industrial exposure guidelines

7/28/2019 Industrial Exposure Guidelines

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To,

All students

BBA IV Semester

BVIMR, New Delhi

Subject: Industrial Exposure Compulsory for All

Dear Students, Congratulations for completing successful three semesters at BVIMR. The FourthSemester along with the theoretical knowledge gives you the opportunity to gain knowledge and

understanding of business system and activities involved therein and acquire experience by seeking

association or intervention in the system. In this Sem you are required to submit an Industrial Exposure

Report in the form of a Journal to your faculty guides allotted to you.

The Journal (report) shall be spiral bound & divided into 4 parts: A, B, C & D. Part A & B can be

in the groups of 3 students under the same faculty guide, but no two groups can have the same

industry. Part C & D will be completed individually.

For Part A & B information can be gathered through Internet, Newspapers, Magazines but for

Part C & D visit to the organization is mandatory & proof of such visit should be enclosed in the

report. The final Report should be submitted by 20th March 2013.

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S.No Particulars

1. PART A

Brief study on any selected industry, Preferably Manufacturing Sector

Industry Report: - The report must be prepared considering the following components. It should be

typed & must be 8-10 pages.

History of industry

Present practices

Products/services Players in the industry

Trends in the industry

Contribution of industry to the development of the nation

Future of the industry

(List of Industry is attached at the end of the document)

PART B

Brief study on any Trade organization

The report must be prepared considering the following components. It should be typed & must be 5-7

pages.

History of trade organization Vision/Mission/objectives/Unique advantages

Purpose (How is it helpful to various organization)

Some prominent Associate members

Office Bearers (organization structure)

(List of Trade Organizations is attached at the end of the document)

PART C

Brief study on Service sector specific to a company

Students are required to visit any Service organization (company) & on the basis of interaction with the

employees will prepare a report as per the following format.

Along with the visit information may also be gathered through Press Clippings, websites, Industry

Folders, Catalogues and other printed literature. They are also required to enclose the visiting cards of

the employees whom they would be meeting. The Report should be typed & must be 15-7 pages.

Chapter-1-Introduction

A. Overview of the service sector and its contribution in the economy

B. Overview of the industry and its contribution in the service sector

Chapter-2- About the Company

A. Profile of the Company

B. History of the CompanyC. Vision and mission statement of the Company

D. Key competitors of the Company

E. Organizational structure

Chapter-3- Marketing Strategies of the Company

A. Introduction about the marketing strategies

B. Seven Ps of the Marketing

i. Product

ii. Price

iii. Place

iv. Promotionv. Process - Blueprint of the process & Suggestions for improvement of service delivery

vi. People (Recruitment Process)

vii. Physical evidences

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PART D

Industrial Visit Report

Industrial Visit will be organized by the Institute through Coordinators. Students are required to prepare a

Hand written report of 2 to 4 Pages with Photographs.

Mode of Evaluation: The performance of a student will be evaluated as under:

1. Part-A Industry Report 20 Marks

2. Part-B Report on Trade Organization 20 Marks

3. Part- C Report on Service Organization 20 Marks

4. Part-D Industrial Visit Report 10 Marks

5. Viva Voce (including PPT) 30 Marks

Total 100 Marks

Parul AgrawalDean Students Welfare & HoD BBA

Tentative List of Industries:

1.Iron and Steel-

2.Cotton Industry-

3.Sugar Industry-

4.Jute Industry-

5.Paper Industry-

6.Cement Industry-

7.Aluminium Industry-

8.Chemical Fertilizer Industry-

9.Engineering Industry-

10.Agriculture Industry-

11.Ship-Building-

12.Aircraft Building-

13.Automobile Industry-

14.Cycle Industry-

15.Glass Industry-

16.Leather Industry-

17.Woollen Industry-

18. Silk Industry-

19. Medicine Industry-

20. Rubber Industry-21. Heavy Chemical Industry-

22. Match Industry-

23. Plastic Industry-

24. Telephone Industry-

25. Petrol Refining Industry-

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http://hbswk.hbs.edu/industries/agriculture.htmlhttp://hbswk.hbs.edu/industries/agriculture.htmlhttp://hbswk.hbs.edu/industries/agriculture.html


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26. Petro Chemicals-

27. Pesticide Industry-

Tentative List of Service Organizations:

1. Accounting

2. Advertising

3. Banking

4. Broadcasting

5. Brokerage6. Call Centers

7. Cargo Handling

8. Consulting

9. Education

10. Entertainment & Leisure

11. Financial Services

12. Health Care

13. Investment Banking

14. Legal

15. Private Equity

16. Publishing

17. Real Estate

18. Securities & Commodity Exchanges

19. Telecommunications

20. Transportation

21. Venture Capital

22. Tourism

23. Hospitality

Tentative List of Trade Organizations:

ALL-INDIA MANUFACTURERS ASSOCIATION(AIMA)DHP Regional Board of AIMO 70, Shivaji Marg Industrial Area New Delhi110 015

Phone: (91 11) 543 3011

City: New Delhi

AUTOMOTIVE COMPONENT MANUFACTURERS ASSOCIATION OFINDIA (ACMA)6th Floor The Capital Court, Olof Palme Marg, Munirka, New Delhi 110067.

Phone: (91 11) 2616 0315, 2617 5873, 2618 4479

Fax: Fax: (91 11) 2616 0317

E-Mail: [email protected], [email protected]

Web Site: http://acmainfo.comASSOCIATED CHAMBERS OF COMMERCE & INDUSTRY OF INDIA(ASSOCHAM)

147B, Gautam Nagar, Gulmohar Enclave New Delhi-110 049

Phone: ( 91 11) 2651 2477-79

Fax: (91 11) 26512154

E-Mail: [email protected]

City: New Delhi

Web Site: http://www.assocham.org

CONFEDERATION OF INDIAN INDUSTRY (CII)

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http://hbswk.hbs.edu/industries/accounting.htmlhttp://hbswk.hbs.edu/industries/advertising.htmlhttp://hbswk.hbs.edu/industries/banking.htmlhttp://hbswk.hbs.edu/industries/broadcasting.htmlhttp://hbswk.hbs.edu/industries/brokerage.htmlhttp://hbswk.hbs.edu/item/1238.htmlhttp://hbswk.hbs.edu/item/6402.htmlhttp://hbswk.hbs.edu/industries/consulting.htmlhttp://hbswk.hbs.edu/industries/education.htmlhttp://hbswk.hbs.edu/industries/entertainment.htmlhttp://hbswk.hbs.edu/industries/financialservices.htmlhttp://hbswk.hbs.edu/industries/healthcare.htmlhttp://hbswk.hbs.edu/industries/invbanking.htmlhttp://hbswk.hbs.edu/industries/legal.htmlhttp://hbswk.hbs.edu/industries/privequity.htmlhttp://hbswk.hbs.edu/industries/publishing.htmlhttp://hbswk.hbs.edu/industries/realestate.htmlhttp://hbswk.hbs.edu/industries/securities.htmlhttp://hbswk.hbs.edu/industries/telecom.htmlhttp://hbswk.hbs.edu/industries/transportation.htmlhttp://hbswk.hbs.edu/industries/vc.htmlhttp://hbswk.hbs.edu/industries/accounting.htmlhttp://hbswk.hbs.edu/industries/advertising.htmlhttp://hbswk.hbs.edu/industries/banking.htmlhttp://hbswk.hbs.edu/industries/broadcasting.htmlhttp://hbswk.hbs.edu/industries/brokerage.htmlhttp://hbswk.hbs.edu/item/1238.htmlhttp://hbswk.hbs.edu/item/6402.htmlhttp://hbswk.hbs.edu/industries/consulting.htmlhttp://hbswk.hbs.edu/industries/education.htmlhttp://hbswk.hbs.edu/industries/entertainment.htmlhttp://hbswk.hbs.edu/industries/financialservices.htmlhttp://hbswk.hbs.edu/industries/healthcare.htmlhttp://hbswk.hbs.edu/industries/invbanking.htmlhttp://hbswk.hbs.edu/industries/legal.htmlhttp://hbswk.hbs.edu/industries/privequity.htmlhttp://hbswk.hbs.edu/industries/publishing.htmlhttp://hbswk.hbs.edu/industries/realestate.htmlhttp://hbswk.hbs.edu/industries/securities.htmlhttp://hbswk.hbs.edu/industries/telecom.htmlhttp://hbswk.hbs.edu/industries/transportation.htmlhttp://hbswk.hbs.edu/industries/vc.html


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Confederation of India Industry (CII Mantosh Sondhi Centre) 23,Institutional Area, Lodhi Road, New Delhi - 110 003, INDIA

Phone: -24629914

Fax: 79.99999959

City: New Delhi

CONFEDERATION OF INDIAN INDUSTRY (CII)

Confederation of India Industry 249-F, Sector - 18, Udgyog Vihar, PhaseIV, Gurgaon

Phone: -4014160Fax: -1016.836029

City: Gurgaon

Delhi Chamber of Commerce,

49, Rani Jhansi Road, New Delhi-110055,

Phone:91-11-23616421, 23610397, 23515828 &23518994

Fax: 91-11-23628847, 23622815


City: New Delhi

ELECTRONIC COMPONENT INDUSTRIES ASSOCIATION (ELCINA)

ELCINA House, 422 Okhla Industrial Estate New Delhi, INDIA-110020

Phone: (91 11) 26924597, 26928053

Fax: (91 11) 26923440


City: New Delhi

Pin Code: 110020

Web Site: http://www.elcina.com

FEDERATION OF HOTEL AND RESTAURANT ASSOCIATIONS OFINDIA (FHRAI)

B-82, 8th Floor, Himalaya House, 23, Kasturba Gandhi Marg New Delhi- 110001

Phone:(91 11) 2331 8781, 2331 8782, 2332 2634, 23322647, 2332 3770

Fax: (91 11) 2332 2645


City: New DelhiFEDERATION OF INDIAN CHAMBERS OF COMMERCE &

INDUSTRY (FICCI)

Federation House Tansen Marg New Delhi 110001

Phone: 011-23738760-70

Fax: 011-23721504, 23320714


City: New delhi

Web Site: http://www.ficci.com

Indian Society of Agribusiness Professionals,R-289A, 2nd Floor, Greater Kailash-1,New Deli-110048

Phone: 91-11-51730573, 51730574, 30938993

Fax: 91-11-51731674


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City: New DelhiIndian Society of Agribusiness Professionals,

A/184, Road No. 1, Mahipalpur Extn., New Delhi-110037

E-Mail:[email protected],[email protected]

City: New Delhi

Web Site: www.isapindia.org.NATIONAL ASSOCIATION OF SOFTWARE & SERVICE COMPANIES(NASSCOM)

International Youth Centre Teen Murti Marg Chanakyapuri New Delhi -110021

Phone: (91 11) 23010199

Fax: (91 11) 23015452


City: New Delhi

Web Site: http://www.nasscom.org

PHD Chamber of Commerce and Industry

Suite No.23, 2nd Floor, Indra Palace, H Block Middle Circle, ConnaughtPlace, New Delhi-110 001

Phone: 91-11-23327421

City: New Delhi

INDIA TRADE PROMOTION ORGANISATION (ITPO)

Pragati Bhavan, Pragati Maidan New Delhi 110 001

Phone: (91 11) 2337 1540

Fax: (91 11) 2337 8142


City: New Delhi

Web Site: http://www.indiatradepromotion.org

INDIAN ELECTRICAL & ELECTRONICS MANUFACTURERS'ASSOCIATION(IEEMA)

804, Surya Kiran 19, K. Gandhi Road, New Delhi - 110001

Phone: (91 11) 23733013/14

Fax: (91 11) 23733015


Web Site: http://www.ieema.org

FEDERATION OF INDIAN EXPORT ORGANISATIONS (FIEO)Niryat Bhawan", Rao Tula Ram Marg, Opp. Army Hospital Research &Referral,

Phone: 91-11-26150101-04

Fax: 91-11-26150066/26150077


City: New Delhi

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