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impacto en facebook_ el taller

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over the past 30 days FANS FANS HERE’S WHERE THEY LIVE WHO SEES, CLICKS ON, AND TELLS ‘STORIES’ ABOUT THE CONTENT? STORIES PEOPLE (location of fans, by country) YEARS OLD WHO IS SPREADING THE WORD? HOW MANY PEOPLE SAW THE CONTENT? IMPRESSIONS STORIES This ratio can give an idea of how effectively content engages the audience ENGAGEMENTS (Any click) And deeply engaging with content? (Deeper engagement: likes, shares, etc.) (Views of any content) These ratios can give a good idea of ‘virality’ and ‘reach’ If the numbers in this chart are close together, it can mean that the content was very ‘viral’ UNIQUE IMPRESSIONS VIRAL UNIQUE IMPRESSIONS STORYTELLERS Basic Stats Demographics Geo Storytellers Virality # of people who saw the content after a friend told a ‘story’ about it) # of people telling ‘stories’ (stories increase content reach) # of people who saw the content anywhere on facebook OK cool, but how well is the content PERFORMING? 59% 41% 2 25-34 FEMALE EL TALLER 230 483 ? 4 4 106 11 1 May to 28 May SPAIN 168 ITALY 31 MEXICO 12 GERMANY 4 FRANCE 2 CHILE UNITED STATES ARGENTINA GREATBRITAIN SWITZERLAND 2 2 2 2 1 NORTH AMERICA 7 0 0 5 EL TALLER 5

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Page 1: Impacto en Facebook_ El Taller

overthepast 30days

FANSFANS

HERE’SWHERETHEYLIVE

WHOSEES,CLICKSON,ANDTELLS‘STORIES’ABOUTTHECONTENT?

STORIES

PEOPLE

(locationoffans,bycountry)

YEARSOLD

WHOISSPREADINGTHEWORD?

HOWMANYPEOPLESAWTHECONTENT?

IMPRESSIONS STORIES

Thisratiocangiveanideaofhoweffectivelycontentengagestheaudience

ENGAGEMENTS(Anyclick)

Anddeeplyengagingwithcontent?

(Deeperengagement:likes,shares,etc.)

(Viewsofanycontent)

Theseratioscangiveagoodideaof‘virality’and‘reach’

Ifthenumbersinthischartareclosetogether,itcanmeanthatthecontentwasvery‘viral’

UNIQUEIMPRESSIONS

VIRALUNIQUEIMPRESSIONS

STORYTELLERS

BasicStats

Demographics

Geo

Storytellers

Virality

#ofpeoplewhosawthecontentafterafriendtolda‘story’aboutit)

#ofpeopletelling‘stories’(storiesincreasecontentreach)

#ofpeoplewhosawthecontentanywhereonfacebook

OKcool,buthowwellisthecontent

PERFORMING?

59% 41%

2

25-34FEMALE

ELTALLER

230

483

?

4

4

10611

1Mayto28May

SPAIN

168ITALY

31MEXICO

12GERMANY

4FRANCE

2

CHILE UNITEDSTATES ARGENTINA GREATBRITAIN SWITZERLAND2 2 2 2 1

NORTHAMERICA

7

0 0

5

ELTALLER

5

Page 2: Impacto en Facebook_ El Taller

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