infographic: latino food purchases driven by emotional values
DESCRIPTION
Seeing meal time as a social conduit - we analyse this and more trends in our study 'Multi-cultural Latino Consumer' in collaboration with The Hartman Group.TRANSCRIPT
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A new study called the Multi-cultural Latino Consumer by MSLGROUP and The Hartman Group finds though Latino segments are hardly all the same, they do generally embrace significant commonalities when it comes to food, especially seeing mealtime as a social conduit
!EsS /IkE!- tO 1At (/O2E38% Vs. 47% of Non-Latinos
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Latinos identify food as an important element of daily life, leveraging meals as a central enabler of together-time.
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:InI"D $0T is a way that Latino’s enjoy
other ethnic cuisines ALoB(/IzAB>ONExperimenting with global flavors
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45% 7NE#Y (SiA" FoO: WhE" DiN*2G O?. 22% 4Ay BFEy G;EpA&1 iT 5T H$3E
Latinos desire to create an appetizing social experience around each meal
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For more information about the study and MSLGROUP's Multicultural Specialty, contact:
Vickie Allande-Fite at 310.461.0383
More likely
to dine out
Cooking is an act of love
I value sitting around the table
together
(compared to 22% of Non-Latinos)