iminds the conference 2012 - aram sinnreich
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Media Innovation by MIXiMinds Conference 2012Aram Sinnreich, Ph.D.Rutgers University School of Communication & Information
This text is freely available under a Creative Commons 3.0 Attribution-NonCommercial-ShareAlike license.
Protection Is Important…
…In The Proper Circumstances.
What are we protecting ourselves against?
When Culture Became Tangible…
…It Became Scarce
This Necessitated the Myth of the Lone Author
But The Reality Was Consolidated Industry
The Benefits:
CulturalComplexity
ProductivityIndividualism
The Greatest Benefit:
The Costs:
Consumerism CulturalExclusivity
Cartelizationof Culture
What’s changed?
Digital Networks Have Become Dominant
Information Has Gone From This…
…To This.
We Have Developed A “Configurable Culture”
Corporate org charts
production distribution marketing retail consumption
Business “value chain”
Chain of commandAssembly line
But Linear Institutions Continue to Dominate
The Benefits:
ProductivityRapid Innovation CulturalDiversity
Really?
• PWC/iDATE: Global entertainment industry, 1998-2010:• 66% growth
• Masnick & Ho (2012): Global music industry, 2005-10:• 27% growth
• WAN-IFRA (2008): US media & entertainment, 2002-08: • 5.3% CAGR
• Huygen et al. (2009): Dutch “music piracy” contributes €100 million to the economy annually
• Swiss Government (2011): “Winners will be those who are able to use the new technology to their advantages and losers those who missed this development and continue to follow old business models.
The Costs:
production distribution
marketing
retail
consumption
???
Traditional Business Processes are Disrupted
We Need to Abandon Some of Our Cultural Myths
What are the risksof maintaining the
status quo?
IP Policies Get Stricter and Stricter, Worldwide
Treaties
TRIPSWIPOKORUSACTATPPCETA
US Laws
DMCANET ActPRO-IPNDAACISPAINDUCECOICASOPA/PIPASECURE-ITCybersecurityAct of 2012
EU Laws
CopyrightDirectiveHADOPIDigital Econ ActLey SindeIPRED
Requirements
“Harmonization”Longer © termsStronger penaltiesLimits on fair useSecondary liabilityBlack listsDigital wire tapsNon-neutral ISPs
And Industries Spend More and More to Lobby
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011$0
$300
$600
$900
$1,200US Lobbying on Copyright, 1998-2011
Source: US Gov Data, InfluenceExplorer.com
With No Effect On “Piracy”
2008 2009 2010 2011 2012 2013 2014 2015 20160
5,000
10,000
15,000
20,000Global Consumer File-Sharing Traffic, 2008-2016 (PB/mo)
Source: CISCO Visual Networking Index: Forecast and Methodology, 2011-2016
But Many Consequences for Civil Liberties
UN: Internet Access is a “Fundamental Human Right.”
Censorship Surveillance Anti-Competition
The Greatest Threat:
The Greatest Threat:
What can wedo about it?
Business Innovation
Crowdfunding 360 Deals“Cloud” services
Political Innovation
Copyleft Copyfight CopyrightReform
Instead of Protection…
…Let’s Try Preparation.
Thank you. Dank u.Aram Sinnreich, [email protected]
Books by Aram Sinnreich
Mashed Up (2010)www.mashed-up.com
The Piracy Crusade (2013)www.piracycrusade.com