prepared! Effectively Manage Firefighting Vehicle Systems (Public Safety Group)10:00 a.m. – 11:30 a.m. todayRoom 307

The new 2012 NFPA 1911 Standard was created to include all essential information regarding fire apparatus inspection, maintenance, testing, and retirement of equipment. Fleet managers cannot effectively manage a fleet of firefighting vehicles without a good working knowledge of the new standard. In today’s fire service, it is not acceptable to plead ignorance as an excuse to not provide proper and timely periodic maintenance and test-ing of firefighting equipment. Assur-ing that equipment testing personnel acquire specialized training and meet certain educational requirements is now a critical element of performance. Attendees will learn all of the essential information necessary to effectively manage a firefighting fleet operation.

Best-in-Class Safety Programs, A-Z3:30 p.m. – 5:00 p.m. todayRoom 201

Effectively managing driver safety and reducing company risk is at the core of every fleet manager’s mission. Critical to ensuring success is culti-vating an environment that actively

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Safety Continued from page 12

reduces accidents and injuries through driver education, well-structured and enforced policies, clear metrics to track impact and accountability, and support from company leadership. Those who attend this session will learn first-hand the techniques and strategies fellow fleet managers employ to create their best-in-class safety programs for their drivers.

OEM Problem Report Dialogue (Public Safety Group)3:30 p.m. – 5:00 p.m.Room 404 (location changed)

Attendees will hear the answers to reported vehicle problems from Ford, General Motors, and Chrysler. There also will be opportunity to ask manufacturer representatives the hard questions one-on-one.

Safety and efficiency among fleet driv-ers should never be a game. But the FleetLocate Joe Gibbs Driver Perfor-

mance Program gets as close as possible, relying on team spirit, recognition, and competition to encourage individual driv-er safety. Named for former Super Bowl-winning coach Gibbs — now owner of Joe Gibbs Racing — the web-based mobile ap-plication pits driver against driver in areas such as hard acceleration, hard braking, speeding, and idling time.

“Rather than a stick approach, we’re taking a carrot approach,” said Daris Schantz, Director of Professional Services at Spireon, Inc., which guides FleetLo-cate. The application takes the onus of changing behavior off of managers and places it with the drivers instead, he said, all the while giving the managers “a real-time perspective” into how their drivers are performing.

Schantz, who gave a brief presentation during a Wednesday morning press con-ference, was joined by Spireon Director of Project Management Rich Pearlman, in addition to fleet professional Kris Peterinelli. Peterinelli is Director of Fleet and Pharmacy Logistics, Triad Isotopes, Inc., and teamed with FleetLocate for a 12-week competitive “season” that ended

Drivers, Start Your Engines: App Ups Competitionin early April.

Triad formulates and delivers radi-opharmaceuticals used primarily for the diagnosis and treatment of cardiac conditions and cancer. Because there’s a window of less than six hours be-tween formulation and injection into the patient’s arm, delivery time is literally a life-and-death matter. As the company expanded, Peterinelli sought better ways of eliminating waste and increasing productivity, and FleetLocate’s Enterprise Management solution overall has led to a

savings of $1 million in fleet-related costs. With the FleetLocate Joe Gibbs Driver

Performance Program, fuel savings alone were more than $26,000 during the 12-week period. “It was a win for us,” Peterinelli said. The drivers were engaged, the pharmacies were engaged, we met our targets, we were able to reward cash prizes, we more than met our ROI goals, and we took a big step in improving safety. It’s a tremendous tool, and we’re very happy with it.” FleetLocate Guided by Spireon is at Booth #900 on the Expo floor.

The NAFA Foundation awarded the 2013 Willard H. DaSilva Scholarship to Amy

Mowry, who will graduate from Ferris State University this May with an Associate’s Degree in Heavy Equipment Technology. Mowry’s goal is to obtain a position working for and managing a fleet of agriculture equipment.

The $3,000 scholarship was created to honor outstanding academic achievements of an individual enrolled in the automotive or fleet program of a NAFA partner university. These universities include Ferris State in Michigan, Georgian College in Toronto, and Ranken Tech-nical College in St. Louis.

The Scholarship was named in honor of NAFA’s long-time legal counsel.

Scholarship Winner

Excited to check out the Expo floor? You’re not alone. It’s open from 11:45 a.m. - 3:30 p.m. today.

Michael Devaney, CAFSDonald Gabel, CAFSBrock Hollingsworth, CAFSLaurie Hunter, CAFSStacey Kroeger, CAFSElizabeth Kupser, CAFSMilena Laban, CAFS


Craig Baloun, CAFMAccount ManagerWheels, Inc.

Nancy Bean, CAFMFleet ManagerCity of Redmond, WA

Jesse Beeks, CAFMFleet Operations SupervisorCity of Fayetteville Fleet Operations

Cheri Carter, CAFMFleet AnalystCity of Abilene, TX

Steven Cossette, CAFMFleet SupervisorCass County Electric Cooperative

Gregory Dimesa, CAFMDirectorCity of New York Police Department

Jerry Drake, CAFMEquipment Maintenanace SuperintendentCity of Tucson Fire Department

Joseph Evans, CAFMDirector of MaintenanceProfessional Transit Management Inc. Xpress Regional Commuter Services

2012-13 CAFM GraduatesRick Haggard, CAFMFleet Project ManagerCity of Seattle, Seattle City Light

Alicia Hammond, CAFMFleet AdministratorAmbius LLC

Crystal Hampton, CAFMFleet AdministratorSuddenlink Communications

Nina Hoffert, CAFMFleet ManagerCity of Lakewood, CO

Rehana Hussain, CAFMFleet AdministratorActelion Pharmaceuticals

Gary Lowe, CAFMFleet AdministratorCity of Tucson, AZ

Joseph Luxem, CAFMAutomotive Maintenance Crew ChiefCity of Seattle Fleet & Facilities Department

Merle McCullough, CAFMFleet ManagerThe Unified Government of Wyandotte County/Kansas City

Michael Northam, CAFMSenior ManagerMasco Administrative Services

Richard Panneton, CAFMNational Manager, Land FleetRoyal Canadian Mounted Police

James Perkins, CAFMSuperintendent, Fleet ServicesMetro Vancouver

Karen Rasnick, CAFMFleet & Travel CoordinatorEMD Serono, Inc.

Daniel Reichel, CAFMFleet ManagerState of Washington Department of Natural Resources

Jeffory Rutledge, CAFMFleet Maintenance SupervisorThe Samuel Roberts Noble Foundation

Leann Rutz, CAFMAccount ManagerWheels, Inc.

Kevin Schlangen, CAFMFleet ManagerDakota County (MN)

Sharon Schondelmayer, CAFMFleet SpecialistNestle Business Services

Donald Scruggs, CAFMFleet Maintenance OfficerWashington Metropolitan Area Transit Authority

Sydney Sexton, CAFMAssistant DirectorHarris County Fleet Services

Pamela Shackelford, CAFMFleet AssistantGeorgia Tank Lines

Scott Simonton, CAFMFleet Services ManagerCity of Wilsonville, OR

Tamzen Smith, CAFMFleet SuperintendentCity of Tucson, AZ

Jann Stapleton, CAFMManager, Corporate FleetSafeway, Inc.

Mary Sticha, CAFMSVP-General Manager, Commercial ProgramsGE Capital Fleet Services

Richard Sweepe, CAFMEquipment Management SuperintendentCity of Goodyear, AZ

Jack Tolmich, CAFMFleet Operations AdministratorDenver Water Dept.

Michael Webster, CAFMManager of Fleet ServicesForest Preserve District of DuPage County

Amanda Wilson, CAFMFleet ManagerIndiana University

Kevin Austin, CAFSDaniel Bent, CAFSFrancois Brosseau, CAFSShauna Collier-Jarvis, CAFSDale Collins, CAFSJakob Cormier Vigneau, CAFS

Cyril Leon, CAFSMario Menendez, CAFSRichard Nowacki, CAFSJason Pacewicz, CAFSJoseph Pellissier, CAFSTimothy Sanderson, CAFSGaye Shockley, CAFS

Mark Stephens, CAFSJohn Tennant, CAFSTed Treece, CAFSHenry Verner, CAFSChristina Wear, CAFSJohn Weber, CAFSRussell White, CAFS

2012-13 CAFS Graduates

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