FoundersEmiliyan Enev - CEO and project founder

* Project steering and resource management

Emil Stoyanov - CTO and co-founder

* Team leader and software development supervisor

Boyan Petkov - Creative and co-founder

• Design and user experience

Stoyan Angelov - Marketing and sales* Marketing and sales

Trends

• Real-time marketing

• Location Based Services

• Software-automated marketing

• Multichannel and multiscreen

Problem (for businesses)

How to reach, interact and attract more clients nearby using the mobile channel?

Problem (end users)

How to find what’s new around me and see

relevant promotions and offers - everywhere in

seconds?

Solution

• Help businesses attract clients nearby and boost sales via the mobile channel

• Help end users find what is relevant, useful and beneficial around them – in seconds, easy and intuitive

Product description • Infozone is an application for mobile and local search 

•  With Infozone you can view location, check working time, see photos, make a phone call, buy offers, etc.

• Infozone is a self-service platform used by businesses to interact and attract clients by publishing updates, promotions, etc.

• Infozone is the instrument to tailor the world as you want to see it – only relevant and useful information/deals

Features (end users)

Users are engaged with real rewards and promotions

Relevant location-aware notifications

Features (businesses)

Payment for measurable result

Precise targeting in real time

Competition - profile• No mobile app with identical functions in the target markets

• Some emerging players on the Balkans (www.getlokal.com and www.orasulm.eu) with focus on entertainment

• The big international players have different scope - Yelp is about reviews and Four Square is social networking app

• Daily deals market is slowly declining

How is Infozone different?

• Businesses and users interact in unique ways

• Self-service platform generates mobile leads

• Personalized and relevant content

• Software designed for mobile commerce

• Focus on emerging mobile markets

Smartphones Market

Current Traction• Software licensed to partner in Western

Balkans

• Partnership with mobile operator in Bulgaria

• Preparing launch in Turkey and Asia

• Mobile payment options integrated

What do we disrupt?• traditional marketing

• daily deals model

• plastic and loyalty cards

• paper leaflets

• SMS marketing and service

Infozone aims to capitalize on mobile

as a disrupter

Scalable!

• Easily deployable platform

• Adaptable for various regions/industries

• Back office support & customization

Secret:Infozone enables businesses to engage users as individuals via personalized content and relations

Monetization• Commissions from in-app transactions

• Tariff for publishing leads (promotions/updates)

• Click-to-action services

• Featured profiles, advertising brands, product placement

• Software licensing fees

Thank you!

enev@infozone.bg