Infographics for the Social Sector

ASAE MMC Conf.

Why Infographics?

http://neomam.com/interactive/13reasons/ a great source of info!

Benefits for Users

We are visually wired?

Almost 50% of your brain is involved in visual processing

70% of all your sensory receptors are in your eye

We get the sense of a visual scene in 1/10 of a second

Merieb, E. N. & Hoehn, K. (2007). Human Anatomy & Physiology 7th Edition, Pearson International Edition. Thorpe, S., Fize, D. & Marlot, C. (1996). Speed of processing in the human visual system, Nature, Vol 381

It only takes 150ms for a symbol to be processed + 100ms to attach a meaning to it

We are in an age of data overload

We receive 5x as much information today as we did in 1986

On average users only read 28% of words per visit.

Big Data = Big Distraction

Alleyne, R. (11 Feb 2011). Welcome to the information age – 174 newspapers a day. The Telegraph. Nielsen, J. (2008). How Little Do Users Read?

Infographics are a counterbalance to this data overload

Researchers found that color visuals increase the willingness to read by 80%.

More Engaging

Green, R. (1989). The Persuasive Properties of Color, Marketing Communications

People following directions with text and illustrations do 323% better than people following directions without illustrations

More Accessible

Levie, W. J. & Lentz, R. (1982). Effects of text illustrations: A review of research, Educational Communication and Technology.

50% of an audience is persuaded by a purely verbal presentation

67% of an audience is persuaded by the verbal presentation that had accompanying visuals

More Persuasive

Wharton School of Business. ‘Effectiveness of Visual Language’

People remember

10% of what they hear,

20% of what they read and

80% of what they SEE and DO.

More Recall

Lester, P. M. (2006). Syntactic Theory of Visual Communication. - See more at: http://neomam.com/interactive/13reasons/#sthash.7BMWULpr.dpuf

Benefits for You Think SEO

An infographic benefits an SEO campaign because, when done well, it will be shared and build your link portfolio.

Its about inbound links

A few examples

Social Media Best Practices for Sharing Infographics

http://lemonly.com/wp-content/uploads/2013/09/Sharing-Infographic-Online-Best-Practices-1.jpg

Your Brain on Beer vs. Coffee

http://en.ilovecoffee.jp/posts/view/79

Travel Hacks

http://www.besthospitalitydegrees.com/travel-hacks/

Some Great Tips

• Add a transcript of the infographic for SEO and accessibility

• Have a thumbnail for ease of sharing on various social media

• Give the user something “next” to do. Don’t let this page be a dead end

A simple approach

to infographics

Act I: SetupAct II: ConfrontationAct III: Resolution

The 3 Act Play

Lets make one…

Thank You Questions?