improving the world through engineering public affairs activity 23 february 2012
TRANSCRIPT
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Improving the World through Engineering
PUBLIC AFFAIRSACTIVITY
23 FEBRUARY 2012
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IMECHE COMMUNICATIONSTEAM 2012
Erica H-MMedia
James FMediaKate H
Public Affairs
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Improving the World through Engineering
IMECHE ACTIVITY IN 2011
MP and Peer Contacts Briefings
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IMECHE ACTIVITY IN 2011
IMechE ICE IChemE IET RAEng EUK0%
10%
20%
30%
40%
50%
60% 52% 51%
28%24% 23%
15%
2011 Competitor Awareness Analysis
Source: ICM/Dods Dec 2011
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Improving the World through Engineering
WHO DOES PUBLIC AFFAIRS?
CEO
Theme Managers
RegionsDivisions & Groups
Public Affairs
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Improving the World through Engineering
HOW DO WE DO PUBLIC AFFAIRS?
IMechE events
Meetings
Parliamentary eventsAll-Party Groups
Briefings
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Improving the World through Engineering
FOUR STAGES OF PUBLIC AFFAIRS
Actions
Awareness
Engagement
Monitoring
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Improving the World through Engineering
IMECHE IN THE PYRAMID
Actions
Awareness
Engagement
Monitoring
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Improving the World through Engineering
SUBJECTS TO DISCUSS
Energy
Education??
Transport
Manufacturing
Environment
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Improving the World through Engineering
HOW TO LOBBY YOUR MP?
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Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Find a hook.
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Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Who to contact?
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Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Know what you want.
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Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Provide a good brief.
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Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Personalise your correspondence.
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Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Publicity opportunities for the MP.
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Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Choose the right day.
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Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Be concise.
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Improving the World through Engineering
DISCUSSION &QUESTIONS