INFLUENCER CAMPAIGNSTHAT DON’T SUCK: A HOW-

TO GUIDE

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Meet the Panel

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Anne ParrisManaging PartnerMidlife Boulevardmidlifeboulevard.com@annejparris

Debbie BookstaberPresidentElement Associateselementassociates.com@buzzmommy

Kelby CarrCEOType-A Parenttypeaparent.com@kelbycarr

STEP ONE:DECIDE ON

YOUR GOALS

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STEP TWO:FIND THE RIGHT

INFLUENCERS

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STEP 3:BE FAIR AND

REALISTIC

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STEP 4: MEASURE AND

EVALUATE

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STEP 5: RINSE AND

EXPAND/REPEAT

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CASESTUDIES