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© 2010 Cisco and/or its affiliates. All rights reserved. 1 Sidney Morgan, Senior Manager Implementing Cisco Data Center 3.0

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Page 1: Implementing Cisco Data Center 3 · Implementing Cisco Data Center 3.0 ... Unit costs drop to $2,592 and $742 for bare-metal and average ... Another benefit is the overall ‘quality’

© 2010 Cisco and/or its affiliates. All rights reserved. 1

Sidney Morgan, Senior Manager

Implementing Cisco Data Center 3.0

Page 2: Implementing Cisco Data Center 3 · Implementing Cisco Data Center 3.0 ... Unit costs drop to $2,592 and $742 for bare-metal and average ... Another benefit is the overall ‘quality’

© 2010 Cisco and/or its affiliates. All rights reserved. 2

IT as a Service

SaaS

IaaS

PaaS

Sales, Mkt, Mfg, Engr, IT Workforce

ServersStorage Network

Business Services

ERP, CRM, Records Mgmt

Client Services

Webex, IWEeMail, vMail

SOA-based

Pricing

Quoting

Configuration

SOA-based

LocationServices

Presence

Calendaring

Database MessagingServices

AuthC /AuthZ App Servers Directories

OSServices

IPAMServices

File/BlockServices

DataServices

NetworkServices

Presenter
Presentation Notes
IT’s customers are predominantly the workforce of Cisco, it’s Partners, our Diversified Businesses (WebEx, LinkSys, Ironport etc.) and their contingent workforce. Like other businesses, our customers can broken up into market verticals (i.e. Sales, Marketing, Manufacturing etc.) Using XaaS terms becoming somewhat standardized in the Cloud vocabulary, the various layers in the IT stack can be converted into SaaS, PaaS and IaaS service offerings. IT must understand the relationships of this entire stack for two main reasons. Operationally, we need to understand if we change some lower in the stack, what impact will it have on a Customer facing service. Financially, we must understand the cost contribution of each layer in the stack to the TCO of a customer facing service. We need a common SMF to manage all layers of the stack in order to obtain that comprehensive view. Service Level Management Service Costing Capacity Planning Problem and Incident Management Asset Management Configuration and Change Management Provisioning Entitlement Service Catalog Operational Model Evolution Service management framework
Page 3: Implementing Cisco Data Center 3 · Implementing Cisco Data Center 3.0 ... Unit costs drop to $2,592 and $742 for bare-metal and average ... Another benefit is the overall ‘quality’

© 2010 Cisco and/or its affiliates. All rights reserved. 3

Cisco IT Virtualization Journey

Consolidation Virtualization Automation Mist Cumulus

Services Oriented Data Center

Zero Downtime Operations

Data Center as a Service

Cisco IT Elastic Infrastructure Services

IT as a Service

LocationFreedom

HWFreedom

ProvisioningFreedom

Virtualization has created a market transition. Servers are becoming fluid objects in the network. Cisco IT is developing an elastic architecture alternative to traditional add-on approaches for data centers.

Presenter
Presentation Notes
Data Center Evolution Path to business alignment: The biggest IT issue today is a lack of flexibility, which is exactly what is required to keep pace with rapidly changing business conditions. Today’s Data Center optimization initiatives are key catalysts to bringing: Consolidation for standardization Virtualization for asset optimization Automation for improved service delivery. Beyond automation, you begin to enter the next level of IT refinement with robust utility pay-as-you-go services offered within: Enterprise intranet-class cloud utility services and Inter-cloud go-to-market value deliver chain services for development and delivery of customer consumables. Virtualization is changing the DC architecture Unified computing is an architecture focused at the driving cohesion and simplification to our customers on this journey.
Page 4: Implementing Cisco Data Center 3 · Implementing Cisco Data Center 3.0 ... Unit costs drop to $2,592 and $742 for bare-metal and average ... Another benefit is the overall ‘quality’

© 2010 Cisco and/or its affiliates. All rights reserved. 4

What Makes Up Storage as a Service?

Storage Services

Databases Applications Cloud Storage Process and Toolkits

Prod

uctio

n

Non

Pro

duct

ion

Hig

h Pe

rf.

Hig

h Pe

rf.

Prod

uctio

n/N

on

Prod

uctio

n

Vide

o

Col

labo

ratio

n C

omm

uniti

es

Arc

hive

Dat

aPr

otec

tion

Dat

a M

obili

ty/

Bus

ines

s C

ontin

uity

Dem

and

Mgm

t: R

eser

vatio

n C

onsu

ltanc

yCritical Systems

Presenter
Presentation Notes
Awareness: consumer-level usage reporting Behavior change: processes & tools to drive efficiencies Technology : foundational technologies to enable greater resiliency/ recovery and uptime
Page 5: Implementing Cisco Data Center 3 · Implementing Cisco Data Center 3.0 ... Unit costs drop to $2,592 and $742 for bare-metal and average ... Another benefit is the overall ‘quality’

© 2010 Cisco and/or its affiliates. All rights reserved. 5

Cost Effectiveness

Enable Growth

Business Continuance

Cisco on Cisco

Product Improvement Solution Showcase DC Thought Leadership

Resiliency/Security Service Recovery Ubiquitous Service (EUE)

Scale Time to Capability Self/Auto provisioning

Unit Cost/ROIs Consumer Reporting Demand Management

Storage Service Drivers

Foundational Transformational

Page 6: Implementing Cisco Data Center 3 · Implementing Cisco Data Center 3.0 ... Unit costs drop to $2,592 and $742 for bare-metal and average ... Another benefit is the overall ‘quality’

© 2010 Cisco and/or its affiliates. All rights reserved. 6

Supply Management

Increase use of technology to drive down data size

Data deduplication/thin provisioning: Allows creation of multiple non-production data base instances from a parent copy

Self-tiering: Automated tiering to optimize cost/performance

Demand Management

Net zero Data subsetting

Partnership between ATS and GBP Supports business needs at smaller

storage footprint Performance and agility

Non-production copies Reduction in number of non-

production database copies Purge and Archive

Smaller data volumeIncreased agility and

recovery options

Storage to Application Intelligence Data

IT partnership will allow for additional understanding of the storage allocated to an application or application suite

That understanding will help align storage utilization to enterprise storage efficiency goals

Paying the Correct Rent

Presenter
Presentation Notes
Sample data: no n-prod copies: range 2-17 copies.
Page 7: Implementing Cisco Data Center 3 · Implementing Cisco Data Center 3.0 ... Unit costs drop to $2,592 and $742 for bare-metal and average ... Another benefit is the overall ‘quality’

© 2010 Cisco and/or its affiliates. All rights reserved. 7

Cisco IT Case Study:1 MW10,000 sq ft Greenfield Data CenterCisco IT

Page 8: Implementing Cisco Data Center 3 · Implementing Cisco Data Center 3.0 ... Unit costs drop to $2,592 and $742 for bare-metal and average ... Another benefit is the overall ‘quality’

© 2010 Cisco and/or its affiliates. All rights reserved. 8

Unifed Data Center: A Case Study

Traditional Design Unified Fabric Comparison

Rack Count 135 72 63 Fewer

Fiber (48) 4320 1008 5172 FewerCopper (24) 2160 300

Power

Facility (kW) 1000

Storage (kW) 247 25% 21%

DC Network (kW) 186 19% 8%

Other Network (kW) 79 8% 8%

Available forServers (kW) 488 49% 63% 129%

Savings of ~5000 Cables

~30% More Power for Servers

Page 9: Implementing Cisco Data Center 3 · Implementing Cisco Data Center 3.0 ... Unit costs drop to $2,592 and $742 for bare-metal and average ... Another benefit is the overall ‘quality’

© 2010 Cisco and/or its affiliates. All rights reserved. 9

Traditional Unified Fabric UCS

1. DC efficiency 100% 130–150% 130% 170–200%

10,000 sq ft, 1 MW

2. Cabling $2.7 Million $1.6 Million $1.6 Million

3. Physical server count 720 930 –1080 1200–1400

4. VM count 7,200 9300–10800 12000–2800012,000 to 28,000 VMs in the Same Size DC!

~40% Savings From Cabling

PowerOptimization

Unified Data Center and UCS: A Case Study

Page 10: Implementing Cisco Data Center 3 · Implementing Cisco Data Center 3.0 ... Unit costs drop to $2,592 and $742 for bare-metal and average ... Another benefit is the overall ‘quality’

© 2010 Cisco and/or its affiliates. All rights reserved. 10

Virtualization

Cloud and UCS – TCO Improvementsx86 Compute Transformation: Real-world Benefits

Unified Computingand Automation

6-8 weeks(order on demand)

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

100% physical, legacy compute platform

54% virtual, 46% physical,legacy compute platform

59% virtual, 41% physical,unified computing platform,

100% automated

2-3 weeks(manual process)

15 minutes(self-service)

TCO for Physical

TCO for Virtual

Average TCO

Delivery Time(including process)

Average TCO

Presenter
Presentation Notes
NO-cannot share with customers 3 scenarios: A on the left, B in the middle, and C on the Right Configuration (actual): non-Cisco 3rd party rack mount server, traditional Cat6k distribution & Cat4k Top-of-Rack acess layer, no virtualization. Physical unit TCO is $3,579/quarter. Configuration (actual): non-Cisco 3rd party rack mount server (as in A), traditional Cat6k distribution & Cat4k Top-of-Rack acess layer (same as A), real-world virtualization adoption for a large enterprise (Cisco IT, RCDN9 facility, 54% of OS instances virtualized as of Dec 1st, 2009). Average virtualization platform is around 2x4 Silver (2 cores, 4 GB memory, 50% resource reservation), at $1,025/quarter. Configuration (realistic target): Cisco unified computing system, Nexus 7000 network switches, Unified Fabric including Nexus 1000v in DMZ, server bay design (2x switch for 10x UCS chassis), Cisco IT Elastic Infrastructure Services (CITEIS) automation effort (automation target Q2FY11), 3-yr cost absorption plan for automation, automation enabled for virtual and bare-metal, virtualization increased to 59% based on (i) expanded memory footprint from UCS, (ii) adoption of virtualization enabled by Nexus1000v in DMZ. Unit costs drop to $2,592 and $742 for bare-metal and average virtual respectively. Common assumptions: Identical discount rate for non-Cisco 3rd party rack mount server and Cisco UCS. Identical CPU technology (Nehalem) and memory technology assumed in non-Cisco 3rd party compute hardware and Cisco UCS hardware. Costing based on real-world Tier-III facility (5.4 MW to the IT floor) actual spending, adjusted for like-for-like discount rate. Compute unit TCO includes: facility, power, equipment, software, automation, implementation and operational cost. Service offering scope includes: compute, core network, distribution network. Scope excludes: storage consumption, WAN, ISP connectivity. Capital cost absorption matching hardware lifecycle time of 3 yrs. Story: Traditional platforms without virtualization have a quarterly unit TCO of >$3,500 / quarter. Real-world execution of virtualization without changing the hardware or the design leads to a 39% reduction in average unit TCO. The adoption of unified computing and automation leads to an additional 32% reduction in average unit TCO. This comes from a number of factors: (i) unified I/O leads to more efficient usage of the overall infrastructure hardware (network/SAN), (ii) automation significantly reduces implementation and operation cost, (iii) expanded memory and Nexus 1000v in the DMZ result in increased virtualization rate Note that the virtualization rate does not stop at 59%. As technology keeps maturing and application vendors adjust their support agreements and license models, the trend will continue. Additional benefits: compute service provisioning agility. Moving to a self-service model substantially reduces the end-to-end delivery time. Cisco IT compute service consumers consider this to be a major benefit. Another benefit is the overall ‘quality’ of the configuration resulting from autiomation (reducing the number of incidents post configuration), and the resiliency for both planned and unplanned events enabled by virtualization. Longer-term cost benefits are expected from the reduction of high-end custom compute platforms (non-x86) onto x86.
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© 2010 Cisco and/or its affiliates. All rights reserved. 11

Learn more: www.cisco.com/go/datacenter

Cisco and EMC: Transforming to the Virtualized Data Center