impact of ads. on market economics
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effect of advertisment on economy econmics and relation of advertismentTRANSCRIPT
IMPACT OF ADVERTISMENT ON MONOPOLISTIC AND OLIGOPOLY COMPETITIONBY- AJINKYA .A. SHAHFYBMS AROLL NO: 3055This template can be used as a starter file for presenting training materials in a group setting.
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1INTRODUCTIONIMPORTANCE OF ADVERTISMENT IN TODAYS WORLD ADVERTISMENT AND ITS IMPACT ON MONOPOLISTIC AND OLIGOPOLY COMPETITIONTATA SKY AND ITS ADVERTISMENT CAMPAINGNEED OF ADVERTISMENT IN BUSSINESSGive a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.2IMPACT OF ADVERTISMENT PROVIEDS INFORMATION ABOUT THE PRODUCT TO PUBLIC
HELPS IN CREATION OF BRAND
INCREASES MARKET SHARE
SUPERIORITY AMONG COMPETITIORS
INCREASE PROFIT
HELPS IN PROVIDING CHOICE TO CONSUMER
This is another option for an Overview slides using transitions.
3MONOPOLISTIC COMPETITIONMEANING - MONOPOLISTIC COMPETITION IS A TYPE OF IMPERFECT COMPETITION SUCH THAT MANY PRODUCERS SELL PRODUCTS THAT ARE DIFFERENTIATED FROM ONE ANOTHER AS GOODS BUT NOT PERFECT SUBSTITUTES
THERE ARE LARGE NO. OF PRODUCERS AND CONSUMERS IN MARKET
TOTAL CONTROL OVER THE MARKET PRICE.
BARRIER IN ENTRY AND EXIT OF FIRM
IMPACT OF ADVERTISMENT
FOSTERS ADVERTISING AND THE CREATION OF BRAND NAMES
INDUCES CUSTOMERS INTO SPENDING MORE ON PRODUCTS
OFFERS CHOICE
INFORMING CONSUMERS ABOUT THE NEW PRODUCT OR DIFFERENT PRODUCT
SUPERIORITY FROM COMPETITIORS 5
OLIGOPOLY COMPETITION MEANING- AN OLIGOPOLY IS A MARKET FORM IN WHICH A MARKET OR INDUSTRY IS DOMINATED BY A SMALL NUMBER OF SELLERS
DECISION ON ONE FIRM INFLUENCES OTHER FIRM AND DECISIONS ARE ALSO INFLUENCED BY OTHER FIRMS
CUT THROAT COMPETITION
INTERDEPENDENCE
NON-PRICE COMPETITION 6
IMPACT OF ADVERTISMENT
Oligopolists have enough financial resources to advertise
Can increase demand for a certain product by altering tastes & preferences of consumers or changing their expectations.
Diminishes monopoly power by providing info on competing goods
May create a barrier to entry with costs of advertising7
This is another option for an Overview slide.
TATA SKY DIRECT BROADCAST SATELLITE TELEVISION PROVIDERIT IS A JOINT VENTURECOMPETITIORS -AIRTEL DIGITAL TV, DISH TV, SUN DIRECT, BIG TV & VIDEOCON D2H
What will the audience be able to do after this training is complete? Briefly describe each objective how the audience will benefit from this presentation.9ADVERTISMENT AND PROMOTION
SOCIAL NETWORKINGGAMES AND QUIZPOSTERS AND BANNERSYOUTUBE ADVERTISMENTT.V COMMERCIALSDOOR TO DOOR MARKETINGOFFER PROMOTION THROUGH CALLS SPONSORSHIP OF VARIOUS EVENT- WORLD CUP, COMMUNITY GAMES, AWARD FUNCTIONS ETCPROMOTION THROUGH CELEBRITIES(AMIR KHAN & ASIN ARE THE TWO CELEBRITIES WHO ENDORSE TATA SKY)PUBLIC RELATION
DISCOUNT AND OFFERS
TIE Ups WITH VARIOUS BUILDERS AND DEVELOPERS
Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sample table, graph, image, and video layouts. 11OUTDOOR ADVERTISING
TELEVISION COMMERCIAL
TELEVISION COMMERCIAL
Time SpentProjects Worked OnPRODUCTCAPTURE LARGE MARKETADVERTISMENTMicrosoft Engineering ExcellenceMicrosoft Confidential15IMPACT ON MARKET
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16THANK YOU Microsoft Engineering ExcellenceMicrosoft Confidential17Is your presentation as crisp as possible? Consider moving extra content to the appendix.Use appendix slides to store content that you might want to refer to during the Question slide or that may be useful for attendees to investigate deeper in the future.