the social & seo power of infographics
DESCRIPTION
Presentation to Indianapolis Social Media Lunch on the history of infographics at HCC Medical Insurance Services (http://www.hccmis.com) and how you to properly create/promote infographics for your online marketing campaigns. You can watch the corresponding video/audio at: http://vimeo.com/33409043TRANSCRIPT
THE POWER OF INFOGRAPHICS@MuhammadInc @HCCMIS
@MuhammadInc @hccmis
PROBLEM!People don't like insurance or doctors
@MuhammadInc @hccmis
@MuhammadInc @hccmis
@MuhammadInc @hccmis
@MuhammadInc @hccmis
WORLDWIDE COVERAGE
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BRAND AWARENESS
@MuhammadInc @hccmis
INCREASED TRAFFIC
MULTI-CHANNEL ECOSYSTEM
Increased Website Traffic
Facebook TwitterBlog Video Other
$$$
@MuhammadInc @hccmis
VS.
500,000
7,875,000
15,250,000
22,625,000
30,000,000
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
@MuhammadInc @hccmis
1.3M
25M
Infographic
SEARCH RESULTS INDEXED
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Infographic
201,OOOGLOBAL SEARCHES PER MONTH
Prepare
CreateRelease
@MuhammadInc @hccmis
Prepare CONNECT CONTENT
@MuhammadInc @hccmis
Online Trends
Your Topics
Prepare
CONNECT CONTENT
@MuhammadInc @hccmis
Perfect
Prepare KNOW AUDIENCE
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Prepare
KNOW AUDIENCE
@MuhammadInc @hccmis
Prepare RESEARCH TOPIC
@MuhammadInc @hccmis
RESEARCH TOPIC
Prepare
@MuhammadInc @hccmis
Prepare
@MuhammadInc @hccmis
Prepare
CreateRelease
@MuhammadInc @hccmis
Create
@MuhammadInc @hccmis
STORY IN ACTS
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STORY IN ACTS
Act OneAct Two
Act Three
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STORY IN ACTS
Act One
Act Two
Act Three
Create INVEST IN DESIGN
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Create
INVEST IN DESIGN
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Create EDIT RUTHLESSLY
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Create
EDIT RUTHLESSLY
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Prepare
CreateRelease
@MuhammadInc @hccmis
Release
@MuhammadInc @hccmis
ENGAGE INFLUENCERS
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ENGAGE INFLUENCERS
Release LEVERAGE NETWORK
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LEVERAGE NETWORK
@MuhammadInc @hccmis
Source: https://www.facebook.com/press/info.php?statistics
AVERAGE FACEBOOK USER HAS
130 FOLLOWERS
Release BE CHANNEL AGNOSTIC
@MuhammadInc @hccmis
BE CHANNEL AGNOSTIC
@MuhammadInc @hccmis
RECAP
• Relate content to brand
• Research topic
• Know your audience
• Create acts
• Invest in design
• Edit ruthlessly
• Engage influencers
• Leverage your network
• Be channel agnostic
@MuhammadInc @hccmis
@HCCMIS
@MuhammadInc @hccmis
SWEET TOOTH DENTAL INFOGRAPHIC
Q & A
@MuhammadInc @hccmis