im vtm social media optimization and strategy

Social Media Optimization and Strategy

Presented to thePacific West Chapter of Ingram Micro VTN

By Matt Singley

http://mattsingley.com

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Who Am I?

• Serial Entrepreneur• Former Ingram Micro VAR• Los Angeles based Social Media Strategist• Beach Bum• Currently working with Geodelic, Life Without

Limbs, SpinVox and Resume Bucket

Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

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What Is Social Media?

n. Social Media [soh-shuhl mee-dee-uh]

Social media is online content created by people using highly accessible and scalable publishing technologies. The content is interactive and dynamic, not controlled by any one person or entity.


http://en.wikipedia.org/wiki/Content_(media_and_publishing)

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Why Should I Care?

I’m too busy

That stuff is for kids

I can’t make any money off

of social networks

I wouldn’t even know where to

start


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The Money Issue

• Twitter is not a silver bullet• Big businesses are reporting big revenue as a

result of Social Networks• You probably won’t make money directly from

Social Networks, but will make money because of Social Networks


Who Is Online?

• Facebook user: Married (40%) average income of $61k

• Twitter: Entrepreneurial , average income of $58k

• LinkedIn: Professional, average income of $89k

6Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com

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About Being Too Busy…

• Can “work” your social networks in 10-30 minutes per day

• Use tools to do the job for you• Likely a first touchpoint with potential

customers

Can you afford not to find the time?


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So Where Do I Start?

• Secure•Monitor•Create• Engage


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SECURE• Fine what is available http://namechk.com/• Grab the big 3! Twitter, Facebook, LinkedIn• Use an email alias to register (e.g.

[email protected])


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MONITOR• Google Analytics• Craigslist Feeds (e.g. “IT Help”)• Paid Services (Radian6)


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CREATE• Blog: 1-2 times per week• Facebook: 3-5 times per week• Twitter: 2-3 times per day (you can do it!)


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ENGAGE• Social Media is a two way conversation, not a

podium. Reply and comment on what other people are doing as well…this will develop trust and loyalty.


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Tools of the Trade

• Tweetdeck (http://tweetdeck.com) This is “air traffic control” for Twitter

• Tweetlater (http://tweetlater.com) Allows you to schedule posts for a later time

• Bit.ly (http://bit.ly) A URL shortener and tracker

• Google Reader (http://google.com/reader) Aggregate your keyword searches


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Mobile Tools of the Trade

• iPhone: Twitterfon (easy to use, lightweight client) or Twittelator Pro (all the bells and whistles)

• Blackberry: Twitterberry (everything you need)

• Windows Mobile: http://dabr.co.uk This browser-based Twitter client is quick and robust


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Ethics

• Disclosure, Disclosure, Disclosure!• Disclose who you are, who you work for and

any other relevant affiliations from the first encounter.

• Disclose any business/client relationship if communicating on behalf of a third party.

• Comply with all laws and regulations …remember, the FTC is watching!


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The Bottom Line

• Social Media is more than fun and games, it is relationship marketing.

• Go to where your customers are, do not wait for them to come to you.

• Don’t give up! Relationships take time, but they are worth it in the end.

TIME + TRANSPARENCY = TRUST


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The REAL Bottom Line

TIME + TRANSPARENCY =

TRU$TPacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy

By Matt Singley http://mattsingley.com

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Contact Matt Singley

Twitter: http://twitter.com/mattsingleyFacebook: http://facebook.com/mattsingley

Blog: http://mattsingley.com/blogOffice: 323-774-1269

Email: [email protected]


im vtm social media optimization and strategy

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