IMPLEMENTING

SOCIAL MEDIA

Who Is Active On Social Networks?

Step 0: Be Open-mined

Social Media Overview

Social Media Objective:

Strengthen the community in Shoreview, Minnesota by engaging within online social networks to create & sustain lasting relationships among residents to raise awareness & funds for the community while building a much more social neighborhood.

•Increase Facebook fan page involvement

• Offer residents community updates & news

• Generate communication among the Shoreview area

• Nurture lasting relationships with donors & residents

• Stay current, raise some money & have fun!

Goals

Step 1: Plant The Seed

Board Member Involvement

Practice

• Get active on social networks

• Become familiar with platform (facebook)

Begin interaction with the SCF Facebook page

• Share information

• Post pictures & events

• Comment & reply on wall posts

Transfer important content from website

• donation area

• grant app

• grant awards

Step 2:Beef Up Facebook Page

deluxe careers

Spread the Word

• Communicate with friends, family, neighbors

• Recommend SCF page to friends

“Check out the SCF on Facebook!”

Step 3:Become An Ambassador

Give people a reason become involved...

Step 4:Entice Audience

HOW!

Create An Engaging Online Community

Post & Provide:

• Relevant news

• A way to give back to community ($) or (volunteering)

• Area to learn

• Contests

• Bond with Shoreview community & friend other residents

• An easy form of communication

• Area for voices to be heard

Step 5:Marketing

Current Donors

• Reach them

• email/mail “Find us on Facebook”

• Print-2-Digital

Marketing...

Publicize you’ve gone social!

Handouts / Literature

• What is facebook?

• Explanation of benefits

• Directions on how-to set up and “like”

Facebook Ad

• Build awareness

• Promote an event

• Donation opportunities

Step 6:Spark Excitement!!!!!!!!!!!!!!!!!!!

stuff

Facebook Contest / Auction

• Reel in an initial audience

• Showcase your involvement in social media

• Contact local biz - cross promote on facebook

• Involve facebook in next auction

Step 7:Have Fun!

• Social media is awesome!

• Exhibit the effort... receive results!

• Raise $

• Gain a friend?... probably