impression marketing email marketing presentation 2013

Impression-Marketing.com

Sizzling Email Marketing Campaigns

Howard DeskinCEO - Internet Marketing Manager

August 6, 2013


Audience Poll

How many of you have an email newsletter?

How many of you receive email newsletters?

How many of you enjoy reading email newsletters?

How many of you despise receiving email newsletters?

Given the choice of being chased by an alligator and reading a newsletter which would you pick?


Why E-mail Marketing?5.Give people more of a reason to get distracted at

work

4.Tell people about your new stuff they don’t need

3. Learn more about why customers don’t call you

2. Send people to your mobile site you don’t have

1. Might be the only place you don’t hear about Anthony Weiner!


Why E-mail Marketing - Really

1. Has a wide & quick reach

2. Excels in Return-on-Investment

3. Improves brand awareness and customer relations

4. Is measurable and easily modified

5. Is customizable by type of customer

Courtesy of L-Soft


It’s All On-Line Now!


Marketing Spend Trends


E-mail Marketing Systems

Rankings courtesy of IContact


Email Marketing Best Practices

• Keep it fun & lively• Clean design & good mix of text, images, videos• Write an attention-grabbing subject line• Tie in blogs and social media• Compelling offer and clearly state benefits• Send often, at least once or twice a month

– Exception – “WorkIT” is sent several times a week


Work IT Richmond Newsletter


Work IT Richmond Website


• Track results!• Encourage conversation with polls or surveys• Don’t oversell. If you’re going to sell something,

focus on that one thing.• Provide expert information that benefits or adds

value for the readers• Post the newsletter to your website & social

properties



Impression Marketing Newsletter

Local Upscale Medspa



• Landing Pages– Where are you sending the readers?– Web page should expand upon the

compelling offer– Think desktop website & mobile site pages– Have a great call to action on the pages

• CRM Integration– Zoho, Salesforce, Sugar, etc.

• Keep your lists clean!Impression-Marketing.com

Local Nonprofit Organization


Most Effective Email Marketing Tactics


Local Plumbing Company


Local Running Store


Not Live Yet

Tracking Results

• Open rates• Drop rates• Click-thru rates• New sign-ups• Tie into Google Analytics

– Referral traffic• Conversions (sales leads)


Realty Company


Examples of Bad Newsletters

Examples of Good Newsletters


Emails Must be Optimized for Many Devices


Importance of Email Marketing Timing


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