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TRANSCRIPT
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I completed my field experience with the Communication Studies department at Kent State University at Stark—COMM@Stark and within the Stark campus External Affairs office.
COMM@Stark represents the students (potential, current, and alumni), faculty, and staff members who are involved in the communication studies community at KSU at Stark. Kent State College of Communication Studies is made up of six communication concentrations: applied, organizational, interpersonal, health, public, and global. Stark emphasizes three of the concentrations--applied, organizational, and interpersonal--as majors that can be completed at their regional campus. In the same way, interpersonal and organizational communication can also be completed as minors at the Stark campus. COMM@Stark works as the body behind creating the program’s image and getting the word out about opportunities within the different majors and minors available. COMM@Stark works through different mediums like social media, the university website, flyers, handouts, and more to effectively promote the program and efficiently gain new membership and interest.
It was not difficult to find the organization I partnered with because the “organization” was within my very own higher education institution—KSU Stark. I found out about the COMM@Stark internship through the STARKCOMM listserv the weekend before the application for the internship was due. I feared that I was too late in applying, but I completed the paperwork and put together a brief portfolio over that weekend anyway. I figured I had nothing to lose; I did not want to pass up such a beneficial opportunity. Just a day or two after I applied for the position, I received an email from Dr. Erin Hollenbaugh, the site supervisor (the Communication Studies Program Coordinator), that I would be the Fall 2015 COMM@Stark intern. I was so excited to begin working with and for an institution and program that I already loved. I knew that the COMM@Stark internship would complement my communication degree exponentially well, and it would help me experience more of what I wanted to do following graduation.
I completed many tasks for COMM@Stark. My primary responsibilities were updating social media, creating advertisement and informational fliers for events, interviewing KSU Stark faculty and COMM@Stark program veterans and alumni for student “spotlight” pieces, assisting Erin at the annual Ohio Communication Association Conference, completing administrative tasks, and more. I cannot say enough about the experiences I had within the practicum experience. I learned so much, and I gained so many skills that will be highly valuable when I begin applying for jobs.
External Affairs is a department of Kent State University at Stark that handles the marketing, communication, public relations, and special events aspects of the campus. The office handles both external as well as internal responsibilities within the university environment. Just like the COMM@Stark position, the External Affairs job was already part of my higher education environment. I found out about the position opening through Cynthia Williams, KSU at Stark’s Public Relations Coordinator. She and I struck up a conversation when I worked the Hall of Fame Balloon Festival in August. I began working as a student worker in September and I will continue to work there until I graduate. As far as my responsibilities at External Affairs, I do many similar things to the COMM@Stark position. I create and distribute poster and flier advertisements, brochures, etc.; complete administrative/secretarial requests; edit press releases; set up and facilitate special events; and more. I complete any tasks that the External Affairs team members ask me to work on. Each day that I am in the office, there is a different set of projects or tasks to complete. The environment is fast-paced, but it certainly encourages creativity. Originally, my practicum solely focused on the COMM@Stark postition. However, I began to realize that many of the responsibilities I held with COMM@Stark were very similar to those I had at External Affiairs. Since I was working for the university in two similar capacities, I was able to include the External Affairs hours on my time log. Because these hours were added much later, this portfolio is more broadly focused on my experiences within COMM@Stark. I was so blessed to get so much experience within a field I will have a job in following graduation. I am excited to share my skills and experiences with the world!
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Running Head: FLASHBACKS AND FLASHFORWARDS 1
FLASHbacks and FLASHforwards: My Journey Through Kent State University at Stark
For
Professor Lisa Waite College of Communication & Information
Kent State University
By
Brielle Black December 10, 2015
FLASHBACKS AND FLASHFORWARDS 2
“Flashing” back to 2013, I was a bright-eyed senior at Lake High School in Uniontown,
Ohio. I worked extremely hard in school to earn the best grades, best scholarships, best cross-
country race times, and best musical roles that I could. I knew that by the end of senior year I
would be ready to move on from high school, but I did not know what I wanted to do with my
life. College was somewhat of a scary concept to me. I did not necessarily want to leave a world
I knew so well for a place where I would have to start all over again. With the Lord’s guidance, I
was led to the place that would help me thrive and melt away my fear of college.
From the very first time I stepped into a small preview event at Kent State University at
Stark, I knew I was going to be a Golden Flash. I felt so welcome on the campus by
administrators, faculty, staff, and students. Their excitement about Kent State excited me. Kent
State at Stark and Akron University were the only universities I seriously considered. I was never
a person that was set on moving far away for school. I was not as impressed with Akron
University’s presentation because I did not leave feeling welcome. During all of the Akron
presentations, I could only think of how much I had liked the warm atmosphere at Kent State at
Stark.
I chose Kent State at Stark. That was the first big decision. The second big decision was
deciding what exactly I wanted to do with my life. In high school, I tossed around ideas of
majoring in English, Theatre, or Journalism. I was somewhat jealous of a number of my peers
who already knew exactly what they wanted to do with their lives. I did not want to be a doctor,
a firefighter, or a teacher. I wanted something a bit more off-the-grid that would allow me to
utilize all or at least most of my skills at once. My mom and I went to a Major/Minor Fair hosted
by Kent State at Stark to learn more about possible degrees I could pursue. I remember Mom and
I walking up to the Communication Studies table set up in the Campus Center. Dr. Bei Cai was
standing there. At that time, her hair was still long and it fell neatly in front of her shoulders.
FLASHBACKS AND FLASHFORWARDS 3
Mom and I picked up some of the communication brochures and talked to Dr. Cai for several
minutes. After the conversation, Mom pointed out that the Applied Communication degree
covered many of the skills I already had. At that point, I cannot say that I was immediately
“sold” on the idea of being a Communication major, but I was happy to have a path on which to
begin my college journey. I began my college journey at Kent State at Stark during the fall
semester of 2013, and I have come very far since then.
It sounds silly to say that “my mom picked my major for me,” but she did, and I could
not be happier. I did not exactly know at first why I was a Communication major. I simply knew
that I needed to major in something and that the Applied Communication concentration was
supposedly “broad” in terms of skill sets and career options. It was not until later that I learned
Applied Communication was perfect for me. Once I began taking classes for my major, the
indecisive “fog” of confusion that had been surrounding my first year seemed to fade away. I
was enjoying classes like Introduction to Communication and Gender Communication. Since I
did not necessarily “pick” my major, I found myself learning why Applied Communication fit
me best major wise. I learned that Applied Communication focused on at least three skills that I
was already fairly good at: visual design, writing, and spoken/vocal communication. More than
once, the major path I was taking pleasantly surprised me. I took Fundamentals of Media
Messages and learned that journalism was not for me. In the same way, I took Introduction to
Marketing and found that a Marketing degree would not be for me either. Both courses,
Fundamentals of Media Messages and Introduction to Marketing, were challenging, but they
both added beneficial skills to my Applied Communication experience whether they were
required courses for the major or not. Applied Communication combined many skills that
already highlighted my strengths. I was also, of course, attracted to the idea of a very wide range
FLASHBACKS AND FLASHFORWARDS 4
of career opportunities. Applied Communication was the major I started college with and the
major I will happily graduate college with.
As I flash-forward to the present and think about my experiences thus far, I have certainly
grown and improved in my communication skills and within my own personal life. Over the
course of my college journey, I have learned to more effectively communicate vocally,
nonverbally, through visual design elements, and through writing. I was challenged by courses
like Fundamentals of Media Messages, Organizational Communication, and Business and
Professional Writing to make my writing more cohesive, concise, and reader-focused. I got to
experience the world of journalism when I sat in press conferences for Robert Edsel and Jodi
Piccoult and then developed a feature story on each featured speaker. In my Visual
Communication Design and Marketing courses, I have learned to build effective, functional, and
aesthetically pleasing visual images to communicate a message and reach the correct target
market. The Interpersonal, Intercultural, and Gender Communication courses have helped me
improve my verbal and nonverbal communication within different contexts. Overall, I feel that I
have become exponentially well-rounded in my studies and knowledge of what it means to be
aware of communication styles and implementations. My courses have certainly helped me
communicate effectively in my educational, professional, and personal life as well.
When I began at Kent State at Stark in 2013, I barely knew anyone accept for the several
students I recognized that had also gone to Lake High School. Now, because of my improved
communication skills, I have been able to network with so many of Kent State at Stark’s
students, faculty, and staff. Many of these network connections have led me to great job,
internship, leadership, and volunteer opportunities. Over the course of my college journey, I have
had five different jobs. Three of the jobs are on campus. I am a Campus Ambassador, a Speech
Tutor, and a student worker in External Affairs. As a Campus Ambassador, I have the chance to
FLASHBACKS AND FLASHFORWARDS 5
improve my public communication skills when I give tours of the campus or give brief
presentations at large events. As a Speech Tutor, I have the chance to teach other students the
skills I learned that make my communication—specifically in speech presentations—better. As a
student worker in External Affairs, I get real-life experience in a job I could truly see myself
pursuing. I have learned to better work in a group/office setting. I have had the chance to practice
my visual design skills when creating fliers, posters, programs, and other handouts. All of the
positions I have I was able to land through networking. The people I am connected to within the
university so graciously want to help me grow and succeed. This semester, I have had the
wonderful opportunity of completing an internship with COMM@Stark under the direction of
Dr. Erin Hollenbaugh and Lisa Waite as well as my student worker position in External Affairs.
I have grown so much within this internship because I have learned more about what it takes to
be a Communication Specialist within a university setting. As far as leadership is concerned,
I have had several officer positions with student organizations like Revive (formerly Rooted in
Faith) and Ready. Set. Serve. All of my incredibly opportunities have certainly affected my life
for the better. I have gotten realistic experience, which will be so important for when I am
searching for jobs in the future. It is also important that I will have many references to rely on for
job applications when I need them. Because of networking and the skills I have learned through
the COMM@Stark program and External Affairs, I feel so much more prepared to take on the
real world and what it has to offer.
First and foremost, the Lord, Jesus Christ, influenced me on my journey. I would not be
anything or anywhere without His hand on my life and His constant guidance. I am so thankful
for the skills He has given me to share with everyone and to use as I pursue my Applied
Communication degree. I was also influenced in my college journey by many of the faculty, staff
and students that I have had the honor of getting to know and work with at Kent State at Stark.
FLASHBACKS AND FLASHFORWARDS 6
I have been inspired and encouraged in my communication adventure by Professor Scott
Bantum, Dr. Bei Cai, Dr. Erin Hollenbaugh, and Professor Lisa Waite. Their excitement about
Communication Studies has made me excited about my major and aspirations. They have been
so encouraging, and I have learned so much from each of them. The people I work with also
influence me. I am constantly inspired by Mike Rich and Cynthia Williams to learn new
concepts in marketing, visual design, writing, and public relations relative to a university setting.
Other students and friends also encourage me. A good friend of mine, Rylie Woods, a
Psychology major with an Interpersonal Communication minor, has been extremely supportive
of my journey through the COMM@Stark program and External Affairs. She has been a huge
influence with my internship especially. Rylie is always reminding me how proud she is of me
for all the work I have done within the internship. It is so wonderful to be encouraged by a peer
that is also very involved herself. I would be lying if I did not say that my family and my
boyfriend, David, were huge influences on my journey as well. My family members and David
have constantly lifted me up and encouraged me on the days of joy and days of struggle. They
have been very intentional about asking how things are going with college. They are always
there to comfort me during stressful times and celebrate with me during joyful moments. I am
forever thankful for the people who have so greatly influenced my path to where I am today.
My worthwhile journey did not come without some struggles and challenges along the
way. I am very involved, and while that is a great thing, it can also be extremely overwhelming
with a full schedule of classes. One of the biggest challenges during this part of my life has been
managing my time as wisely as possible and knowing when to say “no.” There have been so
many times when my plate has been so over-abundantly full. I learned that it is very hard to say
“no” to good opportunities. However, I also learned that too many responsibilities on my plate
can become too stressful to manage. I had to let go of or cut back on activities that were not
FLASHBACKS AND FLASHFORWARDS 7
pushing me further in my educational journey. Other challenges I have experienced on my
journey have been with several of my Kent core (LER) classes. I struggled in courses like
Biology and Microeconomics because the concepts taught in those courses are not in my
wheelhouse of skills. Even though writing is a skill of mine, I struggled in courses like
Fundamentals of Media Messages and Business and Professional Writing because the style
of writing what very strategically worded and formatted in a very concise style that I was not
used to at first. Out of each struggle, I gained lessons that brought me to where I am today.
Because of the challenges I have faced, I have become more confident in my capabilities as
a student and as a person soon to face struggles in the real world.
Flash-forward to the future. What will I be doing with my Applied Communication
degree? When I took Foundations of Communication and when I completed a career plan in
Organizational Communication, I found out which direction I wanted to take my degree.
Eventually, I would like to become a Communication Specialist within a nonprofit organization
or in a higher education setting. I want to be responsible for communicating to multiple
audiences whether it is in writing, visual design, public communication, or all three. The
Communication Specialist as cliché as is may sound is, essentially, a “jack of all trades.”
However, instead of being a “master of none,” it is my goal to be a master of many skills that
make up my job.
I aspire to be a Communication Specialist within my own Christian-based and/or
nonprofit organization. It is a big dream, but I aspire to be the creator, the entrepreneur of a
nonprofit organization. I love the idea of giving voices to the voiceless and creating programs for
the less fortunate to succeed in life. As a Communication Specialist, I believe I could get a small
organization on its feet. I know that this aspiration will not be without struggle and I will
definitely need help and support, but I am willing to take the chance. If creating my own
FLASHBACKS AND FLASHFORWARDS 8
organization is not an option, I would always love to work in an already-created nonprofit
organization that does good unto the world.
My journey as a Kent State Golden Flash has changed my life for the better. I am so
excited to begin a new journey and continue learning through communication.
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456.37.08/3
A new door has opened in my journey to completing my Applied Communication degree at Kent State University at Stark! On April 21, 2015, I received news that I had been chosen as the COMM@Stark intern for the Fall 2015 semester. So far, I have had a meeting with Dr. Erin Hollenbaugh (April 22, 2015), and today I met with Professor Lisa Waite to talk about practicum ideas, requirements, and other details. During the meeting with Erin, we discussed what I would like to get out of the practicum, what skills I would like to highlight, and what kind of projects I would be given to complete. Today, in my meeting with Lisa, we discussed general practicum requirements, and we looked at portfolio examples from previous Communication Studies students. In both meetings, I had the opportunity to use the active listening skills that I have learned in my Introduction to Human Communication, Interviewing, and Interpersonal Communication courses. I also had the chance to use professional speaking skills I learned in Interviewing by asking the employers questions and offering my experiences and insights. I am very excited to begin this new journey and become more familiar with the COMM@Stark program, students, and administrators. I look forward to implementing my skills in different projects and gaining experience that I will use when I apply for Communication-related jobs after collage.
9"'%.:7.08/3Today I had an initial conversation with Lisa Waite about my first project as the COMM@Stark intern. I received an e-mail from her on May 30th concerning a video project opportunity. Lisa asked if I could conduct interviews with faculty and staff members that attended one of her training sessions during the week prior. Since that initial e-mail, we have been in contact nearly every day since. Today, Lisa and I spoke about the project in greater detail. As of right now, I am scheduled to meet with the interviewees from 1:00pm to 3:00pm this Thursday afternoon in Conference Room 1. I plan on getting there at least an hour or half-hour early to set up an appealing “backdrop” and set up the camera. Lisa and I also discussed the content of the interviews briefly, but she will be sending me an e-mail tomorrow that includes more content detail (i.e. interview questions, what the sessions covered, etc.). The interviews are meant to be informal and somewhat spontaneous with a “man-on-the-street” feel. There is equipment reserved for the project as well as seating arrangement/staging options within the conference room. During the conversation, I offered information about video set-up that I learned in a previous class. In the course Fundamentals of Media Messages, I learned that it is important to use lapel/lavalier microphones on the interviewer and interviewee to assure the best possible sound quality. I also remember learning that the best “view” for an interview through a camera lens is for the interviewee to be located in the right or left corner of the screen instead of directly in the middle. This applies a more interesting and professional composition to the video content. Tomorrow, I plan on going to campus to pick up the video equipment so that I can get used to using it before Thursday. I e-mailed Mr. Rob Kairis to let him know that I want to pick up the equipment and to ask if lapel mics are available. A video interview project is something very new to me, but I am up to the challenge. It will certainly be a learning experience!
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I recently realized that I had forgotten to complete a journal entry regarding June 10th’s inter-viewing experience. On June 9th, the day prior to the interviews, I went to the library to pick up the video equipment from Rob Kairis. Unfortunately, I was unable to check out the higher-grade video equipment with lapel/lavalier microphone capabilities because I did not hold the student prerequisites to do so. Despite this, Mr. Kairis reassured me that the Sony compact camcorder would still capture quality sound. He also provided me with a tripod, and he showed me how to attach the camcorder. That evening, I went home and attempted to attach the camcorder to the tripod myself. I also played with the camcorder itself a bit so that I would be familiar with the settings the next day. On June 10th, I came into Conference Room 1 at around 12:00 in the after-noon. Even though the interviews were not scheduled until 1:00, I wanted to come in early to set up the interview space and the video equipment. In order to set up the interview space, I moved some furniture and faux foliage to a different area of the room. I chose a corner of the room that was well lit by sunlight coming in from two windows. I moved two armchairs and three plants to the corner in a symmetrical manner. I did not want the area to distract from the conversations. I also taped signs that said, “Interview in Session” to the outside of the two doors to the conference room in order to prevent interruptions during each interview. As each interviewee stopped by, I gave him or her a rundown of how the interview was going to go, and then I directed him or her where to sit. After each interview, I thanked the participant for offering feedback. I found myself using many of the skills I had learned in classes like Interviewing and Interperson-al Communication. Even though I had several base questions to ask (provided by Lisa), I built on the interviewees’ answers to formulate more questions and make each interview more personal. In Interpersonal Communication, I remember learning the importance of nonverbals and active listening. During the interviews, I made sure to really engage in each conversation by using nonverbal fillers like saying “yeah”, cues, and positive body movements like nodding my head in agreement and keeping good eye contact. Though the video interview project was very new to me, I learned so much, and I hope that I can do more projects like it in the future!
;"<"=#.037.08/3For the past two weeks, I have been working on creating a new look for the COMM@Stark bulletin board next to rooms 206 and 208 in Main Hall. I have really enjoyed getting to be visually creative and crafty! The board really needed an update, not only just in looks, but in information as well. Many of the websites were the wrong links. I knew it was vital to change the board because it would look pretty bad if the Communication Studies department didn’t correctly communicate about their program! I learned from Visual Design Literacy that you want to be able to draw people’s interest by the images, styles and fonts you use. To do this, I tried to remain relevant with the layout of the board and the stylization of the information pieces. For the “Stay Connected” piece, I put social media icons and the COMM@Stark website icon on an image of an iPad/smartphone. For another piece, I used the faces of celebrities. People are drawn to color and images, so I made sure to add at least a little bit of color to each information piece that will go on the board. I am planning to go to the school tomorrow to put the board together.
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Yesterday, I met with Erin from 12:30pm-1:35pm to discuss my activities as the intern this semester. Erin told me about her “wish list” for the COMM@Stark department and what she wanted to see happen over the course of the semester. I was instructed to create a “social media plan” to lay out my goals for the social media marketing portion of the internship. Erin spoke with me in greater detail about her desire for better connection with the Communication Studies alumni. We talked about an alumni panel event and ways that I could connect with them through social media and e-mail. Earlier this week, I posted on the COMM@Stark Facebook page for the first time on the first day of classes. I created a post that welcomed Communication students back. I also posted an image of the Intercultural Communication class with Dr. Bei Cai meeting the new international students from China for the first time. Yesterday, I created a post to introduce myself to the rest of the COMM@Stark community. In my Introduction to Marketing class, I learned that making something more personal and connecting it to an individual helps the audience better associate with the company, brand, group, etc. Since I am still a student, I can connect to Communication students on a peer basis and encourage them to get involved within the program. In addition to the introductory post, I also created a post to advertise the upcoming “Unchained” Fashion Show event in the coming weeks. I presented the event as a chance for students to get involved and communicate about a pressing social issue.
=%?#%@A%$./07.08/3Earlier this week, I created a Facebook post with the tag line “Let’s Start a #COMMversation.” Erin had sent me photos of her Advanced Interpersonal class discussing their pet peeves in regards to social media. I viewed the photos and opinions of other students as a chance to create a platform where Communication Studies students could communicate with one another. I posted Erin’s photos and encouraged students to comment on what bugged them about social media. Unfortunately, the post was unsuccessful because no one commented. Despite this, I am only further encouraged to figure out other ways to get students talking. I met with Erin on Tuesday to discuss my social media plan for the semester. In my Advertising and Promotion class, I learned that campaigns are a great way to formulate a cohesive strategy to communicate with the targeted audience. For the social media plan, I came up with a sort of campaign idea that will make the social media experience (on the COMM@Stark platforms) much less scatter-brained and random. I came up with the hastags #COMMversation, #COMMunity, #COMMonGoal, #MisCOMMunicationMondays, and #COMMprobs. The goal is to highlight that communication is in everything. Today I sent all of the full-time Communication Studies professors an e-mail introducing myself and explaining some of my goals for the semester. In my Organizational Communication course, I learned that it is important for new employees to put themselves “out there” and introduce themselves to the people they will be working with. My goal for this weekend is to create a new COMM@Stark cover image and profile picture for Facebook and Twitter. The old images are bland and do not grab students’ attention. I want to create images that are modern and bold, just like the communication world should be.
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Yesterday, I e-mailed the four full-time Communication Studies professors to introduce myself as their new intern for the semester, and I created a new cover photo for the COMM@Stark Facebook page. Even though I know three of the four professors fairly well, it was still important and professional to formally introduce myself. In addition to introducing myself, I also explained some of my goals for the semester (within the internship), and I offered them an open chance to use my internship to their advantage. In my Interviewing and Organizational Communication courses, I learned that first impressions are extremely important, especially when you are a “newbie” within a work environment. I also created the new Facebook cover image. Vintage stylization is very “in” at the moment, so I decided to create a modernized take on vintage classics like the 50s man and woman on the phone and the chalkboard background. I also included the phrase/pun: “Let’s STARK a #COMMversation.” My hope is that the new cover art will begin to spark more attention within the group. This week, I would like to begin my alumni outreach.
=%?#%@A%$./37.08/3Last night I created (and posted) another “Let’s start a #COMMversation” post. This time I went for a simpler approach by just asking students who is/was their favorite “nutty” Communication Studies professor. I included Eddie Murphy as the Nutty Professor as an image to accompany the question. In another Facebook group that I am part of, someone posted an image that said: “Best teacher I ever had was ______.” This image received over 50 comments from members of the group. I created my post in hopes that the same would happen, but I received very little response. I need to think of a better way to encourage students to participate on our social media. Today I met with Erin in the Academic Success Center to go over my speech tutoring responsibilities, learn the tutoring (job) process, and talk about other internship activities in progress (specifically OCA and Facebook post related). At 5:00 pm, earlier this evening, I met with my first student, Jonathan, who requested speech tutoring for his High Impact Professional Speaking course. I used skills from my Introduction to Communication class to show Jonathan how to create an effective speech layout and outline. We worked together to come up with three main focus points for the speech, and we were able formulate a detailed thesis. I really enjoyed helping Jonathan become more confident in his speech organization abilities. I look forward to meeting him again on Thursday this week and Tuesday next week.
=%?#%@A%$./>7.08/3On Wednesday morning, I went to President Warren’s Future Forum presentation. It was incredibly insightful to hear her goals and desires to create “one campus” out of Kent State University’s multiple campuses. As an involved communication student, I was encouraged and felt the need to contact a forum leader to get more involved with the actions taken to make President Warren’s proposals a reality. On Thursday I met with Jonathan again for speech tutoring. This time, Jonathan had a speech outline prepared, so we went through it and created the note cards he could use during the speech. It was difficult to explain to him how to write out his note cards
4
since it is usually based on personal preference. I tried to explain to him what I had learned from my high school speech class and Introduction to Communication—only write the main ideas in short phrases. The note cards are just used to jog your memory; they are not for you to read off of during the speech. I allowed him flexibility on his note cards to write what he thought he would definitely need. On Friday, Erin had me proofread the OCA Program and also create a “Thank You, Partners” page to add within the program itself. Editing documents is actually something I really enjoy. It sounds crazy, but editing is kind of like therapy for me. Fixing things makes me feel good! In my English Colloquium I and II Honors courses, I gained a lot of experience from editing my peers’ papers. I was also very happy to create the “Thank You, Partners” page. The page was very simple in order to stay consistent with the rest of the program. Today, I created a design for getting the attention of the COMM@Stark alumni via social media and email. Though I have not posted the marketing piece yet, I wanted to get an idea of what I would like the image and phrases to look like. The piece is a photo taken by Mike Rich of the Kent State University at Stark hot air balloon going up. I added arrows pointing out from the balloon to represent students going their separate ways after graduation. I included the phrases “Where’d you go? We miss you so!” and “Join COMM@Stark’s Alumni #COMMunity. Next, I plan to write the alumni survey and then use this created image to advertise it.
B%%C.(D.,%?#%@A%$.087.08/3
To start off this week, I emailed potential alumni/veteran Communication Studies students, Morgan Purses, and Dana Setting about organizing a time in which I could meet with each of them separately to talk about their experiences in the communication field thus far. In each email, I expressed who I am, why I was contacting them, and I offered the different ways they could choose to meet with me. While creating these emails, I found myself using skills from my Organizational Communication course and my Business and Professional Writing course because I had to express information concisely and effectively in a sort of memorandum format while still trying to convince my contacts to participate. To my surprise, and thankfulness, both women responded to me within the next week and agreed that they would definitely meet with me to talk about their experiences. It is my goal to meet with (at least) Dana Setting, the Communication Studies program “veteran,” so that I can begin to orchestrate my first COMM@Stark student/alumni “spotlight” for social media outlets and the like. That leads me to my next activity—creating Facebook posts. I created one #COMMversation post called Parrot-Your-Prof where I included a quote from one of the COMM@Stark professors, Lisa Waite. The other post I created was used to promote information about the event, “Let’s Talk About It,” a mini women’s conference organized by two current communication students. On Monday, I sat in on Dr. Bei Cai’s Intercultural Communication class with the international student group from China. Dr. Cai had me offer my American perspective on some of the topics that they dis-cussed. It was extremely interesting to hear the Chinese students’ opinions about America itself and American people. One topic that Dr. Cai brought up was obesity in America. She asked the students to identify some attributes that caused obesity. Many students answered “sugary drinks” and “fast food,” but one student said the phrase “sofa potato.” I definitely got a chuckle out of that. He meant couch potato, but he used different phrasing. By sitting in with the international students, I felt myself applying some of the topics I had just begun to learn in Intercultural Communication like keeping an open mind and knowing that the students had come from a completely different culture. I had to avoid ethnocentrism and be accepting of their different
5
way of living life. On Tuesday, I met once more with Jonathan Miday for his final speech tutoring session before his Wednesday speech. Jonathan had his outline and note cards completed, so I had him practice his speech in front of me several times so that he would become comfortable with the information and pacing of the speech. Jonathan did very well in practice, and he seemed to have improved greatly confidence wise since we had initially met. On Tuesday evening, I helped Erin by completing a spreadsheet to add new members to the OCA website. On Friday, I had another tutoring session with a different student, Jonathan Theis, who wanted tutoring for a speech that was coming up the following Tuesday. He expressed that he had some severe social anxiety. I found it very rewarding to help Jonathan work through his anxiety and focus on the information of the speech. Also on Friday, I worked on my OCA student travel funding application.
B%%C.(D.,%?#%@A%$.0E7.08/3
This was the much-talked-about “OCA week.” Much of this week was spent focusing on OCA and preparations for the weekend conference event. On Sunday, I worked on my student travel funding information. On Monday, I met with Jonathan Theis for one last speech tutoring meeting before his group speech set for the next day (Tuesday). Even though the speech was supposed to be a group speech, Jonathan still was not sure which portion of the speech he would be speaking on. Because of this, I just had him practice the whole speech so that we could practice the actual “speaking” portion of the presentation (apart from the PowerPoint and content). As Jonathan went through his speech, I offered him feedback that I recalled learning from Introduction to Human Communication. I advised him to have more eye contact, not to fidget but to keep his hands free, not to have too many verbal fillers if he could help it, and most of all...to be confident in the hard work that he had put into the project. I also remembered Interpersonal Communication when I was Jonathan’s audience. I made sure to give him nonverbal cues that encouraged him to keep going, that made him feel as though he was doing well, and that I was truly interested in the subject matter. On Monday, I also worked on the new weekly Facebook post image. I created a #COMMversation image regarding the women’s mini- conference the week before. I also used Monday to finally complete my student travel funding information and turn it in. On Tuesday, I posted the new #COMMversation image. Tuesday was also the day that I met with Erin to discuss my work so far within the internship and about details regarding OCA (i.e. the travel situation, when and where things would take place, what I could expect, etc.). On Thursday evening around 6:45pm, Erin picked me up from my house and we traveled together for three hours to Dayton, Ohio. The car ride was filled with fun conversation and a chance to get to know each other better. Once at the Marriott in Dayton, we went our separate ways for the evening. On Friday, I helped with the registration table, attended the Undergraduate Pre-Conference, went to one of the first conference sessions, attended the OCA awards ceremony, enjoyed a sushi dinner at Thai 9 and explored Dayton’s Historic Oregon District with several communication professors and another undergraduate student. On Saturday, I helped out at the registration table once more, attended the Opportunity Fair and Poster Session, attended several conference sessions, and went to the keynote speaker presentation and luncheon. After Saturday’s conference activities ended around 4:00 pm, Erin and I traveled back home. The OCA Conference definitely helped me see that Organizational Communication is vital for the success of any large, planned events. I also learned that
6
through Organizational Communication groups like OCA could exist and thrive. All of the meetings, members, and activities within OCA work to make the organization a wonderful source of connection for Communication Studies professors and leaders all over Ohio. I truly enjoyed my weekend, and I learned so much valuable information along the way!
B%%C.(D.(*#(A%$.27.08/3
On Sunday, the day after returning from the OCA Conference, I wrote my reflection as a result of the experience to include with my Organizational Communication projects. On Monday, I created a #COMMversation post called “Expert Exhortations.” For the post, I included an image of Sandra Petronio from her keynote speaking engagement at OCA. I included Petronio’s quote: “When people start to manage [their information], I know the information is private...It is your information and you want control...Once I give you the information, I deem you a co-owner whether you want it or not.” I then followed the quote with two questions for students to ponder: “How do you manage your privacy through communication? Have your attempts ever failed?” I encouraged students to comment in the space provided if they wanted to share their thoughts. On Tuesday morning, I attended the Organizational Culture presentation by keynote speaker, Barbara Stanowski, the president and CEO of AMTIS Inc. I found Stanowski’s speaking points to be highly intriguing. I filled several pages of notes, and I learned so much about what communication in organizational culture looks like. She emphasized a lot on how organizations should try to help their employees develop into the best selves they could be and how employee engagement leads to higher profitability and job satisfaction. She covered the need for feedback and the vitality of effective communication in organizations. I was reminded a lot of lessons I learned in Organizational Communication. For example, Stanowski talked about employee assimilation and how employees should know their worth and their role within the company. On Friday, I created the pieces for the Major/Minor Fair. I came up with four separate pieces: 1) a slideshow with COMM@Stark pictures, 2) a directional piece for students to be encouraged to look at other students’ practicum and internship projects, 3) a piece separating which majors and minors can be completed at KSU Stark, and 4) a handout card encouraging people to seek out our social media plugs. For each of the pieces, I used skills I have learned in my Visual Design for Media Advanced course. For all of the pieces (except for the slideshow), I used InDesign, a formatting and layout program. I thought a lot about the basic design principles discussed within the course such as the use of asymmetry, white space, balance, repetition, color, and more. On Saturday, I worked to fix the social media piece.
B%%C.(D.(*#(A%$.//7.08/3
On Sunday, I created a #COMMversation post to add to Facebook about the Major/Minor Fair. I wanted to encourage people to start a face-to-face conversation with COMM@Stark as well as the other majors and minors presented. On Monday, I received an email from the tutoring center saying another student was interested in taking advantage of speech tutoring. I emailed the student, Brandon, my availability and we planned to meet Thursday (of that week). I have been constantly encouraged by students’ willingness to seek help in regards to speaking and
7
communication. On Tuesday, I helped out at the Major/Minor Fair by being a Communication Studies representative at the table along with Lisa Waite, Dr. Bei Cai, and Dr. Erin Hollenbaugh. When students would come by the table, I had the chance to tell them about the majors and minors available as well as what it means to be in the field of Communication Studies. On Tuesday I also met briefly with Erin. She tasked me with separating the Spring 2016 course options amongst the many Introduction to Communication sections. That evening, I emailed Dana Setting, a Communication Studies “veteran” that I am interviewing for the COMM@Stark spotlight. The goal in emailing her was to set up a convenient time to meet and talk. I also created a last-minute Facebook post for an event Erin informed me of that day during our brief meeting. The following day, Dr. Jeff Child would be speaking in Erin’s class on the Communication Privacy Management Theory. Erin and I decided it would be appropriate to open the event up to the entire COMM@Stark community in case anyone would be interested in attending. On Wednesday I was able to complete the secretarial project Erin had assigned me. I also had the chance to email Morgan Purses, Communication Studies alum, whom I will also be interviewing for another COMM@Stark spotlight. In both Dana and Morgan’s emails, I was reminded of skills I had learned in Organizational Communication and Business and Professional Writing in regards to memo and email writing. Since the motivation behind the emails to Dana and Morgan was to schedule meeting times, I made sure my tone was friendly and my requests were formal and flexible to their schedules. I wanted the emails to sound professional, but conversational at the same time to encourage that the interview environ-ment would be relaxed and open to alterations. Morgan did email back, so I planned to decided to meet with one another on the following Tuesday evening. On Thursday, I met with Brandon for a speech tutoring session. We met for close to two hours so that he could work on his speech outline for Professor Waite’s Introduction to Communication class. When helping Brandon, I found myself using skills I learned when I took Introduction to Communication course. I guided him in the correct way to format a speech outline. We walked through the process, step-by-step so that he could fully grasp the pattern and, eventually fill in the researched content. I found myself concerned for Brandon. I felt as though he needed to meet with me at least once more to actually go through and practice physically presenting his speech. I encouraged him to meet with me once more, but I have yet to receive an email request for another session.
B%%C.(D.(*#(A%$./:7.08/3
On Tuesday morning, I met with Lisa. She spoke with me about the upcoming practicum portfolio due dates. She asked me about where I was on hours and how I was coming along with the portfolio assignments. After the meeting, I felt extremely overwhelmed about my standing within the project process. Following the meeting with Lisa, I created the week’s Facebook post, a #COMMversation “Parrot Your Prof ” segment where I provided a quote given by Dr. Bei Cai in her Intercultural Communication class. I used the same image as I had with the first “Parrot Your Prof ” post to maintain consistency of design and familiarity among viewers. That afternoon I met with Erin. We discussed the interview I would be having later that day with alum, Morgan Purses. We talked about the questions I would ask her and the ways in which I would develop the information after the interview to share. Erin suggested I create a “feature story” spotlighting Morgan Purses on the website, on the bulletin board, and on social media. Later that day around 5:00 pm, Morgan and I met for her interview. I used skills I learned from my Interviewing course to adequately ask questions, to engage my attention thorough appropriate and
8
attentive verbals and nonverbals, and to utilize active listening. I used questions I prepared beforehand, but I also included follow-up questions if topics shifted. It was such a joy to meet with Morgan and get to hear and learn from her story. She seemed so passionate about her new job at Siffrin, and she was very proud to have gone to Kent State Stark for her Organizational Communication bachelor’s degree. Interviewing Morgan made me so proud to be in the COMM@Stark program. Later that evening, I began developing my feature story on Morgan. I used skills from the Fundamentals of Media Messages course to begin developing an effective interview story. I was reminded of the formatting and which quotes I did and did not want to use. Mr. McKenney taught us that we should not use quotes that repeat what we explain prior to the quote. Quotes should be unique and should be something the person says that stands out and makes a point, is humorous, is controversial, etc. On Thursday, I created an Instagram page for COMM@Stark. My hopes in creating the page were that students would be encouraged to share their experiences within the program with other students. I wanted to create another place where Communication Studies students could connect with one another and learn from one another. Thursday evening, I updated the small social media flier to include the Instagram icon and link information. In addition to that, I formatted a large version of the flier with information “tear-and-take” tabs, to post around campus. I also created an email header and wrote the email that was sent to the entire COMM@Stark body through the LISTSERV. I created the header to, again, maintain consistency within design. When designs are consistent, they are more recognizable, and viewer trust is built more easily. That evening, I also emailed Erin, Morgan Purses, and Dana Setting regarding the spotlight interview details. On Saturday, I picked up where I had left off on Morgan’s feature story. I also created a design piece to be used on social media and the bulletin board. The design included Morgan’s headshot, her specific degree and graduation year, and an insightful quote she provided during the interview. I wanted people to be able to find the feature story in multiple places.
B%%C.(D.(*#(A%$.037.08/3
On Sunday, I finished the bulletin piece highlighting one of Morgan Purses’ quotes from our interview the week prior. I also decided to take the feature story I had written and turn it into a newsletter piece that the COMM@Stark department could have as great experience examples for incoming, current, and graduating students. One of the projects I completed in Organizational Communication was a newsletter. I learned how to appropriately break up my information into easy-to-digest and interesting topic chunks. I also had the opportunity to use the new InDesign skills I have been learning in Visual Design for Media: Advanced. I really enjoyed figuring out the formatting and the stylization of the newsletter. I made sure that the style (i.e. colors, fonts, layout, etc.) was similar to the bulletin/social media piece for design consistency. On Monday, I printed out the new, larger COMM@Stark fliers. I also had the chance to create an ad piece to encourage alumni to take part in an interview. Again, I tried to make the formatting and style of the ad very similar to the bulletin/social media piece and the newsletter. I also spent a small amount of time sending emails to Erin and Lisa. On Tuesday, I met with Erin. We talked a lot about the Alumni pieces and who else would be willing to do an interview. Erin gave me several names and contact information for potential interviewees. I took some time to edit the emails I would be sending to the new, potential interviewees. I did not want to use the exact same wording as I had used in Morgan Purses’ initial email. I used memo/email-writing skills that I learned in Business and Professional Writing as well as Organizational Communication to
9
put focus on the reader of the email—the “you” factor. I remembered from both courses that it is important to reread the emails to make sure there are no typos. Typos look unprofessional and they can make the writer of the email look highly uncredible. I also had the chance to edit the special feature document on Morgan. Erin had suggested some small changes via email and in the meeting that would make the piece better. With Erin’s suggestions, I edited the alumni advertisement piece. After all of the editing was complete, I sent emails to the four potential alumni interviewees. I also spent some time editing the newsletter and bulletin board pieces. On Friday, I cut the “take one” tabs on the large COMM@Stark fliers and I hung them up in various places around campus. On Saturday, I emailed one of the potential interviewees because she had reached out to me agreeing to take part in an interview.
B%%C.(D.FGHI4JIK./7.08/3
On Monday, I created two posts for Facebook. In one post, I shared an article from the Kent Stater where Erin’s son, Jack, was the feature photo and a Communication Studies student was quoted. In the second post, I shared the advertisement card I created for senior and alumni students. By doing this, I hoped that these students would be encouraged to participate in an interview for spotlight pieces. On Tuesday, I fixed the alumni/veteran advertisement cards so that I could give them to interviewees to pass on to other, potential interviewees. I typed out questions for my new interviewee, Abbey Begue. That afternoon, I interviewed Abbey Begue. I used the skill I learned from Interviewing to ask simple questions first and then continue with deeper, more involved questions as the interview continues. By doing this, I was able to build trust with Abbey and she was more comfortable opening up and telling her story. I enjoyed interviewing Abbey. Because she is a senior in the program, it was interesting to hear her perspective on some of the courses she took, and it was enlightening to hear some of the advice she offered. On Thursday, I worked on the drafts for all of Abbey’s spotlight pieces: the bulletin/social media piece, the written spotlight document, and the newsletter. While working on the newsletter, I found myself using skills of concise writing from Fundamentals of Media Messages. I had to pick and choose the important, interesting information that I felt readers would be drawn to. Following the drafting of the spotlight pieces, I sent the pieces to Abbey and Erin to look over and provide feedback.
B%%C.(D.FGHI4JIK./37.08/3
On Sunday, I updated the internship flier. Instead of the title reading “COMMplete your internship or practicum with COMM@Stark,” I changed it to “COMMplete your internship or practicum right here! Work for COMM@Stark Spring 2016.” Erin said she didn’t want people to get confused with the way the flier was initially worded. In addition to the flier, I also created an email header for the email that would be sent out through the COMMSTARK listserv. I learned in Advertising and Promotion that when there is an image embedded with an advertisement, that ad receives two times more attention than an ad without a visual aspect. I decided to create the visual for the email to gain more attention from the STARKCOMM student database. I also took some time to edit Abbey Begue’s pieces. She took a look at the drafts and offered her feedback via email. I made changes accordingly. In addition to editing pieces, I also sent emails to Erin and Abbey with the newly updated spotlight pieces attached for feedback. I
10
also sent emails to two spotlight alumni who were not able to meet me but were able to email me answers to questions. On Tuesday, I created and posted a new Facebook post. In this post, I included an image Erin sent me from her Relational Communication class. The class was in the midst of discussing the idea that “perception is reality.” This post recived a lot of response compared to other posts I have done. I also composed the internship posting email to send via STARKCOMM’s listserv. I learned in Principles of Marketing and Business and Professional Writing to keep emails brief and to-the-point when advertising. I did not include in-depth information within the email because the attached document went more in-depth detail wise. I made sure that the email was interesting enough that the reader would not get bored. Before ending the email, I added a quote I came up with about my own personal experience in the COMM@Stark internship. I added the quote in hopes that readers would put themselves in my shoes and believe that they could take on the worth-while opportunity as well. On Thursday, I had the chance to post the COMM@Stark internship posters around campus.
11
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