ifa report 2014 - trends and highlights by designit

IFA Global Trade Show

Trends & Highlights

IFA 2014

September 2014

Index:

2014IFATrends & Highlights

IFA Global Trade Show

1 Introduction: IFA (Internationale Funkausstellung) in Berlin

2 Home Appliances

3 Consumer Electronics

4 User Experience

5 CMF Highlights

6 Business Opportunities

September 2014

IFATrends & HighlightsINTRODUCTION

1,500 EXHIBITORS &

MORE THAN 240.000 VISITORS

FROM 100 + COUNTRIES

IFA Global Trade Show 3

2014

September 2014

IFA in Berlin, the world´s biggest global trade show for consumer electronics and home appliances, presented the latest products and innovations in theheart of Europe‘s most important regional market.

Only IFA offers such a comprehensive overview of the international market and showcases important brand product launches. IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media. This year, the show celebrated 90 years since its first edition. Since then it has become an annunal event. Household Appliances are only being exhibit-ed since 2008.

IFATrends & HighlightsINTRODUCTION


2014

September 2014

IFA covers seven categories, including home and enter-tainment, electronics, media, audio entertainment, home appliances, technology and communication.During the visit this year, Designit has mainly focussed on the research of household appliances and consumer electronics in general.

2014 IFA Global Trade Show

IFA 2014 Trends & Highlights

5

Home Appliances

IFA Global Trade Show 6September 2014

Siemens // iQ seriesAugmented Reality App

Siemens // iQ seriesFrigde sensors

IFATrends & Highlights


2014

September 2014

Sensors have been omnipresent at the IFA this year.Especially at Siemens, Bosch or Panasonic. Intelligent sensors which are for example integrated in the washing machine, help to simplify the daily routines, protect the clothes and helps to save energy.

INTELLIGENT CONTROLLING

CONVENIENCE

CAREFREE

SMART SENSORS

Panasonic // Genius SensorInduction hob

Panasonic // SensorWashing Machine

Panasonic // Auto CareWashing Machine



2014

September 2014

One way of providing better and more convenient user experience is connectivity. It gives users more inde-pendence by providing mobile control facilities. At the same time, apps provide users with accurate guides, planning aids and many more. The “connectiv-ity” trend has be very prominent during the last years, but nowadays the devices are finally converted into real series.

Brands are collaborating on Apps that tie all their ap-pliances into one easy system, with products such as LG HomeChat or Bosch and Siemens’ Home-Connect increasing consumer interest in the connect-ed home. Practical items such as smart sockets and learning Thermostats are also being used to introduce the idea in an accessible way.

MUTUAL COMMUNICATION

CENTRAL HUB

CONTROLLING VIA APPS

CONNECTIVITY



2014

September 2014

In the future, increasing machine sales and coffee cap-sule sales are expected. The growth of this sub-cate-gory shows no signs of decline, because consumers are drawn to its speed and convenience. Constant improvements to coffee quality might win over some of the real “coffee aficionados”.

SENSOR INTEGRATION

SMART & CONVENIENT

MORE THAN JUST COFFEE

COFFEE CULTURE

Siemens // Senso Flow SystemFull-Automated Coffee Machines



2014

September 2014

THE POWER OF STAGING

CAPSULES VS. BEANS

NEW EDITIONS

In addition to electrical appliances manufacturers who just have coffee machines in the program, there are those for whom coffee is also big business, such as Nespres-so. It is all about the experience, e.g. the splendid selection of capsules are presented like precious pra-lines.

On the other hand, brands like Jura have promoted the fact that they are not using capsules, instead they offer freshly grounded coffee. In the end the consum-ers can decide which type serves their needs best. Moreover e.g. Melitta presented a true innovation: the Caffeo VARA CSP. In addition to the standard bean container of the fully automatic machine, it has a single portion chamber, which is filled for a single cup with coffee beans that you like best.

COFFEE CULTURE

Nespresso // Kitchen AidEspresso Machine

Melitta // Vara CSPFull-Automated Coffee Machine



2014

September 2014

A contrary trend towards the sleek & glossy glass surfaces of kitchen appliances can be detected: combining an rather traditional appearance with innovative technology.

CITATION WITH A MODERN TWIST

SOLID & TRUSTWORTHY LOOK

BIG CONTROL KNOBS

REMINISCENCE

Beko // Cast Series by Patrizia Urquiola, Gas Hob

Beko // Cast Series by Patrizia Urquiola, Gas Hob

Gorenje // HomemadeHousehold Appliances

Bosch // MaximumMixer Series



2014

September 2014

SMALL APPLIANCES

ADAPTING TO THE NEEDS OF

SINGLE HOUSEHOLDS

DOWNSIZING

WMF/ / Coup SeriesKettle, Egg Boiler....

The kitchen is still the center of the house, thus the de-sign of the devices is becoming increasingly important. But in parallel there are, especially in large cities, more and more single households, therefore some manu-facturers aim for downsizing and launch space-saving unit series, too.



2014

September 2014

Samsung:Enter the “WaterWall Washing System”, announced by Samsung at the CES this January and now at the IFA, too. Unlike conventional dishwashers, the WaterWall™ line uses a powerful sweeping wall of water to leave dishes remarkably clean.

Grundig: With the market introduction of large domestic appli-ances in 2013 the company has successfully com-pleted its transmission from consumer electronics to a home electronics manufacturer.One highlight was the concept of the projected interface, which allows you to control the hob. Besides, with the oven with Divide & Cook, you can cook two different dishes at the same time, saving both time and energy. A separation panel allows the cavity oven to be divided into three different sizes.From January 2015, the Grundig GEZST 47000 B oven with Divide & Cook is available

IMPROVED DISHWASHING

PROJECTION

TWO-IN-ONE OVEN

NEW TECHNOLOGIES

Grundig // ConceptProjected Interface

Samsung // WaterwalllTechnology for Dishwasher

Samsung // WaterwalllTechnology for Dishwasher

Grundig // OvenDivide & Cook

The projector by Grundig is placed on top of the hood and thus projects on the countertop in prder to enbale the user to control both devices: the hood and the hob.



2014

September 2014

REDUCED DESIGN LANGUAGE

ROTARY KNOB

INTEGRATED DISPLAY

Siemens and Bosch both showed a totally new built-in product line, mainly a redesigned platform where the design and the user interface are new. Siemens calls it IQ700 and at Bosch it is labeled Serie 8. Where Siemens went for the typical reduced de-sign language, Bosch framed a large rotary ring within a larger rectangular shape, containing buttons as well as TFT touch screens, even behind the ring.

Bosch Assist Function: Simply choose the dish you´d like to make and your Series 8 will automatically select the ideal heating mode.

INTEGRATIVE UI

Siemens // iQ700Household Appliances Series

Bosch // 8 SeriesHousehold Appliances

Bosch // 8 SeriesHousehold Appliances

Siemens // iQ700Household Appliances Series



2014

September 2014

Samsung has presented the new Powerbot VR9000vacuum cleaner, which has “superior suction power” that’s as much as 60 times better at sucking up dust & dirt than “conventional cleaners”or regular vaccum robots. Samsung outfitted its Powerbot VR9000 with something called “Cyclone Force.” This tech creates a centrifugalforce that separates particles into various chambers. Moreover its “FullView” system relies on a variety of sen-sors to avoid potential road blocks, and large “Easy-Pass” wheels help it maneuver over transitional spaces.

TRUE PERFORMANCE

FULL VIEW SENSORS

RECHARGABLE BATTERY

CORDLESS HOOVER POWER

Samsung // Zero CordVacuum Cleaner

Samsung // PowerBotVacuum Cleaner

Samsung // PowerBotVacuum Cleaner



2014

September 2014

Summary: Home Appliances

1 Omnipresent Sensor Power Hidden sensors that help to improve your daily routine are visualized and promoted

2 Connectivity Rules Interconnected home: It’s not about smart devices, it’s about smart rooms

3 Coffee Convenience Capsules versus regular beans

4 Integrative Interfaces Simple operation of complex technology

5 New Technologies Such as cordless hoovers, waterfall dishwasher and divide & cook



17

Consumer Electronics



2014

September 2014

INTRIGUING RESOLUTION

YET, NOT ENOUGH CONTENT

ENHANCED VIEWING ANGLE

Developed to offer a more cocooning viewing experi-ence, curved 4K screens were on show at every ma-jor TV brand’s stand this year. Nevertheless, the Ultra-HD-TV channels won´t be launched before 2016, pronounces Northern Sky Research, as a start only via satellite. Until 2025, it is planned that 820 UHD channels shall be on offer worldwide, which will broadcast 4K-resolution.

4K / UHD & CURVED TV



2014

September 2014

BIGGER IS BETTER?

CURVED BECOMES A COMMODITIY

EXPERIENCE DRIVEN

As usual, all the big brands showcased new curved TVs which have similar features, but they all aim for improved picture quality, as already seen last year.Nevertheless the color quality and the resolution is im-pressive.

For example: Loewe announced a new curved TVcalled MASTERPIECE for their reference line. A sculptural object for the living room.That being said, curved has almost become a com-modity: even Medion (Aldi brand) presented a curved TV).

4K / UHD & CURVED TV

Loewe // MasterpieceTV

Samsung // Curved TV

Samsung // Curved TV 78 inch

Samsung // UHD Curved TV



2014

September 2014

IMPROVED QUALITY

VARIOUS APPLICATIONS

ONGOING DEVELOPMENT

The Japanese B2B brand Eizo has been offering for about two years 4K displays in their program, including the radiology - screen RX850 and the 36.4 - inch model DuraVision FDH360, particularly for the GIS ( geographic information systems ), air traffic control and microscopy.

But as exciting UHD - TV may be, there are other 4K capable devices , which not only invite to fun and games. For example, there is the Toughpad 4K, developed for the Panasonic 3D advertising images , revealing the various application areas such as architecture, automotive and de-sign.

4K / UHD MONITOR

Eizo // 4K MonitorSamsung // UHD MonitorSamsung // Curved UHD Monitors

NEC// 4K Monitor

Panasonic // Toughpad 4K UT MB5 Automotive



2014

September 2014

ADJUSTABLE

IMPRESSIVE SIZE

NOVEL FEATURE

Going a step further, Samsung and LG exhibited bend-able screens that can flex from flat to curved in a matter of seconds. Both TVs that have been ena-bled with motors that move the display panel from the conventional flat position into one that’s curved toward the viewer.

BENDABLE TV



2014

September 2014

TRADITIONAL VS. SPORTY LOOK

SHAPE & CMF AS...

DIFFERENTIATOR

Manufacturers are designing wearable technology in the familiar style of traditional watches, with crafted leather straps, analogue faces and high-quality ma-terials. LG´s G Watch R: aims for a higher, more so-phisticated level of style that its predecessor didn’t quite achieve,with leather and steel construction. Moto 360: Yet the most beautiful smart watch.

Samsung Gear S: biggest and widest smart watch, curved screen, with built-in wifi and 3G.Sony Smart Watch 3: its fifth-generation smartwatch,rather looks like a sporty version instead.

SMARTWATCHES

LG // G Watch R Samsung // Gear S Smartwatch

Motorola // Moto 360 Smartwatch Sony // Smartwatch 3LG // G Watch R



2014

September 2014

CURVED EDGE

HIGHER RESOLUTION

LTE-ADVANCED

Samsung’s new 5.6 inch smartphone, the Galaxy Edge, features a curved screen that wraps around the edges of the device, which acts as a toolbar for notifi-cations and works as an alarm clock during the night.

Quad HD screens:While screen sizes have reached a point where making them bigger doesn’t make sense, the resolution still has room for improvement.LG started the trend with the launch of the G3, which has an impressive 5.5-inch screen with 2560 by 1440 pixel resolution, or quad HD. Samsung followed suit with the Note 4’s 5.7-inch quad HD screen

LTE-Advanced:For it to work, mobile operators have to upgrade their networks, but that’s slowly becoming a reality.

COMMUNICATION

Samsung // Galaxy Edge

Huawei’s Ascend Mate7 The Xperia Z3 is the new flagship smartphone for Sony. One of its main features is that it can stream PlayStation 4 video games when connected to an existing PS4 controller.



2014

September 2014

POWERED BY GALAXY NOTE 4

360 DEGREE VIDEO & GAMING

ENHANCED EXPERIENCE

Samsung launched the Samsung Gear VR, which is a virtual-reality headset developed with Oculus that works with Samsung’s also new Galaxy Note 4 smart-phone. The phone docks inside the headset to provide sound, visuals and processing power for a range of impres-sively immersive experiences. Demos at the show included music concerts, games and the Marvel’s Avengers experience.The headset is the first virtual-reality device to be avail-able to consumers. Available in December 2014.

VIRTUAL REALITY



2014

September 2014

SAMSUNG TEAMS UP WITH BMW

CONTROL VIA SMARTWATCH

SMART HOME EXTENDED

Car manufacturers showcased advances in sound technology and connectivity. Exhibiting with Samsung, BMW demonstrated itsBMWi app, which connects its electric models to asmartwatch to plan routes, update owners on power-remaining, and enable them to pre-heat or pre-cool the car. The app also provides directions to where the car isparked.Moreover, with the App from Qivicon, it is even possible to control your Smart Home-directly from the car.

CAR TECHNOLOGY



2014

September 2014

BACK TO THE ROOTS

VERSUS

IMMERSIVE CONNECTIVITY

Panasonic reintroduces Technics with a high-end audio story: a comeback with a pair of speaker-and-amp combinations that’ll appeal to audiophiles everywhere. At the top end is a “Reference Series” R1.

Spotify’s Connect feature for simple multi-room setup is being implemented by more and more audio manufacturers such as Philips.

AUDIO



2014

September 2014

Summary: Consumer Electronics

1 Ultra High Definition There is still not enough content to available

2 From Curved to Bendable TVs Do the users really benefit from this?

3 Wearables become wearable Traditional looks reinterpreted

4 Advanced Communication Bigger screens and more power

5 Extended Smart Home Controlled in the car



28

User Experience



2014

September 2014

Due to the fact that Samsung had a massive booth, excluded in a seperate building (CityCube), they had a lot of space to exibit their new screens and applica-tions which aim to enhance the retail experience.

BIGGER IS BETTER

INTERACTIVE SOLUTIONS

FLEXIBILITY

Interactive Retail

Samsung // Square displays



2014

September 2014

USER EXPERIENCE IS KING

SCENARIO DRIVEN

MAKING IT TANGIBLE

“Manufactures focused on building the experience around the technology this year, working to make ideas such as virtual reality and the connected home irresistible to con-sumers.” Sarah Housley, Editor, Hombuildlife

Example: Sony projector presented in user scenariorole plays.

Products are no longer the hero of the show. It’s more about context, system integration and the experience with CE products in people’s daily life.

Perceived Value

Sony // User experience presentation



2014

September 2014

PERCEPTION

LEVEL OF COMPLEXITIY

REAL LIFE

Being it Samsung, Sony or smaller players like Loewe, manufacturers and brands struggle a lot to commu-nicate the value of the experience behind the physical product.Samsung and Sony tried to put their products in con-text: Home environments (fully furnished living spaces) were presented at the respective booths to showcase use case scenarios in conjunction with their products.

Making it Tangible



32

CMF HighlightsColor - Material - Finish



2014

September 2014

TACTILITY

WARMTH

VALUE PERCEPTION

Warm-toned copper, brass and gold added a touch of luxury to more directional products, including speak-ers, headphones and home phones. Copper detail-ing was contrasted with brushed or scratchy textures, sumptuous leather and smooth white rubber.

WARM METALS

Philips // Hairdryer

Harman Kardon // Esquire Mini Speaker

Philips // Hair Remover Samsung // Zero Cord Hoover

Philips // Cordless phone



2014

September 2014

PRETENTIOUS KITSCH

BLING IS THE NEW BLACK?

POWERED BY SWAROVSKI

PROVOCATIVE GLAMOUR

Encrusted gemstones and crystal create a luxurious feel at the high end of the market.Swarovski crystals adorned both Samsung’s new range of premium smartphones and smartwatches, and LG’s special-edition 4K TV.

For examples LG presented a normal 55-inch OLED TV, but it had a dusting of 460 crystals on the base. Additionally, there’s a version where the base is made of sculpted crystal. Like, the see-through kind.Crystals and gemstones embellished high-end wearables and appliances.

LG // OLED TV

Samsung // Galaxy S5 Samsung // Gear S



2014

September 2014

SUBTLE FINISH

NATURAL REPLICA

TRUSTWORTHY LOOK

Wooden casings and veneers remain important for home electronics such as free-standing speakers, and are an emerging trend for laptop casings and connected home systems. Toshibas’ speaker balances a modern shape with a more traditional warm wood frame. With-ings’ new home monitor and air-purifying system has a whitened wood body.

NATURAL TONES: LEATHER & WOOD

Withings // Babycam and Air Purifier Toshiba // Speaker

Asus // Zen Smartwatch

Philips // Phone



2014

September 2014

HAPPY COLORS

BASIC APPEARANCE

MATTE VS. GLOSSY FINISH

Bold red is the main fashion colour, followed closely by zesty lemon and lime. Orange isused as a detail colour to add energy.The classic colour combination was renewed with clear, high-definition contrasts and crisp colour-blocking, withbrands using black to outline shape or enhance texture.

COLORS AS USUAL



2014

September 2014

MAGIC

ENTERTAINING

DECORATIVE

ILLUMINATED ACTION

Haier showed fridges with rippling user interfaces that lit up. Whereas Samsung presented the Galaxy Note cover which magically reveals illuminated notifications.

On the other hand Samsung featured e.g. the inside of their dishwasher with blue LEDs.

Haier // Refrigerator Concepts Samsung // Dishwasher

Samsung // Galaxy Note Cover



38

Business Opportunities

IFA Global Trade Show 39September 2014

IFATrends & Impressions 2014Business Opportunities

1 Internet of Things My smart home is my castle. Connected products and services will revolutionize

how we live at home (e.g. energy savers, safety & security)

2 Augmented Reality You see is what you need. Augmented Lifestyle will create new solutions

(e.g. data glasses for logistics, building industry, healthcare)

3 Industry 4.0 Back to the future. Machine-Machine-Communication (M2M) will make

factories smarter. (e.g. intelligent logistics, fleed management)

4 Wearables More than just gadgets. Medical wearables will become our daily companions

(e.g. pulse monitoring, heart rate measurement, intelligent hearing aids)

5 User Experience is key

September 2014

DankeThanksGraciasGràcies Tak Takk Tack Obrigadoהדות谢谢

For further questions please contact:

Bianca HanauerProduct Designer

Direct +49. 89 4161 720 18 Mobile +49. 157 7636 9192

E-mail: [email protected]

We’re worldwide | I’m in Munich

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