IMPACT OF ADVERTISING

P.S - A TOPIC WHICH WAS NOT DEBATED

WHAT

ISPromotion?

A aspect of marketing mix concerned

with the most effective technique for

selling a product

Concerned

with effective

technique of

selling a

product

Effective technique of –

selling a product

Effective technique of –

Selling ‘a’ Product

IS THIS PROMOTION?

“A healthy oil for healthy people”

HOW DID IT ALL START?

Advertising

NEWSPAPER ADVERTISING

B DATTARAM AND CO.

RADIO ADVERTISING

T.V ADVERTISING

YOUTUBE – SKIP ABLE ADS

IAB

Study

on

Ad

spend

by

company

Through

various

media

54%of

all

digital

advertising

isn’t

Seen !!

30

29

27

25

21

19

16

15

13

23

26

22

23

26

29

34

37

37

A Trust Worthy Medium

Don't Trust Trust

1995 – WWW Born1996 – Nokia with

web access 1997 – Google,

Blogging 2000 – Mobile

Ads

2003 – My space, Linkedin,

Facebook (H)

2004 – Online Videos &

Broadband

2006 - Twitter

2007 – Tumblr, iphone, Location (ON)

2009 – TAP HERE ads

2010 – Online Newspapers , ipad, pintrest

2011 – Google+

2012 – Smart TV household

story

Timeline OfDigital Advertising

2000 - ADWORDS

2001 – POP UP’S & POP UNDER ADS

2006 - YOUTUBE ADVERTISING

LANDING PAGE

2007 – BEHAVIOUR BASED ADVERTISING

FACEBOOK REACH!

60%

62%

77% B2C companies, say they acquired

new customers via facebook.

marketers, believe social media is

crucial.

fortune 500 companies,

have facebook page.

LIKES LEADS TO PURCHASE

51% Are more likely to purchase

the product after a

A PURCHASE FOLLOWED BY A LIKE

55%

45%

A SUCCESSFUL BRAND PAGE

Interaction Wall Post & Comments

Engaging Contents Video, Picture & Exclusive Offers

WHY FACEBOOK?

Average 130 Friends

Likes 80 Pages

PRINT ADS – NEWSPAPERS AND

FLIERS

WHAT

AM I

SELLING

?

IT’S NOT

JOHNSON

&

JOHNSON.

.!!!

Your Ad Here

HOW TO SELL

YOURSELF –

STEVE JOBS

REACH

PEOPLE

SELL DREAMS

CREATE TWITTER-FRIENDLY HEADLINES

STICK TO THE RULE OF THREE

STRIVE FOR SIMPLICITY

≠

Thank You