information 2.0 and beyond: where are we, where are we going?
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More information: http://pewinternet.org/Presentations/2011/Mar/APLIC.aspxTRANSCRIPT
Information 2.0 and Beyond: Where are we,
where are we going?
APLIC 44th Annual ConferenceMarch 29th, 2011Washington, DC
Kristen Purcell, Ph.D.Associate Director, Research
Pew Internet Project
• Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC
• Provide high quality, objective data to thought leaders and policy makers
• Funded by the Pew Charitable Trusts
• All findings are based on nationally representative telephone surveys of…
– U.S. adults age 18+ or U.S. teens ages 12-17
– Drawn from dual-frame (landline/cell phone) samples
The Evolution of the InternetBroadband, Mobile,
Social Networks, Apps
Today’s Digital InformationPortable, Participatory,
Personal
Librarians 3.0Shifting Roles for Librarians
Internet Evolution
46% of adults used internet
5% had broadband connections at home
<20% watched video online
53% owned a cell phone
0% connected to internet wirelessly
0% used social network sites
The Internet in 2000
Slow, stationary connections built around a desktop
computer
In 2010, 74% Use the Internet
Teen data Sept 2009 Adult data Nov 2010
• High-speed connection brings greater overall engagement in online activities
• Content creation meets the masses:
Blogging (14% of online adults)
Commenting (26%)
Downloading music (37%) or video (27%)
Watch online video (66%)
• Search becomes the norm (87%)
In 2010, 65% Have Broadband at Home
Stage One in Internet Evolution: Broadband
Internet access is highest amongWhites
College graduatesThose with incomes of $50,000+
Home broadband access is also most
common in white, highly educated and
more affluent households
But, There Remains a Digital Divide
2% of U.S. adults (able to participate in a telephone survey) have a disability or illness that makes it harder or impossible for them to use the
internet
At least 1 in 4 U.S. adults live with a disability that interferes with activities
of daily living
Of those, 54% use the internet – compared with 81% of adults who report none of these disabilities
U.S. adults living with chronic disease are
significantly less likely than healthy
adults to have access to the internet (62% vs. 81%)
Less Visible Digital Divides
Cell phone use is on the rise
Teen data Sept 2009 Adult data Nov 2010
In 2011, 85% of Adults Have a Cell Phone
Stage Two in Internet Evolution: Mobile
In 2000, 53% of adults owned a cell phone
In 2011, ¼ of US
households are cell only
Laptops are becoming the computer of
choice
For the first time in 2010, adults 18-29 were more
likely to own a laptop than a
desktop
In 2000, there
were no wireless internet users
Today, 59% of
adults go online
wirelessly
Young Adults Lead the Way in Wireless Internet Use
Based on Nov 2010 Pew Internet Tracking Survey
Among adults who use their cell phone to go online…
Based on May 2010 Pew Internet Tracking Survey
In April 2009, just 36% went online daily
via their cell phone
• Overall, wireless internet users are more engaged in online activities
• Half of all African-American adults in the US (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults and 31% of white adults
• Overall, African-American adults are the most active mobile internet users
• African-American mobile internet use is growing at a faster rate than non-Hispanic whites and Hispanics
Based on Sept 2009 Pew Internet Survey
Percent of US adults 18+ who own each type of gadget…
85%
61% 57%
43%38%
7% 6%
Cell Phone Desktop Laptop MP3 Player Game Console Tablet Computer
e-Reader
Based on Nov 2010 and Jan 2011 Pew Internet Surveys
Tablet ownership among U.S. adults
rose from 4% to 7% between
September 2010 and
January 2011
New Kids on the Block
Mobile changes our relationship
to time and space
I can get the information I need
when I want it, where I want it
Mobile has increased accessibility
for some populations
Teen data Sept 2009 Adult data Nov 2010
Teens and young adults are the heaviest SNS users
In 2000, there were no “social network
sites” or users
In 2005, 8% of online adults used
SNS
In 2008, 35%
Today, 61% of online adults use
SNS
Stage Three in Internet Evolution: Social Networking
Teen data Sept 2009 Adult data Nov 2010
Twitter is not as popular as SNS
On the horizon…
In January 2011, 17% of adult internet
users said they use a geo-location
service or function such as
Foursquare or
Google Latitude to share
their location with friends
Total online adults 8%
For networked individuals, information
is embedded
and ambient
SNS are Information Game Changers
84% use cell phones
35% have apps
24% use apps
All adults
35% of adults have apps on their phones, but only 24% say they actually use them
According to the Nielsen Mobile
Insights Survey, the most popular
apps are…
Games
News/Weather
Map/Navigation
Social Networking
Based on May 2010 Pew Internet Tracking Survey
Are Apps the Next Major Step?
Stage Four in Internet Evolution: Apps
11% of cell owners are not sure if their phone is equipped with apps
29% of cell owners have
downloaded an app and 13% have paid to download an app
Among those with apps, the average adult has 18 on his/her phone
App users are disproportionately male (57% male v. 43% female)
They are also more likely to be college graduates and have incomes of $75,00+
18-29 year-olds make up one quarter of the total U.S. adult population but almost half
(44%) of the app using population
Based on May 2010 Pew Internet Tracking Survey
From Superhighway to Bypass?
Apps provide direct connections to the information we want most
They can be web browsers, but they can also bypass the web
Apps can…
•bypass search•help answer questions
•help solve problems•help accomplish tasks
Online News/Information Consumption
Industrial Age
Info was:
Scarce
Expensive
Institutionally oriented
Designed for consumption
Information Age
Info is:
Abundant
Cheap
Personally oriented
Designed for participation
The “New” Information Ecology
• Blurring line between “news” and “information”
• Information is “free”
• Information is “at my fingertips”
• Information is available when I want it
• Information is available from multiple sources
Nine in ten American adults (92%) get news/info from multiple
platforms on a typical day
For six in ten American adults (59%), one of those platforms is the internet
*Platforms include print newspapers, television, radio and the internet
Multiple Platforms are the Norm
Based on Jan 2010 Pew Internet Survey
71% of American adults ever get news or information online
The majority of ONC are under age 50
Compared to other adults, ONC are…
• more educated
• more affluent
• disproportionately white and Hispanic
• more likely to have broadband
Almost a third are under age 30
The median age of ONC is 40
Who Gets Their News/Info Online?
Based on Jan 2010 Pew Internet Survey
% of ONC Who Use Each Type of Site on a Typical Day
Most Popular Online Sources for News and Information
Based on Jan 2010 Pew Internet Survey
Most Popular Features of Online News Sites
% of ONC Who Say Each Feature is Important
Based on Jan 2010 Pew Internet Survey
The most popular features allow people to interact with, share, and
customize their news and info.
This is especially true
for young adults.
How many websites, if any, do you routinely rely on for news
and information?
Do you have a favorite online news source, or do you not
have a favorite?
Based on Jan 2010 Pew Internet Survey
Most People Get News from Multiple Sites
Four Styles of Online News Consumption
Efficient Grazers Most use multiple sites, have no
favorite, and portals rank high as a favorite online news feature
Hunters and Gatherers 71% go online specifically to get
news/information at least a few times a week
Serendipitous News Discoverers 80% come across news/information at least a few times a week while they are
online doing other things
News/Info Receivers 44% get news/information forwarded through email, automatic updates and alerts, or posts on social networking
sites at least a few times a week
Based on Jan 2010 Pew Internet Survey
Three Emergent Themes of Information Consumption
Portable
Participatory
Personalized
26% of adults access news/info on their cell phones
Among this population, 73% use social networking sites and
29% use Twitter
Typically a white male, age 34, employed full-time
One in ten adults gets news alerts sent to their phone
“On the Go” News/Info Consumers
Based on Jan 2010 Pew Internet Survey
37% of internet users have
contributed news content,
commented on it, or
disseminated it via SNS
Half of all online African-Americans (46%) are news participators
Overall, 71% of internet users get news/info through email or posts on
SNS
Remember…42% of ONC like sites where they can easily share material
35% look for sites where they can comment on stories
“News Participators”
Based on Jan 2010 Pew Internet Survey
28% of internet users have customized their homepage to include news/info of particular
interest to them
39% say being able to customize content is something they look for
in a news site
70% of adults say they are overwhelmed by the amount of news and information available
today
“The Daily Me”
Based on Jan 2010 Pew Internet Survey
Shifting Roles of Librarians/
Info Professionals
What does all of this mean
for YOU?
Role #1: Filter
People still need trusted experts to help them figure out whether information is
accurate and trustworthy
People all also need filters to explain how information relates to them
Show people how/why information is relevant
Allow people to customize information to meet their own needs
Provide people with direct access to the information that means the most to them
Transparency = Trust
Role #2: Curator
You can be the one-stop shop people visit
Collect all relevant work/info(not just your own)
Provide links to primary and related sources and material
Recommend other sources,experts and places
People seek aggregation and deep dives into information
Role #3: Node in a NetworkYou can be a node in a network
Each person you touch represents an entire network
Make your information easy to share
Your information can have an organic life beyond your presentation of it –
package it with that in mind
Networking can be multi-layered
Be prepared to loosen control but monitor conversations around your work
Role #4: Community Builder
Create your own networks and build communities
around your material
Facilitate shared experiences, connect people with shared interests
Get, listen to, and respond to feedback
Identify and meet people’s needs by tuning in to
the online conversation
Role #5: Lifesaver
Provide timely information when and where people need it most
Make your information portable
Operate in a 24/7 world in which there is constant connectivity
Identify and meet people’s most urgent needs by tuning in to
the online conversation
Role #6: Tour Guide?
Make connections between your information
and real-world places
Create opportunities for information immersion and
augmented realities
• How Mobile Devices are Changing Community Information Environments http://pewinternet.org/Reports/2011/Local-mobile-news.aspx
• How the Public Perceives Community Information Systemshttp://pewinternet.org/Reports/2011/08-Community-Information-Systems.aspx
• Generations and their Gadgetshttp://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx
• Mobile Access 2010 http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx
• Understanding the Participatory News Consumer http://pewinternet.org/Reports/2010/Online-News.aspx
• Social Media and Young Adults http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
Available at pewinternet.org
Kristen Purcell, Ph.D.Associate Director, Research
Pew Research Center’s Internet & American Life Project
Twitter: @kristenpurcell
Thank You!